Public Relations Articles

Marketing » Public Relations | By Todd Brabender @ Friday, 16th May 2008 @ 7:53 AM

The call came into my office and the voice on the other end was very energetic, almost giddy: "I have finalized my marketing budget and need your help launching an advertising campaign for my new product," he breathed. "Congratulations," I replied, "but before we implement an ad campaign, I want to make sure you have explored potential PUBLICITY opportunities that could generate some cost-efficient media exposure first." Then, silence. "I never thought about t... more...

Marketing » Public Relations | By Marsha Friedman @ Friday, 16th May 2008 @ 1:35 AM

Here's another 5 tips to help you capitalize on the valuable air-time when you appear as a television guest. 1. Use "Tips" as part of your segment! If your topic offers helpful advice then tips are a great way to communicate your message. Television producers want to provide their viewers with useful content presented in a manner that is easy to understand. Develop five tips that solve a problem your topic addresses. Are you a fitness guru with a unique formulation for f... more...

Marketing » Public Relations | By Marsha Friedman @ Tuesday, 6th May 2008 @ 6:29 PM

Here's another 10 tips to help you capitalize on the valuable air-time when you appear as a television guest. 1. Use "Tips" as part of your segment! If your topic offers helpful advice then tips are a great way to communicate your message. Television producers want to provide their viewers with useful content presented in a manner that is easy to understand. Develop five tips that solve a problem your topic addresses. Are you a fitness guru with a unique formulation fo... more...

Marketing » Public Relations | By Marsha Friedman @ Tuesday, 6th May 2008 @ 6:00 PM

Here's another 5 tips to help you capitalize on the valuable air-time when you appear as a television guest. Double-check your contact information. Before you go on-air, make sure your website is up, your toll free phone number is working and you have a list of the retail outlets where your book can be purchased. Why? If you share the incorrect contact information during your interview, you defeat the whole purpose of your appearance. Also, if you give a great interview and viewer... more...

Marketing » Public Relations | By Amy Nutt @ Thursday, 17th April 2008 @ 5:15 AM

Public relations companies work closely with their clients to help them create a positive public image, manage public opinion and generate non-paid media and internet-based publicity. When you hire a PR company, it is important to share information with your account services team about your company's mission, business practices and marketing goals. The professionals assigned to work on your account will utilize this information to create a public relations plan and strategy that is ... more...

Marketing » Public Relations | By Marsha Friedman @ Tuesday, 8th April 2008 @ 1:00 PM

The list of best selling products often feels like a re-run, with the same names seemingly dominating the marketplace. With so many fantastic products and services out there, I'm sure it's frustrating to some new companies that established names like Schiff and Country Life seem to have their products flying out of the stores all the time, while others are often left out in the cold. What are these companies doing differently? The answer has everything to do with promotion, pr... more...

Marketing » Public Relations | By Marsha Friedman @ Tuesday, 8th April 2008 @ 12:51 PM

Few marketers know a thing about using radio and TV interviews to promote their products and generate sales. Which comes as no surprise since media interviews are among the most effective yet least known marketing methods you could ever use. But as good as these interviews are, they can be made even more effective. As with most things, there are insider techniques that can help radio and TV interview "first-timers" do a powerful job. In fact, here are eight: 1. Li... more...

Marketing » Public Relations | By Marsha Friedman @ Tuesday, 8th April 2008 @ 12:02 PM

It's hard to say it any better: "Publicity is the voice of visibility." That's from the book, High Visibility. And its lesson to authors is clear, nothing can spotlight your book faster than good publicity. But how do you find a publicist that best fits you and your book? Here are ten easy rules to follow: 1. Publicists often specialize in different genres of books (e.g., non-fiction, fiction, children's books, religious titles, etc.). So, if your b... more...

Marketing » Public Relations | By Marsha Friedman @ Tuesday, 8th April 2008 @ 11:18 AM

You know how hard it is to write a book. It may be a labor of love, but it's still a labor. And while you're not out there cracking rocks with a sledgehammer, some might even call it hard labor. That's totally fine. Nothing good comes easy. And there's no question that you're wonderfully suited for this kind of labor, right? But the problem in fact, the big sneaky surprise, comes shortly after you finish laboring on your masterpiece: That's when most ... more...

Marketing » Public Relations | By Marsha Friedman @ Tuesday, 8th April 2008 @ 11:10 AM

Bill O'Reilly, host of Fox News Channel's The O'Reilly Report, was quoted in Talkers Magazine about how he cracked the bestseller list. "In the beginning, we couldn't get on Good Morning America, or the Today Show or any of that. Elite newspapers wouldn't review the book. We had to rely on talk radio," O'Reily said. "Talk radio has shown a much better return (than our advertising dollars)." There's no doubt that talk radio is a ... more...

