Copywriting Articles

Writing » Copywriting | By Murtuza Abbas @ Saturday, 4th March 2006 @ 6:28 AM

If you want to sell your products like crazy using your ad copy, then this might be the most important article you'll ever read. Finally there are 10 killer steps that you can use right NOW to pull more orders from your ad copy without spending a dime. If you want to pull in more orders and sales, then I urge you to read this article -- immediately. If you're sick and tired of low sales pulling power of your website and want to turn it into a killer cash generator,... more...

Writing » Copywriting | By Murtuza Abbas @ Saturday, 4th March 2006 @ 6:26 AM

If you want to sell more products and services make sure you use these 10 hypnotic sentences in your ad copy. If you want to keep your visitors attention on your salesletter, then I urge you to read this article -- immediately. If you're sick and tired because your website isn't pulling the response that you are expecting, then here's good news-- Now you can make sure that your website visitors read your ad copy, stay interested in what you've to say and ... more...

Writing » Copywriting | By Chris Marlow @ Thursday, 2nd March 2006 @ 9:23 AM

I want to share with you the solution to a marketing problem recently expressed by three of my coaching students...and that is how to create a powerful online newsletter (ezine) for cultivating quality clients. I realize this is not the only source of information you can find on how to write an effective ezine, but it follows my own successful formula, and it addresses mistakes I'm seeing repeatedly among my coaching students, whether new to the business or not. For most of my... more...

Writing » Copywriting | By Chris Marlow @ Monday, 27th February 2006 @ 7:01 AM

There's a lot of overtly self-serving marketing taking place in the "new copywriter's space" of the Internet, and I don't want to add to that. So permit me to give you my very considered perspective on the question "Can I transition into copywriting by moonlighting?" I'm happy to report that the answer to that question is "yes"...but with caveats. Many people who want to transition into copywriting hold full time jobs and have the... more...

Writing » Copywriting | By Chris Marlow @ Thursday, 23rd February 2006 @ 6:55 AM

A beginning copywriter recently asked the question, "How can my client quickly generate testimonials?" The answer is the same for her client as it is for us: You must develop them! I must confess that in my own copywriting business I was lazy in this department and had to scramble once I decided to correct my negligence. It's a fact that every couple of months about 10 percent of your business contacts change jobs, get promoted, quit work, or otherwise leave their po... more...

Writing » Copywriting | By Chris Marlow @ Tuesday, 21st February 2006 @ 12:04 AM

Over the years, I’ve had several copywriters ask me how important it is to have an "agency quality" website. My answer is always the same: it’s very important if you are prospecting other than locally. When you prospect locally, the client can meet you personally. But when you prospect nationally, your website, "telephone" personality, and marketing materials form the basis of your prospective client's impression of you. Fortunately, it's not difficult to... more...

Writing » Copywriting | By Murtuza Abbas @ Sunday, 19th February 2006 @ 3:44 AM

One of the most difficult and time consuming tasks in this internet business game is to attract more traffic. It makes perfect sense to educate yourself and try to pull and convert MORE visitors into sales. Everything you may have heard about increasing your website sales might be true. But this article will show you some amazing, proven ways to make your website sell more of your products and services. It hardly takes any time to apply this 5 step system on your ad copy and you�... more...

Writing » Copywriting | By Murtuza Abbas @ Saturday, 18th February 2006 @ 7:01 PM

If you can use more new customers clicking on your ads and purchasing your products... and I mean TONS of new sales and profits without attracting tons of extra traffic, I've got great news for you. Now there are some powerful ways to bring in all the customers you'll ever need and convince them to buy your products and services right NOW. The kind of customers that will rocket your income right off the charts! If you're sick and tired of low conversion ratio ... more...

Writing » Copywriting | By Chris Marlow @ Thursday, 16th February 2006 @ 10:02 AM

I want to share with you the two most powerful marketing methods I've found for the copywriter. And they are (drum roll please)...direct mail and... networking! In my coaching program I have my students go through an intensive 24-session web/mail marketing program that gets them the high quality leads they need for financial and professional success. However, as one of my previous students recently reminded me, networking is also a very strong marketing tool. In fact, ... more...

Writing » Copywriting | By Chris Marlow @ Monday, 13th February 2006 @ 4:04 PM

Freelancers who are trying to build their portfolios occasionally asked me, "What can I do with good work that was never used?" The good news is, you should use it in your portfolio, if it's work you're proud of. Marketing professionals are used to seeing work in all of its stages, and as long as your sample is "perfect," your prospect will see its potential and value. In an ad agency, the copywriter's work is called a "copy deck" and when pri... more...

