Public Relations Articles

Marketing » Public Relations | By Jordan McPelt @ Wednesday, 10th September 2008 @ 12:55 AM

While marketing strategies has not seemed to change in the last fifty years, there is a new surge to give a green PR spin on companies now. This is a sudden trend that promotes the environmentally friendly aspects of businesses and industries, and obviously this is helping companies reach new markets by using green public relations strategies. Environmental PR can be done for almost any company. Even if you are a business that solely works in an office providing a service to your custome... more...

Marketing » Public Relations | By Karen Scharf @ Thursday, 21st August 2008 @ 10:54 PM

In my many discussions with small business owners and entrepreneurs, I often hear "time management" being mentioned as a pressure point. Most entrepreneurs wear many hats and take on multiple roles in their businesses, making it hard to juggle all the daily activities. Unfortunately, since many small business owners don't consider marketing as a core business activity (what a shame), it's often the task that gets set aside when time is crunched. But by taking just a few... more...

Marketing » Public Relations | By Amy Nutt @ Thursday, 24th July 2008 @ 6:54 PM

There are several elements factored into a quote from a PR firm. There is also the fact that no two quotes will be the same because every individual seeking out a public relations firm needs something a little different. The PR firm provides a number of different services that benefits each and every business that seeks out what they have to offer. However, the quote is based either upon what kind of budget the business has to work with or what they are hoping to achieve with their public relati... more...

Marketing » Public Relations | By Marsha Friedman @ Thursday, 24th July 2008 @ 5:46 PM

The scramble for this fall's book promotion is about to get underway. Whether you're a new author, new publisher, or just someone who's been in this business a long time, you probably understand the reality here. With nearly 300,000 books published every year, it takes real know-how and promotional intensity to make sure your book stands out from all the other new books being released. You need that promotional intensity because, with deep pockets, your co... more...

Marketing » Public Relations | By Marsha Friedman @ Wednesday, 23rd July 2008 @ 6:09 PM

Talk radio interviews are one of the bases of a writing homerun. In fact, they're custom-made for non-fiction authors who want quick, affordable national exposure for their titles. Let's face it, where else can you: * Kick-off a coast-to-coast publicity campaign in less than three weeks? * Create promotional "buzz" for your book at the grass-roots level? * Reach America's greatest urban markets - Boston to LA - from the comfort and convenienc... more...

Marketing » Public Relations | By Jordan McPelt @ Sunday, 13th July 2008 @ 12:13 PM

More and more these days' people are worried about the environment. You will find that many more companies are now launching public relations campaigns in order to show their customers and the rest of the potential customer market that somehow they are changing their ways and going green. This is a great move for companies to show that there is more to worry about than just the bottom line. If you own a business and you want to let your customers know about your new green strategies... more...

Marketing » Public Relations | By Marsha Friedman @ Tuesday, 1st July 2008 @ 1:56 PM

If you are struggling to get the media interested in your press release, you are not alone. Many people believe that you write a release, send it over to the producer at a radio station and wait for the avalanche of phone calls. Then, when you get no response, you call up the station who promptly tells you that they never read it! If you want your radio press releases to grab the attention of producers...here are two quick tips to crafting an effective press release! 1. Topi... more...

Marketing » Public Relations | By Kevin Sinclair @ Monday, 30th June 2008 @ 12:23 PM

With media relations, remember that journalists have to be accountable to their editors and to their readers. For journalists, the most important thing they're trying to accomplish is to put out a newsworthy story. Does that mean you can get a fair chance at getting your own story across? Many are misinformed about the press. In fact, many people believe that the media is in fact out to get them and that you have to be careful of what you say. This can also be true in the reverse. In... more...

Marketing » Public Relations | By Marsha Friedman @ Monday, 30th June 2008 @ 1:37 AM

Most people seem to believe they can write a press release, mail or email it to a radio or television station, and sit back and wait for the avalanche of phone calls. But as time passes and no producers are beating down the door, they make a few phone calls only to discover that no one even read the release. The following are components of radio and TV press releases that will make your show idea come to life for producers and hosts, and also position you ahead of the pack. 1. He... more...

Marketing » Public Relations | By Traci Vanover @ Thursday, 26th June 2008 @ 1:28 PM

There is no disputing the power of a well-written, newsworthy press release. In fact, it is one of the single best things you can do for your business. Newspapers, magazines, radio and television news programs are filled with stories about businesses and organizations every day. What you may not realize is that those stories are often the result of a press release. There is a bit of skill involved in crafting a truly newsworthy release; the rewards can help stretch your promotional dollar... more...

