Branding Articles

Marketing » Branding | By Kevin Dark @ Friday, 23rd June 2006 @ 3:39 AM

While marketing and branding are alike in some ways, they are also sometimes mistaken as the same business action. This is not true, but definitely understandable on the two can be misconstrued as the same. There are several brand tools that can also fall into the marketing category. This is what makes the two concepts so closely related, but at the same time so much different. Brand tools can consist of several different components, all of which are useful. Brand tools such as positi... more...

Marketing » Branding | By Scott White @ Sunday, 28th May 2006 @ 6:41 AM

It might be almost blasphemous to talk about letting go of old brand equity and laying an old brand to rest, but there are times when change is needed. Reformulating and re-designing, or even overhauling an old brand can be a wise decision. If sales are flat and show no sign of growth, you’d better stop kidding yourself and hire a branding consultant. Brands are an extremely vital element in your product and corporate value proposition. With communications so pervasive today, corporate br... more...

Marketing » Branding | By Saleem Rana @ Friday, 26th May 2006 @ 1:53 AM

We are all cluttered thinkers, our minds preoccupied with numerous thoughts, feelings, and unresolved information. You can see that clearly as you walk down any city street. Faces are contorted with angst, inner dialogues, and multilayered emotions. People even walk and move in an uncoordinated way. Examine your own thinking, and you’ll see that hidden agendas, conflicts, and internal upsets constantly interfere with the clarity of your logic. This is both an oppo... more...

Marketing » Branding | By Kim Nishida @ Thursday, 25th May 2006 @ 7:03 PM

Do you struggle to attract and retain the right clients for you? Do you yearn to have word-of-mouth renown? In an increasingly challenging market flooded with talented therapists and extremely savvy consumers, discover 10 Keys to developing a brand full of integrity that will inspire you, attract loyal customers, and make promoting your practice effortless. 1. Identify your values: This is the most critical step and yet, the one most massage therapists overlook. Do some soul searching... more...

Marketing » Branding | By Jaci Rae @ Friday, 19th May 2006 @ 6:25 PM

Promoting your CD to radio takes a lot of organization and time management skills. Let me help organize your process. First you need to find radio stations that are willing to accept submissions from independent artists (Contact names, addresses, phone and email for radio stations across the globe are listed in “The Indie Guide To Music, Marketing and Money” ISBN 978-0-9746229-4-1 and The Indie Contact Guide – it’s companion book.). You have to decide whether you are going to local and re... more...

Marketing » Branding | By Andrew James @ Wednesday, 10th May 2006 @ 9:25 PM

If you sell a product or service, and want to be successful quickly, you must tell people about it through advertising and marketing. TV, radio and newspaper are still considered the major media for effective marketing off-line. However, a lot has changed with these top three marketing vehicles in the past 15 years. In this article some critical changes are revealed that have occurred and how you can get the maximum impact for your advertising dollar. Television i... more...

Marketing » Branding | By Scott White @ Thursday, 2nd March 2006 @ 9:25 AM

If your company has a good product and a hungry market for that product, you’re closer to success than 90% of the rest. But to take that final step, some of the most successful companies in the world have hired a Branding Company to craft their company’s brand image into the sales and loyalty-generating machine it needs to be. How have these successful companies—take your pick from the Fortune 500—found these branding companies? There’s no one-stop resource or fail-safe formula. Fact is, ... more...

Marketing » Branding | By Scott White @ Sunday, 19th February 2006 @ 3:20 AM

Brand Identity is a promise. One given from business to customer to expect certain things. Whether that promise involves product quality, service, price or a million other things varies from brand to brand. But the one thing common among all brands is the need to be a strong brand. Why is brand identity so critical? A strong brand identity can position a company above its competition all by itself. But having a brand that’s strong takes time, money and effort to develop. It’s not a... more...

Marketing » Branding | By Scott White @ Thursday, 16th February 2006 @ 7:21 PM

Here’s how to get a blank look from most business owners, managers and branding, marketing executives. Ask them, “What’s your marketing plan?” You’ll likely get an answer like this: “Well, I don’t really have one of those exactly, but I am doing some corporate branding, direct mail, updating my web site and considering search engine optimization.” Fact is, just the thought of a “marketing plan” overwhelms many. Mention of projections, studies, demographics and segmentation are retu... more...

Marketing » Branding | By Kim Nishida @ Wednesday, 15th February 2006 @ 5:41 PM

Do you struggle to attract and retain business? Do you yearn to be seen as an expert in the field? In an increasingly challenging market flooded with fierce competitors and extremely savvy consumers, learn how to develop a killer brand that will inspire you, attract loyal customers, and knock out the competition. 1. Identify your values: This is the most critical step and the one most often overlooked in business. Do some soul searching and get a crystal clear idea of what matters most... more...

