Public Relations Articles

Marketing » Public Relations | By Marsha Friedman @ Wednesday, 2nd April 2008 @ 4:24 PM

The general business rule is that marketing departments are out to increase brand awareness and build solid sales leads for their company. Many of these professionals are unaware of the power that PR can bring to their marketing efforts. Instead, it is quite common for businesses to go down the costly road of advertising to get their company, product or services the desired exposure. But there is a much more cost effective answer: being interviewed as a guest on talk radio. This is an excell... more...

Marketing » Public Relations | By Marsha Friedman @ Wednesday, 2nd April 2008 @ 4:21 PM

Gaining national or local media exposure for your company, products or services in print is one of the most valuable ways to secure consumer interest in your business. While many companies turn to advertising (a costly road to go down) many overlook the power (and more cost effective nature) of Public Relations and especially the power of newspaper and magazine PR. Have you ever picked up a national newspaper or industry trade magazine and seen one of your competitors featured in an a... more...

Marketing » Public Relations | By Marsha Friedman @ Wednesday, 2nd April 2008 @ 4:20 PM

The general business rule is that marketing departments are out to increase brand awareness and build solid sales leads for their company. Many of these professionals are unaware of the power that PR can bring to their marketing efforts. Instead, it is quite common for businesses to go down the costly road of advertising to get their company, product or services the desired exposure. But there is a much more cost effective answer: being interviewed as a guest on talk radio. This is an excell... more...

Marketing » Public Relations | By Marsha Friedman @ Wednesday, 2nd April 2008 @ 4:13 PM

So now you really feel like you are ready! You have decided to harness the power of PR to get national media attention on television, talk radio or in newspapers and magazines for your company, product or services. First, let me congratulate you on this point! This is a big step in the right direction of growing your media exposure! By now you have probably sat down and looked at your topic, have fully developed your message and are confident and ready to start getting yourself out ... more...

Marketing » Public Relations | By Marsha Friedman @ Wednesday, 2nd April 2008 @ 4:12 PM

It has become more competitive than ever in today's current business climate. Thousands of products are flooding the market on what seems like a daily basis. How can a company keep their products and services ahead of the clamoring pack and in front of the consumers that they desire? The answer is by harnessing the power of public relations. PR can help you educate consumers nationally and locally about your company, product and service through media exposure on television, talk... more...

Marketing » Public Relations | By john mce @ Friday, 28th March 2008 @ 12:38 AM

With millions of hotels around the world, the hotel industry is certainly very competitive. There are hotels charging thousands of pounds per person, per night - catering purely for the rich, famous and lavish. Yet on the complete opposite end dof the spectrum, there are 100% eco friendly hotels, built towering up in trees, relying on nature to provide everything needed. All sorts of hotels can be hugely successful in their own right, constantly booked up and praised by all. However for ... more...

Marketing » Public Relations | By Art Gib @ Friday, 21st March 2008 @ 8:03 PM

Your restaurant is only as good as the word of mouth about it. If you're not causing a stir with your good service, you won't be bringing in the high quality clientele. Champagne buckets and personalized meal plans only go so far to cause your clients to do the marketing for you. You need to learn how to effectively market your VIP service too. Be as Good as Your Reputation When you want good word of mouth, you need to make sure your restaurant can hold up under scru... more...

Marketing » Public Relations | By Marsha Friedman @ Saturday, 15th March 2008 @ 7:40 AM

Most people seem to believe they can write a press release, mail or email it to a radio or television station and sit back and wait for the avalanche of phone calls. But as time passes and no producers are beating down the door, they make a few phone calls only to discover that no one even read the release. The following five important components of radio and TV press releases will make your show idea come to life for producers and hosts, and also position you ahead of the pack. more...

Marketing » Public Relations | By Marsha Friedman @ Wednesday, 12th March 2008 @ 5:59 AM

Chances are that whether you are the owner, manager, or public relations director of a company you are always looking for ways to get your name into the public eye. While advertising is a great start, enhancing your advertising with publicity creates a perfect marriage of exposure for your company. What is publicity? It's non-paid communication to promote your company in a positive light using the media. Through publicity you build mutually beneficial relationships between your ... more...

Marketing » Public Relations | By Marsha Friedman @ Tuesday, 4th March 2008 @ 12:48 AM

Ever watch morning TV and think, "Hey, I can do that!" Well the truth is that if you have a book, product or service to promote to consumers, there is absolutely no reason why you can't appear as a guest on TV! But what does it take to be a good guest? Here are 5 simple tips to get you started and help you capitalize on the valuable air-time at your disposal: 1) Don't overdo the makeup ladies and gentlemen? Yes, both women and men are repeat offenders in this... more...

