Writing for the Web Articles

Writing » Copywriting » Writing for the Web | By Jo Han Mok @ Saturday, 19th May 2007 @ 5:41 PM

When you're writing a sales letter or creating a landing page for your site, one vital thing you definitely need to have is an extremely good headline. What a good headline does is to help capture the attention of your visitors, increase the length of customer visits, improve your website conversion rate, increase the number of your subscribers and more. In a powerful headline, as in copywriting strategies, you need to tap into your customer's emotions. In order to do this your... more...

Writing » Copywriting » Writing for the Web | By Michelle Howe @ Friday, 30th March 2007 @ 9:31 AM

A website is more than a brochure; it is an opportunity to start building a relationship with your prospective client or customer. The best way to do this is tell a story. Everyone loves a story. As small children, before we could read, our teachers and parents used to read us stories. But even after we've acquired the ability to read, a story captures our attention and imagination. The most successful professional speakers are also known for telling engaging stories to their audi... more...

Writing » Copywriting » Writing for the Web | By Ronald Piper @ Tuesday, 27th March 2007 @ 6:51 PM

Writing is a great field to get into and much of this article today will look at ways that you can focus on copywriting training. There are many different ways that you can learn more about copywriting. This article will focus on different resources for you to help in your copywriting training. The first resource that you should look for in copywriting training would be any book by Dan Kennedy. He is one of the world's foremost experts on copywriting, specifically direct response wri... more...

Writing » Copywriting » Writing for the Web | By Alastair Hayward @ Thursday, 22nd March 2007 @ 10:43 PM

Promotion of a website is vital to its success. But not all promotional methods are created equally. According to many online authorities, and successful Internet entrepreneurs, the best way to promote your website, and get highly targeted traffic is by using the media to get your message across. When you read the newspaper, you take notice of what is being said in an article of interest. You know that the information included in the article must be important if it is in the media, so you... more...

Writing » Copywriting » Writing for the Web | By Ronald Piper @ Thursday, 22nd March 2007 @ 9:55 PM

Within this article on Web copywriting, we will look at copywriting in general and how to succeed in this particular niche of copywriting. Copywriting is a growing field but some of the greatest growth is coming in the niche of Web copywriting. There is a great deal of demand for Web copywriting today as more and more people realize the importance of good web content. This is critical for two reasons and explains why there is such a demand for Web copywriting. 1. The first reason i... more...

Writing » Copywriting » Writing for the Web | By Ronald Piper @ Thursday, 22nd March 2007 @ 9:52 PM

For those of you who are not familiar with the art of copywriting, this article will focus on giving an introduction to the subject and why it is in such high demand today. The field of copywriting is large and continues to expand every year. A way to describe copywriting is putting a creative message in front of a consumer. In the book, Copywriting, it is mentioned that copywriting is based upon three fundamental principles. 1. When you are writing to a customer, there has... more...

Writing » Copywriting » Writing for the Web | By Ronald Piper @ Tuesday, 20th March 2007 @ 1:19 PM

You can find that there are numerous freelance copywriting jobs out there. Within this article today, we'll look at a couple of the different websites and how you can make sure to set yourself apart from all of the other freelancers out there. Our first task is to identify the different marketplaces where you should have a subscription. The website that will be profiled first is www.elance.com. This particular marketplace has a very strong following as more than 100,000 potential cus... more...

Writing » Copywriting » Writing for the Web | By Ronald Piper @ Tuesday, 20th March 2007 @ 12:32 PM

Within this article today we will look at what copywriting as a job has to offer. There is a great deal of benefits if you have copywriting as a job. The salary for a copy writer is much higher than the average wage in the United States. According to the magazine Advertising Age, the average salary for a copywriter in the United States is right around $60,000 when you include bonuses and that was for the year 2005. You can imagine that the income will be higher now, given that there has b... more...

Writing » Copywriting » Writing for the Web | By Jo Han Mok @ Wednesday, 21st February 2007 @ 10:01 AM

A headline captures the attention of the prospect. This in turn, subconsciously asks the prospect to further read on the content of the website. Headlines have the power to tap into your emotions, wants and needs. Mere words have a psychological impact on you. This is because when you see or read something that caters to your desires you tend to act on that desire to sate it. You have no choice but to read on to see how the website is going to help you. Powerful headlines could increase ... more...

Writing » Copywriting » Writing for the Web | By Jo Han Mok @ Monday, 12th February 2007 @ 12:40 PM

Copywriting is an art. It is the art of writing sales related materials such as sales letters, e-mails and advertisements. It uses the direct response or direct marketing technique to persuade the reader to ultimately act upon subscribing or buying products or services. Have you ever been stumped as to why you feel compelled to buy a certain product when you do not really need it? Ever wondered why you feel that the product is extremely necessary even though it really is as norma... more...