Writing » Copywriting | By Chris Marlow @ Thursday, 9th February 2006 @ 8:11 AM

Recently a copywriter named Chris asked me what she should do when a direct marketing campaign fails. “How do you bounce back in your freelance business after a client royally screws up a DM campaign?" The short answer is that no copywriter wins all the time. The law of averages in the business of marketing won't support it. Many factors must combine properly to make a winning campaign, and the degree of your success will depend on the degree to which EACH element is "... more...

Writing » Copywriting | By Chris Marlow @ Monday, 6th February 2006 @ 9:08 AM

"Come down on price on this one and there'll be more work to come." This come-on is a favorite of potential new clients who either have no money, or are justifiably trying to keep costs down. Either way it doesn't matter to the copywriter because both circumstances ask the copywriter to sacrifice his or her income on the promise of more work. Unfortunately, "more work" rarely materializes. In my opinion, most of these people don't lie with mali... more...

Writing » Copywriting | By Chris Marlow @ Sunday, 5th February 2006 @ 5:12 AM

Yes, it’s cold calling! As is often the case, the shortest way to success is the most distasteful. But I can tell you from personal experience that making that call (until you get enough clients), can shave months off your start-up marketing efforts. When I first began freelancing, I combined direct mail with follow-up phone calls, so I wasn't "hard core" cold calling. But even then I remember mailing 100 letters and getting no response. However, I always followed up ... more...

Writing » Copywriting | By Chris Marlow @ Saturday, 4th February 2006 @ 9:52 PM

Every new copywriter starts with a “lightweight" portfolio, but there are ways to build it quickly. My own method was to write free for an organization in return for samples. In my case I wrote the press releases and monthly newsletter for the (now defunct) Oregon Direct Marketing Association. This not only gave me samples for my portfolio, but it got my name in front of the membership and led to my first actual jobs for Norm Thompson (a local cataloger), Stash Tea, a bank, a... more...

Writing » Copywriting | By Chris Marlow @ Saturday, 28th January 2006 @ 10:46 AM

This is valuable content from my free online newsletter, the FREELANCER'S BUSINESS BULLETIN. In the April 2004 issue I shared with my subscribers the secret to getting at least 50% of your freelance fee up front, plus a whole host of other important requirements for your freelancer's business. It was FREELANCER'S BUSINESS BULLETIN subscriber and copywriting expert Susan Fantle who asked for a discussion of this topic because she had recently encountered some difficulties ... more...

Writing » Copywriting | By Chris Marlow @ Saturday, 28th January 2006 @ 8:14 AM

It doesn't matter how new you are to copywriting, or how old...the fact is, there will be times when you'd feel more confident with the brains, talent, and experience of a writing partner. Perhaps you're writing for a new client who's in an industry you know nothing about. Perhaps you've been asked to come up with some very high level concepts. Or maybe you're getting paid partly based on response rate, and you simply want to make sure your package is as goo... more...

Writing » Copywriting | By Chris Marlow @ Friday, 27th January 2006 @ 5:36 AM

In times past, copywriters typically wrote for niches with a high need and heavy respect for copywriters. The obvious places to look for work were direct marketing agencies, corporate marcom (marketing communications) departments, and publishers, to name a few. But today, work opportunities for copywriters have expanded greatly. That’s because clients became tired of unaccountable general advertising and pushed their agencies to do more direct response. Over time direct marketing became m... more...

Writing » Copywriting | By Chris Marlow @ Thursday, 26th January 2006 @ 10:55 PM

If you’ve done any freelance work in marketing, you may be familiar with the phrase “unique selling proposition” (commonly known as the “USP”). The USP tells your prospect what differentiates your product from everyone else’s in your category. And it’s the single most important reason your prospect will buy from you…or from someone else. But did you know that you, as a freelancer, are a “product” too…and that you need a USP to differentiate you from all of the other business freel... more...

Writing » Copywriting | By Chris Marlow @ Wednesday, 25th January 2006 @ 7:13 AM

For many copywriters, correctly pricing their work is a constant struggle. When it’s time to offer a price, a myriad of negative influences — both internal and external — descends upon them. Sometimes the result is disastrous. I know this from personal experience. At the beginning of my freelance career, some 20 years ago, I charged Stash Tea just $18 per hour for my copywriting services. I got lots of work as you might imagine! My contact, Susan, eventually left, and just before ... more...

Writing » Copywriting | By Daryl Campbell @ Tuesday, 24th January 2006 @ 9:52 PM

Congratulations, you've finally finished your ad copy. You've gotten feedback and it all looks good. Now do something to make your copy even better. For instance? Well... 1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales. 2. Publish a list of famous and respected customers who have bought from you on your a co... more...