Branding Articles

Marketing » Branding | By Richard Cagney @ Friday, 11th April 2008 @ 10:53 PM

These days, with millions of ads and marketing messages hitting us from every direction, the most important key to building your marketing strategy is trust. Does your marketing net you as much as you'd like? Do your ads help you generate lucrative prospects weekly and monthly? Are you able to convert leads into paying clients with your marketing? If the answer is no, then maybe you aren't expressing your trustworthiness enough. No one in the world will every buy anything... more...

Marketing » Branding | By Marsha Friedman @ Sunday, 6th April 2008 @ 9:51 PM

You talk to a lot of people about your book: but do both men and women hear you in just the same way? The answer is probably no. It's not a question of chauvinism, sexism, or any other "ism" for that matter. We're just geared differently. And the more you know about these key gender/marketing differences, the more books you'll sell. It's that simple. So consider these differences the next time you do a radio, TV or print interview to promote you... more...

Marketing » Branding | By Marsha Friedman @ Sunday, 6th April 2008 @ 8:52 PM

If you're hoping to turn your book into a sensation you can't afford to overlook talk radio. Your book isn't going to sell itself, so you need to do everything you can to get the word out. By generating word-of-mouth on talk radio shows around the country, you can create that all-important buzz that can transform your book into a bona fide hit. Experienced publishers and best-selling authors know that talk radio is the best medium for selling books. Here are a few helpful... more...

Marketing » Branding | By Marsha Friedman @ Wednesday, 2nd April 2008 @ 4:45 PM

No matter what type of business you're in, you can't beat the power of PR for drawing national consumer attention to all that your corporation or company has to offer. Whether you're selling luxurious cashmere sweaters, nutritional supplements or painting murals, your fine products or natural talent won't matter if your target client doesn't know about you. Simply put, it's your opportunity to put a friendly face on your business and acquaint your target audience ... more...

Marketing » Branding | By Marsha Friedman @ Wednesday, 2nd April 2008 @ 4:06 PM

As an author, you may have recently published a book. In writing this title, you dedicated much of your time and passion in order to create a final piece of work that can be enjoyed by people everywhere! But getting your book noticed is no easy feat. In this crowded marketplace (there were nearly 300,000 books published in 2007 alone) you must take an active approach to let book buyers know that your book exists, on both a national and a local level! While national media exposure for y... more...

Marketing » Branding | By Victor Epand @ Wednesday, 2nd April 2008 @ 3:58 AM

Brand, in the viewpoint of the manufacturer or service provider, is a feature that distinguishes the product or service in a market. A user may define brand as one that he can recognize and identify as an integral part of his life. In this age of modernization and industrialization, the consumer has emerged as the uncrowned king. He is the monarch of all he surveys. In addition, to attract his attention, organizations are ready to innovate and upgrade the ideas of promoting Hollywood stars as br... more...

Marketing » Branding | By Cheow Yu Yuan @ Saturday, 15th March 2008 @ 4:03 AM

Why do you need to send corporate gifts to your clients? Is it for marketing purpose or to build a better rapport with your big clients? These are probably some important questions that you need to ask yourself before deciding on what items to give away. If the main reason to send out corporate gift is for marketing purpose, you need to be extremely cautious on the gifts that you are going to give away. Any mistake done can largely affect your company branding, as well as the relationship... more...

Marketing » Branding | By Cheow Yu Yuan @ Saturday, 15th March 2008 @ 3:59 AM

Promotional items are great when it comes to using them as corporate gifts for your business. It is one of the most popular ways to promote your company and the products or services that you are offering. This is so popular because it acts as a medium for you to place your company name and sales message to anyone without directly giving away your products or services for free. Some examples of promotional items are office supplies, mugs, key chains, bookmarks, apparels, sports gears and s... more...

Marketing » Branding | By Dan Herman @ Tuesday, 11th March 2008 @ 8:27 PM

Our starting point is to be clear as to what we mean by "love for a brand". The love of a brand is more similar to the love of ice-cream than the love for a spouse. Love for a brand is actually a strong feeling of anticipation for something good, pleasant or beneficial that we believe with great certainty that we will get from the brand. It is the anticipation for good experiences, pleasant sensations or positive emotions. Consumers love the M&M chocolate candies, buying at IKEA,... more...

Marketing » Branding | By Marsha Friedman @ Tuesday, 11th March 2008 @ 8:51 AM

Whether you are the owner, manager, or public relations (PR) director of a company, chances are, you're always looking for ways to get your name in the public eye. While advertising is a great start,enhancing your advertising with national PR creates a perfect marriage of exposure for your company. What is PR? Let's let Marsha Friedman, CEO of EMSI (Event Management Services Incorporated) explain: "It's non-paid communication to promote your company in a positive light using... more...

