Branding Articles

Marketing » Branding | By Karen Scharf @ Tuesday, 26th August 2008 @ 1:57 AM

I've recently suffered a computer crash, and one of the folders that wasn't backed up was one that contained all my testimonials. So I'm now on a mad-scramble to try to acquire new testimonials to use in my future marketing. Testimonials are an awesome way to boost your sales and grow your bottom line. There's nothing like social proof for easing your prospects' minds and encouraging them to buy. Testimonials should be used everywhere - in your sales letters, on y... more...

Marketing » Branding | By Cash Miller @ Monday, 25th August 2008 @ 1:42 AM

So what things should you be considering when you are thinking about a name for your product? Of course there are many things to consider but let's keep this simple. We'll start off with learning what the four basic categories of product naming are. The four categories are descriptive, suggestive, arbitrary, and fanciful. The first category descriptive is just what it says. Examples of descriptive product names are Philadelphia Cream Cheese, Florida Orange Juice, Boston Clam Ch... more...

Marketing » Branding | By Amy Nutt @ Tuesday, 5th August 2008 @ 9:08 AM

Mascots hold a strong mental image for most people that come in contact with one. But mascots impact on children is much stronger and profound than with any other age group. Children often react with fondness to mascots that display positive characteristics. A child may be delighted by the way a mascot dances or any funny physical action the mascot engages in. This is especially true if a mascot is the embodiment of a product that a child wants his or her parents to buy for them. Parents are oft... more...

Marketing » Branding | By Steve Hanson @ Tuesday, 22nd July 2008 @ 12:19 PM

Brand marketing is the process of ascertaining, developing, and finally bringing a company's image to the marketplace. It is important to know who will represent your target market. You want to know their age, gender, and location. You also want to know the potential consumer's spending habits, and if your target market shows brand loyalty or if they can be swayed to another brand by a promotion or special offer. How to Develop a Unique Brand Always ask yourself what you... more...

Marketing » Branding | By Marsha Friedman @ Monday, 30th June 2008 @ 1:44 AM

Chances are that whether you are the owner, manager, or public relations director of a company, you are always looking for ways to be in the public eye. While advertising is important, it doesn't provide the credibility that PR can. Al Ries, marketing guru and strategist says in his book The Fall of Advertising and the Rise of PR, "For most companies today, PR is far too important to take a backseat to advertising. In many ways the roles are reversed, PR is in the driver's seat ... more...

Marketing » Branding | By Cash Miller @ Thursday, 26th June 2008 @ 1:47 AM

To a small business name recognition can mean everything. Often small businesses are built by word of mouth and some business cards but so much more can be done to help your business grow. You need to develop your small businesses image. It needs to become a brand. Even if your company only serves your local market you can still build up its brand name. So what exactly is branding? Branding is the process of creating a clear, consistent message about your company or product. Branding is ... more...

Marketing » Branding | By Martin Reed @ Wednesday, 25th June 2008 @ 10:02 PM

Your brand identity is how you see yourself. Your brand perception is how others see you. If you want your brand strategy to be successful, you need to ensure your brand message is consistent. Your online brand includes a lot more than just your website and logo. It also often includes you and how you behave, your personality and writing style as well as the personality of any community elements within your site will affect your brand. The brand perception you are trying to create... more...

Marketing » Branding | By Traci Vanover @ Wednesday, 25th June 2008 @ 1:26 AM

Let's start with the basics...what the heck is a brand, anyway? A brand is the enduring emotional association one has with a particular company or product - in other words, its lasting impression. Aside from the obvious competition in the marketplace, as marketers, we have to contend with consumers who TiVo through commercials, listen to advertisement-free satellite radio, and block ads with their browsers. If you are lucky enough to garner a few precious moments of visibility, you b... more...

Marketing » Branding | By Max Walker @ Friday, 20th June 2008 @ 1:22 PM

In today's image-conscious world, branding has never been more important. If you are able to tap into the Zeitgeist, you will be well on your way to success. Walk down any high street and take note of ten household brands. What style have they chosen for their logos? What image does the logo project? Your business may never need to appear on the high street, but imagine if your brand is eventually just as powerful and recognisable to the casual onlooker. Creating a logo and a... more...

Marketing » Branding | By Scott White @ Wednesday, 11th June 2008 @ 10:16 AM

Choosing the right branding agency can be a daunting task. The problem with the selection process is that every marketing, advertising and graphic design company says they are a branding company. This of course is not the case. To be a true branding agency a company must focus on one thing. Branding. Branding is not about media buys, logo designs and direct mail. It is about developing your clients brand identity and positioning in the market place. Inherently that is where advertising ag... more...

