Copywriting Articles

Writing » Copywriting | By Ingrid Cliff @ Sunday, 8th June 2008 @ 1:41 PM

When working with businesses on letters they send to potential clients trying to get an appointment with them, we often see the same mistakes being made over and over when we look at their existing letters. To help you not make the same mistakes, here are our top 10 tips for effective appointment letters. 1. Be realistic in the response you are looking for. People are not sitting by the post-box waiting for your letter. For most people you have to prove to them first why they shou... more...

Writing » Copywriting | By Robert Starr @ Saturday, 7th June 2008 @ 10:29 AM

A style guide is a document that helps writers and editors by answering the questions they will meet when editing. They vary greatly in length and cover a variety of different subject matter from how to attribute different types of information in academic works to how to properly write out a military commander's rank in a newspaper article. One of the big reasons that style guides are so important is that they lend a certain uniformity to the look and feel for a certain kind of text. For ex... more...

Writing » Copywriting | By Kathleen Ann @ Tuesday, 3rd June 2008 @ 8:52 AM

Most small business owners and entrepreneurs make the same fundamental mistake when they put their hard earned money into advertising. The reason why is obvious, but little understood. They simply copy the big end of town and do what big companies do because they think that's how to advertise successfully. After all, aren't those companies successful? Unfortunately it's the last thing small business should ever do. In fact you should never do it. Play that game a... more...

Writing » Copywriting | By Kevin Sinclair @ Saturday, 31st May 2008 @ 12:14 AM

If you want to sell your product or service on the internet, the best way to go about it is to write a winning sales letter. Not everyone feels themselves up to the challenges of this task. Some struggle with their writing, others hire a copywriter to tackle the job for them or use copywriting software. However it gets done, a winning sales letter follows a system. One such system follows in the form of this template. 1) The headline. Before you write this, ask yourself this question: wha... more...

Writing » Copywriting | By Steve Tash @ Monday, 26th May 2008 @ 6:54 PM

1. The word "free" in your ad goes a crazy long way. People want reasons to do anything and free is a big motivator. It could be a free ebook, a service, or a free report you've created. Let them know the perceived value of the free item. Also, it's not free forever, right? How about for the first 50 visitors, or free until a certain date. Using a power word together with another one will have a mind-altering affect on your visitors. Try the word "limited&qu... more...

Writing » Copywriting | By R.T. Markovsky @ Tuesday, 6th May 2008 @ 7:33 PM

Electrify your online sales copy by using any of these approaches to improve conversions. 1. The "Law" Approach The "discover the (no.) laws of (gaining your product's benefit)..." Approach tells potential customers that if they don't own your product, they may be breaking some laws that they don't know about. Now these laws may not be real laws (like the government makes) but it will still grab their attention because most people don't want to break... more...

Writing » Copywriting | By Jonathan Hook @ Saturday, 26th April 2008 @ 8:44 AM

A common mistake made by many inexperienced copywriters is to focus too much on a product's features and not enough on the benefits it provides. While features are important and should be mentioned, if you want consumers to take out their wallets and hand over their hard-earned money you need to convince them of the benefits your product offers. What's the difference? - A feature is simply a characteristic of a product. - A benefit explains what the custom... more...

Writing » Copywriting | By Mick Reade @ Friday, 21st March 2008 @ 7:33 PM

I'd like to talk to you about your voice. This could be a bit difficult considering I've probably never heard your voice before. Actually, I don't believe anyone has really heard your voice! Do you know why? Because you're too afraid to let anyone hear your real voice. I'm talking about your advertising voice of course, and no-one has heard it because it's much easier to run with the crowd and have the same voice as everyone else. Which is NONE! Yes, yo... more...

Writing » Copywriting | By Mick Reade @ Friday, 21st March 2008 @ 7:28 PM

Today I want to share with you a few tips on how to get people more excited about what you sell. Wouldn't it be great to have customers so excited to buy what you have that they're tripping over each other to get it? Well then, the one thing that can really make or break your ad or sales letter is the offer. My aim is to create the most irresistible offer I possibly can, so that people would feel silly if they didn't take advantage of it! Let me give you an example: Let... more...

Writing » Copywriting | By Mick Reade @ Friday, 21st March 2008 @ 7:22 PM

One of the biggest challenges you need to overcome in order to create more sales in your business is getting people to trust what you say. Now you may very well have a great deal of integrity and be very trustworthy when it comes to your business (and I'm sure you are). But do your customers know that? And how can you make sure that they do? 'Lack of trust' is a big problem in advertising. You probably don't realise how many customers don't believe what you sa... more...

