Market Research Articles

Marketing » Market Research | By Jeffrey Smith @ Friday, 13th June 2008 @ 2:41 PM

Say you wanted to rank for the word "marketing" in Google for example, what is the first thing you would do to optimize such a broad phrase? In case you thought it was entirely out of the question (aside from budgetary constraints for human resource), I would like to share a very profound algorithmic principle (simplified by a rudimentary analysis) to shed some light on which tactics would accomplish this feat. We often think about ranking for competitive terms as just that... more...

Marketing » Market Research | By Ray Subs @ Monday, 9th June 2008 @ 6:34 AM

Writing, editing, and getting a book published is a lot of hard work, unfortunately it does not guarantee any tangible sales. In fact, most books published each year fail to sell more than a few dozen copies, creating a very competitive and cut throat book marketing industry. There are many ways people will tell you to market a book, however the most effective is usually attributed to book reviews. Custom book reviews not only provide an author with substantial buzz for a new book, it al... more...

Marketing » Market Research | By Len Wilton @ Friday, 30th May 2008 @ 12:16 PM

Network marketing is a multi-step sales process in which you must find contacts first. You can find contacts online, through friends and family, while attending social functions, or while pursuing hobbies. The next step is to strike up a conversation with a contact to see if they would be interested in learning more about the services you sell. This is where receiving training will be necessary in order to sell these services without scaring people away. If the contact seems interested, then you... more...

Marketing » Market Research | By Todd Ash @ Monday, 26th May 2008 @ 3:23 PM

Marketers concern themselves with acquiring and retaining customers, who are the lifeblood of an organization. They attract customers by learning about potential needs, helping to develop products that customers want, creating awareness, and communicating benefits; they retain them by ensuring that they get good value, appropriate service, and a stream of future products. The marketing function not only communicates to the customer, but also communicates the needs of the customer to the ... more...

Marketing » Market Research | By Michael Littles @ Wednesday, 21st May 2008 @ 4:37 PM

Niche Marketing is about finding a particular subject then searching within that subject to find the most specific group of people to market to as possible. However, the niche group must be a potentially profitable one. This something new marketers either overlook or don't understand how to research. It is very enticing to look for a wider niche in a market in hopes of attracting more visitors to your website or blog. Regrettably, this has been proven to have the contradictory effec... more...

Marketing » Market Research | By Nick Angeli @ Sunday, 11th May 2008 @ 8:44 PM

If you had a product to sell that was used only by people over the age of 50, it probably would do you no good to advertise in magazines or on television shows that are aimed at people between 20 and 30 years of age. To be effective, marketing and advertising efforts need to be placed in front of the people that can actually use the product and not the thousands of others who cannot and will not ever consider it. Many old-time advertisers believed it is better to fire a single bullet from a rifl... more...

Marketing » Market Research | By David Little @ Friday, 18th April 2008 @ 7:59 PM

A new iSuppli report finds two significant obstacles remain before digital signage advertising can takes its place among other bona fide media buys by advertisers and ad agencies: a lack of variable audience measurement techniques, and a quandary on the part of ad agencies about how to get paid for placing digital signage ads. The report, "Digital Signage Ecosystem Report," by Sanju Khatri, principal analyst for signage and professional displays for iSuppli, outlines the opportun... more...

Marketing » Market Research | By Dan Iverson @ Wednesday, 9th April 2008 @ 2:26 AM

You can write articles like everyone else and make a pretty good living on the Internet - for now. But if you want to advance to the majors and find out what the Hank Aarons of internet marketing are doing, then here is your first taste. When you start writing Internet marketing articles, you hear about the many different advantages to publishing your articles in article directories. I would like to discuses one of these advantages of article marketing: that is the multiplying effect of... more...

Marketing » Market Research | By Chris Simpson @ Monday, 10th March 2008 @ 9:50 PM

It is possible to make money by answering questions for online paid surveys. There are three basic kinds of surveys you may be asked to participate in: 1. Sweepstakes surveys where your name will be entered into a drawing for cash or a prize after you finish answering the questions 2. Surveys that ask you to try a product and comment on it. With this type of survey, you will probably receive a sample in the mail and be asked to fill in a list of questions about your experience. ... more...

Marketing » Market Research | By Daniel Millions @ Friday, 29th February 2008 @ 2:03 PM

One of the most common problems for those people trying to make money online is that they have absolutely no idea how to choose a niche. The internet offers a vast expanse of opportunity for those with the means and creativity to exploit it, but all too often, internet entrepreneurs fall for those same old tricks and choose the same old categories that have already been exhausted. Choosing the perfect niche is difficult to do, but it isn't difficult to stay away from certain... more...

