Tools and Resources Articles

Marketing » Tools and Resources | By Tyson J Stevenson @ Friday, 5th May 2006 @ 3:05 AM

We are all familiar with the neon sign board that hangs outside any office buildings, hotels, bars, pubs and sometime even outside a house. The neon sign is a glowing glass tube used to attract people and customers to maximize their business and also works as alerts. It is nothing but an evolution of the earlier Geissler tube. Interesting facts about the neon signs are that there are no neon-sign manufacturing machines. They are made manually with hands. As the name suggests, m... more...

Marketing » Tools and Resources | By ian Williamson @ Saturday, 29th April 2006 @ 2:09 AM

Printed newsletters are a really easy way to contact your prospective and current customers. They can even increase your sales while reducing advertising costs. Research shows newsletters get four times the readership of adverts or brochures, and customers are seven times more likely to buy from you than an average member of the public. A good newsletter can improve name recognition and brand awareness, establish your authority in your field, and differentiate your business from the competition.... more...

Marketing » Tools and Resources | By Wayne Messick @ Friday, 28th April 2006 @ 9:28 AM

No matter which stage of development your client's company is in - there are issues requiring your services. You can help them see around the corner ahead - because you know what's coming. You may be the voice of reason. You may be the outsider they are looking for - no hidden agenda, no ax to grind, no previous advice to protect. Or are your services no different than your competitors? Really, why should people do business with you and not one of them? You've got t... more...

Marketing » Tools and Resources | By Hans Hasselfors @ Saturday, 8th April 2006 @ 2:55 AM

In today's world, it seems that almost any topic is open for debate. While I was gathering facts for this "refer a friend" marketing program article, I was quite surprised to find some of the issues I thought were settled are actually still being openly discussed. As a small business owner, you may be considering the implementation of a "refer a friend" marketing program. There are several reasons why this is a wise move. Basic marketing theory offers that wo... more...

Marketing » Tools and Resources | By Jim Hawkins @ Sunday, 5th February 2006 @ 5:25 AM

My last article on "Before the Show" planning went on like a broken record about how important it was to have all the details checked and double-checked prior to "Showtime!". Well guess what? It doesn't stop there! Sure, you had to have all of your ducks in a row to make it this far, but now comes the make-it-or-break-it phase. This is where you meet real live clients. Are you ready? Here are my top ten things to do DURING the Trade Show to help ensure your success.more...

Marketing » Tools and Resources | By Jeremiah Patton @

Blogging is a concept that started in late 90s. It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out one’s opinion on the said page. What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun. As it continues to move forward, online advertising has tapped into the blog’s potential. Here are 5 reasons why you should use blogging as an Internet marketing tool... more...