Marketing Articles

Marketing | By James Copper @ Monday, 3rd March 2008 @ 3:45 PM

If your business has a website you are already streets ahead of your competitors who do not have a web presence. But if you are not looking to the flipside of you web site i.e. email marketing, you are missing out on a precious opportunity. Email marketing presents a way for online businesses to drive qualified buyers to your site at the touch of a button and it costs nothing. The bottom line is that you need to develop an email list. The way you do it is for anyone who comes tot your sit... more...

Marketing | By James Copper @ Monday, 3rd March 2008 @ 3:42 PM

With Internet technology on the rise, almost every business has a website that offers information and/or the company's services or products to customers. In order to further promote their site and services, businesses have begun utilizing Internet marketing strategies to drive more traffic to their site, increase their sales and bring their website and business to a whole new level. Though many are jumping on the online marketing bandwagon, some companies, particularly smaller or ... more...

Marketing | By James Copper @ Monday, 3rd March 2008 @ 3:19 PM

PPC is one of the four basic types of Search Engines. PPC is also one of the most cost effective ways of targeted internet advertising. According to Forbes magazine, PPC or Pay Per Click, accounts to 2 billion dollars a year and is expected to increase to around 8 billion dollars by the year 2008. Let us take a quick look at how PPC Search Engines work. These engines create listings and rate them based on a bid amount the website owner is willing to pay for each click from that s... more...

Marketing | By James Copper @ Monday, 3rd March 2008 @ 3:14 PM

People opt for internet advertising methods because practically half of the worlds population knows HTML. If you have your own business, you have to decide on what internet advertising method works for you. Ask yourself what are you going to avail of the expensive internet advertising methods or the cheap ones? Others will pipe in expensive immediately, but they dont know cheap internet advertising method attracts great benefits as well. Here is the low down and a comparative look on the ... more...

Marketing | By James Copper @ Monday, 3rd March 2008 @ 3:12 PM

It is no wonder that marketers have a grim determination about them. They need all the staying power they can get because marketing is a slow, incremental effort that takes a long time to produce results. Seasoned marketers know that they must follow a sequence and give it their all at every step of the way or their marketing efforts will be diluted. This article aims to take you through the steps that must be taken if a marketing effort is going to be successful. 1. Definite goals. Any m... more...

Marketing | By Anna Stenning @ Sunday, 2nd March 2008 @ 2:06 PM

There will be a point in your working life whereby you will need to run an exhibition, whether it is a large public event or a small local event. This is a daunting task for someone who has had little or no experience in organising an exhibition of any sort, therefore understanding and researching what you need to do to is a good start. The first thing you will need to do is make a plan of the exhibition. This is an obvious step, however, it is a common mistake that people can make when ... more...

Marketing | By Leslie Hamp @ Saturday, 1st March 2008 @ 3:54 PM

It's coming -- the 35th anniversary of the Ski Foundation. And just like many small business owners, organizers of the 3-day event with cross-country ski races for all ages and fitness levels are counting on mass publicity to capture a cascade of last-minute registrations. They have a great hook -- 35 years of inspiring skiers to live fit, healthy lives -- and more than 9,000 skiers for media to interview. You'd think it would be easy to get TV, print, web and radio on board to... more...

Marketing | By Dan Herman @ Saturday, 1st March 2008 @ 8:06 AM

From time to time the marketing world is taken aback by huge, quick, unpredictable and seemingly inexplicable successes. These hits are products or services, entertainment locales or vacation spots, shopping malls or specialty stores that enjoy puzzling immediate popularity. There are incognitos that become hot celebrities, there are events, festivals or concerts that capture the masses, real estate development projects that evoke huge demand, or styles that become trendy. In nearly all cases, t... more...

Marketing | By Anna Stenning @ Saturday, 1st March 2008 @ 2:09 AM

Imagine being asked by your boss to take charge and supervise an up-coming event/exhibition, but you only have a month or two to prepare and are rather inexperienced in setting up something as big as this. Your heart starts to pound out of your chest and the only redeeming quality of this task is that you will be allocated a small team of people to help you, so you have more scope to delegate task and alleviate some of the stress, which has fallen upon you. This is a frustrating, stress... more...

Marketing | By James Copper @ Friday, 29th February 2008 @ 2:48 AM

Over the past years, web hosting has grown bigger than it used to be. With more companies getting into this business and finding the many benefits it can give them, the demand for web hosting has never been higher. These seem to be the trend of today. 38 million people have put up their very first websites online this year 2005 alone. It is estimated that by 2008, the internet sales industry will top then dollar bank. And to think, majority of those sites will be offering different affili... more...

