Public Relations Articles

Marketing » Public Relations | By Susan Harrow @ Thursday, 3rd August 2006 @ 7:09 PM

I miss mystery and magic. I miss kids making toys out of dirt and leaves and twigs. I miss being read to at night before sleep. I miss sitting around a fire hearing long rambling stories with surprise endings. I want more time and less pressure. I want to understand more and talk less. A radio interview gives you all the space in your imagination for musing about the past--but not all the time. On the radio you can spin a yarn, but you sure won't get enough time to knit an entire swe... more...

Marketing » Public Relations | By Shannon Cherry @ Thursday, 27th July 2006 @ 10:16 PM

Setting up an online press room on your website is an important way for you to show the media you mean business. The simple task of dedicating an area of you site specifically for the media can save you the expense and time of using postal mail, help reporters and producers to conveniently meet their deadlines, and impress your target audience and potential clients. The following is a list of items you should include in an online press room: *Contact information. Offer specific an... more...

Marketing » Public Relations | By Shannon Cherry @ Wednesday, 26th July 2006 @ 7:45 PM

While most people are enjoying the warm weather by picnicing and laying on beaches, my thoughts are growing cold. I'm dreaming of a white Christmas - and so should you, if you have a product or service that can be featured in a holiday gift guide. Those are the gift sections that start popping up in magazines, newspapers and on TV every November. Due to the long lead times for these special sections, many media outlets - especially magazines - start looking for gift ideas i... more...

Marketing » Public Relations | By Kenny Love @ Tuesday, 25th July 2006 @ 6:47 AM

In Part 1, we introduced the idea of promoting your business by taking your sales information, as well as various other elements of your business, and distributing it in one neat package...the compact disc, or as it is commonly referred to...the CD. We also used the industry of Cosmetology as an example, citing seven key and vital elements we introduced for consideration. This is vital information that you need in order to provide your customers with any updates to your products, serv... more...

Marketing » Public Relations | By Penny Sansevieri @ Wednesday, 19th July 2006 @ 1:32 AM

When you’re trying to pitch your book, the last thing you need is old, outdated or false information. PR and marketing guidelines change frequently and what worked five years ago no longer works today. For some red hot publicity that will get you to the top of the pitching file, we’ve unveiled some PR secrets you won’t hear anywhere else but here.Trying to get on Oprah? Here are some things we’re betting you never knew about getting on her show: Sending samples and books to the Oprah Show... more...

Marketing » Public Relations | By Kevin Dark @ Friday, 23rd June 2006 @ 3:37 AM

A press release is usually a definite statement about a new product or service, released singly or simultaneously via the media. There are many ways to issue a press release, i.e. call for a press conference and give a concise statement regarding your product, write a descriptive note and send it to the editors of all newspapers which you identified for this purpose, send it to the local TV network, the national and international TV channels, depending on its importance and your marketing strate... more...

Marketing » Public Relations | By James Finch @ Friday, 23rd June 2006 @ 3:03 AM

Authors and business people often go to extremes to publicize their book or product launch. Sometimes, the most successful method can appear in front of them. Take for example, book publicity. It is the one of the toughest cases to crack. Each year, at least 50,000 authors are published in the United States. Tens of thousands of authors publish electronic books. Most fail to get noticed. Very few achieve any of their goals as authors – to build up readership. Here’s a way to get the word... more...

Marketing » Public Relations | By Mitch Van Dusen @ Sunday, 4th June 2006 @ 4:43 PM

A press release is meant to announce your website or your product to the rest of the world. Reporters and editors look for interesting press releases to fill up their publications. Press releases must be informative and appealing, giving interested parties a reason to publish your release. Talk about why your product, service, or company is valuable and what benefits it offers to the public. Describe how your company came to be, and how you went about designing and developing your pr... more...

Marketing » Public Relations | By Susan Jan @ Monday, 15th May 2006 @ 12:59 PM

Public relations is fundamentally the art and science of establishing relationships between an organization and its key audiences. Public relations plays a key role in helping business industries create strong relationships with customers. Public relations involves supervising and assessing public attitudes, and maintaining mutual relations and understanding between an organization and its public. The function of public relations is to improve channels of communication and to institute n... more...

Marketing » Public Relations | By Jaci Rae @ Monday, 15th May 2006 @ 1:05 AM

If you live on Earth, you have heard about the deal between Country Music Legend Garth Brooks and mega super store, Wal-Mart. Brooks, who has always proved to be a marketing innovator, has inked a deal that is sure to set the music industry on fire. Recently parting from his label, Capitol Records, the deal grants sole distribution rights to Wal-Mart. What can we learn from Garth? First, he’s all about the business, his fans, and marketing, something I speak about repeatedly both on my... more...

