Marketing Articles

Marketing | By James Copper @ Wednesday, 27th February 2008 @ 12:40 PM

A personal online journal related to your business, a blog is a great, informal way of updating customers. Blogging can make your customers relate better to you on a personal level and is a great way to set yourself apart from the group of small and home based businesses crowding the Internet marketing scene. Tracked by search engines, your blogging information can be accessed not only by your current customers, but also by consumers browsing the web for the services or products they need. Li... more...

Marketing | By James Copper @ Wednesday, 27th February 2008 @ 12:30 PM

Having a product or services, a kind of website and lots of enthusiasm is simply not enough to ensure that your small business succeeds. There are certain necessary basic marketing mechanisms you need to put in place to ensure that your business is around for a long time. A simple template based website might be sufficient but you should ensure that it does the job perfectly. This means someone other than you will have to test it to see that all the links work and that navigation is logic... more...

Marketing | By James Copper @ Wednesday, 27th February 2008 @ 6:54 AM

Many home based business owners are focusing too much on becoming familiar with the latest technologies that allow them utilize trendy marketing tools and less on the importance of traditional methods of marketing their services to customers. One of the simplest tools, the press release, can have quite an impact on consumers and, until Internet marketing strategies took over the business world, used to be one of the most popular methods of advertising. An announcement that highlights a ... more...

Marketing | By James Copper @ Wednesday, 27th February 2008 @ 6:37 AM

Every affiliate marketer is always looking for the successful market that gives the biggest pay check. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication. There are tactics that have worked before with online marketing and is continuing to work in the online affiliate marketing world of today. With these top three marketing ti... more...

Marketing | By James Copper @ Wednesday, 27th February 2008 @ 5:42 AM

There are a number of reasons why giving business gifts should form part of your marketing strategy. If you are dubious about the marketing value just think how many hundreds of thousands of often very expensive gifts are given away by companies every year. They are certainly not doing it from a misplaced sense of altruism. They give away inexpensive promotional items or valuable executive gifts because of certain benefits that accrue to their companies. Firstly, giving away corporate gif... more...

Marketing | By James Copper @ Wednesday, 27th February 2008 @ 4:06 AM

You have heard it said and read it everywhere on the internet: there are secrets to successful internet marketing. Internet marketing gurus implore you at every click to fork out you hard earned dollars to receive their downloaded packaged supposedly containing the key to the marketing kingdom. The truth about internet marketing is that there is no key, no silver bullet, no killer solution. Internet marketing is the same as any other kind of marketing: you have to go about it dispassionately and... more...

Marketing | By Carolyn McCormick @ Wednesday, 27th February 2008 @ 2:37 AM

When talking to prospects or new clients, I always ask the question, "Can you give me the three minute version of your business?" That question can get someone talking for hours--literally--about their business, expertise and products. No doubt your business is very exciting to you, or you wouldn't be doing it. However, when I pose this question, I am listening for whether they are speaking the language of marketing or the language of their business. 99% of the time people ar... more...

Marketing | By Ajeet Khurana @ Tuesday, 26th February 2008 @ 1:38 AM

If you were stinking rich, you could make sure your ad is seen. I am sure there must be another way to skin this cat. The writing on the wall is, get other ad vehicles. Basically I am saying try to think out of the box. Talk to advertising professionals and they all talk about the slowdown in the growth of traditional media. It is the emerging media, such as blogs and websites that seem to be getting the lion's share of the growth in advertising dollars. But that is still too ... more...

Marketing | By Acey Gaspard @ Monday, 25th February 2008 @ 10:17 PM

Marketing is one of the most essential parts of running your successful business. It's the lifeline of your business and what keeps your cash flow healthy. Done correctly, your marketing can help you achieve the lifestyle you want while having the success you dream about. With poor marketing, you'll either be driven out of business or end up running a mediocre business that's probably not worth your time. Here's a story about Len, who thought he didn't need to ma... more...

Marketing | By James Copper @ Monday, 25th February 2008 @ 4:16 PM

Every small business owner dreams of drawing up a good marketing plan, implementing it and seeing revenue increase. It is worth taking a look at the elements of a strategically relevant plan that is detailed enough for the business person to assess the suitability of a large number of available marketing tactics appropriate to the business concerned. There are seven key areas involved when it comes to creating a strong and efficient marketing plan for your business. 1. Vision. There has t... more...

