Writing for the Web Articles

Writing » Copywriting » Writing for the Web | By Diana Ajih @ Wednesday, 9th January 2008 @ 1:23 AM

Copywriting is one of the most needed elements of effective online marketing. Copywriting involves writing words strategically that can promote a person, product, business, or idea, which intends on having the reader take action of some form. So, if you want to sell something or to create traffic by obtaining links from others, it is essential to write compelling, quality content that can grab the audience attention and connect with them so they can respond in a way that you intended. Fi... more...

Writing » Copywriting » Writing for the Web | By Andrew Morris @ Tuesday, 18th December 2007 @ 8:18 AM

Years ago, I remember reading a quote, "The good thing about being depressed is that you can catch up on your sleep". The author may have been Erma Bombeck, but I am not certain. The point of showing you the above is to illustrate the possibility of finding jobs online by writing. Is that depressing? Certainly not, and only if you let yourself believe that it is difficult or impossible to find these types of assignments. But as my research has found, it is not. There are... more...

Writing » Copywriting » Writing for the Web | By Joshua Watson @ Tuesday, 4th December 2007 @ 2:16 PM

Electronic books, or "ebooks", have become big business on the internet and their creation and distribution has already begun to compete with traditional off-line, hard copy, paper and ink books. If you are unfamiliar with the term "ebook", or unclear about what exactly it means, it can be rather confusing since on a computer screen or other digital reader, everything that displays text might appear to be an ebook; but that's not the case. While all the text displaye... more...

Writing » Copywriting » Writing for the Web | By Al Mendoza @ Friday, 30th November 2007 @ 12:49 PM

Copywriting is the life blood of any business. Suppose Marilyn Monroe or Julia Robert were small town girls watched over by jealous fathers. Would you even know about them? Advertisement does to your products what movies did for these film stars when you fall in love with Pretty Woman, you don't even notice the great script, deft touches by director, and those clever camera angles. Your product is your Julia Roberts, you are the director, you are the cameraman, and you are the scrip... more...

Writing » Copywriting » Writing for the Web | By Brad McGovern @ Monday, 26th November 2007 @ 2:42 PM

Editors are funny people. They really are. Not so much in the form of laughter funny as in the way they view the world and the language used to describe it. Pity the poor novice writer who brings a piece before an editor that has violated the rules of the AP Stylebook. That is a sin tantamount to blasphemy. Typically, the editor's response starts with the twitching of an eye as the face takes on a deep red color. This is usually followed by a glassy-eyed stare that one would expect to see i... more...

Writing » Copywriting » Writing for the Web | By Juhani Tontti @ Friday, 19th October 2007 @ 10:21 PM

As you may know, the number of the backlinks are the sign of the popularity for the search engines. That is why the anchor texts in the about the author box are important, they say what the link will be about. 1.It Is More Effective If The Keywords Come From The Same Family. When you plan the home page of your best home based business ideas, select about 10 keywords, which are related to each other. This means, that the root word is the same. This is the way to make them to support ea... more...

Writing » Copywriting » Writing for the Web | By Derek Wood @ Tuesday, 9th October 2007 @ 6:15 AM

If your goal is to be the best web copywriting success that you can be, and to do it in the shortest amount of time possible, then this article is a must read for you. During the course of this article, you are going to be provided with the seven of the hottest and spectacular copywriting concepts. With this information you'll be well on your way, and a step ahead of your competitors, to being a breakthrough copywriting success story. 1. One step that you can take is to increase y... more...

Writing » Copywriting » Writing for the Web | By Jo Han Mok @ Friday, 7th September 2007 @ 2:00 AM

Oscar Wilde's answer to what type of writing pays the best was, "Ransom notes!" With the advent of the Internet, a good writer or manager of writers can make ransom notes look like pocket change. Whether you supply content or sales copy, there's a river of money flowing to those who can put together words that work hard and earn a living for the buyer. The number one reason people go online is to find information. Content providers are at the head of the line for those ... more...

Writing » Copywriting » Writing for the Web | By Michele Pariza Wacek @ Tuesday, 21st August 2007 @ 8:30 PM

One of the fastest ways to transform your web site and promotional materials into a client magnet is to add your personality. (And yes, even if you're trying to build a business bigger then you personally, you still want to add your personality. People want to do business with people, not faceless, nameless corporations.) Now, there are a few ways to do this, including branding and graphics, but what I'm going to focus on in this article is how to do it through words. Remember, ... more...

Writing » Copywriting » Writing for the Web | By Jo Han Mok @ Tuesday, 14th August 2007 @ 5:41 PM

Killer copy makes sales. That is what you need to remember when writing the text that will appear on your website. There's more to it than just good grammar and correct spelling - you need to win people over with your words. Here are some ways that the experts create effective copy for their sites: - In your rush to launch your website, don't neglect your sales letter. Launching a new website is an exciting time. But in your excitement, don't let your sales letter s... more...

