Marketing Articles

Marketing | By Bercle George @ Friday, 28th March 2008 @ 7:28 AM

What is globalization? globalization can be described as the integration of all worldwide markets. In the past years, most businesses were localized to isolate markets. But, as time passed by, with the advancements in science and technology and travel markets throughout the world. It has opened up and businesses have begun to serve markets outside of the company's local area. How does globalization affect corporate finance? Well, Globalization has almost dissolved local markets, ... more...

Marketing | By James Copper @ Thursday, 27th March 2008 @ 9:45 PM

If you're a small business owner, you've most likely taken note of online advertising campaigns representing big brands and a lot of money. It's no secret that online advertising and marketing techniques have risen above other traditional advertising methods, such as TV commercials and billboards, but, when creating their own online ad, small business owners have a hard time deciding where to begin. Building an online advertisement takes time and involves a lot of trial ... more...

Marketing | By Ingrid Cliff @ Thursday, 27th March 2008 @ 2:01 PM

Henry Ford in 1922 was quoted as saying about his Model T Ford "the customer can have any color as long as it is black". Today we smile at this, and say of course this doesn't happen today ... but it does! Smart businesses know that often their product may be substantially the same as in previous years, but they still need to create some sort of difference to encourage buyers to purchase their product. Often this difference is in packaging or colors. Take a look at t... more...

Marketing | By Daegan Smith @ Thursday, 27th March 2008 @ 3:12 AM

When you are looking for ways to make money, you will most certainly look for all possible avenues of an honest living and make sure that you get the most for an investment, if you have to make one. You may also have encountered network marketing, and because of the negative images surrounding it, you might have been discouraged to join. Your hesitance is understandable, but guess what, you might have heard the 7 lies of network marketing before, and you need to change a bit of your mindset in o... more...

Marketing | By Steven Fu @ Wednesday, 26th March 2008 @ 9:27 PM

Network marketing has become the craze in the last few years. Even more so after top money makers like Robert Kiyosaki made a remark that network marketing is the way of the future. A good source for long-term passive income. Human beings are complex creatures and so it is always a little risky to make general statements. Over time, however, a pattern emerges and we can get a very good idea why so many people start this business and then drop out. 1. Mishandling of rejection from c... more...

Marketing | By Aaron Siegel @ Monday, 24th March 2008 @ 6:55 PM

When you are looking for instant gratification for your website, there is a type of advertising package that gets you excited. It offers instant legitimate traffic to your site. Will you pass it up? It looks excellent and seems almost fool proof. You have probably heard of it, redirected web traffic from expired domains. The concept is simple and seems innocent enough when looking at it. A company buys expired domains with existing links, search engine listings, and a loyal following of I... more...

Marketing | By Jeff Casmer @ Monday, 24th March 2008 @ 12:10 AM

What if I told you that the number one reason online marketers fail to earn money online with their products has nothing to do with the product? The fact is anyone online can have their own product and if you want to earn money on the internet it's best that you do. However, unless you consider the following three tips you may not get a successful product launch. 1. Research your product The internet is a gateway for quiet geniuses to earn money at home. There are number of gr... more...

Marketing | By James Copper @ Thursday, 20th March 2008 @ 10:38 PM

You're currently at the situation where you have built up a company based on products or services that you genuinely believe will provide great earning opportunities. Before you get ahead of yourself, however, you need to gain the attention of the market to make them pay notice to what you're selling first. And this is not an easy thing to do. Here are 6 tips for your first attempt at business marketing: It is not all about the money - Many business owners make the mist... more...

Marketing | By Anna Stenning @ Thursday, 20th March 2008 @ 8:02 PM

My last visit to my local charity event left me slightly out of pocket. I found myself buying tombola tickets and winning no prizes, second hand toys and ornaments that I knew had no use to me and many homemade fairy cakes baked by young children. This was all in the name of charity; it felt good to give what I could and know that somehow I will be contributing to a good cause. Publicising a small event like this is much easier than organising a larger charity event, usually the budget is smalle... more...

Marketing | By Obinna Heche @ Thursday, 20th March 2008 @ 8:00 AM

Lets face it, for many people, the name multilevel marketing dredges up unpleasant images of pyramid schemes and other nefarious financial grasps dedicated to making the people on top rich while the underlings get taken for all they have. Unfortunately, for many companies, this is not far from the truth. Though illegal, ponzi schemes have infiltrated the mlm marketing world and their method of presentation makes it difficult for the uninformed to tell the difference between the legitimat... more...

