Writing for the Web Articles

Writing » Copywriting » Writing for the Web | By Brian Stocker @ Thursday, 21st August 2008 @ 8:52 PM

Are you selling a product online and never seem to make enough sales? Are you trying to raise your search engine placement but gain any ground? Your product descriptions may be to blame. In order to become successful in internet product sales, you must have a good product description that grabs the attention of your customer and the search engine spiders. In order to rank high in the search engines and sell a lot of products you must stop using generic product descriptions and you must s... more...

Writing » Copywriting » Writing for the Web | By Henriette Martel @ Tuesday, 12th August 2008 @ 11:36 AM

The headline is the most important part of your sales letter because it must capture attention instantly and also fuel interest. Headlines should concisely communicate the essence of your message and wet visitors' reading appetite. Without a strong compelling reason to read on, the visitor will leave your web page. There are so many ways to create attention-grabbing headlines. For example, you could: 1 - Start with a question "Is Google AdSense Driving Potential Custo... more...

Writing » Copywriting » Writing for the Web | By Mark Kimathi @ Friday, 4th July 2008 @ 9:19 AM

The differences in media may introduce challenges in the process of selling from a website. But the fundamentals of persuasion remain unchanged. This then means that online sales are not different from offline sales, and this includes the mix of logic and emotions. The logical versus emotional sales pitch is a confusing one especially to inexperienced salesmen. The truth is that a sales process is highly emotional. The tactics that include communicating benefits and use of consequences to... more...

Writing » Copywriting » Writing for the Web | By Mark Kimathi @ Thursday, 3rd July 2008 @ 11:52 AM

"Sell the sizzle not the steak" is an adage common among sales people and marketers. It was coined by Elmer Wheeler in his book "Tested Sentences that Sell". Creating the next best sizzle has then become an obsession amongst marketers. You find a campaign commended for the heads it turns, but the question rarely answered satisfactorily is, how many turned heads could be developed into interest and a consequent sale? Online, you cannot hide behind a great attention grabber ... more...

Writing » Copywriting » Writing for the Web | By Ron Subs @ Monday, 30th June 2008 @ 12:53 AM

When it comes to freelance writing jobs two questions are often asked, where are they obtained, and how much should a writer charge for his or her services? The answer to both questions is not a black or white one, but there are some tried and true methods of both picking up freelance writing jobs, and finding the appropriate rate to charge that will have you writing for greenbacks before you know it. One can not start charging money for their writing services without a client, thus it i... more...

Writing » Copywriting » Writing for the Web | By Robert Starr @ Tuesday, 17th June 2008 @ 4:42 PM

Someone once said that the invention of the Internet was the most innovative thing that has happened to the professional writer since the creation of moveable type. There's no doubt that after a shaky start a decade ago, web content is here to stay as a juggernaut that twists and turns as it evolves through the exorbitant professional writer rates that were charged and the cheap overseas copy that was found in the end to actually turn business away. Like any other transformation, the writer... more...

Writing » Copywriting » Writing for the Web | By Cathy Goodwin @ Sunday, 25th May 2008 @ 5:43 PM

Imagine that you are a busy college student, waiting in line to copy an article you need for your upcoming final exams. A stranger taps you on the shoulder: "Could I cut in? I want to go first because I'm in a hurry." Meanwhile, in the next line, another stranger taps on your friend's shoulder: "Hey, could I cut in?" Actually, you're part of an experiment. The researcher wanted to test the power of "because." Sure enough, those who were interr... more...

Writing » Copywriting » Writing for the Web | By Kevin Sinclair @ Tuesday, 6th May 2008 @ 9:45 AM

Writing the sales copy is one of the biggest challenges you will have to face when selling your service or product on the Internet. You have to be able to put across the benefits of your product to the potential buyer, who with a bit of luck has already been trying to find the answer to their problem. It becomes your task to make them believe that what you have to offer will satisfy their needs. You need to show the customer that you believe in the product and endorse it fully. The pr... more...

Writing » Copywriting » Writing for the Web | By Richard Cagney @ Wednesday, 16th April 2008 @ 12:32 AM

One of the most powerful weapons in any marketer's arsenal is a well-constructed sales letter. It provides the perfect vehicle to drive home your sales presentation, and it allows you to reach thousands and even millions of people all at once. There are many ways to go about crafting the perfect prose needed to grab and hold the attention of your target market. Here are some tips that you may want to keep in mind. Tip #1 Your Opening Sentence Or Headline Must Make Your Rea... more...

Writing » Copywriting » Writing for the Web | By Jack Deal @ Thursday, 20th March 2008 @ 3:57 AM

One of the true laments from management today is that employees cannot express themselves with the written word. Owners and stockholders have the same complaints about management. Today in the age of the paperless office the importance of the written word is increasing especially as direct live voice contact becomes more and more problematic. If you want to communicate, you have to write. The written word, whether digital or etched into stone, remains the primary means of relaying d... more...

