Direct Mail Articles

Marketing » Direct Mail | By Bob Withers @ Friday, 23rd May 2008 @ 7:15 AM

Direct mail is a marketing technique in which the seller sends marketing messages directly to the buyer. Direct mail is a unique blend of advertising and sales. It is sometimes referred to as direct marketing or direct response marketing. Direct mail is, as the term implies, a marketing message that's delivered to prospects by mail. It is opened one piece at a time and read one piece at a time. Direct mail is a way of advertising in which advertisers mail printed ads, letters or ot... more...

Marketing » Direct Mail | By Kevin Sinclair @ Friday, 16th May 2008 @ 5:20 PM

It is a difficult process and sometimes a costly exercise to find new customers. However, once you have found them you can keep in touch with satisfied clients and increase your business by the use of postcard marketing. Staying in regular contact with your customers in this way will let them know that they are appreciated and valued and you will stand out within the marketing business because this method is not used by the majority. As a result you are likely to see several of your cust... more...

Marketing » Direct Mail | By Karen Scharf @ Monday, 12th May 2008 @ 3:50 PM

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Marketing » Direct Mail | By Kevin Sinclair @ Friday, 25th April 2008 @ 12:06 PM

Direct mail is an exciting area of marketing, probably even the most exciting. There are so many things that will help you create a mailing list. Preparing yourself is the best way to beginning a new business or winning mailing. The key is to study and learn new techniques that apply to your situation and put them to work. This article will explain some excellent techniques for making sure your mailings pull a stronger response. If you are using amounts you should put them in the from of ... more...

Marketing » Direct Mail | By Shaun Parker @ Friday, 18th April 2008 @ 1:41 PM

It is often said that a company is nothing without its people. Nowhere is this more apparent than in the world of leaflet distribution, where ones staff are the absolute key to success, and can make or break a company. One of the reasons that so few leaflet distribution companies in today's market place are large enough to offer truly nationwide coverage is simply down to the fact that they cannot get the staff to supply demand. Good leaflet distributors are like gold dust. Akin to t... more...

Marketing » Direct Mail | By Shaun Parker @ Monday, 14th April 2008 @ 9:42 PM

Leaflet delivery companies are all the same, right? If my company is at all niche, there's no point in using them, right? Because the standard industry practice is to mail out flyers randomly to a postcode area, with no thought for where the leaflets might be put to best use, right? Wrong! In this day an age, most direct marketing companies offer sophisticated profiling systems, which allow them to target distribution to tight socio economic groups. What was once random 'stab in... more...

Marketing » Direct Mail | By Shaun Parker @ Monday, 14th April 2008 @ 8:59 PM

In these recent times of increasing concern over reduced consumer spending, many companies are now looking for a cost effective way to grab a fast evaporating market share. Leaflet distribution is increasingly being seen as the best way to get ones message directly into homes and business, without the expense involved in Television and Radio commercials and yet more exclusive than Newspaper advertising. Once seen as the 'poor mans promotion', of all the below the line methods of... more...

Marketing » Direct Mail | By Art Gib @ Thursday, 10th April 2008 @ 2:26 PM

Many businesses advertise their services through mailing adds which represent a significant investment of time and money. Ever wondered what happens to the ads you send? Even if there aren't many bills and letters stuffed in my mailbox, I can usually count on a barrage of "junk mail" arriving almost every day. Sometimes I'm bored enough to glance through the daily stack of papers, but I usually don't have much time or interest to sort through them. That's... more...

Marketing » Direct Mail | By Kevin Sinclair @ Monday, 31st March 2008 @ 2:02 AM

The most exciting area of marketing is direct marketing. When you hit on a mailing that gets winning results, it is a thrilling experience. There are not many things that can compare to opening your mailbox only to find a flood of envelopes or emails filled with orders and checks that all have your name written on them! If that is your first experience with direct mailing, then this will surely entice you to continue your efforts with it. If you can increase the response rate to your offer b... more...

Marketing » Direct Mail | By Daegan Smith @ Thursday, 20th March 2008 @ 6:58 AM

Direct mail leads are now the best and easy way to make a huge sale. Through direct mail marketing leads the network marketers, MLM, opportunity seekers are added making opportunities grow for their businesses. In a multi level marketing, these direct mail leads are very helpful to make your business grow and to generate more income than the usual. To make this possible you must make a good offer to target sales and most importantly the leads that you are going to mail must be new. more...