Marketing » Public Relations | By Jaci Rae @ Monday, 8th May 2006 @ 1:05 AM

Guerilla Marketing is the use of unconventional marketing techniques intended to get maximum results from minimal resources, which let's face it; most indie musicians have minimal resources. Today, guerrilla marketing is a non-traditional, low-cost, and highly effective marketing endeavor, which when used properly can reap many rewards for the diligent user. So what can you do to use guerrilla marketing to help further your music career? The first piece of advice I can give you is... more...

Marketing » Public Relations | By Sharon Dotson @ Sunday, 7th May 2006 @ 10:27 PM

How many times have you read a newspaper article about your topic, your area of interest, the subject about which you are an undeniable authority—and felt disappointed that you were not the person who was being quoted? • “I could have given that reporter a lot better interview than ____.” • “The so-called expert quoted in this article doesn’t know what the heck he/she is talking about!” • “That guy who got interviewed didn’t even mention ________. Any story on this subject is incom... more...

Marketing » Public Relations | By Susan Harrow @ Thursday, 4th May 2006 @ 12:13 PM

Make a daily, weekly or monthly publicity plan. Aristotle said, *excellence is not an act but a habit.* Do one thing every day to increase your publicity. If you're not a daily kind of person, do a batch of things weekly or monthly. The important thing here is to be consistent. If you do something daily the habit becomes ingrained more quickly--and then it's not such a big job. Take the path of least resistance. If you can't pick up the phone, pick up your pen. But before y... more...

Marketing » Public Relations | By Susan Harrow @ Friday, 28th April 2006 @ 9:33 PM

Fables, folklore, bible stories. In the old days people spoke their stories. Generation upon generation repeated them until they were woven into the fabric of a culture. We've lost most of that. But good stories tend to live on in the imagination and get retold over and over again. When chemistry gets sparked between two people *hot* moments are created. Later we relive those *hot* moments in our minds, never tiring of them. So what makes a story, or a moment *hot*? 1. Do your stori... more...

Marketing » Public Relations | By Susan Harrow @ Friday, 28th April 2006 @ 2:48 PM

Though traditional TV infomercials of the past had the taint of tawdry, they now have the stamp of public approval. They are no longer just for the Tae-bo, Turbo Cookers or the Bun and Thigh Rocker, but are currently sanctioned by respectable authors, celebrity chefs, and speakers--and people like you. With the advent of Internet geniuses Mike Koenigs and Rocket Helstrom, a whole new generation of infomercials, called online direct response video, have come of age--on websites. With more ... more...

Marketing » Public Relations | By Susan Harrow @ Friday, 28th April 2006 @ 8:21 AM

1. Be a Fluid Conversationalist. This is the number one requirement. Not only do you need to know how to make a point with panache, but you need to stay on your talking points and have the social skills of a diplomat. Graciousness comes in a close second. Corporations are looking for people who would make them proud under any circumstance no matter how ugly. I have one client who can charm anyone. She is a former salesperson and sales trainer who told me that during a cold call the potent... more...

Marketing » Public Relations | By Susan Harrow @ Friday, 28th April 2006 @ 8:12 AM

The first thing a producer sees is your headline. If you don't capture their interest in your first line, most producers won't read any further--and you've lost your chance to pitch your idea. Headlines make you care. Write them in a conversational tone and design them to reach the specific audience that has a need or a desire for what you're promoting. Notice I say "desire" because mostly, people "need" very few things. The more direct you are the bett... more...

Marketing » Public Relations | By Susan Harrow @ Monday, 24th April 2006 @ 1:05 AM

Making yourself matter means that you affect the lives of others in a positive way. Whether it be with a product, service or cause, what you do has impact. You know that I think intention is important, but Pablo Picasso says, "What one does is what counts and not what one had the intention of doing." I think he's right. Action has to follow intention, otherwise good wishes are just vaporous pleasant thoughts. Here are actions that you can take right now to make your PR count for som... more...

Marketing » Public Relations | By Susan Harrow @ Saturday, 22nd April 2006 @ 4:57 AM

"The Escape production crew interviewed me the afternoon of Friday June 8 at the Bay Club and shot some "B-roll" footage of me training clients. The actual race was on Sunday June 10 with an approximate start time of 8 am. I finished by 12 noon. *SUSAN'S NOTE: "B-roll" means background shots to be used when the story is edited to illustrate the commentary and give "backstory" to bring the audience quickly up to speed to the present on-screen story.* more...

Marketing » Public Relations | By Susan Harrow @ Saturday, 22nd April 2006 @ 2:29 AM

It finally happened: my first radio interview. What a doozy! Everything I've always done has been baptism by fire, so why should this be any different? I called the station's studio line at 5 minutes before my 1pm scheduled interview time so I could chat briefly with the hosts to find out if they wanted me to focus on anything in particular and establish who would mention my web site. It rang and rang. No answer. I continued to call. At 1:02 the nervous nelly gene kicked in and I calle... more...