Marketing » Branding | By Marsha Friedman @ Sunday, 9th March 2008 @ 7:09 AM

In my nearly twenty years in the publicity industry, I have seen a fair bit of evolution in how the media reaches their audience. Some newspapers and magazines have turned into websites or blogs and several television shows have turned into streaming videos on YouTube. Talk radio seems to be the only media outlet that has remained untouched, right? Wrong! If we use the 1990's as a reference point (and all of you radio pros from that era will back me up on this) the landscape of ta... more...

Marketing » Branding | By Srini Saripalli @ Tuesday, 4th March 2008 @ 2:43 PM

What kind of information should you seek from your sales prospects? Most marketers lay out lead capture pages but only capture a first name and an email address. At best, they may get a last name (if it's isn't bogus). This is what Internet marketers call their "list" and it applies to over 95% of all marketers online. A list of this nature is only good for a single type of campaign; namely, an email campaign. While this works to a degree and has it's uses, it is pr... more...

Marketing » Branding | By Marsha Friedman @ Tuesday, 4th March 2008 @ 12:54 AM

With the increasingly rapid pace of our business world, the importance of getting your brand name regularly in front of your target market is a very real situation that all companies face. Even more difficult: actually being remembered by consumers. Every month hundreds of thousands of new companies with stacks of new products and services flood media channels, so it's imperative to find new ways for your products to be noticed and stand out in such a crowded marketplace. B... more...

Marketing » Branding | By Marsha Friedman @ Tuesday, 4th March 2008 @ 12:49 AM

Who doesn't want to get the word out about their company, service, or product? As a publicity expert with more than twenty years experience in the field, I have encountered hundreds of companies who have wanted the same thing. My answer is to appear as a guest on local radio, TV news shows and/or gain editorial coverage in print which will enable you to get the word out to thousands (and possibly millions) of consumers. From my experience, here are some tips that will help any... more...

Marketing » Branding | By David Poulos @ Saturday, 1st March 2008 @ 10:41 PM

The term "Branding" has been in use in American marketing vernacular since the 1800s, first being used for cattle in the west to identify members of the herd belonging to a single owner, but branching out to consumer goods shortly thereafter, one of the first of which was used to identify beer served at certain pubs, with a small symbol on the door that was also used on the beer's label. Brands can be a symbol, a word, a name, even a graphic element (think the Nike swoosh), ... more...

Marketing » Branding | By Todd Ash @ Friday, 29th February 2008 @ 8:00 AM

Branding yourself can take a little time but once done, you're in business and making the kind of money you had hoped for in the first place.I am often asked how an individual can brand themselves and if personal branding is as valuable as corporate branding.Truth is personal branding is easier than company branding.Strong brands are clear about who they are and what they are not. Which is why branding yourself can be an easy process.The key to successfully branding yourself and doing it ef... more...

Marketing » Branding | By Demetrios Tzortzis @ Thursday, 28th February 2008 @ 11:30 PM

So, you want to be an Internet millionaire, huh? If so, then you need an effective marketing strategy. It doesn't matter what you are selling. There are consumer groups for all products and services online. What is important is developing a clear understanding of how to market and who to market to. If your marketing is ineffective, it won't matter who is exposed to it. If your marketing is effective, but sent to the wrong consumers, you may as well have never created it. Here ar... more...

Marketing » Branding | By Srini Saripalli @ Tuesday, 26th February 2008 @ 1:33 AM

ney in generating this website traffic if it doesn't convert to sales. That is why list building is so very important. An opt-in email list allows you to capture the names and details of interested visitors so that you can build credibility with them and continue to market to them. The most successful internet marketers claim that most of their sales actually come from their subscriber base. The reason why subscriber lists are the source of most online sales is that the majority of ... more...

Marketing » Branding | By Srini Saripalli @ Monday, 25th February 2008 @ 11:36 PM

Whether you are a new business owner or a seasoned expert, you have probably heard the popular saying that the "money is in the list". Well, to an extent this is absolutely correct. Those business owners who properly monetize their opt-in lists are the ones that rake in the big profits day in and day out. So, if you are a business owner that wants to squeeze all the money that you can out of your customers, then you definitely have definitely come to the right place. In this article, we ... more...

Marketing » Branding | By Leslie Hamp @ Sunday, 10th February 2008 @ 1:39 AM

One of our clients was overjoyed to share with us that she's now a Grandma...or should we say Glamma? Baby Boomers are joining the ranks of Grandma and redefining their new role as Glamma. Think Goldie Hawn vs. Edith Bunker. The new generation of Glammas are 47+ years old, healthier, wealthier, and focused on living and expressing their passion. You'll see them at the fitness center lifting weights, doing Pilates, strutting on the treadmill. You'll see them taking up long-... more...