Marketing » Direct Mail | By Rudy Labordus @ Thursday, 6th March 2008 @ 8:50 AM

It's curious to hear business people so quickly say 'been there, done that, didn't work'. Whether you've had a good run at Direct Marketing or not, you really need to consider some hard truths. The media spend on Direct Marketing in Australia is in excess of $6 billion! This means the average Australian businesses spends more than 50% of their advertising budget on Direct Marketing. Either a lot of people are deceived, or there's some reason wh... more...

Marketing » Direct Mail | By David Poulos @ Monday, 6th August 2007 @ 7:04 PM

It is human nature to try and improve upon the conditions around us. For organizations, there have been many theories expounded over the years about quality improvement, continuous improvement, conscious improvement and a slew of others - clearly getting better at what you do as an organization is a key component to success. If you think of your outreach marketing program as the volume control for the information, it would be a simple impulse to turn up that switch when you needed more me... more...

Marketing » Direct Mail | By David Poulos @ Monday, 6th August 2007 @ 6:25 PM

Direct marketing is often called a game of dollars - getting the basics down and understanding where to put in the time, money and effort where it will do the most good and return the results you need. Success is often a matter of a fraction of a percent response, which can represent thousands of dollars in sales. Properly aligned priorities and careful execution will yield profit, misplaced effort and sloppiness in execution can cost you. If you keep the basic priority for effort at Lis... more...

Marketing » Direct Mail | By David Poulos @ Monday, 6th August 2007 @ 6:24 PM

It is human nature to try and improve upon the conditions around us, and as humans we are hardwired to be curious and to strive to improve our lot in life in ways large and small. For organizations, there have been many theories expounded over the years about quality improvement, continuous improvement, conscious improvement and a slew of others - clearly getting better at what you do as an organization is a key component to success. If you think of your outreach marketing program as the ... more...

Marketing » Direct Mail | By Brett McFall @ Tuesday, 12th June 2007 @ 9:58 AM

Want to know one of the biggest mistakes you're making right now in your marketing? To be honest, it's a very small mistake, but it's costing you big money. I've written copy for over 153 different industries. That's why I can safely say that the chances are very high that you're making this mistake right now. And it doesn't matter what you're selling. Maybe it's a product. Maybe it's a service. The strategy I'm about to give y... more...

Marketing » Direct Mail | By Adam Barone @ Monday, 19th March 2007 @ 10:56 PM

Brochures are among the most utilized marketing vehicles in use today. From very small businesses to the largest publicly-traded companies, all use brochures to communicate with their customers and prospects about the products and services they offer. But despite how common the brochure is, not many employ the proper brochure copywriting strategy to take best advantage of the medium. Here are some of the things you can do to ensure that doesn't happen to you: 1. Lead with a cover hea... more...

Marketing » Direct Mail | By Scott Campbell @ Tuesday, 20th February 2007 @ 5:37 PM

One of the first things I do with clients is determine their relationship with the post office. Why? Because in order to be an effective marketing organization, they will need to get pretty cozy with them. I admonish you to shake off the image of our mail system as being anything other than a highly reliable and valuable strategic business partner. After all, they help to deliver your message to a targeted group of prospects in an inexpensive way. And these prospects will buy depending upon... more...

Marketing » Direct Mail | By Guy Mendelson @ Monday, 25th December 2006 @ 3:55 PM

Email marketing (EM)is defined as the practice of sending sales letters or customer newsletters by email. While some individuals think it can be annoying, many businesses find it a cost effective marketing tool. EM are often more effective than printed direct mail, because a reader can click on a link and go straight to the sender's web site. Here are a few reasons why EM may be able to help your business. - First of all email marketing offers you the advantage of reaching thousa... more...

Marketing » Direct Mail | By Kevin Sinclair @ Friday, 8th December 2006 @ 8:38 AM

Imagine that you're someone who has just purchased a product or service after reading a well-written and persuasive sales letter. You pay the price of the product or service and eagerly await the product's arrival or to speak with a representative about using the service. Finally, the product arrives, or you're used up your service hours and you have not reaped any of the benefits touted in the flashy sales letter. Even worse, the product you purchased was broken or not sa... more...

Marketing » Direct Mail | By Tom Sample @ Monday, 4th December 2006 @ 1:40 PM

It's tough for any business to do without direct mailing these days. You might mail prospective customers using the Internet or maybe you prefer to rely on the postal system. Maybe you use a combination of both. Whatever your preference, the writing on the wall for any business is clear: you need direct mail. Used effectively, this is your trigger to sales. How do you go about it? You need lists. Maybe you already have one. Use it as a first phase to tell your customers about what y... more...