Copywriting Articles

Writing » Copywriting | By Uchenna Ani-Okoye @ Tuesday, 5th August 2008 @ 5:09 PM

Within this article on copywriting demand, we will look at how much work there is out there for someone who wants to do freelance copywriting as well as the demand for copywriters as a profession. Copywriting demand will always be strong. Demand will always be strong whether the economy is strong or weak. In past decades, it was easy to get away with a strong product and some marketing. With the emergence of globalization, there is a greater deal of competition in all markets and the way... more...

Writing » Copywriting | By Uchenna Ani-Okoye @ Tuesday, 5th August 2008 @ 4:48 PM

Within this article today we will look at what copywriting as a job has to offer. There is a great deal of benefits if you have copywriting as a job. The salary for a copy writer is much higher than the average wage in the United States. According to the magazine Advertising Age, the average salary for a copywriter in the United States is right around $60,000 when you include bonuses and that was for the year 2005. You can imagine that the income will be higher now, given that there h... more...

Writing » Copywriting | By Uchenna Ani-Okoye @ Tuesday, 5th August 2008 @ 2:39 PM

For those of you who are not familiar with the art of copywriting, this article will focus on giving an introduction to the subject and why it is in such high demand today. The field of copywriting is large and continues to expand every year. A way to describe copywriting is putting a creative message in front of a consumer. In the book, Copywriting, it is mentioned that copywriting is based upon three fundamental principles. When you are writing to a customer, there has to be an involv... more...

Writing » Copywriting | By Uchenna Ani-Okoye @ Tuesday, 5th August 2008 @ 2:37 PM

There is a great deal of copywriting jobs out there today. Within this article today, we will look at the future of copywriting jobs as well as where you can find more information. The number of copywriting job is enormous. As of February 10, 2007, if you did a keyword search of "copywriting", there were 509 open jobs. This is only a small part of the market and you could find many other copywriting jobs on other websites as well. With the evolution of the Internet, there are mor... more...

Writing » Copywriting | By Uchenna Ani-Okoye @ Tuesday, 5th August 2008 @ 2:29 PM

There are numerous methods for you to acquire copywriting assignments. Within this article day, will focus on different websites where you can acquire copywriting assignments as well as how to acquire clients who will bring you copywriting assignments. There are many different online freelance marketplaces where you can acquire copywriting science. There are three particular websites which stand head and shoulders above most others. The first of these is Guru Site. This is the biggest ... more...

Writing » Copywriting | By Mark Kimathi @ Sunday, 13th July 2008 @ 8:35 AM

Among the main challenges of selling online is the fact that there is no physical or what is called face to face interaction. As such you cannot reposition your pitch to fit the direction of an objection. A sale therefore depends on a static sequence of thought and argument. This sequence better be effective otherwise your sales-copy is a leaking bucket. As much as emphasis of benefit rather than features develops immense and critical desire for an offer, it tends to be devoid of urgency.... more...

Writing » Copywriting | By Jules Hawk @ Wednesday, 25th June 2008 @ 11:50 AM

You can create attentive and receptive readers by developing and using the right copywriting skills. Good copywriting can be the answer to phenomenal sales, and even a small adjustment in copy can have large impact on results. Do you have a website? Do you have an opt-in page? Are you getting traffic? Or are you agonizing over what to promote or what to write about on a blog or in a newsletter? Is the blank screen staring back at you expecting a response, but your eyes glaze... more...

Writing » Copywriting | By Ingrid Cliff @ Monday, 9th June 2008 @ 9:05 AM

There has been a major shift in how people buy things and relate to companies in the past 3 years and this trend is brilliant for small business. The trend is away from "buying a brand" to "buying the person behind the brand". We have been disillusioned by big business so now we are looking to know the faces behind the names of the brand. We want to know their personalities, what makes them tick and can we trust them to do what they say they will. Some indicators of... more...

Writing » Copywriting | By Ingrid Cliff @ Monday, 9th June 2008 @ 9:02 AM

Let's assume you have a brilliant product or service, and you want to make it an absolute no brainer for people to buy it. What can you do? One of the best things you can do is to take away all the risk for the purchaser and give a guarantee. People these days are worried about being ripped off and want some reassurance that you will not do that to them. By offering a guarantee you reassure them of your good intentions and in doing so, you will reduce their resistance to buying your ... more...

Writing » Copywriting | By Kathleen Ann @ Sunday, 8th June 2008 @ 9:19 PM

The third step to the 7 secrets of advertising is to get more prospects to trust what you say. Take it for granted that no-one believes you. Now, that sounds rather blunt, doesn't it? But people don't know you so why would they believe what you say? Now you will also have heard that people buy from people they know, like and trust so here are 5 simple tips to build trust that you can put to use right away. 1. Use Photos You could start with your photo in yo... more...

