Direct Mail Articles

Marketing » Direct Mail | By Kevin Sinclair @ Friday, 8th December 2006 @ 8:38 AM

Imagine that you're someone who has just purchased a product or service after reading a well-written and persuasive sales letter. You pay the price of the product or service and eagerly await the product's arrival or to speak with a representative about using the service. Finally, the product arrives, or you're used up your service hours and you have not reaped any of the benefits touted in the flashy sales letter. Even worse, the product you purchased was broken or not sa... more...

Marketing » Direct Mail | By Tom Sample @ Monday, 4th December 2006 @ 1:40 PM

It's tough for any business to do without direct mailing these days. You might mail prospective customers using the Internet or maybe you prefer to rely on the postal system. Maybe you use a combination of both. Whatever your preference, the writing on the wall for any business is clear: you need direct mail. Used effectively, this is your trigger to sales. How do you go about it? You need lists. Maybe you already have one. Use it as a first phase to tell your customers about what y... more...

Marketing » Direct Mail | By Wayne Landt @ Monday, 23rd October 2006 @ 9:52 AM

Direct mail is a lot like blackjack. To win a blackjack you need to be aware of the odds at all times and play so that you are maximizing your chances to win while minimizing your risks. The same is true with direct mail. Direct mail is "played" so that you maximize your chances of winning and reducing your chances of throwing money out the window. Each right move helps you increase your response rates and your return on investment. Mistakes, on the other hand will cost you re... more...

Marketing » Direct Mail | By Tony Brecher @ Saturday, 9th September 2006 @ 5:27 AM

You need something written to sell your product or service. You turn to the Internet, tap the word 'copywriter' into Google and search. Bingo! Thousands of results, plus a swag of Google Ads to boot. So who do you choose? Is the best copywriter the one who's at the top of the search pile? Not necessarily. What they are good at - or someone who's affiliated with them is good at - is Search Engine Optimisation (SEO). They know the techniques and tricks to ge... more...

Marketing » Direct Mail | By George Dodge @ Monday, 28th August 2006 @ 6:13 PM

Often the most powerful headlines are those that include some specific benefit within them while simultaneously peaking the interest of the reader as to what may be inside the article. Let's look at the following as an example... "5 Secrets to Doubling Your List In 90 Days" This headline includes both a benefit statement and specificity. Specificity in included in three ways, the number of secrets (5), the benefit of doubling your list (specifically says... more...

Marketing » Direct Mail | By Bette Daoust @ Friday, 28th July 2006 @ 4:21 AM

When I started my first marketing job I was asked to prepare a flyer and have it delivered to all the homes and businesses in the area. The company would then track the response rate and see if this number matched the norm for this type of marketing campaign. However, they measured the success by the number of sales from the campaign rather than the number of responses. In fact, they had no idea how many people responded but they did know how many people bought. When they dropped the campaign, t... more...

Marketing » Direct Mail | By Mark Satterfield @ Friday, 14th July 2006 @ 9:11 PM

In my last article I gave you a template for hooking the reader’s attention. It’s important to reiterate that the purpose of the first sentence is simply to get the reader to read the second sentence. Not surprisingly, the purpose of the second sentence is to get the reader to read the second paragraph. If we can get the reader to read the second paragraph then we have a good chance that they’ll go down the entire slippery slope of readership and read the entire letter. If the foc... more...

Marketing » Direct Mail | By Scott White @ Thursday, 29th June 2006 @ 4:40 AM

Marketing online and offline couldn’t be more complex and competitive than it is today. Markets have fragmented and advertising mediums have splintered into hundreds of specialized niches, all requiring specialized expertise in order to achieve respectable results. Marketing channels too, are splintered and controlled by conglomerates. It’s a realm that is often beyond the average marketers view let alone their ability to control it. Promotional marketing is generally seen as the tail end... more...

Marketing » Direct Mail | By Kevin Dark @ Friday, 23rd June 2006 @ 3:43 AM

Direct mail marketing has become more and more popular over the past couple of years. Companies have been searching for direct marketing solutions that help to grow their business for the cheapest amount of money possible. Direct mail marketing has stepped to the forefront in this arena, which is obvious by all of the direct marketing solutions firms that are being formed every year. A simple internet search will give you results for thousands of direct mail marketing firms. After che... more...

Marketing » Direct Mail | By Jo Han Mok @ Wednesday, 22nd February 2006 @ 8:00 PM

The number one objective of your sales copy is to get your prospect interested enough in your offer to actually take action and buy it. Just how do you actually write copy that does just that? There is no one hard and fast rule to achieving that but there are definitely certain rules that needs to be followed if you want to write sales copy that is effective in getting your prospect to buy from you. Rule #1 – Focus On Your Prospect Sales copy should always be written with... more...

Marketing » Direct Mail | By Jo Han Mok @ Thursday, 16th February 2006 @ 8:07 AM

There are many ways and styles to write copy that sells but in order to make sure that you are on the right track, there are certainly things you must consciously avoid. The following are what all copywriters need to avoid in order to even write a reasonable piece of copy that sells. 1. Not focusing on the reader or prospect. Most people focus all their marketing efforts on telling others about themselves when they should really be focusing on the needs of the reader or prospect... more...

Marketing » Direct Mail | By Jo Han Mok @ Wednesday, 8th February 2006 @ 6:00 AM

Most companies are just not customer focused in their advertising and marketing. It’s almost always about themselves, how long they have been in the business, how many branches they have, how many awards they have won, how organized they are… They actually think that all these would make people into customers. The truth cannot be further from this. People really don’t care about hearing about you. You must make them see how you can benefit them. Remember WIIFM – What’s in it for ... more...

Marketing » Direct Mail | By Lanard Perry @

Real Estate Post Card Marketing is an underutilized real estate marketing strategy known by many, but used by few. The test? How many agents do you know market real estate with postcards. Not many - that's what I thought! Yet, those that do maintain high visibility with their prospects. From useful tips to delicious recipes, customized real estate marketing post cards can leave positive and lasting impressions about you and your services at affordable prices. I like marketing ... more...

Marketing » Direct Mail | By Woody Quinones @

You've decided to try advertising your business with post cards. The idea came to you from the post cards you receive from other businesses. You like the idea because it seems easy to do and economical. However, you've never tried this before so you question whether this method will bring you customers. Let me say this first, "All Forms of Advertising Work!" However, you have to clearly understand how the advertising medium works and realize that each form has it's ... more...

Marketing » Direct Mail | By Alan Boyer @

Whenever you send out your direct marketing next time, send a copy to people you know well, friends, relatives, networking groups, chamber members you work with, committee members, trade association members you know personally, but with a little twist. Send a copy to anyone who knows you well. If you send them the direct marketing piece it will appear that you are marketing to those that are close to you and, sometimes, that just isn’t taken well, they feel imposed on. But this time, when... more...