Marketing | By James Copper @ Monday, 25th February 2008 @ 3:53 PM

Ever heard of affiliate programs? These are forms of Internet advertising that rewards the affiliates for driving traffic to the advertiser or for other transactions. The advertiser pays the affiliate to place a link on their website, and the affiliate sends traffic to the advertiser in return. Simply put, its about paying commissions to people who help you make sales. Its that easy. NOT. Affiliate marketing has its ups and downs. It could be draining if you are not armed with updated in... more...

Marketing | By James Copper @ Monday, 25th February 2008 @ 3:52 PM

There are plenty of marketing solutions offered on the worldwide web today. By using technology you can use several tools that are available on the internet. These techniques are available to businesses that have website or are planning to have websites in future. Internet marketing attracts traffic to your website and this translates into more customers and more revenue. Broadly speaking the content of your website will determine which marketing solution is right for you. You might ... more...

Marketing | By James Copper @ Monday, 25th February 2008 @ 2:40 PM

Marketing to customers via mobile phones has come on in leaps and bounds. Finally the mainstream marketers who promote the largest firms in the world have cottoned onto mobile marketing, which is a sure sign that it has come of age. The development of Short Message Service SMS technology, or text messaging as the technique is more commonly known, has advanced dramatically. This has allowed SMS to dovetail with other computerized technology and making test messages easily distributed and monitore... more...

Marketing | By James Copper @ Monday, 25th February 2008 @ 1:55 PM

Affiliate marketing is such a buzz right now that you can easily lose sight of the essentials. It is important to stick to the basics and keep your concepts simple. Remember that of all affiliate income accrues to just 1 of all affiliate marketers. The super affiliates got there through discipline and single mindedness. They work hard and work smart. Bells and whistles are not for them. So how can you sharpen your affiliate marketing skills and join the quiet and wealthy ranks of the super affil... more...

Marketing | By Victor Epand @ Monday, 25th February 2008 @ 11:57 AM

Best selling books are not called best sellers only because they have been well written. There is another important factor, and that is they are smartly sold. A good marketing, distribution and advertising campaign helps to make a good book become a bestseller, whereas a good book without the marketing will likely never become one. Books are written with the objective to convey your thoughts, experience, knowledge, opinion, fiction, facts, and philosophy to the widest possible audience. C... more...

Marketing | By James Copper @ Monday, 25th February 2008 @ 10:32 AM

A terrific, sure fire way to promote your business optimally is to become an expert. For some reason the public and the media just love experts. Believe it or not even experts on obscure subjects such as termites or sports injuries become celebrities once they have been identified as experts. You should make the most of phenomenon and set yourself up as an expert in your field. The reward will be increased sales of your products and services. There are a number of ways to go about becomin... more...

Marketing | By James Copper @ Monday, 25th February 2008 @ 10:27 AM

When comparing marketing with sales and considering how they relate to one another I always think of the medium sized business where I had my first job. The marketing department people were serious and analytical, always busy with statistics and campaigns and meetings. The sales people were breathless, always on the go, always on the phone or going to meet customers, always on the cusp of some enormous deal, some magic sale that would catapult the companies turnover way over the annual target. A... more...

Marketing | By James Copper @ Monday, 25th February 2008 @ 10:26 AM

Used for communicating directly with consumers, press releases have become effective marketing tools that can be found throughout the Internet on websites, search engine listings or in emails. In the past, press releases have been strictly used to communicate between public relation firms and the media in order to promote their products, celebrities or events. Similarly, businesses are now creating their own press release to promote their services. When a press release is distributed o... more...

Marketing | By James Copper @ Monday, 25th February 2008 @ 10:26 AM

Podcasting is one of the newest and most unique methods of Internet marketing used to attract customers to products, businesses and services. Through emails, websites and podcast directories, thousands of Internet users receive podcasts each day and are persuaded to purchase the services or products being marketed through them. The Internet is quickly becoming the most popular media outlet and businesses are spending less money on television and radio advertisements since fewer consume... more...

Marketing | By James Copper @ Monday, 25th February 2008 @ 8:20 AM

Being in the affiliate marketing business is not that hard now with the internet at your disposable. It is much easier now compared to the days when people have to make use of the telephones and other mediums of information just to get the latest updates on the way their program is coming along. So with technology at hand, and assuming that the affiliate is working from home, a day in his or her life would sound something like this Upon waking up and after having breakfast, the co... more...