Lead Generation Articles

Marketing » Lead Generation | By Terry Stanfield @ Tuesday, 26th August 2008 @ 10:22 PM

Landing pages have the ability to grab and hold us like fly no-fly paper or repel us like jumping on the trampling. The question is what impact does your landing page have on the people who visit your website. As I talk to people who are just getting into SEO (search engine optimization), all they focus on our rankings in traffic. We have to remember that "rankings" in "traffic" or not the end but a means to the end. That end is visitors to your site that take advantage of the so... more...

Marketing » Lead Generation | By Terry Stanfield @ Tuesday, 26th August 2008 @ 7:17 PM

Search engines like Google, Yahoo and MSN are really just data bases. When you do a Google Search you are not searching the "world wide web" you are searching Google's data base. There are two ways to get in to these databases. One is to submit your site to the different search engines. In about 6 to 9 weeks the search engine will index your site. They have software that comes to your site and index every page and adds it to the database. They come into your main web URL and follow ... more...

Marketing » Lead Generation | By David Seldon @ Monday, 25th August 2008 @ 4:13 PM

You may already know that if you're using voice broadcasting, you will receive some negative transferred calls - including calls from folks upset that you called them, and calls that are simply unqualified. You may know how to create a message with a higher response rate to reduce the number of such calls. In this article I'll discuss another critical method that will actually reduce your response rate, and increase your negative calls. Believe it or not, you'll want to use this,... more...

Marketing » Lead Generation | By David Seldon @ Monday, 25th August 2008 @ 4:04 PM

There is no denying the incredible power of a phone broadcast system. Imagine, you have the ability to send your recorded message to thousands and thousands of phones at the click of your mouse! But power alone does NOT lead to success. Here's how you can judge the possibilities for your own idea. The crucial elements to any campaign's success, or failure are: 1. The cost of a "good" lead 2. The proportion of good leads that "buy" 3. The pr... more...

Marketing » Lead Generation | By David Seldon @ Wednesday, 20th August 2008 @ 12:08 PM

Voice broadcasting (making a huge number of automated phone calls and playing a pre-recorded message) is a remarkably powerful and affordable way to get your message to large numbers of customers or prospects. Despite its power, before you spend one thin dime on a phone broadcast, you must learn this secret. Because without it, you might just waste your money. So what could this terrible secret be? It's really simple - Most folks hate getting telemarketing calls... OK, OK, I ... more...

Marketing » Lead Generation | By Kevin Sinclair @ Tuesday, 29th July 2008 @ 2:07 PM

Every business needs an effective marketing strategy and most business owners would admit this. However, they may not question whether or not their own strategy is, indeed, an effective one. Stop for a moment and just consider what would happen if your business had no decent advertising. The answer is quite simple, most businesses would fail very quickly without an effective marketing strategy. The Importance of a Business Card You may not consider a business card as a marketing to... more...

Marketing » Lead Generation | By Marsha Friedman @ Friday, 25th July 2008 @ 9:43 PM

You talk to a lot of people about your book, but do both men and women hear you in just the same way? The answer is probably no. It's not a question of chauvinism, sexism, or any other "ism," for that matter. We're just geared differently. And the more you know about these key gender/marketing differences, the more books you'll sell. It's that simple. So consider these differences the next time you do a radio, TV or print interview to promote your b... more...

Marketing » Lead Generation | By Joyce McKee @ Tuesday, 22nd July 2008 @ 2:57 AM

Your presence at a trade show can have an impact on multiple-tier audiences. First and most logically are the attendees who are walking the aisles. While important, what about attendees who wanted to sign up for the event, but due to unforeseen reasons could not make it? And what of the segment who, due to location, budget constraints, et cetera, decided not to attend? Wide audiences are waiting to hear from you about the product and or services you are offering. Use the trade show fu... more...

Marketing » Lead Generation | By Thomas Boston @ Saturday, 12th July 2008 @ 4:28 AM

There are so many seemingly "small" details to setting up the perfect online presence for your business, but the problem is that all these "small" details are big enough to sink you if done improperly. One of the major points that many business people, or even advertising experts, don't but enough thought into is how to set up their sign up form on their website. If you offer any type of a product or service, you definitely want to build a sign in (also known as an &... more...

Marketing » Lead Generation | By Caleb Scoville @ Wednesday, 9th July 2008 @ 7:57 PM

If you host teleseminars, you are loosing money if you don't have the recordings transcribed and repurposed into marketing materials and products. Transcription is the conversion to text format. This is a very important step in an online marketing strategy. It is a way to take what you've recorded and brought it into a completely different medium. I do not suggest doing this yourself. You can have an assistant do it if they're familiar with this work. I suggest hiri... more...