Marketing | By James Copper @ Monday, 17th March 2008 @ 10:07 PM

Marketing can be described as the intellectual background to the sales effort. Without a solid marketing plan, the product of research, thought and creativity, the sales effort is doomed to failure. When growing market share in a competitive market the additional requirements of sensitivity to the market and aggressive competitiveness are also required. Great marketers have strong personalities and from the above you can see why this is so. Often the term "marketing" is confused w... more...

Marketing | By James Copper @ Monday, 17th March 2008 @ 6:18 PM

You have probably been with owners of other small businesses on a course or in a seminar where people could not describe their businesses. Clarity on the kind of goods and services offered by your business is essential to good focus and ultimately to a successful marketing effort. Sometimes business owners, or those wishing to start a business, are passionate about the general area they want to be in such as landscaping, day-care providers or copywriters but beyond that their business ideas are ... more...

Marketing | By Cheow Yu Yuan @ Monday, 17th March 2008 @ 12:01 PM

Are you kicking out with frustration of not able to locate the right property to buy as a home for living or to invest in? If you want to successfully locate your ideal property, Internet and newspaper are 2 popular and effective ways to getting property listings. As search engines make it convenient for people to use the Internet to look for information, searching for property on the Internet has become one of the easiest ways for most people. Although searching for a property through ne... more...

Marketing | By James Copper @ Sunday, 16th March 2008 @ 5:50 AM

A renowned American marketing Guru once remarked, "If you are in business not for profit nor for pleasure, what the hell are you doing there!" Every word of that verdict rings true till today. Profitability is the first and the last word of running a business. However, all businesses are not necessarily high profit yielding and besides, there is no such guarantee that each and every business will run well. And even when a business is making a profit, there cannot be any guarantees that e... more...

Marketing | By James Copper @ Sunday, 16th March 2008 @ 5:08 AM

Regardless of the size, a small business must focus on marketing, just like any business of a substantial size. Unlike big businesses, small businesses have a lot of factors that make marketing more difficult. Primarily, these efforts are hindered by budgets and resources. A marketing strategy is a step-by-step process that examines a business situation or environment. The plan identifies a target client/market, key competition, challenges and opportunities in the market. Marketing ... more...

Marketing | By James Copper @ Sunday, 16th March 2008 @ 5:05 AM

Joint Venture marketing is a way to effectively combine your marketing efforts with another person or business and increase your profits. Basically, a joint venture is a short-term partnership with another business; you promote the business, they promote your business, and as sales increase for both companies, you split the profits. Joint venture marketing is especially effective when selling products or services online. With online marketing, your email list is an important part of your... more...

Marketing | By James Copper @ Sunday, 16th March 2008 @ 5:03 AM

Successful utilization of marketing technique is essential for a business to grow. The term 'marketing techniques' is quite old though because for decades now businesses have tried to sell their product and services and adopted a range of such techniques to become successful in this. There are however several forms of marketing techniques, of which two worth a special mention is Direct Marketing Techniques and Internet Marketing Techniques. Direct Marketing Techniques Dir... more...

Marketing | By James Copper @ Saturday, 15th March 2008 @ 4:52 AM

Telesales, also known as telemarketing, has earned a bad reputation in many business circles. Before consumer's legislation, telesales agents or telemarketers had unfettered access to potential clients. Anyone with a telephone listing was guaranteed an evening call from an unsolicited sales person. But that doesn't mean that telesales has to be a dead business avenue. In fact, telemarketing continues to play an incredibly important role in the sales process. It's far more ... more...

Marketing | By James Copper @ Saturday, 15th March 2008 @ 4:44 AM

Setting up a website for your company can be a fairly easy task, but the hard part is taking the time to plan and ensure that your website is ready for online marketing. After you set up your site and before you even begin to consider an Internet marketing plan, it's important to create an environment in which your website can thrive within. Many smaller organizations often make the mistake of focusing all of their time and energy on Internet marketing but have neglected to lay the ground w... more...

Marketing | By James Copper @ Saturday, 15th March 2008 @ 4:18 AM

When your business is blooming, it's difficult to find the time each day to respond to every customer inquiry and manually email each customer a newsletter or other company information essential to keeping consumers informed and coming back to use your products or service. An auto-responder cannot only save time, but serve as a great marketing tool that works constantly, allowing you to focus on something else. In the field of Internet marketing, there are not many tools that are a... more...