Marketing Articles

Marketing | By James Copper @ Saturday, 15th March 2008 @ 4:14 AM

The term "pod cast" combines the words "iPod" and "broadcast". The host or author of a pod cast is often called a "pod caster". An easy way to understand the term is audio on demand. People can listen to them when it is most convenient for them - whether they are early birds or night owls, pod casting can fit their schedule. The Apple iPod was the first brand of portable media player for which the first pod casting scripts were developed. Since then, the pod casti... more...

Marketing | By James Copper @ Saturday, 15th March 2008 @ 4:08 AM

The term "Internet Marketing", also referred to as E marketing or online marketing, is an incredibly broad one. The internet has brought many advantages to marketing including low costs in distributing information and media to a global audience. Online marketing may mean one thing to you, but to another person it could produce a completely different set of values. You may see this as a problem, but it is actually an advantage because this shows that internet marketing is a vast industry ... more...

Marketing | By Peter O'Flynn @ Friday, 14th March 2008 @ 11:50 PM

I have a secret I feel I need to share with the world. I am a creative geek. There - I've admitted it. For years people like myself have been forced underground, afraid of revealing our true identity. Well today I'm coming out. Suspicious Characters As I've gone through my career in Marketing (Advertising, DM and now Integrated Marketing), I have found that many people are suspicious of anyone who displays a flair for things both creative and technical. It's lik... more...

Marketing | By Dan Herman @ Wednesday, 12th March 2008 @ 3:56 PM

By definition, a luxury brand is an outstanding brand, justifiably priced highly and destined, at least primarily, to a select group of the social-economic elite. Luxury is not about unattainability though. After all, you cannot profit from consumers that cannot buy your brand. However, luxury is about the consumer outstretching herself a bit to buy something extraordinary but rather expensive for her financial ability. When you are used to driving a BMW 760 (price tag: over 85,000 Euros), it is... more...

Marketing | By James Copper @ Wednesday, 12th March 2008 @ 2:55 AM

Inside other businesses right in your locality are people, and those people could benefit from the goods and services you offer. In other words, business people are customers too, and what makes them so easy to reach is that businesses are continually handing out their contact details. Take advantage of this by picking up prospects from advertising information. This is a great way to expand your prospect base which, as all serious business marketers know, is the basis of an effective mark... more...

Marketing | By Dan Herman @ Monday, 10th March 2008 @ 9:41 PM

This is how we, marketers, usually think: "Find out what they want, give it to them nicely wrapped and with a big shiny smile, and let the surveys show that they are satisfied." Good old Satisfying Marketing, right? Well, not any more. Consistent data from all over the globe indicates that even the most satisfied customers tend to keep an open mind towards other offers. We live in the "post customer loyalty era" and guess what? Customers simply do not want to be loyal any... more...

Marketing | By Jeff Casmer @ Friday, 7th March 2008 @ 6:39 PM

Originally derived from a combination of broadcasting and iPod podcasting, according to the New Oxford American Dictionary, is "a digital recording of a radio broadcast or similar program, made available on the Internet for downloading to a personal audio player." The general accepted definition however, has expanded to include video as well as audio. Marketers who want to earn money working online recognize the potential of having so many viewers and listeners consume their in... more...

Marketing | By James Copper @ Friday, 7th March 2008 @ 11:23 AM

Most small business owners get hung up on the idea that their customers are local and they know about the business anyway, that you don't need to appeal to customers outside your area so why develop a web presence, etc. But the facts and figures show otherwise. A website is a way to reach new markets right in your area as well. Not everyone has the time to saunter down to your shop or office. Put all the information about your products and services you supply right there on a website and wa... more...

Marketing | By James Copper @ Friday, 7th March 2008 @ 8:21 AM

Unlike traditional methods of advertising, online tools can not only measure the behavior of your target audience, but can also provide an advertiser with detailed statistics about the number of people viewing the ad and how many click it. This technology has led to a huge amount of Internet growth, particularly for companies such as Google and Yahoo, and has left electronic media outlets, such as television and radio, looking for more ways to measure advertising responses like the Internet. more...

Marketing | By Dan Herman @ Friday, 7th March 2008 @ 1:55 AM

If you are trying to segment your market in the traditional way, what you may be looking for would be groups of consumers sorted out in such a way that a certain likeness exists within each group, and a difference exists between them. The variable determining the meaningful likeness or difference between those groups would be the segmentation variable. A trivial segmentation variable, just for the sake of demonstration, would be hair color. However, after having segmented the customers into ... more...