Marketing | By James Copper @ Friday, 29th February 2008 @ 12:46 AM

A business without a sign is a sign of no business. This is an advertising banner or quotation that can be seen in large billboards along the roads and on the side or top of buildings that is vacant. Television and radio would say, This program would not be shown or be heard without advertisement. It is true since most of us are watching the free television channel and programs are produced by payments of advertisements. Business owners understand how important an advertisement is. It is ... more...

Marketing | By James Copper @ Friday, 29th February 2008 @ 12:30 AM

Your new business will benefit a lot from various Internet marketing methods. But you dont have to spend millions of dollars just to get some decent exposure for your company. There are ways to make your business be seen and felt without doing overkill with your advertisement expenses. Make use of your online power through Internet marketing. Here are simple methods that you may employ to boost the visibility of your business without shelling out more than what you can afford. However, th... more...

Marketing | By James Copper @ Thursday, 28th February 2008 @ 7:22 AM

Can you ever avail of free website promotion? Is that even feasible? Of course yes. Nowadays, your baby website can amass huge traffic in no time thanks to free website promotion. How does this free web site promotion go anyway? What are things to be done? 1. Enlist your website. Look for the hottest Internet directories and enlist your site there. This is the easiest and most effective free website promotion tactic. Start with this step and the rest of the good thin... more...

Marketing | By James Copper @ Thursday, 28th February 2008 @ 7:08 AM

The greatest entrepreneurs in the world are also the greatest marketers. Just think of Donald Trump and Richard Branson. No one can accuse them of hiding their light under a bushel. One can imagine how they enter any business meeting, completely at ease and in control of the situation. They have branded themselves and their businesses so strongly that they are unassailable in the marketplace. The point about the great entrepreneurs/marketers is that they never stop marketing. When they wa... more...

Marketing | By Carolyn McCormick @ Wednesday, 27th February 2008 @ 3:05 PM

Suppose you own a bakery. Every day you hit the floor running at 4 am to bake pastries, desserts and cookies. Your pastries and desserts are the best tasting in town. Each customer walks in, buys one or two of your delectable goodies, raves how good they taste and drops down a $5 bill. It takes A LOT of customers coming to your bakery to make a good living with this business model. You're talented. You're good at what you do. You work hard. But here lies several fu... more...

Marketing | By Carolyn McCormick @ Wednesday, 27th February 2008 @ 3:04 PM

I just returned from LA and speaking at Mark Victor Hansen's Mega Speaking Event. It was a weekend packed full of bright speakers influencing a crowd of 400 some experts who want to learn how to get their information out in the world. I always enjoy listening to these speakers delivering their message on stage and their "strategies for influencing an audience. Have you ever bought something that later, you asked yourself, "What did I just do, and what made me buy tha... more...

Marketing | By Carolyn McCormick @ Wednesday, 27th February 2008 @ 2:49 PM

Then you must get their attention and arouse their emotions! As I've said many times: "Marketing costs the same whether it works or not." So the question becomes, how do you get your marketing to work effectively? Here's a proven, 5-step formula to marketing success: 1. Grab their attention! 2. Arouse their interest and emotions. 3. Capture their attention with a compelling fact or story. 4. Offer an incentive to take action . . . NOW. Create a sense o... more...

Marketing | By Carolyn McCormick @ Wednesday, 27th February 2008 @ 2:33 PM

We all know the definition of insanity--doing the same thing over and over, expecting different results. Are you wondering how to get different results in your business, while continuing to do what you've always done? If so, we need to talk. You see, for results to change, the steps leading to them must change. We must change what we do! Ok you're saying: "Like I don't know that already?" Over simplified yes, but I have to tell you, my experience coaching th... more...

Marketing | By Carolyn McCormick @ Wednesday, 27th February 2008 @ 2:22 PM

In your role as a businessperson providing products and services, there are only 3 reasons for anyone to do business with you: 1. To identify if your product or service meets their needs (then they will buy from you). 2. To benefit from your products and services (then they will return again). 3. To feel inspired by your products and services (then they will refer others to you). That's it. Period. Everything you do and say, everything prospects, customers or ... more...

Marketing | By Carolyn McCormick @ Wednesday, 27th February 2008 @ 2:06 PM

In our business if we are not continually growing and learning - we're slowly dying. Unless we grow, learn, change and act, the world will pass us by. The same is true when it comes to marketing our business. Since marketing is the life-force of our business, we must be consistent and continuous with marketing. Tip #1 Find Out Your Prospect's Deepest Pain Remember a time when you couldn't sleep for worrying about something? Do you know what keeps your prospect... more...