Lead Generation Articles

Marketing » Lead Generation | By Jeff Casmer @ Wednesday, 10th May 2006 @ 6:33 PM

MLM leads must be the easiest leads in the world to generate. When I did a Google search for the keyword phrase buy mlm leads it produced over 1.6 million results. But that got me thinking. Why are mlm leads so popular and why do so many people buy them. Here are a few things I came up with. 1. MLM leads when used right can increase your mlm business. 2. You can give the mlm leads you buy to your downline to help them build their business. 3. You can sponso... more...

Marketing » Lead Generation | By Jeff Casmer @ Sunday, 7th May 2006 @ 10:31 PM

In network marketing it has been said you will never become successful until you do the things successful people do. Unfortunately that means making phone calls to new prospects and that does the majority of you in. But wait. What if you knew the secret to working your mlm phone leads. Would that change your outlook on doing this unpeasant task? It might. Let's find out. MLM leads with phone numbers are a huge advantage to you because you know why you are calling and they don't.... more...

Marketing » Lead Generation | By Ninindi Johnstone @ Thursday, 4th May 2006 @ 6:02 PM

There's a saying in trading, "Don't chase the trade, let the trade come to you". It means, when all the indicators are in place in the market, that's the time to execute a trade. Not when you want to do the trade. Are you in trading to make money or to play around? Trading is a business, not a toy! The same can be said for online lead generation marketing. Your most qualified lead will come to you. Through the filters you put in place out in the mark... more...

Marketing » Lead Generation | By Ken Mathie @ Friday, 28th April 2006 @ 1:27 PM

Probably the most difficult part of Internet marketing in general, whether it's in promoting a resale rights package or just selling dog food, is building a subscriber base. How do you get people to sign up for your newsletter or e-zine or whatever form of communication you intend to use in order to get your offer to these people? Hopefully, after you read this, you'll end up with a few good ideas. The best way to build a subscriber base is to offer something for free. Regar... more...

Marketing » Lead Generation | By Wayne Messick @ Saturday, 22nd April 2006 @ 6:23 AM

The number one mistake we all make is not fine-tuning our niche tightly enough. It's possible that if there are 100 of your ideal target prospects in your normal marketing area - you will be able to make achieve your goals for a lifetime of endless new business. By now I hope you have invested time and energy considering precisely what your ideal clients look like. Before you spend another minute marketing yourself - determine exactly who you want to do business with. Will Ro... more...

Marketing » Lead Generation | By Andy Szebeni @ Thursday, 13th April 2006 @ 6:09 PM

A now retired but well-respected sales trainer once said the three most important things to ensure a successful sale are: close,close, close. There are numerous closing techniques with great names such as the Half Nelson, the Full Nelson, Puppy Dog Close and the Last Ditch Close. While it helps to have a catalogue of techniques to use in different situations knowing three basic methods will get you started. 1) The direct close: 'Fine, let's complete the paperwork', or &... more...

Marketing » Lead Generation | By Martin Haworth @ Sunday, 9th April 2006 @ 1:18 AM

Article writing has become an internet explosion as marketers work out new ways to build traffic to their sites. Most search engines now use the links that article placements generate as a key indicator of the value of the site mentioned in the article - usually the signature. And it's one-way links to your site that are the most valuable. And article writing is not that hard - in fact there are some simple and great formulas that really do work when you are trying to come up ... more...

Marketing » Lead Generation | By Kathryn Wozniak @ Sunday, 9th April 2006 @ 1:05 AM

In order to make a success of your website or online business, it is obvious that you will need customers. Although everyone who visits your page will not become a customer, they must have some interest in your product or service that brought them there in the first place and therefore they are a potential customer. Potential customers are much more likely to become actual customers if you make an effort to keep in touch with them. This essential marketing tool is called and opt-in list. ... more...

Marketing » Lead Generation | By Chris Marlow @ Friday, 24th March 2006 @ 4:00 PM

I've long known that the humble ezine is one of the most powerful tools a business consultant can have. Here's what you need to know so you can use it for maximum marketing success: Direct mail is the #1 most important self-marketing tool you can use as a new or struggling consultant. And why? Because with direct mail you can create a list of prospects...your own custom list of "cherry picked" potential clients. Think about it. In every other ... more...

