Public Relations Articles

Marketing » Public Relations | By Jo Han Mok @ Monday, 13th August 2007 @ 4:14 PM

I strongly advise you not to miss a chance with public relations. Discover how PR can help you with your business: - Address the biggest benefit right in your headline. When writing your headline or subject line for a press release or email pitch letter, a great technique is to include the biggest benefit of your product or service. This will attract the attention of the reader and get them interested before they read a single word of your actual release. It's also great for press re... more...

Marketing » Public Relations | By Jo Han Mok @ Monday, 13th August 2007 @ 2:16 PM

There are still inexpensive ways to get the word out about your business. You just have to have the patience and creativity to find them! Here are a few techniques and tips that will help you to get started with a public relations campaign: - Develop a simple PR plan. You don't need a complex plan, but by taking the time to map out a few basics you can help ensure the success of your PR efforts. Start by identifying what you want to accomplish for your business, how you want ... more...

Marketing » Public Relations | By Kevin Sinclair @ Saturday, 21st July 2007 @ 9:12 AM

Press releases are used to tell the world about your business. They are ideal for promoting any type of business, particularly MLM Businesses. Press releases are used for a variety of reasons and in a variety of different mediums such as newspapers, television, radio, magazines, and the most popular medium, the internet. In this article, we will discuss press releases and how they can benefit your Multi Level Marketing business, when used properly. What Is A Press Release? A press ... more...

Marketing » Public Relations | By Woody Holliman @ Wednesday, 9th May 2007 @ 11:02 AM

One fundamental law of branding is that the power of a brand is inversely proportional to its scope; the narrower the focus of a brand, the more memorable and powerful it will become. Hence the astonishing success of companies like Starbucks (the first coffee shop which specialized in coffee), Subway (the first delicatessen to feature just one kind of sandwich), Victoria's Secret (the first women's clothing chain to specialize in lingerie) and Toys "R" Us (a chain which elimina... more...

Marketing » Public Relations | By Bob Janet @ Friday, 27th April 2007 @ 7:41 PM

We have all heard it happened to someone, we have herd the jokes, Customer to Waiter: "What is that fly doing in my soup?" Waiter. "Looks like the back stroke." Customer to Waiter: "There is a fly in my soup." Waiter: "Don't worry, He will not eat much." The other day I was having lunch with my good friend Bert. We were engrossed in conversation about the many details needed to be taken care of for a big party he and his wife we... more...

Marketing » Public Relations | By Tyler James Ellison @ Wednesday, 11th April 2007 @ 5:06 PM

The first thing you need to do when writing a press release to help drive targeted traffic to your website is to put away your advertising glasses and put on your journalism cap. If your release sounds like advertising, it will not be read by many people and will be accepted by even fewer distributors. You must sound like an objective third party as you write and it needs to sound like you have nothing to gain from the people who choose to visit your website. A second tip as you write... more...

Marketing » Public Relations | By Zach Keyer @ Monday, 9th April 2007 @ 11:09 AM

It is True... for some, it is spiders; for many, ghosts; and others would say heights, but there are those who actually admit that public speaking is their greatest fear. It is actually commonplace. Come to think of it, there can sometimes be nothing more frightening than having to stand up and speak in front of a group of people who could very likely shout at you, laugh at you, or leave while you are in the middle of talking. Even actress Debra Messing of the hit show Will and Grace surp... more...

Marketing » Public Relations | By Ken Harrington @ Thursday, 25th January 2007 @ 8:08 PM

Look at you. You've made a sale. Great! Now what? You're not just going to sell a product to your new customer and then walk away from them or vice versa, are you? Definitely NOT when you are marketing on a tight budget! In order to successfully build your business, you have to use the customer who is standing right in front of you. How do you do that? You must have a successful referral program in place! Believe me, referrals do work! Word of mouth advertising is the m... more...

Marketing » Public Relations | By Michael Hehn @ Saturday, 30th December 2006 @ 9:21 PM

You should be able to find several indispensable facts about press relase, pr in the following paragraphs. If there's at least one fact you didn't know before, imagine the difference it might make. Does the thought of trying to get publicity for your business seem like something that you can't do yourself, and would have to hire a professional for? Do you think that writing a press release is totally outside your ability to do? Does the thought of talking to the media abou... more...

Marketing » Public Relations | By Shannon Cherry @ Monday, 11th December 2006 @ 11:21 AM

He sees you when you're sleeping... He knows when you're awake. But did you also know that St. Nick also knows great promotions? Think about it for a moment. The jolly ol' elf is one of the greatest marketers of all time -- and none of us have even really seen him in the flesh! So take some advise from the man who doesn't fit the celebrity ideal (after all red suits and a belly like jelly aren't exactly something the fashion police rave about), but each ye... more...