Marketing » Market Research | By Terry Fitzroy @ Tuesday, 26th February 2008 @ 5:18 PM

So you have finally finished your website and you are ready to turn on the traffic and start taking orders. Usually you are cautious about buying traffic, so you search around for some free methods. You learn about traffic exchanges and banner advertising, as well as article marketing and directory submissions. As you work on these methods you start to notice something disturbing: your visitors come and go without buying anything. Free methods can work with many different types of site... more...

Marketing » Market Research | By Joyce McKee @ Tuesday, 22nd January 2008 @ 8:44 PM

The CMO Council is promoting their newest research findings - a report entitled "Profitability from Customer Affinity". In an email promotion, they start the document with this finding from the research: "56% of vendors view themselves as being extremely customer-centric, but only 12% of customers agree. Despite an increased focus on customer engagement, most B2B technology companies continue to fall short of meeting customer expectations and commitments." What a... more...

Marketing » Market Research | By Shaun Parker @ Tuesday, 18th December 2007 @ 6:33 AM

Often when working in the hospitality trade you will be informed by the manager that at some point a mystery shopper will be coming in. This usually puts everyone on tenterhooks but there is no real need for panic. You are not supposed to know when the mystery shopper is coming in, hence the 'mystery' part, but anyone with any common sense can see that with a visit every month and usually on the weekend only eight days out of the month are worth worrying about. The point of any ... more...

Marketing » Market Research | By Shaun Parker @ Friday, 7th December 2007 @ 4:23 PM

Customer service can be seen as vital in the sphere of modern business. There are few companies who do not regard the importance of service as paramount. In today's consumer world it would be foolish for many companies to disregard the wishes of the customer. Often providing exceptional service is the only dividing factor between two companies, with the internet providing ever increasing amounts of review based information companies have once again found the importance of providing a servic... more...

Marketing » Market Research | By Jaquone Jefferson @ Thursday, 6th December 2007 @ 9:52 PM

Every affiliate marketer is always looking for the successful market that gives the biggest paycheck. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication. There are tactics that have worked before with online marketing and is continuing to work in the online affiliate marketing world of today. With these top three marketing... more...

Marketing » Market Research | By Shaun Parker @ Wednesday, 5th December 2007 @ 8:15 PM

Have you ever been a member of a crack commando unit? Have you ever been sent to prison for a crime you didn't commit? Have you subsequently escaped from a maximum security stockade and taken residence in the Los Angeles underground? If you are a soldier of fortune and you think you can help then maybe you could be a member of the mystery shopping team. Mystery shopping is a technique employed by an enormous range of companies that want to evaluate their staff and the services they ... more...

Marketing » Market Research | By Kevin Sinclair @ Friday, 16th November 2007 @ 12:44 AM

If you want to do marketing, you have to do research on it. For this, the best way to do this is to do Internet searches. If you type in the keywords "business marketing," you'll come up with a myriad of resources that can give you more information on this topic. Other terms you can use include "business research," "business-to-business marketing research," and "business marketing research." This is also known as "problem-identification research" If y... more...

Marketing » Market Research | By Simon Soeters @ Thursday, 8th November 2007 @ 9:12 AM

When you want to sell products in retail, the first thing you need to do is to find a reliable and trustworthy wholesaler. This is because there are a lot of wholesalers who do not deliver on their promise once you want to do some transactions with them. In fact, wholesalers are getting a bad reputation because of the few companies that cheat on their customers. And added to this is the fact that the inventory you will buy from these wholesalers may not necessarily sell in the market. So before ... more...

Marketing » Market Research | By David Fishman @ Wednesday, 24th October 2007 @ 12:19 PM

The business world on or off the net, is very aggressive and you have the choice of eat or be eaten. A niche product is fair game and you are the director of operations, so do your homework and see how your competition is promoting their products. There is a lot of money to be made this way. Think of a well defined focused market that is niche based, this is what you should go after. A niche market can come from your hobby or from your profession or job. Don't know what it is that... more...

Marketing » Market Research | By Aleksander Aleksandrov @ Thursday, 11th October 2007 @ 5:45 AM

In general, demand for MA is governed by the economic situation in the country. Thus, in 2001-2006, the average annual MA market growth rate was 2.8% in the USA and 3.5% in Western Europe, while in Japan it dropped by 1.4%. Global MA consumption grew by 6-7% a year to 1.5m mt/y in 2006. Current consumption growth rate slowed down a little. Maleic anhydride market behaviour is determined by the balance between launched/expected facilities and the demand for its derivatives. The demand for maleic ... more...