Marketing » Branding | By Phil Singleton @ Monday, 9th June 2008 @ 10:27 PM

Location, location, location is what they say in real estate. When it comes to home based programs, it is all about marketing, marketing, marketing. When you have a large budget to market with, it is very easy to drive traffic to your website. But many people that jump into network marketing do not have much money at all. Free marketing is where it's at. The way most people find success is not by joining a specific home based program, it's by working with a group of successful p... more...

Marketing » Branding | By Gav Shannon @ Sunday, 8th June 2008 @ 7:31 AM

In order to understand Attraction Marketing, it would seem logical that one must first describe marketing. This could easily fill another article, there are literally hundreds of definitions in thousands of textbooks, articles and websites. A theme common in the majority of definitions is that Marketing relates to the many forms of communication that take place between a product or service vendor and the target audience. Quite separate from the activity of selling, which refers to the transactio... more...

Marketing » Branding | By Todd Ash @ Monday, 26th May 2008 @ 4:11 PM

Quickly find corporate branding companies to help with corporate branding, business naming, and company image. Hire one of these company naming services to help establish a new company image or company identity. Get the word out about your product and brand it. This increases the perceived value because people believe brand name products are better quality. If you want to quickly brand your product, team up with an already branded business and use their name. You could just give them a p... more...

Marketing » Branding | By Todd Ash @ Monday, 26th May 2008 @ 4:04 PM

Authentic personal branding: Most buying decisions are based on trust, confidence, and emotions people have related to a product, service, or person. Branding is more important than marketing and sales. Branding is influencing, by creating a brand identity that associates certain perceptions and feelings with that identity. Everyone has a Personal Brand but most people are not aware of this and do not manage this strategically, consistently, and effectively. You should take control of yo... more...

Marketing » Branding | By Todd Ash @ Monday, 26th May 2008 @ 4:20 AM

Corporate branding is where the corporate name is the brand, and here the products tend to be described more in alpha numeric or letter terms, and not have distinctive brand names. Such is the case with BMW. Corporate branding gives each product the strength of the corporate brand values and positioning, and saves a great deal on advertising and promotional spend. It builds up the strength of the corporate brand and its financial value. Corporate branding is very appropriate to those com... more...

Marketing » Branding | By Matthew Glenn @ Friday, 23rd May 2008 @ 2:31 AM

The Internet today is a lot different place than it was years ago. In years past you could put up a landing page and drive traffic and make sales. But today's Internet is different. This is why self-branding is essential. Let's look at the ways that people are branding themselves online today. Self-Branding Through Blogs. One of the latest ways that people are branding themselves online is through blogs. What is a blog? Well a blog, short for web log, is a website mainta... more...

Marketing » Branding | By Dan Herman @ Thursday, 22nd May 2008 @ 1:45 AM

A spate of recent articles about the Obama brand have, in my view as an expert on marketing, neglected the brand's strategy and focused its verbal or visual expressions. But far more important is the distinction between the short-term brand, "Candidate Obama," and the long-term brand, "President Obama." So far candidate Obama's campaign exemplifies perfect wizardry in short term branding. For those who had not yet encountered this terminology, a short term brand ... more...

Marketing » Branding | By Ricardo González @ Tuesday, 20th May 2008 @ 5:55 PM

The power of the brand! A strong brand draws people. A strong brand allows people to trust you much more quickly than a weak or nonexistent brand. Tres Preguntas (Three Questions.) 1. What do I mean by your brand? 2. What do I mean when I talk about properly branding your company to the Hispanic community? 3. How do you properly brand your company to the Hispanic community? When you apply the answers to these three questions you can have good people waiting in line to wor... more...

Marketing » Branding | By John Barth @ Monday, 19th May 2008 @ 10:44 AM

The demand for custom labels in Chicago is continuing to grow with all the food processing and confectionery business centralized in the central US for easy transportation around the country. Chicago is also a hot bed for manufacturers, technology, health care, distribution and many other custom label consumers like cosmetic labels in Illinois. Custom food labels and confectionery in Chicago have a high demand for quality, and for applicators that can affix the labels to the product witho... more...

Marketing » Branding | By Justin Verrengia @ Sunday, 18th May 2008 @ 2:52 AM

There is so much money being made on the internet that it's stupid. And if your reading this your genius because I'm going to be revealing secrets not many people are aware of. You see, many online guru's don't want to share with you their real secrets because then you would be on the same level playing field as them and you would no longer buy their products. You would simply create your own and start raking in all the money, I mean why wouldn't you? Firs... more...