Marketing » Lead Generation | By Mark Satterfield @ Tuesday, 21st March 2006 @ 7:59 AM

How can you maximize the business potential of giving a speech? Rainmakers don’t simply rely on someone in the audience happening to call them. By the same token we don’t want to waste a lot of time with people who are unlikely to ever purchase our services and just happen to be at the meeting for the camaraderie. What we want to do is to offer them incentives to self-nominate themselves for future contact while screening out those unlikely to actually buy our services. If you jus... more...

Marketing » Lead Generation | By Mark Satterfield @ Friday, 3rd March 2006 @ 3:59 AM

Ultimately the success of any business depends upon having a consistent flow of new prospective clients. Unfortunately, far too many individuals rely solely upon their existing clients and referrals as their primary methods for getting new clients. While this may prove to be a successful strategy short term, it invariably leads to the “feast and famine” roller coaster that so many firms and individuals experience. On a fundamental level, marketing for new clients is pretty straightforward... more...

Marketing » Lead Generation | By Mark Satterfield @ Friday, 24th February 2006 @ 7:56 PM

One of the challenges that many business developers face is getting to the key decision-maker. The issues are very common. “I don’t know who the decision-maker is.” “I get intimidated by dealing with a senior level person.” “I don’t have credibility with people at that level.” “All her calls are screened.” When we look at these challenges we find that they fall into three major categories. First, you may be having difficulty identifying the decision-maker. Secondly, you may be blocked fr... more...

Marketing » Lead Generation | By Mark Satterfield @ Friday, 24th February 2006 @ 6:16 AM

Let me tell you a quick story. Perhaps you will find it relevant. In the early 1990s Fortune magazine decided to do an article on selling. The question they set out to answer was: Why were some people so good at selling while others so blatantly bad? To find out the answer the writers interviewed 24 top sales performers across a broad spectrum of fields. Among those who were interviewed were financial advisors, insurance producers, executive recruiters and a wide variety o... more...

Marketing » Lead Generation | By Mark Satterfield @ Friday, 24th February 2006 @ 5:59 AM

Rainmakers, top guns, power prospectors, business builders, call them what you will. If there is one challenge that consumes sales and marketing executives it’s, “How do I turn more of my team into this type of business development professional?” Rainmakers know how to keep the pipeline filled with new customers, which is the lifeblood of any organization. Recruiting experienced top guns from outside the company is enormously expensive and seldom works out in the long term. This raises a number ... more...

Marketing » Lead Generation | By Jeffrey Nelson @ Monday, 13th February 2006 @ 10:04 PM

What do Ann Landers, Dr. Phil and Roger Ebert have in common? Ann Landers, Dr. Phil and Roger Ebert take pleasure in being recognized as leading experts in their respective fields. Because of this status they enjoy greater visibility and reputation than their peers. So instead of having to cold call or advertise for new clients, they benefit from prospects seeking them out. Yet, when you study these experts closely you realize that they’re no more talented, smarter or knowledgeable than ... more...

Marketing » Lead Generation | By Rita James @ Thursday, 9th February 2006 @ 8:04 AM

Experts say that in order to be a successful network marketer you must make at a minimum of 150 cold calls per day. That will take approximately 8-10 hours per day if you don’t take a lunch or potty break. Network marketers, who work full-time in addition to running a home business, don’t have the time required to make the phone calls necessary be successful in their home business. That is why 95% of network marketers fail. Almost all sales professionals freeze up at the very idea ... more...

Marketing » Lead Generation | By Daegan Smith @

There is one big problem however. How come there are websites that actually help businesses to sell its products and services yet at the same time, there are those that remain unknown to consumers and drain the businesses’ money, instead of helping them earn additionally? For many businesses that own websites, this is their question: How come their websites do not attract potential consumers and serve as additional source of revenue? Aren’t websites built precisely for that? For ... more...

Marketing » Lead Generation | By Murtuza Abbas @

Here's a simple secret. Infact there is no secret, it is so simple that many sites fail to utilize this tactic to boost up their sales, profits and conversion rate. I did this same mistake but fortunately discovered it and ended up using this simple trick to increase my subscriber and customer list. You might have the best quality product on the earth, a mind blowing customer service and you might be the most honest person on the web, your visitor will experience all these ben... more...