Marketing | By James Copper @ Thursday, 6th March 2008 @ 9:34 AM

It is a well-known fact that the most challenging aspect of building an online business is the business of attracting online traffic to your website. This can often mean the difference between success and failure. Don't fall into the track of thinking you can only solve your online traffic problems by staying online. Website promotion is more than just submitting to search engines, directories, exchanging links and submitting articles to databases. Pay-per-click advertising may not ... more...

Marketing | By James Copper @ Thursday, 6th March 2008 @ 9:22 AM

Newsletters have become the most widely distributed and established form of email marketing and are used by almost every company and online business. Filled with useful information about a businesses products or services, a newsletter provides a way for companies and websites to connect with existing and potential customers. They're convenient for customers, who can read them in their own time, and easy for businesses, who can send them to large masses of people at once or set them up as ... more...

Marketing | By James Copper @ Thursday, 6th March 2008 @ 9:19 AM

Anyone who has ever watched those interminable retails ads that run on late-night TV (they're called infomercials in the US) will have been amazed that people stay up late to watch them then actually purchase they don't need and probably don't want, using their credit cards. And yet infomercials work, and they work exceptionally well. I believe that is because the technique encompasses all the elements of great marketing. Every infomercial describes the product in painful ... more...

Marketing | By Dan Herman @ Tuesday, 4th March 2008 @ 2:38 PM

The 'Marketing Strategy' is the way we have come up with for achieving our marketing goals and it should include two mandatory elements: - Which target consumers whom we can reach, hold a viable potential to buy whatever we intend to sell? - What is the offer (the entire marketing mix) we will be presenting to these consumers in order to appeal to them and thus realize the said potential, given their alternatives? You must not think of these as two separate questio... more...

Marketing | By Dan Herman @ Tuesday, 4th March 2008 @ 11:12 AM

A successful differentiation is not imitated by your competitors, even though it brings you unmistakable success with consumers. It seems impossible? Not quite so. I am about to reveal to you the unexpectedly simple and wonderful secret of successful differentiation: you must think beyond the core benefits of your product category. Think: Off-Core Differentiation. "Core Benefits" are the benefits that the consumer already expects to receive from a product like yours. This is the l... more...

Marketing | By Dan Herman @ Tuesday, 4th March 2008 @ 11:09 AM

The old customary procedure of strategy development has a pure and sound logic. It has been designed in order to answer the question: What is it that we should do in order to achieve our goals? The process essentially involves three stages: 1. Where are we now? 2. Where do we want to be? 3. How are we to get there? This process is based on Gap Analysis. Supposedly, the competitor who will manage to execute it better and wiser (and will also carry out the strategy with ... more...

Marketing | By James Copper @ Monday, 3rd March 2008 @ 8:50 PM

Affiliate marketing is an online business form that involves promoting the products of others on your own website. You don't necessarily sell any goods yourself on your website or blog. You might not even have one of these but just advertise other people's goods. It is a good way to earn income automatically while you sleep. But first you have to do the groundwork and you must regularly tweak your strategy and build on your successes. Once you have your affiliate system up and r... more...

Marketing | By James Copper @ Monday, 3rd March 2008 @ 8:19 PM

Everyone talks about the internet. You would think there is practically nothing that cannot be achieved online the way this new medium is promoted and praised. And, yes, it has changed the way we live and communicate and the way we exchange information. But is it the answer to every marketing problem? I would argue not. Although the value of the internet as part of any serious marketing strategy cannot seriously be denied, it is not the whole answer to any marketing conundrum. The mantra ... more...

Marketing | By James Copper @ Monday, 3rd March 2008 @ 8:04 PM

Small businesses need innovation and resourcefulness as they do not generally have the necessary resources to launch huge marketing campaigns. If you are running a small business and looking for cost efficient marketing solutions, this article tells you how you can use the internet to your company's advantage. Five ways to market your small business online: First of all, build a website - This is the means for prospective customers to find out about you and the products you h... more...

Marketing | By James Copper @ Monday, 3rd March 2008 @ 4:03 PM

As a business owner, one of the most difficult things you will face is generating legitimate business opportunities. It seems as though, since there are so many businesses scattered throughout the world, this would be an easy task, but it's difficult enough to even learn about a lead, let alone discover one that will actual benefit your company. Before you attempt to generate good business leads, it's essential to prepare and complete a few things. You should have a list of ... more...