Marketing » Public Relations | By Marsha Friedman @ Tuesday, 8th April 2008 @ 11:09 AM

In the simpler days, before radio interviews were conducted by phone and the technology of satellite TV and the Internet, book sales relied heavily on book reviews and "author tours." So, in today's world, does the "author tour" still make sense? We believe the answer is, yes! A publicity campaign should be viewed as a two-part strategy. The first part is a publisher's in-house efforts. These usually consist of book reviews (minimally) and sometimes an e... more...

Marketing » Public Relations | By Marsha Friedman @ Tuesday, 8th April 2008 @ 11:00 AM

"Bookstores are the meeting place of the 21st Century," says Marcia Bliss of Bliss Connections in San Diego. In working with authors to help them promote their books, she cites numerous benefits of book signings: 1. BOOK SALES (first and foremost); 2. gains local exposure for author; 3. meet prospective book buyers; 4. involves people in author's worthy cause; 5. a chance to inspire and educate others; 6. an excellent tool for local publicity; and ... more...

Marketing » Public Relations | By Marsha Friedman @ Sunday, 6th April 2008 @ 10:32 PM

Talk radio interviews aren't what they used to be. In the "golden days," the hosts of major-market talk radio shows used to bring authors into the studio for long chats. An author could just knock off a couple of those interviews and sales would instantly hit "turbo." Sadly, those days are gone. Unless an author is a truly big name nowadays, the chances of hitting pay-dirt with just a couple of big radio interviews are history. The reasons are two-fold.... more...

Marketing » Public Relations | By Marsha Friedman @ Sunday, 6th April 2008 @ 10:20 PM

Whether you own, run or market a company, getting your business in the public eye has to be one of your best moves. To be able to consistently do that takes smart advertising and even smarter publicity tactics. When it comes to publicity though, most people who are new at the game believe they can write a press release, send it to a radio or TV station or local newspaper, then just sit back and wait for the calls. Then, when the phone doesn't ring, they might make a follow-up phone ... more...

Marketing » Public Relations | By Marsha Friedman @ Sunday, 6th April 2008 @ 9:54 PM

You probably chat with both men and women just about every day, right? But are they hearing you in exactly the same way? And when it comes to the selling of your products or services, would it pay to speak to them differently? That's what marketing experts, like author Martha Barletta, believe. Owing to the way we're made up, the way we're raised, men and women can process information very differently. For example: "Consistent with men's inclinatio... more...

Marketing » Public Relations | By Marsha Friedman @ Sunday, 6th April 2008 @ 8:56 PM

When it comes to book promotion, most authors are hitting on just one cylinder (if that). In the "old days," there was a specific formula to book promotion. It was a hold-nothing-back author tour where the writer would "appear" in a given city and get some combination of heavyweight radio, TV, book-signing and newspaper coverage. When the author left that city, residents knew his or her name - and the name of their newly-released title. So...is this kind of intense... more...

Marketing » Public Relations | By Marsha Friedman @ Sunday, 6th April 2008 @ 8:49 PM

It's an absolute must. If you want to sell your book to the masses, you have to get out there and publicize it. You need to be on the radio, in magazines and newspapers and on TV. The more the public hears about you and your message, the more likely it is your book will stand out from the other hundreds of thousands published every year. You know you have to alert the public about your book, but you may not have any idea how to get started. Having been in the book publicity... more...

Marketing » Public Relations | By Marsha Friedman @ Wednesday, 2nd April 2008 @ 4:41 PM

If you are one of the thousands of businesses looking to gain national media attention for your company, products or services then you are probably facing the difficult decision of finding the right PR firm. What can make this decision difficult is that there are so many different kinds of PR firms out there. Some are local, some national. Some retainer based, some project based. So how do you know which PR firm will be the best fit for your objectives? Here are 5 tips on how to choose the ... more...

Marketing » Public Relations | By Marsha Friedman @ Wednesday, 2nd April 2008 @ 4:39 PM

If you are one of the thousands of businesses looking to gain national media attention for your company, products or services then you are probably facing the difficult decision of finding the right PR firm. What can make this decision difficult is that there are so many different kinds of public relations firms out there. Some are local, some national. Some retainer based, some project based. So how do you know which PR firm will be the best fit for your objectives? In the ... more...

Marketing » Public Relations | By Marsha Friedman @ Wednesday, 2nd April 2008 @ 4:33 PM

If you are one of the thousands of businesses looking to gain national media attention for your company, products or services then you are probably facing the difficult decision of finding the right PR firm. What can make this decision difficult is that there are so many different kinds of PR firms out there. Some are local, some national. Some retainer based, some project based. So how do you know which PR firm will be the best fit for your objectives? Here are 10 tips on how to choose the... more...