Copywriting Articles

Writing » Copywriting | By Chris Marlow @ Thursday, 1st March 2007 @ 12:25 AM

Last month I asked my readers to tell me what baffles them most about the business side of copywriting, and two readers said "getting started!" So that's what I'll show you how to do here. It's the old "What comes first? The chicken or the egg?", applied to a new career in copywriting. One of the major hurdles faced by new copywriters is the book, or portfolio. Or more specifically, the fact that there is none. How does a new copywriter get sa... more...

Writing » Copywriting | By Chris Marlow @ Saturday, 24th February 2007 @ 12:23 AM

This month I'll share two financially ruinous negotiating tactics often made by beginning copywriters. Both recently came from my coaching students. Financially ruinous negotiating tactic #1 comes from a successful book author who is adding copywriting to his writing skill set. Here, paraphrased, is a comment he made to me: "My client seems unhappy with the work. I'm thinking of telling her she doesn't have to pay the final 50 percent." My response:more...

Writing » Copywriting | By Jo Han Mok @ Thursday, 15th February 2007 @ 3:44 AM

When you are trying to learn how to write an effective sales letter in any copywriting training course, you need to first recognize and understand the basics. The basics are crucial in order for the sales letter to flow nicely. I will briefly elaborate on them. 1. The Qualifier A qualifier is a term to let the reader know to whom this sales letter is intended to. A pre-header if you will. If you did not apply a qualifier into the sales letter there could be a misinterpretation of ... more...

Writing » Copywriting | By Chris Marlow @ Monday, 8th January 2007 @ 1:45 PM

Having more than 20 years as a copywriter under my belt, most of it freelance, I've made all the mistakes and suffered all the pains (and the ecstasies) of freelance life. As an aid to my coaching students, I prepared this short report some time ago to show them that that I truly understand what they're going through as they begin their life as a freelance professional serving corporate clients. In my opinion, and drawing from my own painful experience, these are the five ... more...

Writing » Copywriting | By Chris Marlow @ Monday, 8th January 2007 @ 1:41 PM

At the foundation of every selling message, whether a brochure, print ad, or direct mail piece, should be a unique selling proposition (commonly known in marketing circles as the "USP". The USP tells your prospect what differentiates your product from everyone else's in your category. And it's the single most important reason your prospect will buy from you...or from someone else. But incorporating the USP into the selling message of every sales piece is often ov... more...

Writing » Copywriting | By Steve Dempster @ Monday, 4th December 2006 @ 10:18 AM

Copywriting is a learned skill that, provided you have a reasonable level of intelligence and are prepared to work, almost anyone can learn. That said, almost anyone can learn to play the piano - but they won't get to Carnegie Hall! It's a discipline that's totally different in many ways to, say, fiction writing. Good copywriters are in almost constant demand and, at times, demand outstrips supply. Why? Well, many people want to write - but the majority want to write novels, shor... more...

Writing » Copywriting | By Joshua Spaulding @ Sunday, 3rd December 2006 @ 8:34 PM

One way to write for money online that is highly in demand is to write articles for webmasters. This is one that does not require any special writing skills. If you can write an article like this one you can be successful in this business. Just create a small sales page or announce your service in outsource programs. All you need to do once you receive the order is do a little research on the topic and write an article similar to this one on the subject. You can make anywhere from five dollars t... more...

Writing » Copywriting | By Joshua Spaulding @ Thursday, 19th October 2006 @ 10:49 PM

About six months ago I read an article similar to this one. I had never even considered becoming a ghostwriter but I figured I would give it a shot. In the past six months I have earned over six thousand dollars off of articles I have written for webmasters alone. What is a ghostwriter and how can I get started? A ghostwriter is someone who writes articles just like this one and sells them to those interested in publishing them on the net. When you create an article as a ghostwriter you ... more...

Writing » Copywriting | By Chris Marlow @ Friday, 13th October 2006 @ 9:07 PM

As a copywriter and copywriter's coach, it's my responsibility to offer powerful, on-target advice to my "mentees." For them as well as myself...and for you...I keep a keen watch on the world of freelance copywriting to pick up on changes and trends.I spent last month musing over numerous clues, statements, conversations, experiences, and purchased research pertaining to the business side of copywriting. My conclusion? The world of copywriter marketing is changing rapidl... more...

Writing » Copywriting | By Chris Marlow @ Friday, 13th October 2006 @ 9:07 PM

As a copywriter and copywriter's coach, it's my responsibility to offer powerful, on-target advice to my "mentees." For them as well as myself...and for you...I keep a keen watch on the world of freelance copywriting to pick up on changes and trends.I spent last month musing over numerous clues, statements, conversations, experiences, and purchased research pertaining to the business side of copywriting. My conclusion? The world of copywriter marketing is changing rapidl... more...

