Public Relations Articles

Marketing » Public Relations | By Marsha Friedman @ Monday, 2nd June 2008 @ 7:47 AM

As an author, you may have recently published a book. In writing this title, you dedicated much of your time and passion in order to create a final piece of work that can be enjoyed by people everywhere! Getting the attention of consumers though, can be really tough. In this crowded marketplace (there were nearly 300,000 books published in 2007 alone) you MUST take an active approach to let book buyers know that your book exists, on both a national and a local level! While nationa... more...

Marketing » Public Relations | By Marsha Friedman @ Monday, 2nd June 2008 @ 7:45 AM

It seems that the missing thing in many people's pr plan is positioning. I have found that by correctly positioning each book, product or service you can literally double your media exposure." Friedman continues, "So what is positioning? It is simply the art of presenting your book, product or service to the media in such a way as to convey an immediate interest and understanding of the subject. It "positions" your topic with other similar topics in the news so that ... more...

Marketing » Public Relations | By Marsha Friedman @ Monday, 2nd June 2008 @ 7:20 AM

In the 'old days,' there was a specific formula to book promotion. A no-holds barred author tour was the answer where the author would go for a winning mixture of television, radio, print and book signings. It was a hold-nothing-back author tour where the writer would 'appear' in a given city and get some combination of heavyweight radio, TV, book-signing and newspaper coverage. When the author left that city, residents knew his or her name and the name of their newly... more...

Marketing » Public Relations | By Marsha Friedman @ Monday, 2nd June 2008 @ 7:15 AM

"In my nearly twenty years of experience in the public relations industry the missing link to many publicity campaigns is positioning! I have found that by correctly positioning each book, product or service you can literally double your media exposure." Friedman continues, "So what is positioning? Presenting yourself to the media in a way that immediately grabs and holds their interest in your topic." It "positions" your topic with other similar topics in... more...

Marketing » Public Relations | By Marsha Friedman @ Friday, 30th May 2008 @ 11:36 PM

As an author, you may have recently published a book. In writing this title, you dedicated much of your time and passion in order to create a final piece of work that can be enjoyed by people everywhere! But getting your book noticed is no easy feat. In this crowded marketplace (there were nearly 300,000 books published in 2007 alone) you MUST take an active approach to let book buyers know that your book exists, on both a national and a local level! While national media exposur... more...

Marketing » Public Relations | By Marsha Friedman @ Friday, 30th May 2008 @ 10:22 PM

What's positioning? It's the art of presenting your message in such a way as to convey an immediate understanding of your subject. It "positions" your topic with other like topics in the news so that those reading your materials can easily understand the subject and how it compares to others like it. Although positioning has been used by Madison Avenue, there is still little understanding of this concept beyond that world. If used correctly it can put a derailed cam... more...

Marketing » Public Relations | By Marsha Friedman @ Friday, 30th May 2008 @ 9:49 PM

You have been working yourself to exhaustion for countless hours and it's finally finished. After a lifetime of dreaming, you are finally holding it in your hands. Your book: the focus of all of your energies and a labor of love. You want the whole world to hear about it (and hopefully buy it), but you aren't sure how to make that happen. If you have limited budget, one of the best and most cost-effective ways to let people know that your book exists is talk radio. more...

Marketing » Public Relations | By Marsha Friedman @ Friday, 30th May 2008 @ 8:52 AM

There are 6 little known facts about profitable positioning. What's positioning? It's the art of presenting your message in such a way as to convey an immediate understanding of your subject. It "positions" your topic with other like topics in the news so that those reading your materials can easily understand the subject and how it compares to others like it. Although positioning has been used by Madison Avenue, there is still little understanding of this c... more...

Marketing » Public Relations | By Marsha Friedman @ Friday, 30th May 2008 @ 8:27 AM

Don't let the "double whammy" of writing make you the invisible author of an invisible book You know how hard it is to write a book. It may be a labor of love, but it's still a labor. And while you're not out there cracking rocks with a sledgehammer, some might even call it hard labor. That's okay. Nothing good comes easy. And there's no question that you're wonderfully suited for this kind of labor, right? But the problem - in fact, the bi... more...

Marketing » Public Relations | By Marsha Friedman @ Friday, 30th May 2008 @ 7:14 AM

You know how hard it is to develop a product. It may be a labor of love, but it's still a labor. And while you're not out there cracking rocks with a sledgehammer, some might even call it hard labor. That's okay. Nothing good comes easy. And there's no question that you're wonderfully suited for this kind of labor, right? But the challenge comes shortly after you finish laboring on your masterpiece. What do I mean? You've got to jump into the prom... more...