Marketing » Lead Generation | By Ted Hebert @ Saturday, 21st June 2008 @ 11:39 AM

The best way to boost traffic to your site, even better than pay-per-click, is backlinks. Backlinks are links to your site from other web sites all over the internet. How do you build thousands, or even hundreds of thousands of backlinks? You do it by writing articles, and distributing them to web sites related to your industry. Backlinks are the Fuel that Drives Traffic Backlinks drive traffic to your site in two ways. First, you'll always have a link back to your sit... more...

Marketing » Lead Generation | By Cash Miller @ Wednesday, 18th June 2008 @ 1:45 AM

Do you sell a product or service best suited for use by other businesses? Are you having a hard time building your clientele? Then we have a suggestion for you. Try selling to chain stores. You'd be surprised how easy it can actually be. The first thing you need to do is pick a suitable chain to sell to. My own experience is in selling to restaurant chains. I've sold my service to many national chains over the years but on a local level. You'd be surprised about how uncoor... more...

Marketing » Lead Generation | By Ted Hebert @ Tuesday, 17th June 2008 @ 10:39 PM

Let me tell you the story of two companies who make very similar products, and sell to the same customer base. Both make excellent products that provide a huge benefit to their customers. One of them is incredibly successful at lead generation, and closing the sale, while the other is sailing without a sail. Which do you think is the more respected leader in their industry? Both the companies I'm talking about make tool vending machines and inventory management software to drive the ... more...

Marketing » Lead Generation | By Marsha Friedman @ Monday, 2nd June 2008 @ 7:52 AM

You may have recently published a book. I would venture to guess that you have put a lot of time and passion in order to create a piece of literature to be read by people all over the nation! Getting the attention of consumers though, can be really tough. In this crowded marketplace (there were nearly 300,000 books published in 2007 alone) you MUST take an active approach to let book buyers know that your book exists, on both a national and a local level! While national media expo... more...

Marketing » Lead Generation | By Marsha Friedman @ Monday, 2nd June 2008 @ 7:38 AM

"From my experience it seems that the missing thing in many people's pr plan is positioning. If you perfectly position your product you will maximize your media exposure and media opportunities." Friedman adds, "What do I mean by positioning? It is simply the art of presenting your book, product or service to the media in such a way as to convey an immediate interest and understanding of the subject. This will position your topic next to other hot and similar news storie... more...

Marketing » Lead Generation | By Joyce McKee @ Friday, 30th May 2008 @ 12:02 AM

Could this be the pivotal opportunity you have been looking for? You just hung up the phone mulling over all that you just heard. There is a trade show coming to your town - it sounds like the attendees fit your customer profile and your competition will be there. Now you are asking yourself - should we be there too? Should we exhibit is asked and answered every day in all type of companies. But is this show right for you? Not only is there is there the expense to secu... more...

Marketing » Lead Generation | By Kelvin Lee @ Monday, 26th May 2008 @ 10:33 PM

How many times have you... heard of article telling you that you can use some of the free methods to drive traffic to your website? But are those methods REALLY free or it comes as a trade off of something in your life. You finally realize that you need traffic to your site in order to make money. But there are so many methods you can use that are taught in the e-books and video programs you have bought. Which one is the best for you? You need to realize that you are unable to use every ... more...

Marketing » Lead Generation | By Jeffrey Benson @ Friday, 23rd May 2008 @ 5:50 PM

YOU OWE IT TO YOUR FRIENDS. You can state your referral request this way: You owe it to your friends to get them in on this incredible deal. Strive to get this idea across in your presentation. If you really want to help your friends get in on this limited opportunity, get them over here fast! Make it seem like they are helping a friend get an insider deal. This is an appeal to a very specific intellectual and emotional response in your customers. Master it, and you are going to realize amazi... more...

Marketing » Lead Generation | By Jeffrey Benson @ Friday, 23rd May 2008 @ 5:39 PM

There are reasons that might prevent you from getting out there and creating opportunities. Perhaps the most important reason is not seeing the benefits of networking. Any good coach or student of psychology will tell you that if your WHY is not strong enough with a particular goal, then the chances are you will fail to achieve your goal. 1. Recognise the importance of networking. Ask any successful business person and they will tell you that above all else networking skills are absolute... more...

Marketing » Lead Generation | By Justin Verrengia @ Wednesday, 21st May 2008 @ 4:16 PM

I'm often asked by thousands of people, "What is the secret of automated lead generation?" People are searching, struggling trying to find this simple answer and I'm going to show everybody reading this quite how simple it truly is. Can you imagine generating 10, 20, 30, even 50 new leads a day using a automated lead generation system? What would these kinds of numbers do for you in your business opportunity? The recipe is as simple as this formula I'm ab... more...