Market Research Articles

Marketing » Market Research | By Nick Angeli @ Sunday, 11th May 2008 @ 8:44 PM

If you had a product to sell that was used only by people over the age of 50, it probably would do you no good to advertise in magazines or on television shows that are aimed at people between 20 and 30 years of age. To be effective, marketing and advertising efforts need to be placed in front of the people that can actually use the product and not the thousands of others who cannot and will not ever consider it. Many old-time advertisers believed it is better to fire a single bullet from a rifl... more...

Marketing » Market Research | By David Little @ Friday, 18th April 2008 @ 7:59 PM

A new iSuppli report finds two significant obstacles remain before digital signage advertising can takes its place among other bona fide media buys by advertisers and ad agencies: a lack of variable audience measurement techniques, and a quandary on the part of ad agencies about how to get paid for placing digital signage ads. The report, "Digital Signage Ecosystem Report," by Sanju Khatri, principal analyst for signage and professional displays for iSuppli, outlines the opportun... more...

Marketing » Market Research | By Dan Iverson @ Wednesday, 9th April 2008 @ 2:26 AM

You can write articles like everyone else and make a pretty good living on the Internet - for now. But if you want to advance to the majors and find out what the Hank Aarons of internet marketing are doing, then here is your first taste. When you start writing Internet marketing articles, you hear about the many different advantages to publishing your articles in article directories. I would like to discuses one of these advantages of article marketing: that is the multiplying effect of... more...

Marketing » Market Research | By Chris Simpson @ Monday, 10th March 2008 @ 9:50 PM

It is possible to make money by answering questions for online paid surveys. There are three basic kinds of surveys you may be asked to participate in: 1. Sweepstakes surveys where your name will be entered into a drawing for cash or a prize after you finish answering the questions 2. Surveys that ask you to try a product and comment on it. With this type of survey, you will probably receive a sample in the mail and be asked to fill in a list of questions about your experience. ... more...

Marketing » Market Research | By Daniel Millions @ Friday, 29th February 2008 @ 2:03 PM

One of the most common problems for those people trying to make money online is that they have absolutely no idea how to choose a niche. The internet offers a vast expanse of opportunity for those with the means and creativity to exploit it, but all too often, internet entrepreneurs fall for those same old tricks and choose the same old categories that have already been exhausted. Choosing the perfect niche is difficult to do, but it isn't difficult to stay away from certain... more...

Marketing » Market Research | By Terry Fitzroy @ Tuesday, 26th February 2008 @ 5:18 PM

So you have finally finished your website and you are ready to turn on the traffic and start taking orders. Usually you are cautious about buying traffic, so you search around for some free methods. You learn about traffic exchanges and banner advertising, as well as article marketing and directory submissions. As you work on these methods you start to notice something disturbing: your visitors come and go without buying anything. Free methods can work with many different types of site... more...

Marketing » Market Research | By Joyce McKee @ Tuesday, 22nd January 2008 @ 8:44 PM

The CMO Council is promoting their newest research findings - a report entitled "Profitability from Customer Affinity". In an email promotion, they start the document with this finding from the research: "56% of vendors view themselves as being extremely customer-centric, but only 12% of customers agree. Despite an increased focus on customer engagement, most B2B technology companies continue to fall short of meeting customer expectations and commitments." What a... more...

Marketing » Market Research | By Shaun Parker @ Tuesday, 18th December 2007 @ 6:33 AM

Often when working in the hospitality trade you will be informed by the manager that at some point a mystery shopper will be coming in. This usually puts everyone on tenterhooks but there is no real need for panic. You are not supposed to know when the mystery shopper is coming in, hence the 'mystery' part, but anyone with any common sense can see that with a visit every month and usually on the weekend only eight days out of the month are worth worrying about. The point of any ... more...

Marketing » Market Research | By Shaun Parker @ Friday, 7th December 2007 @ 4:23 PM

Customer service can be seen as vital in the sphere of modern business. There are few companies who do not regard the importance of service as paramount. In today's consumer world it would be foolish for many companies to disregard the wishes of the customer. Often providing exceptional service is the only dividing factor between two companies, with the internet providing ever increasing amounts of review based information companies have once again found the importance of providing a servic... more...

Marketing » Market Research | By Jaquone Jefferson @ Thursday, 6th December 2007 @ 9:52 PM

Every affiliate marketer is always looking for the successful market that gives the biggest paycheck. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication. There are tactics that have worked before with online marketing and is continuing to work in the online affiliate marketing world of today. With these top three marketing... more...