Writing » Copywriting » Writing for the Web | By Jo Han Mok @ Tuesday, 14th August 2007 @ 1:11 PM

Have you ever visited a site that just screamed, "buy this product"? We've all seen them, and asked ourselves how the site owner put together such excellent copy. It's really no mystery once you've learned the proper copywriting techniques. Here's how: - Make your copy believable. The first rule of successful copywriting is to make your copy believable. Avoid exaggeration, and be aware that people are not going to immediately trust you enough to accept whatever... more...

Writing » Copywriting » Writing for the Web | By Jo Han Mok @ Monday, 13th August 2007 @ 4:42 PM

Everything about the copy that you place on your site is crucial to how many sales you generate. Take the time to make your sales letter as good as it can be with these amazing copywriting tips. - Know what action you want visitors to take before you write any copy. Before you write a word of copy, take the time to plan out how you want visitors to move around your site. Maybe it doesn't make sense to try and sell them on their initial visit. This may be the case if you sell a produc... more...

Writing » Copywriting » Writing for the Web | By Jo Han Mok @ Monday, 13th August 2007 @ 3:16 PM

If you own an online business you know that your copy is the - first and often only - thing a customer sees when they visit your site. Its job is to act as a salesperson and convince prospects to take action. - Don't be afraid to admit your shortcomings. Be willing to admit your shortcomings - it shows integrity, openness, and honesty. No product is perfect and your prospects know it. Prospects expect you to rave about your product and describe it in the most glowing of terms. Th... more...

Writing » Copywriting » Writing for the Web | By Jo Han Mok @ Monday, 13th August 2007 @ 1:26 PM

Writing effective copy for your website involves more than just writing a letter to your potential customers. To be successful, you need to compel your visitors to take action. Here are some of the top ways to write website copy that will bring you what matters most- SALES! Here's what you can do: - Spend time crafting a great Unique Selling Proposition (USP). Your USP is the thing you offer that makes you different from everyone else in your industry. It may be your guarantee, your ... more...

Writing » Copywriting » Writing for the Web | By Joshua Watson @ Friday, 6th July 2007 @ 4:25 PM

Electronic books, or "ebooks", have become big business on the internet and their creation and distribution has already begun to compete with traditional off-line, hard copy, paper and ink books. If you are unfamiliar with the term "ebook", or unclear about what exactly it means, it can be rather confusing since on a computer screen or other digital reader, everything that displays text might appear to be an ebook; but that's not the case. While all the text displaye... more...

Writing » Copywriting » Writing for the Web | By Kevin Sinclair @ Monday, 18th June 2007 @ 10:12 PM

People don't have much time to read your sales letters and would rather skim them. They will scan your letter and read only those that catches their eyes. Is the solution to have a short one? No, it's not. Generally, long sales letters convert better. You will have more time to present the features and benefits of your product and convince your readers to buy. If a short sales letter is not the solution, how, then, do you grab the attention of a skimmer so he can read all... more...

Writing » Copywriting » Writing for the Web | By Jo Han Mok @ Saturday, 19th May 2007 @ 5:41 PM

When you're writing a sales letter or creating a landing page for your site, one vital thing you definitely need to have is an extremely good headline. What a good headline does is to help capture the attention of your visitors, increase the length of customer visits, improve your website conversion rate, increase the number of your subscribers and more. In a powerful headline, as in copywriting strategies, you need to tap into your customer's emotions. In order to do this your... more...

Writing » Copywriting » Writing for the Web | By Michelle Howe @ Friday, 30th March 2007 @ 9:31 AM

A website is more than a brochure; it is an opportunity to start building a relationship with your prospective client or customer. The best way to do this is tell a story. Everyone loves a story. As small children, before we could read, our teachers and parents used to read us stories. But even after we've acquired the ability to read, a story captures our attention and imagination. The most successful professional speakers are also known for telling engaging stories to their audi... more...

Writing » Copywriting » Writing for the Web | By Ronald Piper @ Tuesday, 27th March 2007 @ 6:51 PM

Writing is a great field to get into and much of this article today will look at ways that you can focus on copywriting training. There are many different ways that you can learn more about copywriting. This article will focus on different resources for you to help in your copywriting training. The first resource that you should look for in copywriting training would be any book by Dan Kennedy. He is one of the world's foremost experts on copywriting, specifically direct response wri... more...

Writing » Copywriting » Writing for the Web | By Alastair Hayward @ Thursday, 22nd March 2007 @ 10:43 PM

Promotion of a website is vital to its success. But not all promotional methods are created equally. According to many online authorities, and successful Internet entrepreneurs, the best way to promote your website, and get highly targeted traffic is by using the media to get your message across. When you read the newspaper, you take notice of what is being said in an article of interest. You know that the information included in the article must be important if it is in the media, so you... more...