Branding Articles

Marketing » Branding | By T J Madigan @ Tuesday, 13th February 2007 @ 8:27 PM

Many people say that the key to succeeding in business is through constant improvement and innovation, the ability to keep up with the ever-changing trends in the industry. So if you ever notice why some of your competitors enjoy more attention and interest than you do, you better move fast and find out the answer before its too late. Complacency has certainly no room in the highly aggressive world of business. In marketing and advertising, branding goes beyond just merely creating a str... more...

Marketing » Branding | By T J Madigan @ Tuesday, 6th February 2007 @ 6:08 PM

Nowadays, it is quite fascinating how companies from different industries try to constantly outdo one another. If you are not observant enough, try checking out the all the creative advertising and branding strategies they use to their advantage just to gain at least a few significant steps ahead from their competitors. Its a constant battle on who gets to most patronage from consumers, which will equate to a bigger market share that would ultimately mean generating higher sales. The art ... more...

Marketing » Branding | By Luis Luarca @ Sunday, 28th January 2007 @ 12:17 AM

College marketing courses teach the four Ps, in a marketing mix and are defined as product, price, placement and promotion. These four Ps are essential in developing a marketing strategy. The marketing aspect of business takes into account what your business is going to sell and how it is going to sell it. It is how your company markets itself. What your business produces to sell is a reflection of what you company is all about. In other words, your product could be your co... more...

Marketing » Branding | By James Penn @ Monday, 22nd January 2007 @ 12:44 PM

In today's business world - and especially on eBay - branding is an essential part of success. It helps to differentiate the poor and mediocre sellers from the platinum power sellers. By creating a brand image, you are giving an impression of professionalism to your customers and they are more likely to trust you and therefore buy products from you. This article plans to outline the four major ways that will enable you to brand your eBay business and keep customers returning to your auction... more...

Marketing » Branding | By Chris Peterson @ Tuesday, 16th January 2007 @ 2:49 PM

You finally realize that you need a good opt-in list. After reading countless articles, searching expert advice and reading of others success stories with their lists, you have finally decided to start one of your own. Then it happens, you think you know everything there is to know about opt-in lists and you have followed their advice to the "T" and you still were not able to make a profit. In fact, you may be losing money. You may have hired writers to help you out, or have incu... more...

Marketing » Branding | By Tibo Gordon @ Saturday, 13th January 2007 @ 4:40 PM

Trademarks and Logos make up the most international language in the world. An excellent logo can cross many barriers and provide your organization with a means of delivering to your customers an unequivocal and uniform message. Every successful company has its own "personality," and just as human personalities are complex, so too is your company's personality. A successful logo is a means of condensing a complex reality into a single, simple statement, one that can be control... more...

Marketing » Branding | By Kae Groshong Wagner @ Tuesday, 19th December 2006 @ 9:28 PM

What exactly is a brand? It's a question that has confounded the academics for decades and eluded the most erudite of scholars. So, coming from the trenches of the real world of branding, we've defined the term and given it a comprehensive meaning. What is a Brand? A Definition: "A brand is a product or service with a unique mark, symbol or logo that has a defined set of attributes and characteristics which create a unique experience for the consumer/user."(c)<... more...

Marketing » Branding | By Anthony Samuel @ Friday, 8th December 2006 @ 7:02 PM

Simply put: Corporate branding is about the image of an organization. It is not only about looks, such as, logos, emblems, and style, but also includes the image of quality, or reliability, or lack of either. What is important about corporate branding is the image of a brand in the eyes of the consumers. The brand helps distinguish your products from those of your competitors, and if it has gained a reputation for high quality, your advertising campaign will be more effective. Your bran... more...

Marketing » Branding | By Rose Mary @ Sunday, 12th November 2006 @ 2:29 AM

EBay is the most popular shopping destination in the Internet. You can find all kinds of goods being sold in the site. However, shopping at eBay is different from shopping at a physical store where the shopper can have the chance of seeing, touching and feeling the product. At eBay, shoppers buy their product without actually seeing them. Placing a description of the product is not good enough. If the shopper just bases his or her imagination merely on the description given, he or she may e... more...

Marketing » Branding | By Tim Dillard @ Monday, 6th November 2006 @ 3:12 AM

No one would disagree that the Internet has changed the way we all view marketing. After 25 years in traditional advertising, marketing and brand building, most of which was spent watching the degeneration of the ad agency model as centric to the marketing process, I now wake up in the mornings with the knowledge that I am ahead. Let me repeat. I am ahead. And for all those still in the ad agency world I just want to say, I am ahead. Why? How? My company has pioneered an I... more...