Marketing » Public Relations | By Marsha Friedman @ Friday, 30th May 2008 @ 6:34 AM

As publicity experts, talk radio is one of the tools that we use everyday to help our clients gain national recognition, promote their books and popularize their causes. And because it is so effective our clients keep coming back for more! Fact is - talk radio may honestly be one of the best-kept marketing secrets there is. There are many reasons why this is true - but let me give you ten to start with: 1. THE RIGHT DEMOGRAPHICS. Every year Talkers Magazine does a research project to... more...

Marketing » Public Relations | By Marsha Friedman @ Friday, 30th May 2008 @ 2:50 AM

As publicity experts, talk radio is one of the tools that we use everyday to help our clients gain national recognition, promote their books and popularize their causes. And because it is so effective our clients keep coming back for more! Fact is - talk radio may honestly be one of the best-kept marketing secrets there is. There are many reasons why this is true - but let me give you ten to start with: 1. THE RIGHT DEMOGRAPHICS. Every year Talkers Magazine does a research project to p... more...

Marketing » Public Relations | By Sanyika Calloway-Boyce @ Sunday, 25th May 2008 @ 11:09 AM

TV Publicity is one of the best forms of media exposure to attract more clients, increase your creditability and generate sales. But there is a catch. The key to getting on TV is to provide great information while coming across as an expert, not a salesperson. So how do you meet your objectives of getting free publicity and making more sales? Actually, the dilemma isn't as hard as it seems when you apply these "Five Steps To Successful Television Publicity.&... more...

Marketing » Public Relations | By Amy Nutt @ Sunday, 18th May 2008 @ 9:17 AM

It is important for an organization to have one or more spokespeople who are experienced and can stay calm when communicating during a crisis. Crisis communication is how people know what is going on and it is very important when it comes to public relations. This is why it is important to have an adequate number of spokespeople for your organization because sometimes it isn't sufficient enough to have just one person doing the talking. It looks better on the public relations side of things... more...

Marketing » Public Relations | By Todd Brabender @ Sunday, 18th May 2008 @ 7:42 AM

To some entrepreneurs and business owners, the answer to this question might be, "it doesn't matter --publicity is publicity and I'll take all I can get." True to a degree, but the smart entrepreneur knows that there is a strong difference between product and business publicity and their respective effects on your bottom line. Sure, the bottom line is to create consumer/industry awareness of the product or business and increase sales. But how you go about increasing tha... more...

Marketing » Public Relations | By Todd Brabender @ Friday, 16th May 2008 @ 7:53 AM

The call came into my office and the voice on the other end was very energetic, almost giddy: "I have finalized my marketing budget and need your help launching an advertising campaign for my new product," he breathed. "Congratulations," I replied, "but before we implement an ad campaign, I want to make sure you have explored potential PUBLICITY opportunities that could generate some cost-efficient media exposure first." Then, silence. "I never thought about t... more...

Marketing » Public Relations | By Marsha Friedman @ Friday, 16th May 2008 @ 1:35 AM

Here's another 5 tips to help you capitalize on the valuable air-time when you appear as a television guest. 1. Use "Tips" as part of your segment! If your topic offers helpful advice then tips are a great way to communicate your message. Television producers want to provide their viewers with useful content presented in a manner that is easy to understand. Develop five tips that solve a problem your topic addresses. Are you a fitness guru with a unique formulation for f... more...

Marketing » Public Relations | By Marsha Friedman @ Tuesday, 6th May 2008 @ 6:29 PM

Here's another 10 tips to help you capitalize on the valuable air-time when you appear as a television guest. 1. Use "Tips" as part of your segment! If your topic offers helpful advice then tips are a great way to communicate your message. Television producers want to provide their viewers with useful content presented in a manner that is easy to understand. Develop five tips that solve a problem your topic addresses. Are you a fitness guru with a unique formulation fo... more...

Marketing » Public Relations | By Marsha Friedman @ Tuesday, 6th May 2008 @ 6:00 PM

Here's another 5 tips to help you capitalize on the valuable air-time when you appear as a television guest. Double-check your contact information. Before you go on-air, make sure your website is up, your toll free phone number is working and you have a list of the retail outlets where your book can be purchased. Why? If you share the incorrect contact information during your interview, you defeat the whole purpose of your appearance. Also, if you give a great interview and viewer... more...

Marketing » Public Relations | By Amy Nutt @ Thursday, 17th April 2008 @ 5:15 AM

Public relations companies work closely with their clients to help them create a positive public image, manage public opinion and generate non-paid media and internet-based publicity. When you hire a PR company, it is important to share information with your account services team about your company's mission, business practices and marketing goals. The professionals assigned to work on your account will utilize this information to create a public relations plan and strategy that is ... more...