Writing » Copywriting | By Mick Reade @ Tuesday, 18th March 2008 @ 8:07 PM

Once you've written your ad or sales letter, you've got a killer headline, a strong guarantee, you've gained your reader's trust and respect with evidence and testimonials, and you've got them excited and wanting to respond, then there's one critical thing left to do... Get them to take action NOW, and order your product or service! The biggest difference between a weak sales letter and a really strong one is a weak one can tend to fade away towards the en... more...

Writing » Copywriting | By Mick Reade @ Friday, 14th March 2008 @ 5:23 PM

Headlines are one of your biggest weapons for getting more people to notice your advertising, for whatever medium you choose to use. Now you are using headlines, aren't you? And NOT your logo - that's not a headline. Only one person cares about your logo, and that's you. Whereas a headline is something every single one of your prospects will be glued to like a kid on a cartoon. Whatever you're writing, you've GOTTA HAVE A HEADLINE. But here's the deal, t... more...

Writing » Copywriting | By Mick Reade @ Monday, 25th February 2008 @ 11:25 PM

Doesn't it suck when people don't respect the price you charge? When they always want a special deal? Well guess what? It's probably YOUR fault! When people ring around for quotes on price, and it happens a lot with Yellow Pages directory ads, they'll ring 2-3 businesses usually. That's what everyone has been 'trained to do as consumers, and it's the ads that force them to. How? All the ads look the same! Just think about when you need a service, ... more...

Writing » Copywriting | By Nelson Tan @ Tuesday, 18th December 2007 @ 8:00 AM

Writing an effective web copy begins with an understanding of what the goals of your website are. Are you trying to get your visitors to purchase something or have them sign up for your newsletter? Remember you are trying to get someone whom you can't see and have never met take a step towards building a relationship with you or your company. 1. Create a customer profile--Who is exactly your target audience? Are they young, middle aged or senior? Are they primarily male or ... more...

Writing » Copywriting | By Al Mendoza @ Friday, 30th November 2007 @ 5:39 PM

Many people have asked what's the secret to writing a compelling sales letter that sells. Every communication you send to customers or prospects should have a clear purpose -and your sales letter is no different. Now there's simply not enough space to go into detail about every aspect of your sales letter, but below is a brief summary of some of the major points you need to address. Before sitting down to write a sales letter make sure you are clear about the product or... more...

Writing » Copywriting | By Pasi Kaarakainen @ Tuesday, 27th November 2007 @ 11:21 PM

When most people think of a great work at home business, they get stumped. What comes to mind is usually basic information like where do I put my desk or do I need to buy a printer. But there's a lot more to a great home business than just the basics. If you have some writing skills you may want to consider working at home and starting a copywriting business. Here are a few reasons why! Some people believe that copywriting is a great business to get started at home with. We kn... more...

Writing » Copywriting | By faye bautista @ Monday, 22nd October 2007 @ 4:31 PM

Not so long ago, when the computer was first mass-produced for selling to the public, a lot of industry experts predicted that nobody will want a box that does nothing besides handling data and hogging up the entire garage. They were obviously wrong. Nearly every household will have at least one computer in the US, and most even have two or three desktops! This little bit of history tells us that no matter how good your product is, you cannot earn even a penny from it if you have a lousy ... more...

Writing » Copywriting | By Juhani Tontti @ Friday, 19th October 2007 @ 10:22 PM

Many sites get their targeted traffic through searches, which use several low volume keywords and maybe for this special reason, will convert well. If you look at the keyphrase choice of this article, it is: best home based business ideas, which has many high and low volume keyphrases inside it. The ideal situation would be that all components, or keywords, of the long tail keyword, would be low traffic keywords. And the amount of keywords would be as big as possible. And that a marketer ... more...

Writing » Copywriting | By Joshua Watson @ Tuesday, 9th October 2007 @ 10:21 AM

Most internet visitors go online looking for something to watch or read. They might be researching a topic or looking for something entertaining. Even those who use the internet for business or just for emails have been tempted to read a funny story or interesting article. Those who run websites have realized that these articles or blog posts are what visitors are looking for. They want visitors to come back, so they are constantly adding new articles or new blog material. The only proble... more...

Writing » Copywriting | By Joshua Watson @ Monday, 8th October 2007 @ 2:16 PM

Copywriters are some of the most highly paid writers. A copywriter prepares marketing and sales text to help bring people and potential buyers to a certain business, either online or off. Copywriters prepare items such as sales letters, website content, brochures, emails and fliers. These must be powerfully written to appeal to possible customers, and effective copy can make a tremendous amount of money, hence the high rates copywriters charge. Learn the Craft To make money as a co... more...