Writing » Copywriting » Writing for the Web | By Chris Robertson @ Tuesday, 26th February 2008 @ 8:17 PM

Have you ever wondered how all of these guru types make these astounding eye appealing sales letters? I know I have! Every time I get an e mail and read one of these letters I think to myself how do they make it look so good? Or how did they make that great graphic heading and e book picture? For me I just wanted to learn how they put something like that together and made it look so good. So I did some research and found that some people were making these sales letters by using simply a w... more...

Writing » Copywriting » Writing for the Web | By Tiva Kelly @ Saturday, 9th February 2008 @ 8:39 PM

As someone once new to writing press releases myself, I will tell you honestly that writing a press release is no big deal. I panicked the first time I needed to write a press release. I had never written one before and didn't even really know what they entailed, much less the purpose of them. Don't worry though; I'm going to walk you through the process of writing a press release so you don't have to second-guess yourself. What is a Press Release? A press release ... more...

Writing » Copywriting » Writing for the Web | By Diana Ajih @ Wednesday, 9th January 2008 @ 1:23 AM

Copywriting is one of the most needed elements of effective online marketing. Copywriting involves writing words strategically that can promote a person, product, business, or idea, which intends on having the reader take action of some form. So, if you want to sell something or to create traffic by obtaining links from others, it is essential to write compelling, quality content that can grab the audience attention and connect with them so they can respond in a way that you intended. Fi... more...

Writing » Copywriting » Writing for the Web | By Andrew Morris @ Tuesday, 18th December 2007 @ 8:18 AM

Years ago, I remember reading a quote, "The good thing about being depressed is that you can catch up on your sleep". The author may have been Erma Bombeck, but I am not certain. The point of showing you the above is to illustrate the possibility of finding jobs online by writing. Is that depressing? Certainly not, and only if you let yourself believe that it is difficult or impossible to find these types of assignments. But as my research has found, it is not. There are... more...

Writing » Copywriting » Writing for the Web | By Joshua Watson @ Tuesday, 4th December 2007 @ 2:16 PM

Electronic books, or "ebooks", have become big business on the internet and their creation and distribution has already begun to compete with traditional off-line, hard copy, paper and ink books. If you are unfamiliar with the term "ebook", or unclear about what exactly it means, it can be rather confusing since on a computer screen or other digital reader, everything that displays text might appear to be an ebook; but that's not the case. While all the text displaye... more...

Writing » Copywriting » Writing for the Web | By Al Mendoza @ Friday, 30th November 2007 @ 12:49 PM

Copywriting is the life blood of any business. Suppose Marilyn Monroe or Julia Robert were small town girls watched over by jealous fathers. Would you even know about them? Advertisement does to your products what movies did for these film stars when you fall in love with Pretty Woman, you don't even notice the great script, deft touches by director, and those clever camera angles. Your product is your Julia Roberts, you are the director, you are the cameraman, and you are the scrip... more...

Writing » Copywriting » Writing for the Web | By Brad McGovern @ Monday, 26th November 2007 @ 2:42 PM

Editors are funny people. They really are. Not so much in the form of laughter funny as in the way they view the world and the language used to describe it. Pity the poor novice writer who brings a piece before an editor that has violated the rules of the AP Stylebook. That is a sin tantamount to blasphemy. Typically, the editor's response starts with the twitching of an eye as the face takes on a deep red color. This is usually followed by a glassy-eyed stare that one would expect to see i... more...

Writing » Copywriting » Writing for the Web | By Juhani Tontti @ Friday, 19th October 2007 @ 10:21 PM

As you may know, the number of the backlinks are the sign of the popularity for the search engines. That is why the anchor texts in the about the author box are important, they say what the link will be about. 1.It Is More Effective If The Keywords Come From The Same Family. When you plan the home page of your best home based business ideas, select about 10 keywords, which are related to each other. This means, that the root word is the same. This is the way to make them to support ea... more...

Writing » Copywriting » Writing for the Web | By Derek Wood @ Tuesday, 9th October 2007 @ 6:15 AM

If your goal is to be the best web copywriting success that you can be, and to do it in the shortest amount of time possible, then this article is a must read for you. During the course of this article, you are going to be provided with the seven of the hottest and spectacular copywriting concepts. With this information you'll be well on your way, and a step ahead of your competitors, to being a breakthrough copywriting success story. 1. One step that you can take is to increase y... more...

Writing » Copywriting » Writing for the Web | By Jo Han Mok @ Friday, 7th September 2007 @ 2:00 AM

Oscar Wilde's answer to what type of writing pays the best was, "Ransom notes!" With the advent of the Internet, a good writer or manager of writers can make ransom notes look like pocket change. Whether you supply content or sales copy, there's a river of money flowing to those who can put together words that work hard and earn a living for the buyer. The number one reason people go online is to find information. Content providers are at the head of the line for those ... more...