Writing » Copywriting | By Kathleen Ann @ Sunday, 8th June 2008 @ 4:53 PM

The number one secret to the 7 secrets of advertising success is to get more prospects to take notice of your advertising. After all, if they don't even notice you, that's a done deal and you've totally wasted your money. There's a whole bunch of ideas you could use, and here's 5 top ways to get you started. 1. Captivating Headlines Advertising guru, David Ogilvy says that four out of five people only read headlines - nothing more! Think about that. ... more...

Writing » Copywriting | By Kathleen Ann @ Sunday, 8th June 2008 @ 4:51 PM

The second step to the 7 secrets of advertising is to get more prospects to read your ad till the end. After all, if we don't get to fully inform our reader how can we expect them to make a buying decision. And fully informed means, reading your ad right to the very end. Here are 3 effective strategies to help you achieve this. 1. Break up your copy Remember your prospect is looking for a reason to turn the page or click off to another site so it's not just what yo... more...

Writing » Copywriting | By Ingrid Cliff @ Sunday, 8th June 2008 @ 1:41 PM

When working with businesses on letters they send to potential clients trying to get an appointment with them, we often see the same mistakes being made over and over when we look at their existing letters. To help you not make the same mistakes, here are our top 10 tips for effective appointment letters. 1. Be realistic in the response you are looking for. People are not sitting by the post-box waiting for your letter. For most people you have to prove to them first why they shou... more...

Writing » Copywriting | By Robert Starr @ Saturday, 7th June 2008 @ 10:29 AM

A style guide is a document that helps writers and editors by answering the questions they will meet when editing. They vary greatly in length and cover a variety of different subject matter from how to attribute different types of information in academic works to how to properly write out a military commander's rank in a newspaper article. One of the big reasons that style guides are so important is that they lend a certain uniformity to the look and feel for a certain kind of text. For ex... more...

Writing » Copywriting | By Kathleen Ann @ Tuesday, 3rd June 2008 @ 8:52 AM

Most small business owners and entrepreneurs make the same fundamental mistake when they put their hard earned money into advertising. The reason why is obvious, but little understood. They simply copy the big end of town and do what big companies do because they think that's how to advertise successfully. After all, aren't those companies successful? Unfortunately it's the last thing small business should ever do. In fact you should never do it. Play that game a... more...

Writing » Copywriting | By Kevin Sinclair @ Saturday, 31st May 2008 @ 12:14 AM

If you want to sell your product or service on the internet, the best way to go about it is to write a winning sales letter. Not everyone feels themselves up to the challenges of this task. Some struggle with their writing, others hire a copywriter to tackle the job for them or use copywriting software. However it gets done, a winning sales letter follows a system. One such system follows in the form of this template. 1) The headline. Before you write this, ask yourself this question: wha... more...

Writing » Copywriting | By Steve Tash @ Monday, 26th May 2008 @ 6:54 PM

1. The word "free" in your ad goes a crazy long way. People want reasons to do anything and free is a big motivator. It could be a free ebook, a service, or a free report you've created. Let them know the perceived value of the free item. Also, it's not free forever, right? How about for the first 50 visitors, or free until a certain date. Using a power word together with another one will have a mind-altering affect on your visitors. Try the word "limited&qu... more...

Writing » Copywriting | By R.T. Markovsky @ Tuesday, 6th May 2008 @ 7:33 PM

Electrify your online sales copy by using any of these approaches to improve conversions. 1. The "Law" Approach The "discover the (no.) laws of (gaining your product's benefit)..." Approach tells potential customers that if they don't own your product, they may be breaking some laws that they don't know about. Now these laws may not be real laws (like the government makes) but it will still grab their attention because most people don't want to break... more...

Writing » Copywriting | By Jonathan Hook @ Saturday, 26th April 2008 @ 8:44 AM

A common mistake made by many inexperienced copywriters is to focus too much on a product's features and not enough on the benefits it provides. While features are important and should be mentioned, if you want consumers to take out their wallets and hand over their hard-earned money you need to convince them of the benefits your product offers. What's the difference? - A feature is simply a characteristic of a product. - A benefit explains what the custom... more...

Writing » Copywriting | By Mick Reade @ Friday, 21st March 2008 @ 7:33 PM

I'd like to talk to you about your voice. This could be a bit difficult considering I've probably never heard your voice before. Actually, I don't believe anyone has really heard your voice! Do you know why? Because you're too afraid to let anyone hear your real voice. I'm talking about your advertising voice of course, and no-one has heard it because it's much easier to run with the crowd and have the same voice as everyone else. Which is NONE! Yes, yo... more...