Marketing » Market Research | By Shaun Parker @ Wednesday, 5th December 2007 @ 8:15 PM

Have you ever been a member of a crack commando unit? Have you ever been sent to prison for a crime you didn't commit? Have you subsequently escaped from a maximum security stockade and taken residence in the Los Angeles underground? If you are a soldier of fortune and you think you can help then maybe you could be a member of the mystery shopping team. Mystery shopping is a technique employed by an enormous range of companies that want to evaluate their staff and the services they ... more...

Marketing » Market Research | By Kevin Sinclair @ Friday, 16th November 2007 @ 12:44 AM

If you want to do marketing, you have to do research on it. For this, the best way to do this is to do Internet searches. If you type in the keywords "business marketing," you'll come up with a myriad of resources that can give you more information on this topic. Other terms you can use include "business research," "business-to-business marketing research," and "business marketing research." This is also known as "problem-identification research" If y... more...

Marketing » Market Research | By Simon Soeters @ Thursday, 8th November 2007 @ 9:12 AM

When you want to sell products in retail, the first thing you need to do is to find a reliable and trustworthy wholesaler. This is because there are a lot of wholesalers who do not deliver on their promise once you want to do some transactions with them. In fact, wholesalers are getting a bad reputation because of the few companies that cheat on their customers. And added to this is the fact that the inventory you will buy from these wholesalers may not necessarily sell in the market. So before ... more...

Marketing » Market Research | By David Fishman @ Wednesday, 24th October 2007 @ 12:19 PM

The business world on or off the net, is very aggressive and you have the choice of eat or be eaten. A niche product is fair game and you are the director of operations, so do your homework and see how your competition is promoting their products. There is a lot of money to be made this way. Think of a well defined focused market that is niche based, this is what you should go after. A niche market can come from your hobby or from your profession or job. Don't know what it is that... more...

Marketing » Market Research | By Aleksander Aleksandrov @ Thursday, 11th October 2007 @ 5:45 AM

In general, demand for MA is governed by the economic situation in the country. Thus, in 2001-2006, the average annual MA market growth rate was 2.8% in the USA and 3.5% in Western Europe, while in Japan it dropped by 1.4%. Global MA consumption grew by 6-7% a year to 1.5m mt/y in 2006. Current consumption growth rate slowed down a little. Maleic anhydride market behaviour is determined by the balance between launched/expected facilities and the demand for its derivatives. The demand for maleic ... more...

Marketing » Market Research | By Aleksander Aleksandrov @ Tuesday, 9th October 2007 @ 7:24 AM

Emerging economies account for 45% and 66% of global ammonia output and consumption, respectively. The demand is likely to grow by 2.5% a year. The demand for ammonia in industrially developed countries will remain stable, while capacity will continue to shrink due to the advancing exports from Asia, CEE, and South America. The ammonia production capacity will augment in Middle East, North Africa, and South America, which boast access to cheap gas. The high demand for ammoni... more...

Marketing » Market Research | By Aleksander Aleksandrov @ Tuesday, 9th October 2007 @ 7:00 AM

The analysis of the market for paint and varnish materials (PVM) has confirmed that the highest growth will occur in the production of acrylic and polyurethane resins - by 6% and 4.1% respectively. These products produce elastic coatings and guarantee ecological safety. According to some experts, the demand for synthetic resins in Europe and Middle East will demonstrate an upward trend and will top 2.5m mt by 2007. It is expected that within this period certain resin types, like acrylic,... more...

Marketing » Market Research | By William Doggett @ Friday, 7th September 2007 @ 5:07 PM

The key to getting paid to fill out online surveys is perseverance and research. This is not a simple process that is as easy as signing up, filling out and getting paid. Unfortunately, this market is flooded with phony surveys, companies and scammers. So, the best way to make real cash doing this is to get organized and investigate. Make certain that you create an email address exclusively for your surveys. You do not want to end up having to sort out every survey offer, junk mail and th... more...

Marketing » Market Research | By Aleksander Aleksandrov @ Friday, 31st August 2007 @ 4:22 PM

According to the leading suppliers of acrylic acid, the annual demand growth will stay at the level of 5% in the coming years. However, according some experts, this growth by 2009 may be lower, not more than 3.5% per annum. They predict the following demand growth figures for various segments of acrylic acid consumption: 3.6% per year for acrylates and 5% per year for superabsorbents. Despite the fact that many companies decided to postpone or abandon the construction of new production fa... more...

Marketing » Market Research | By Aleksander Aleksandrov @ Friday, 31st August 2007 @ 4:22 PM

One of the main reasons preventing from further Titanium distribution is its high cost. Apart from that, cyclical character of the aircraft industry also affects Ti application. Economic state in major application areas, esp. aerospace industry, significantly affects titanium market thus leading to its thoroughly cyclical character. In 1958, demand for titanium dropped off significantly because the military shifted its focus from manned aircraft to missiles for which steel was more approp... more...