Marketing » Public Relations | By Robert Deigh @ Saturday, 9th February 2008 @ 9:01 PM

Reporters are always looking for compelling stories. You can help them and, at the same time, win press coverage for your products, services, organization or cause. Every organization, including yours, has newsworthy information. Sometimes you just have to dig a bit to get to it. Here are seven suggestions that will help you find the stories within your organization that you can pitch to get positive press attention and boost your public relations: 1) Identify trends in your indu... more...

Marketing » Public Relations | By Terry Fitzroy @ Tuesday, 5th February 2008 @ 10:20 PM

What is social responsibility? Well, Webster's dictionary describes responsibility as a duty, or a calling. Many people believe that marketers have a certain social responsibility, however, there are two main opposing views. One camp believes that marketers have no social responsibility. That the consumers themselves are responsible for making informed decisions about what they need, want, and are able to buy with their hard earned money. The other camp says that way of thinking is antique.... more...

Marketing » Public Relations | By Mark Burdett @ Tuesday, 1st January 2008 @ 11:52 PM

Do you know what the best type of Marketing is for your company? How about a Yellow Pages advert? Pay per click? Maybe some direct mail followed up a telemarketing campaign? Well whilst each of these are perfectly valid marketing routes and ones any forward thinking company should at least test the very best type of marketing for all types of business is the type that is FREE! That is right Ladies and Gentlemen, if you are working with a tight marketing budget (or indeed wi... more...

Marketing » Public Relations | By Tom Domin @ Friday, 28th December 2007 @ 10:04 PM

So, you've been doing a great job of maintaining your database and periodically mailing to your list using postcards. Your list is not particularly large, about 200 names or so, but it's a good one and you have secured mortgage business from it. Just the idea of organizing and putting together another mailing doesn't leave you with happy thoughts. There are always little problems to overcome. There's postcard stock to buy, ink cartridges to replace, addressing the card... more...

Marketing » Public Relations | By Al Mendoza @ Friday, 30th November 2007 @ 4:19 PM

Once you know the basics involved in writing a Press Release, you'll find it's a pretty simple process to put one together. In fact, if you conform to "industry standards" and include the information that reporters and editors are expecting to find, your press release stands a very good chance of actually being used. Here are the formatting rules you need to follow: Use mixed case. Never submit a press release in all UPPER case letters. It's much more diffi... more...

Marketing » Public Relations | By Cheow Yu Yuan @ Friday, 16th November 2007 @ 7:25 PM

Maintaining and building better rapport with companies, business partners, and associates are very important in the corporate business world. If you are able to maintain a good rapport with them, any business deals with them in the future will be much easier to negotiate. One of the best ways to maintain a good rapport with your business associates is to use corporate gifts. By sending them unique gifts that they can use or keep, you will be able to make them remember your company, as we... more...

Marketing » Public Relations | By Jo Han Mok @ Wednesday, 15th August 2007 @ 2:09 PM

Public relations is not only for large companies. Even small businesses can take advantage of publicity to increase their exposure and grow their customer base. Here are a few tips to help you get started with your PR campaign: - Make your media coverage do double duty. A major component of public relations is "planting" feature stories or news in newspapers, magazines, television or radio programs. When a favorable story about your business appears in the press, you not o... more...

Marketing » Public Relations | By Jo Han Mok @ Tuesday, 14th August 2007 @ 3:15 PM

Public relations is useful whether you want to reach a global audience or only a single town. It is the perfect compliment to advertising efforts with its low budget and high exposure. Here's how public relations can help you and your business: - Encourage your employees to give back to the community. Close down your business for one day a year and have your entire staff do a day of charity work. Headlines would read, "Local Print Shop Closes Doors to Help the Needy!" Not onl... more...

Marketing » Public Relations | By Jo Han Mok @ Tuesday, 14th August 2007 @ 1:15 PM

Public relations is useful whether you want to reach a global audience or only a single town, it is the perfect compliment to advertising efforts. And best of all, it is not downright expensive! Here's a few tips to help you get started: - Get published. Write educational articles for trade journals, newspapers, and other publications that reach your target audience. They'll get your name in front of the public and add to your credibility. Credibility is an excellent PR ... more...

Marketing » Public Relations | By Jo Han Mok @ Monday, 13th August 2007 @ 4:14 PM

I strongly advise you not to miss a chance with public relations. Discover how PR can help you with your business: - Address the biggest benefit right in your headline. When writing your headline or subject line for a press release or email pitch letter, a great technique is to include the biggest benefit of your product or service. This will attract the attention of the reader and get them interested before they read a single word of your actual release. It's also great for press re... more...