Writing » Copywriting » Writing for the Web | By Jo Han Mok @ Friday, 15th December 2006 @ 8:23 PM

Writing sales copy is a learnable skill. You aren't writing the next great novel but a short novella that persuades your reader to your desired action. Sales letters are really salesmanship in print. Have you listened to a good salesman before? Not the typical used car type but the smooth salesman who has a quality conversation with you. You have walked out of the store with a new widget and you are convinced it is the smartest purchase you've made all year. This type of sa... more...

Writing » Copywriting » Writing for the Web | By Michelle Howe @ Tuesday, 5th December 2006 @ 9:13 AM

Online press releases are one of the most inexpensive and highly effective marketing methods for a small business owner. Yet, many people think only "big businesses" use press releases. Wrong. The Internet gives a small business's website the same visibility as a large corporation's website and online press releases work the same way. Once an online press release is distributed, it's out there in cyberspace generating hits and driving traffic to your website for yea... more...

Writing » Copywriting » Writing for the Web | By William Tan @ Monday, 13th November 2006 @ 11:15 PM

The internet is indeed a huge borderless market. There are various ways of earning around the Internet without maintaining a physical structure where your clients could inquire about the products or services you offer for sale. Furthermore, you do not need to hire employees to take charge of your online-based business. In fact, you can take charge and probably earn more than a business with several employees. All you need is a personal computer connected to the Internet, self-confidence ... more...

Writing » Copywriting » Writing for the Web | By vincent murphy @ Tuesday, 7th November 2006 @ 12:18 PM

When you do any online research about home based businesses, you will likely find thousands of results that tell you that the most successful and easiest business to start from your home is a copywriting business. You can make a great living without ever having to get dressed or leave the privacy of your own home. Out of all the home businesses that give you the option of solely working from home, such as marketing programs and designing companies, copywriting is still touted to be the be... more...

Writing » Copywriting » Writing for the Web | By Oleg Ishenko @ Monday, 6th November 2006 @ 3:14 AM

People generally consider content and copy as two different entities. Well, it is true: they do have two different purposes. The purpose of content is to provide information of some subject. Content can be encyclopedia articles, long descriptive text, tutorials or even pictures and media (as non-textual content). The purpose of copy, however, is more incentive in nature. Although in some cases copy can resemble content; its primary objective is engaging people to take action. Making a purchase, ... more...

Writing » Copywriting » Writing for the Web | By Ron Jones @ Saturday, 21st October 2006 @ 7:47 AM

If there is any skill that is indispensable to the web marketer it is copywriting. Regardless of how much traffic you can bring to your site, if the words on the page do not convince your prospects to buy your product, or sign up for your mailing list, it all means nothing. So many webmasters overlook this critical component of a successful site. However, it is one that is easily corrected. A complete course in copywriting is outside the scope of this article, but to point you in the righ... more...

Writing » Copywriting » Writing for the Web | By Ron Jones @ Friday, 20th October 2006 @ 11:49 PM

Picture a website, it's got class "A" graphics, a beautiful flash menu, sound video and all the bells and whistles. Now imagine this beautiful website without any words at all. How many sales do you think it would make? Rudyard Kipling once said "words are, of course, the most powerful drug used by mankind." Words make us laugh, cry and fall in love. Words have started wars and ended them. So it is with writing copy for your web site. The words you use have the power ... more...

Writing » Copywriting » Writing for the Web | By Robert Rogers @ Saturday, 10th June 2006 @ 7:15 AM

Every word on your websites sales page should communicate a clear message. Before sitting down to write the sales copy, make sure you are clear about the product or service you are offering, the price, bonuses, time limits, features and benefits. However, this is only half the battle! You need to spend as much time, if not more time on the design. In this article, I will give you the basic ingredients you need in your sales copy and some of the secret design tricks that will make you website sel... more...

Writing » Copywriting » Writing for the Web | By Dwayne Garrett @ Friday, 19th May 2006 @ 4:02 PM

The race for supremacy in the internet based businesses has been really heating up and many sites have been put up to help others to get ahead for a small fee. But there are also ways in which you don’t have to pay so much to make yourself a good list of loyal followers. Having a satisfied web traffic and visitors allows you to put up a foundation wherein you can build an opt-in list and make it grow from there. An opt-in list allows you to provide newsletters to your subscribers with the... more...

Writing » Copywriting » Writing for the Web | By Saleem Rana @ Friday, 21st April 2006 @ 1:19 PM

Persistence is the royal road to success. If you have this one quality, you will succeed in anything. Lack it, and you will be a failure in life. Persistence is to success what carbon is to steel, an essential ingredient. In any endeavor, you will meet adversity after adversity, within and without, and unless you persist through them all, you will not be able to refine your raw understanding of something into the sophisticated knowledge that you need to succeed. more...