Marketing » Public Relations | By Shannon Cherry @ Monday, 4th December 2006 @ 12:42 PM

Holidays offers a great excuse to write a press release. All you need to do is come up with a newsworthy idea. And voila - you have yourself some exposure. The media always cover the holidays. And if you happen to be there with a pitch, guess who gets covered? This is called piggybacking in the news biz, and what makes it so effective is that major holidays are a very slow time in newsrooms. So providing a good story for reporters to use during any holiday will increase your cha... more...

Marketing » Public Relations | By Scott White @ Monday, 4th December 2006 @ 7:38 AM

While Lewis Green has a point in his recent post, "On PR: Not the First Strategy of Small Business," there are areas where he is incorrect. The fact is that any business owner is in two businesses: (1) the business of the product or service they offer, and (2) marketing & selling the product or service they offer. This is where PR comes in, even for a small company. PR - or public relations - is, as Green points out, a facet of marketing. So is advertsing. And, given the choice be... more...

Marketing » Public Relations | By Shannon Cherry @ Saturday, 2nd December 2006 @ 6:07 PM

The winter season is upon us. Instead of dreaming of a thaw, you should be already working on warmer publicity. Most magazines are already thinking of stories with a spring/summer angle. So you should be thinking that way, too -- if you want to beat the competition and get some coveted coverage. That means start focusing on Mother's Day, Father's Day and graduations. Why so early? Because of many media outlets' production schedules -- most notably magazines --report... more...

Marketing » Public Relations | By Phil Morettini @ Saturday, 21st October 2006 @ 9:43 AM

In Part I of this article we covered an introduction to High Tech Product Promotion. Now we'll move on to A detailed look, including five key factors for success. FORMULATE, TEST & MEASURE So the formula uses some judgment to place your initial bets. Always make sure that you objectively test different key elements(such as price) of your offer with several controlled options, and measure the results. Good marketing programs are always testing and measuring new versions of each... more...

Marketing » Public Relations | By Phil Morettini @ Saturday, 21st October 2006 @ 9:30 AM

Among the potential ingredients for the marketing mix of a high tech company, Press Relations is high on my list. There's a good reason for it. It is often the most cost effective tactic you can use to generate leads, build the image of the company, and create credibility that helps you close more sales. Best of all, it's possible to do it on a shoestring budget, if you're a capital--challenged startup company. Not For Every Situation But of course, an active PR c... more...

Marketing » Public Relations | By Albert Grande @ Wednesday, 4th October 2006 @ 4:30 AM

Many years ago, I lived in Vermont when a new home-made ice cream store opened its doors. The ice cream stand, located in Burlington, was in a gas station that had long ago been abandoned. This was not a fancy operation. This was very bare bones. It was functional without a lot of fluff. Behind the counter were several ice cream machines that looked like they could barely work. The machines squeaked and moaned as they turned, creating home-made ice cream. The people behind ... more...

Marketing » Public Relations | By Bill Urell @ Friday, 22nd September 2006 @ 10:47 AM

Well, that time of the year is upon us once again. People from all walks of life start to band together in pursuit of one common goal, to get their favorite candidate elected come November. Yes, election season is just about to arrive, meaning that we can now start flooding our candidates with enough wads of money to ensure that their campaign will stay afloat all the way up to the day we vote in these midterm elections. One of the most important aspects of any respectable campaign is the need t... more...

Marketing » Public Relations | By Shannon Cherry @ Thursday, 31st August 2006 @ 12:23 AM

You've written a great press release and it's ready to go. But the bigger question remains: who do I send it to? Before you begin sending the release to anyone and everyone, take heed. By not targeting the release to the right person at the right media outlet, your release will simply go into the trash and you'll never gain the respect of any reporter. So look long and hard at your perfect release. Who would be truly interested in it? Let's face it, Oprah pr... more...

Marketing » Public Relations | By John Patton @ Monday, 28th August 2006 @ 1:41 AM

Does the thought of trying to get publicity for your network marketing business seem like something that you can not do yourself, and would have to hire a professional for? Do you think that writing a press release is totally outside your ability to do? Getting publicity for your business can seem like an impossible task, something that only happens for big companies that can afford to hire publicists. Every business owner should include getting publicity as a part of their overall market... more...

Marketing » Public Relations | By Susan Harrow @ Wednesday, 9th August 2006 @ 5:05 AM

Most people believe that getting on Oprah will make them a millionaire, their book a bestseller or their business boom. For your career to take-off like the last space shuttle, you must prepare to make the most of your appearance. Here are some hot tips to help you get invited as a guest on the show, rivet your audience on the air, and ultimately sell yourself along with your product(s) or book(s). As a media coach and marketing expert, I have helped many people appear on Oprah, so I know there ... more...