Branding Articles

Marketing » Branding | By Scott White @ Sunday, 5th February 2006 @ 8:03 AM

Google’s Internet search brand is so strong that we forget how big a player it’s becoming in the world’s advertising markets. Even when we read the latest forecasts about its growing success, we tend to think exclusively about Google’s online brand image. That powerful brand image tends to hold back what Google is becoming and that means they will need to consider changing their brand identity, a common problem for companies today who must navigate changes in business direction amid turbulent ma... more...

Marketing » Branding | By L A Parmley @ Saturday, 28th January 2006 @ 10:51 PM

At first glance, it may seem like offering a product that is appealing to everyone will generate more sales than one geared toward a small group of people. But the fact is, this concept rarely ever pans out. Try not to be lulled by the thought. Instead, what you need is to focus on solving a specific problem. Usually the more specific the better. Marketing is all about being at the right place, at the right time, with the right message. If you try to be there for everyone, your mes... more...

Marketing » Branding | By Daryl Campbell @ Friday, 27th January 2006 @ 10:28 AM

I received an e-mail message from "Paypal" not to long ago. The e-mail stated that PayPal needed me to update and verify my security information for their database. I didn't. One of the sentences in the e-mail read: "Complete the necessary verification tasks within 5 days, or your account might get temporarily suspended." That didn't sound like the PayPal I've been doing business with for several years. The grammar of "your account might get temp... more...

Marketing » Branding | By Jinger Jarrett @ Friday, 27th January 2006 @ 1:20 AM

If you've read my work for any length of time then you know that I recommend articles because you can use them to brand yourself as an expert, brand your products and services, and the search engines love them because they are content. However, once you've written your article, where do you promote it? Although there are many ways online to promote your business, articles offer you several options. Below are five easy ideas for promoting your articles. 1. Article D... more...

Marketing » Branding | By Jake Mayer @ Wednesday, 25th January 2006 @ 5:44 AM

Please consider this article for publication in your newsletter or on your website. Permission is granted to reprint for free with resource box and byline intact. Please send me a copy of your publication if you choose to include my article. The Power of Small Business Branding Through Private Labeling Your Label Says A Lot About Your Business A brand is a powerful tool in your hands, a visual image that encapsulates a perceived value associated with your company, product or ser... more...

Marketing » Branding | By Sandy Baker @ Wednesday, 25th January 2006 @ 2:27 AM

In the digital age, companies that want to stay ahead need the tools to do so. Mobile marketing is one of those tools. This method of advertising allows businesses to connect to those that they need to, effectively. It allows the organization to spend messages to mobile phones to promote a product or a service. It also for them to tell their targeted audience that the store parking lot they just pulled into has something on sale. Or, it allows them to know that today is the last day for the... more...

Marketing » Branding | By Jake Mayer @ Tuesday, 24th January 2006 @ 10:34 PM

Private Label Trends Growth in Store Serving Up Opportunities for Private Label The beverage industry is turning over a new leaf as trends support brisk growth and reveal hot opportunities for private label. While newsworthy trends are beginning to unfold, savvy sellers explore the impact these changes have on consumer behavior in concurrence with their marketing strategy and product offering. Small and mid-size business is no longer using other brands, entering the market is their ow... more...

Marketing » Branding | By Jinger Jarrett @ Tuesday, 24th January 2006 @ 10:03 PM

Although there are over 100 ways to market your business on the internet, some methods will get you a lot more traffic than others. Unlike the offline world, where advertising is very effective, content rules the internet. You'll develop a more effective marketing campaign when you focus on strategies centered around developing content for your site. Below are some of my most effective ways to market online, and I do it all for free. 1. Search Engines Before you even... more...

Marketing » Branding | By Chris Ellington @

Coke. Pepsi. Adidas. Nike. Levi's. You. You? Yes, you. For the home-based business owner, establishing a brand is key to success. Powerhouse corporations spend millions of dollars establishing their brands in the hearts and minds of their target audience. However, for most small business owners, buying a commercial during the Super Bowl is simply not in the budget. It's not in mine, anyway. So what can small business owners do to establish their cred... more...

Marketing » Branding | By Avery Manko @

Situation: Your window of advantage over your competitors closes more quickly than ever and price vs. price competition is really heating up. What can you do about it? Brand. If you think branding is just for large companies, think again - you may be overlooking the most important component of a successful business strategy. Branding is not just your logo or tagline or the “look” and “feel” of your marketing communications. Branding is the sum total of your client’s experiences and perceptions o... more...

Marketing » Branding | By L A Parmley @

Newsletters just keep getting more and more recognition as a means for building profits in all types of businesses. You can send your newsletter out to your customers once every so often (daily, weekly, bi-weekly, monthly, quarterly, etc). The beauty is – it’s your newsletter so you get to decide. Newsletters are nice because you can share relevant information related to whatever you are selling with your customers. They work exceptionally well when the subject matter of inter... more...

Marketing » Branding | By Don Pooley @

Large corporations spend lavish amounts seeking names for their products that grab a consumer, or convey positive feelings. Book authors do the same. As do magazine writers. So, say you are planning something that needs a name: your new company, a speech, an article, your website, your email address. STOP! Stop, and think. Don’t go with the first thing that hits you. Think about the aim of this endeavor. What are you trying to convey to those who will see or hear it? ... more...

Marketing » Branding | By Sandy Baker @

Mobile marketing is a type of marketing that is done throughout the world. It incorporates the use of the mobile phone to provide information, advertisements and other types of promotion. There is a great wealth of value in this type of product and service simply because of its ability to get right to the customer at the right time. By promoting in this manner, mobile marketing allows individuals to get just what they want when they need it. And, it allows businesses to reach their customers... more...