Marketing » Public Relations | By Traci Vanover @ Saturday, 21st June 2008 @ 8:51 PM

Microscopic dust or multi-million dollar niche? Do you promote with a squeak or a roar? Learning to make the right decisions can do a whole lot more than help you survive - make the right choices, and you may just find yourself being crowned King of the Jungle. It truly is a jungle out there - and it can be difficult to raise your voice above all the noise around you. If you don't have size on your side, you need to rely to your other assets. What to do? Why not borrow a page ... more...

Marketing » Public Relations | By Traci Vanover @ Saturday, 21st June 2008 @ 8:24 PM

This week I received a press release to inform me that the company sending the release had changed email service providers. Are you kidding me? Is this really news? Did you hear that? It was the sound of that release hitting my circular file. No doubt it will suffer a similar fate at many, if not all of its other intended destinations. It is frustrating to think that there are actually companies shelling out their hard-earned money to pay for such drivel. Press release writing can ... more...

Marketing » Public Relations | By barry hurd @ Saturday, 7th June 2008 @ 3:49 PM

In today's world it is far too easy to be ignorant of your online reputation. It is even easier for it to instantly vaporize and let someone tear it into a barely recognizable brand that you will fess up to being involved with. Every blog, community site, customer review, or competitor has hundreds of different options to voice viewpoints and concerns against a company. If you haven't done it already, start understanding how to use tools to monitor social media and take proactive steps... more...

Marketing » Public Relations | By Marsha Friedman @ Friday, 6th June 2008 @ 1:55 PM

Want to sell lots of books? Well you need to get yourself out there! You need to be on the radio, in magazines and newspapers and on TV. The more exposure that you have in the media the better chance it has to survive. You know you have to alert the public about your book, but you may not have any idea how to get started. I have been doing book public relations for twenty years and have a really good idea of generating media attention for our authors books. As many bestselling aut... more...

Marketing » Public Relations | By Marsha Friedman @ Friday, 6th June 2008 @ 1:53 PM

Who doesn't want to sell more products and increase profits? That's what the world of business is all about! But if you want to sell, sell, sell, you need to first public relations, public relations, public relations! public relations is a terrific way to give your products the national or local exposure that it deserves. An absolutely terrific way of getting public relations is by using print. The biggest misconception is that a simple press release will get you guaranteed exp... more...

Marketing » Public Relations | By Marsha Friedman @ Friday, 6th June 2008 @ 1:43 PM

In the corporate world, marketing's function is to generate sales leads and build awareness of the company's product or service. Many of these professionals are unaware of the power that PR can bring to their marketing efforts. Instead, it is quite common for businesses to go down the costly road of advertising to get their company, product or services the desired exposure. But there is a much more cost effective answer: being interviewed as a guest on talk radio. This is an ex... more...

Marketing » Public Relations | By Marsha Friedman @ Friday, 6th June 2008 @ 1:42 PM

In the 'old days,' there was a specific formula to book promotion. A no-holds barred author tour was the answer where the author would go for a winning mixture of television, radio, print and book signings. It was a hold-nothing-back author tour where the writer would 'appear' in a given city and get some combination of heavyweight radio, TV, book-signing and newspaper coverage. What would happen after this? The people in each city would remember not only THEIR name, ... more...

Marketing » Public Relations | By Marsha Friedman @ Friday, 6th June 2008 @ 1:37 PM

Are you interested in successfully growing your business while not breaking the bank? Public relations is exposure that you get for your company, product or service that you do not pay for. The best ways to get the most bang out of your PR strategy is to: *Appearing as a guest on tv or radio OR *Being featured in a newspaper or magazine The only costs that you encounter when using PR is the ones that result from using a firm (please check out our 2 Part Series 'How t... more...

Marketing » Public Relations | By Marsha Friedman @ Friday, 6th June 2008 @ 1:35 PM

Interviews on talk radio aren't what they used to be. Back "in the day", hosts would invite guests into the studio for 30 minute or longer interviews. A talk radio guest could just knock off a couple of those interviews and sales would instantly hit 'turbo.' Sadly, those days are gone. In the current market, without a stellar name, a handful of interviews won't set your sales afire. The main question is: why? There are two reasons for this. First... more...

Marketing » Public Relations | By Marsha Friedman @ Friday, 6th June 2008 @ 1:29 PM

Talk radio interviews have drastically changed! In the 'golden days,' the hosts of major-market talk radio shows used to bring guests into the studio for long chats. A talk radio guest could just knock off a couple of those interviews and sales would instantly hit 'turbo.' Sadly, those days are gone. Unless an author is a truly big name nowadays, the chances of hitting pay-dirt with just a couple of big radio interviews are history. The reasons are two-fo... more...