Marketing » Branding | By Sherman Choo @ Monday, 23rd October 2006 @ 10:23 AM

Notice how the top earners online, be it a Super Affiliate, Ad Sense Master or Internet Passive Income Guru, all seem to have their names secured in a niche industry on the internet. When you think of the Coca Cola brand, what comes to mind? Does an image of a red can with words Coca Cola written in white display in your mind's eye, or perhaps a coke bottle? Likewise we must pick our niche on the internet and brand our name accordingly. Be known for doing good in 1 area before moving on to ... more...

Marketing » Branding | By Jeffrey Nelson @ Friday, 20th October 2006 @ 6:10 PM

How do you compare to your competitors? To you, the differences may seem obvious, but to a Realtor, all mortgage companies seem alike. When you meet a Realtor, they automatically assume that you are like every other loan officer they have met. This can make your loan officer marketing incredibly frustrating. How can you develop your loan officer marketing plans to change the mind of Realtors? Simple, loan officer marketing has to include brand image as an essential component. What do Real... more...

Marketing » Branding | By Michael Brito @ Saturday, 23rd September 2006 @ 11:19 AM

We have all learned about the 4P's of marketing in undergrad: Product, Place, Price and Promotion. If not, you can open up one of your old marketing text books, blow off the dust and read about it there. The 6 C's, however, is a not a concept that replaces the 4'Ps; rather, it just expands on the promotion element and provides a more granular look at consumer marketing. CUSTOMER In this day and age, a company's marketing strategy needs to be customer focused. ... more...

Marketing » Branding | By Bob Sommers @ Tuesday, 19th September 2006 @ 7:05 AM

Years ago I shared a very small office with a man simply know as "The Jeffrey." He agreed to share the office with me because neither of us could afford the rent on our own. He was a telecommunication consultant and I was a customer service trainer. Even though we were very good at what we did, neither of us knew how to generate new business without spending money on advertising or making sales calls. Unfortunately, those things didn't really work for us either. Jeffrey was ... more...

Marketing » Branding | By Joe Rispoli @ Wednesday, 13th September 2006 @ 12:19 PM

What do all websites need to be successful? Traffic! Do you know that one of the cheapest, easiest and quickest ways to generate traffic is by using traffic exchanges? The way they work is that you earn credits by surfing other peoples websites. Your earned credits are then used to show other people your website. To join, you need to submit your name, email and website. Your website will then go into rotation with the other websites that have registered with that particular traffic exchan... more...

Marketing » Branding | By Jeffrey Nelson @ Wednesday, 9th August 2006 @ 11:46 PM

The best advice you can get in regards to marketing to real estate agents is to establish a unique position. You should work hard to develop a niche position as the foundation for your marketing efforts. This can be a scary prospect for some people because they fear that if they narrow their focus, or develop a niche position, they may lose opportunity for business. If you share the same fear, read on and some anxieties surrounding positioning will be addressed. Establishing a sing... more...

Marketing » Branding | By Jeffrey Nelson @ Wednesday, 9th August 2006 @ 7:13 PM

When is the last time you had agents calling you begging to use your services? Maybe it is your marketing plan that needs adjustment. Every day a real estate agent receives several marketing attempts from loan officers. In fact, this information comes in a steady, unrelenting stream. It is no wonder agents have become adept at tuning out the static of these marketing attempts. Your challenge is to find a way to differentiate yourself from all the buzz of other loan officers. You do... more...

Marketing » Branding | By Jinger Jarrett @ Tuesday, 25th July 2006 @ 11:42 PM

If you've been on the internet for any length of time, you've probably seen thousands of ebooks, courses, and other types of tutorials on just about any topic that you can imagine. The problem with a lot of these courses and ebooks businesses are giving away are junk. They don't contain any real information. Many are nothing more than blatant sales pitches. Although it may seem like a waste of time to create a course when this technique seems to be so overused, have ... more...

Marketing » Branding | By Gordon Petten @ Friday, 14th July 2006 @ 8:00 PM

Contests can be an exciting part of a marketing campaign. But contest management and the attendant need for mailings database management must be considered before selecting a contest as part of any marketing campaign. If your marketing firm has engaged in contests before you already know this, but for those new to the process it seems important to at least go through some of the pitfalls, so you approach your contest fully informed. What, you may ask, is contest management? Contests basic... more...

Marketing » Branding | By Scott White @ Wednesday, 12th July 2006 @ 3:01 PM

The Internet is a ubiquitous Corporate communications and sales channel, however many companies are still not utilizing much of its power. That could be because of loyalties to comfortable old channels or that there aren’t enough Internet marketing experts to take their brands into the digital realm. Regardless of the hold-ups in leveraging internal or external Internet communications options, consumer and B2B channels are growing their share of the market. Resistance is futile and with ... more...