Lead Generation Articles

Marketing » Lead Generation | By Cathy Goodwin @ Thursday, 5th April 2007 @ 12:59 PM

Most of us have fears: fear of water, fear of the dark, fear of flying. We know these fears can hold us back from enjoying life and accomplishing great things. We also know we're actually safer when we relax and let go. As a copywriter, I find many business owners suffer from fear of selling themselves. They read the copy. They realize they sound great. And they panic. Just a few weeks ago I wrote some copy for a business owner Marvin. My copy was hard-hitting but honest and ... more...

Marketing » Lead Generation | By Michael Lee-Smith @ Friday, 30th March 2007 @ 3:47 PM

Successful restaurant marketing is a mix of art and science. As an industry, the restaurant business showcases a wide diversity of experience and inexperience. Some proprietors grow up in the family business and understand their restaurant as a work of the heart. Others come into the restaurant business out of a love or passion for fine food or wine. Most importantly, what this diversity demonstrates is that there is no single perfect strategy for effectively marketing your restaurant. I... more...

Marketing » Lead Generation | By Murtuza Abbas @ Monday, 26th March 2007 @ 11:41 PM

If you have been on the internet for a while I bet you've heard this several times... 'Money Is In The LIST'. Ask any top internet marketer or an internet millionaire as to what is their most valuable asset. And their answer will not be their website or their products. It will be their list. In this article you will not learn how to build a normal subscriber list, rather you will discover how to build a list of targeted customers who are interested in your pro... more...

Marketing » Lead Generation | By Heather Seitz @ Monday, 26th February 2007 @ 7:32 PM

The single biggest challenge that every single seminar promoter has is getting "butts in the seats"! Marketing your event and getting people to register - and attend - is the cornerstone of a successful event, so it's important to map out your seminar marketing plan and set realistic goals and expectations for your seminar. It's easy to think to yourself, when you're just getting ready to launch your seminar, "No problem, I can get 500 people to my semin... more...

Marketing » Lead Generation | By Tom Domin @ Thursday, 22nd February 2007 @ 6:00 PM

One year from now, many of you will be in exactly the same position as you are now. You'll have the same or similar job...you'll have the same friends...and, you'll have the same income. Nothing will have changed for you at all. And, assuming you want things to change and want to improve, that's really a shame. How can I make this disturbing prediction? My experience with my mortgage mentoring students and the mortgage people I have trained has shown m... more...

Marketing » Lead Generation | By Tom Domin @ Tuesday, 20th February 2007 @ 9:10 PM

Whether you're new to the mortgage business or been sitting on the sidelines for a while, this is a great time to get involved and jump-start your mortgage business. The U.S. housing market is still encouragingly active...thirty year interest rates although fluctuating are still well below 7.00%...home equity interest rates have risen enough to force many folks to refinance and eliminate the higher rate line of credit...and, over 21 trillion dollars in adjustable-rate mortgages are r... more...

Marketing » Lead Generation | By Tom Domin @ Tuesday, 20th February 2007 @ 5:48 PM

Today, the designing and printing of advertising signs has never been easier and the cost has never been cheaper. In my community, code enforcement keeps both the mortgage and the mattress sale signs off of the street corners and fines the perpetrators. That shouldn't be a problem using these two sign ideas. 1. Use empty shopping center store fronts to promote your mortgage business. Offer the property manager a great alternative to sometimes months of a vacant, ugly, and unsightly s... more...

Marketing » Lead Generation | By derek smiley @ Sunday, 18th February 2007 @ 1:23 AM

It never ceases to amaze me on how many very intelligent people get really strange when I tell them I regularly cold prospect for clients. I have had a lot of success from it. I even had someone say I would not lower myself to such a thing. My answer to that remark was as follows "Did you know the person who interviewed you for your job?" "did you know your wife or husband, before you met them." As you can imagine the conversation quickly goes onto other things! Wh... more...

Marketing » Lead Generation | By Tom Domin @ Friday, 16th February 2007 @ 5:01 PM

You may be very happy contacting and schmoozing Realtors/Agents/Builders and begging for their business or, possibly purchasing leads and then competing with three or more originators for the mortgage. But, there are many loan officers and mortgage brokers working with prospects, home buyers and sellers, many months before they even think about contacting a Realtor/Agent. It's called "Consumer Direct Marketing" and the mortgage professionals that are incorporating this princi... more...

Marketing » Lead Generation | By Tom Domin @ Thursday, 15th February 2007 @ 12:31 PM

You've done your due diligence and put together a great list of 50, or 100, or maybe even 500 contacts in your database. Now it's time to keep your name in-front of these folks so that they'll think of you when it comes time for them to make a mortgage decision. Remember, about 1 in 6 contacts on your list will be making either a purchase and mortgage decision, or a refinance mortgage decision this coming year...and, every year there after. Even with a list of 50 contacts, ... more...