Marketing » Branding | By Scott White @ Monday, 13th February 2006 @ 10:07 PM

Corporate identity is a company’s visual presence, which involves the corporate logo and design strategy for corporate marketing collateral. Corporate identity does not encapsulate brand identity, which is best defined as the soul of your company. However, a corporate identity may, and often does, reflect a brand identity. But some ad agencies, marketing companies and graphic design agencies would have you believe that brand identity is the same thing as corporate identity and that changing a lo... more...

Marketing » Branding | By Scott White @ Monday, 13th February 2006 @ 4:18 PM

Why don't identical twins don’t have identical first names? Though they may look the same, they’re not. Just ask their parents. Even as newborns, they could tell them apart, and as they grow up, they’re distinctions become ever more pronounced. This is why we don’t give twin babies the same first names. In the business world, this idea would seem to carry over as the foundation for a common sensical approach to branding—that different products need to be different brands with differe... more...

Marketing » Branding | By Scott White @ Sunday, 5th February 2006 @ 5:50 PM

Have you seen the new commercial and re-branding from Bill Ford and the Ford Motor Company? As you know Ford is in big trouble. So they seem to be changing their positioning and re-Branding. Here's the brilliant re-positioning they came up with (and it pretty much includes everything): 1. American Auto Industry is facing new challenges and fierce competition: Ya think Bill? Maybe the writing has been on the wall for the last 15 years? Maybe Bill Ford was on a golf course somewhere co... more...

Marketing » Branding | By Scott White @ Sunday, 5th February 2006 @ 8:03 AM

Google’s Internet search brand is so strong that we forget how big a player it’s becoming in the world’s advertising markets. Even when we read the latest forecasts about its growing success, we tend to think exclusively about Google’s online brand image. That powerful brand image tends to hold back what Google is becoming and that means they will need to consider changing their brand identity, a common problem for companies today who must navigate changes in business direction amid turbulent ma... more...

Marketing » Branding | By L A Parmley @ Saturday, 28th January 2006 @ 10:51 PM

At first glance, it may seem like offering a product that is appealing to everyone will generate more sales than one geared toward a small group of people. But the fact is, this concept rarely ever pans out. Try not to be lulled by the thought. Instead, what you need is to focus on solving a specific problem. Usually the more specific the better. Marketing is all about being at the right place, at the right time, with the right message. If you try to be there for everyone, your mes... more...

Marketing » Branding | By Daryl Campbell @ Friday, 27th January 2006 @ 10:28 AM

I received an e-mail message from "Paypal" not to long ago. The e-mail stated that PayPal needed me to update and verify my security information for their database. I didn't. One of the sentences in the e-mail read: "Complete the necessary verification tasks within 5 days, or your account might get temporarily suspended." That didn't sound like the PayPal I've been doing business with for several years. The grammar of "your account might get temp... more...

Marketing » Branding | By Jinger Jarrett @ Friday, 27th January 2006 @ 1:20 AM

If you've read my work for any length of time then you know that I recommend articles because you can use them to brand yourself as an expert, brand your products and services, and the search engines love them because they are content. However, once you've written your article, where do you promote it? Although there are many ways online to promote your business, articles offer you several options. Below are five easy ideas for promoting your articles. 1. Article D... more...

Marketing » Branding | By Jake Mayer @ Wednesday, 25th January 2006 @ 5:44 AM

Please consider this article for publication in your newsletter or on your website. Permission is granted to reprint for free with resource box and byline intact. Please send me a copy of your publication if you choose to include my article. The Power of Small Business Branding Through Private Labeling Your Label Says A Lot About Your Business A brand is a powerful tool in your hands, a visual image that encapsulates a perceived value associated with your company, product or ser... more...

Marketing » Branding | By Sandy Baker @ Wednesday, 25th January 2006 @ 2:27 AM

In the digital age, companies that want to stay ahead need the tools to do so. Mobile marketing is one of those tools. This method of advertising allows businesses to connect to those that they need to, effectively. It allows the organization to spend messages to mobile phones to promote a product or a service. It also for them to tell their targeted audience that the store parking lot they just pulled into has something on sale. Or, it allows them to know that today is the last day for the... more...

Marketing » Branding | By Jake Mayer @ Tuesday, 24th January 2006 @ 10:34 PM

Private Label Trends Growth in Store Serving Up Opportunities for Private Label The beverage industry is turning over a new leaf as trends support brisk growth and reveal hot opportunities for private label. While newsworthy trends are beginning to unfold, savvy sellers explore the impact these changes have on consumer behavior in concurrence with their marketing strategy and product offering. Small and mid-size business is no longer using other brands, entering the market is their ow... more...