Writing » Copywriting | By Chris Marlow @ Thursday, 28th September 2006 @ 4:17 AM

In this article I'll share two financially ruinous negotiating tactics often made by beginning copywriters. Both came from my coaching students just this week. Financially ruinous negotiating tactic #1 comes from a successful book author who is adding copywriting to his writing skill set. Here, paraphrased, is a comment he made to me on Monday: "My client seems unhappy with the work. I'm thinking of telling her she doesn't have to pay the final 50 percent."more...

Writing » Copywriting | By Chris Marlow @ Wednesday, 13th September 2006 @ 5:02 AM

In my work as a copywriter's coach I often talk with new and even seasoned copywriters who express their deeply hidden yet oft-nagging fear of "not measuring up." I explain that every copywriter has to go through this (sometimes long) phase, and tell my own story of crippling insecurity. My worst moment was shortly after I was hired by Rosen/Brown Direct, a highly respected direct response agency in Portland, Oregon. I was expected to write copy for Dell Compute... more...

Writing » Copywriting | By Chris Marlow @ Friday, 8th September 2006 @ 4:59 AM

Since 2003 I've helped many new copywriters select the niche that's right for them, and those niches have been strong and varied. Nutraceuticals is big, and so is financial; technology is popular, as well the technology sub-niches of software, hardware, and to a much lesser degree, telecom. In addition to the more obvious markets I have copywriters specializing in the human potential industry, the seniors market, marketing communications (marcom), publishing, the governm... more...

Writing » Copywriting | By james lowe @ Wednesday, 6th September 2006 @ 1:59 PM

There is a large variety of home based online businesses available to the right individuals who are interested in participating in them. This includes the sale of physical, service and electric goods and services including technology based concepts. You can do a virtually unlimited amount of service, physical and sales businesses merely by working from your own home office. Be that as it may, there are many reasons why entrepreneur type individuals of all types should co... more...

Writing » Copywriting | By Tony Brecher @ Tuesday, 29th August 2006 @ 5:17 AM

It's easy to overlook the obvious when you're putting together an ad. The following checklist will help you keep on track for better response in print, direct mail, broadcast or web advertising. 1. Is it clear what you're offering? Show the communication to someone who's had nothing to do with it and see if they understand it. And understand it quickly! 2. Is it equally clear what you want your prospect to do? Order your product, send for more info, return t... more...

Writing » Copywriting | By Victoria Rosendahl @ Wednesday, 7th June 2006 @ 4:20 PM

Some might say there are as many ways to generate leads for business as there are bagel varieties in Manhattan. In the past three years of freelance copywriting, I have worked diligently in putting together my lead generation list, preparing letters and doing follow-up calls. I’m the passion marketer’s copywriter. The passion market applies to anyone selling a product or service that could use drama to increase ROI and sales. My first love is fundraising and I've recently gone ba... more...

Writing » Copywriting | By Andrew James @ Sunday, 28th May 2006 @ 7:37 AM

Every communication you send to customers or prospects should have a clear purpose. Before sitting down to write a sales letter make sure you are clear about the product or service you are offering, the price, any bonus offers, whether there is a time limit, etc Think from the point of view of the customer. What will make them interested in your product or service? Do not make the letter about you or your company. You will not make sales by telling customers about the latest events in you... more...

Writing » Copywriting | By Ken Leonard Jr. @ Saturday, 29th April 2006 @ 8:33 PM

By Ken Leonard Jr. © KLJ Online So you want to sell online... You have a product ready to go, but how are you supposed to write a sales letter like the ones used by the biggest names in internet marketing? A sales letter that attracts prospects and makes sales? It's no secret that the biggest names in online marketing have been studying the art of writing sales copy for the web for many years. If they haven't, they hire someone who has. J... more...

Writing » Copywriting | By Paul M. Jerard Jr. @ Monday, 24th April 2006 @ 3:59 AM

Your headline, and the following sub-headline, will make or break your web sales copy, but let’s take a closer look at the sub-headline’s purpose. It can differ, depending upon the writing approach you choose; the sub-headline might be a supporting statement, a claim, or a question. Below are some examples for you to analyze and develop your own ideas for Internet sales copy. Let’s say you had a headline in relation to a weight loss product such as: “Discover How to Lose 10 Pounds per Wee... more...

Writing » Copywriting | By Paul M. Jerard Jr. @ Monday, 24th April 2006 @ 3:58 AM

A unique sales letter has many benefits, but unique keyword content and increasing targeted traffic, to your website, are just two of them. Once traffic arrives, a great sales letter should do its job, but where do you start? Below is a system for building web copy that sells like a clone of your best sales person. Your sales letter must have a compelling headline. A successful headline is an attention grabber. Its primary purpose is to capture the reader’s attention and entice him or her... more...