Marketing » Lead Generation | By Tom Domin @ Tuesday, 13th February 2007 @ 10:23 PM

If you're anything like me, you probably love to brag and tell people including your co-workers, how well you're doing. It's only human nature. But if you're currently marketing to For Sale by Owners (FSBOs) or about to start your program, here are some good reasons for keeping your efforts under wraps and cloaked in secrecy: 1. For Sale by Owner marketing is a niche with very little competition. What has always amazed me is...why almost all loan officers, originators,... more...

Marketing » Lead Generation | By Tom Domin @ Friday, 9th February 2007 @ 8:28 PM

There are many things you can add to your mortgage business card to create a greater awareness and generate the very best available marketing mileage. As you know, your business card could be an unusual shape, size, or color. It could be folded, printed on both sides, produced as a magnetic card or a see-through card. It could be a laminated card or even converted to a rolodex card. It could even be a miniature CD-Rom. Your choices are almost as endless as there are grains of sand. more...

Marketing » Lead Generation | By Tom Domin @ Friday, 9th February 2007 @ 8:27 PM

One of the best decisions you can make if you're originating mortgages is to invest in a quality set of magnetic car signs. Now...I know what you're thinking...you're not sure you'll like the look. Well, if that's true, you need to shop around a little bit and have a real professional, design and create your signs. Before you click the "back" button or the big red "X" to close this subject for ever, let's take a minute and review some of the a... more...

Marketing » Lead Generation | By Mark Satterfield @ Thursday, 8th February 2007 @ 4:45 PM

Unfortunately, many marketing letters do not end with a compelling call to action. When you're developing your marketing plan you always want to think about what is next? What do we want our reader to do? That is why you need to create intriguing and compelling offers that motivate people to take that next step. Marketing letters are a very powerful tool. However, they are limited in terms of what they can realistically motivate a reader to do. For example it is very unlikely... more...

Marketing » Lead Generation | By Tom Domin @ Wednesday, 7th February 2007 @ 11:44 AM

Although I don't normally advocate the traditional loan officer schmoozing of Real Estate Agents using DRS (donuts and rate sheets)...I do happen to like this idea. On Valentines Day (February 14th) and only on that day...your local Einstein Bros Bagels (TM) in addition to their usually round bagels...makes bagels (by special order) in the shape of hearts. Yes...I did say hearts...it is Valentines Day remember! Now, I will add a little disclaimer here: Although I don't ... more...

Marketing » Lead Generation | By Sean Caruthers @ Tuesday, 6th February 2007 @ 6:28 PM

Television commercials, radio interviews, magazines ads, newspaper classifieds, direct mail, and etc. are just marketing tactics. Tactics are wasted when applied without a strategy. Take chess for example, you can apply the tactics without a strategy. You can pin pieces, fork pieces, double check, skewer pieces, and apply discovered check. Tactics may win you a few pieces but alone it will not win you the game. The same is true when marketing without a strategy. A good strategy will suggest what... more...

Marketing » Lead Generation | By Chris Peterson @ Friday, 2nd February 2007 @ 10:43 PM

While the rest of the world have developed many barriers and protections to keep their e-mail accounts spam-free, there are also those that subscribe to mails that promotes their products, services and their site. This is mainly because these subscribers want to know more about what these sites are offering and can be beneficial for them. They expect to get be kept posted on what they are interested in and what are new in the market or field they have chosen. Businesses would be so lucky ... more...

Marketing » Lead Generation | By Tom Domin @ Saturday, 27th January 2007 @ 12:40 AM

Are you actively pursuing the FSBOs in your marketing area? You should be...because you'll generate a never ending supply of inexpensive purchase mortgage leads if done correctly. Here's a really great tool to add to your marketing bag of tricks: "Hold a conference call for FSBOs." This idea can be used in other niche marketing areas as well...but, for now, let's concentrate on FSBOs. Here's how it would work: Set-up an account with a company that... more...

Marketing » Lead Generation | By Ken Harrington @ Monday, 22nd January 2007 @ 3:25 PM

Referrals are the best way to grow your business. Without referrals, your business will not endure. You are "dead in the water" so to speak. Here are some tips to ensure that you get the referrals you need for your business: 1. If your customers perceive that you want or need more referrals, then you will get them. Many clients have the idea that your customers come through advertising of one form or the other. Some may get the impression that you are always extremely busy an... more...

Marketing » Lead Generation | By Murtuza Abbas @ Thursday, 18th January 2007 @ 3:37 AM

Here's a simple system that you can use to build a list of atleast 5,000 subscribers from scratch using a simple but extremely powerful formula. I am sure that this simple system will work for you because I have personally done it with extreme success. You might have heard about this system elsewhere but I would insist you to read this article completely, take down notes and take serious action starting today. Here YOU Go... Step 1 - Create a Killer FREE GIft wor... more...