Marketing Articles

Marketing | By Kendall SummerHawk @ Friday, 12th October 2007 @ 3:16 AM

Have you ever noticed that certain movies, books, or songs seem to instantly touch a cord in you? You naturally resonate with the characters. Their story is one that in some way, you feel you've lived yourself. The same is true for a successful brand. It's not just a fancy logo that sparks recognition. It's the emotional appeal that it creates. A brand rich with personality and magnetism tugs at our heart, stirs our imagination or tickles our funny bone. Doing good w... more...

Marketing | By Obinna Heche @ Friday, 12th October 2007 @ 2:43 AM

The mere mention of multilevel marketing instantly turns some people deaf to any further discussion as they are reminded of the infamous Ponzi or pyramid schemes of the mid 20th century. With the age of computers and low employment options, multilevel marketing programs often target those looking for work from home opportunities. Essentially, at its core, multilevel marketing is similar to franchise opportunities in which franchised dealers pay an initial and monthly franchise fee for the... more...

Marketing | By Alex Mandossian @ Thursday, 11th October 2007 @ 1:24 AM

It sounds counterintuitive. Raise the price of your product and sell more of it. But it's what happened to John Harricharan. (And you can do this too.) John wrote a book called PowerPause. PowerPause is an eBook or a digital book, which means it can be downloaded directly from the Internet. Nothing is shipped or printed-it's a PDF file. John started with just a thought-what is my product? He then realized he was his product. John is an outstanding businessman, lectu... more...

Marketing | By Stephen Campbell @ Thursday, 11th October 2007 @ 1:19 AM

You have a wonderful thought for a new business. You've done necessary forms, designed your office, bought equipment and opened your doors. However, without proper advertising and promotion, your business / product will not be as salable as you might expect. This actually determines for the success or failure of your business. After completing all the initial main tasks, you may on your way to a successful business. However, to ensure your business success, it is important to realiz... more...

Marketing | By Ingrid Cliff @ Tuesday, 9th October 2007 @ 5:56 PM

Headlines sell. Take a look at any magazine front cover and you will see a stack of headlines enticing you to read further. The evening news bulletin - you hear headlines at the top of the news before they go into content. Direct mail - the headline is the difference between reading and binning your letter. Email - the subject line will determine whether or not your mail gets opened. Headlines are the one of the most important pieces of any communication ... ... And yet he... more...

Marketing | By Ingrid Cliff @ Tuesday, 9th October 2007 @ 5:37 PM

I am a closet Greenie - I love recycling things and finding lots of new uses for old things. A few years ago, a friend of mine suggested that articles could also be recycled. I was intrigued ... how can you recycle an article? Before I share their secret - here's a quick business-marketing lesson. In business you spend a lot of time building your brand to let people know you exist and to attract clients to you. This is done via "push strategies" where you are pushing ... more...

Marketing | By Alex Mandossian @ Tuesday, 9th October 2007 @ 2:58 PM

What would you say if I told you that you could take one idea-your book-and turn it into a gold mine? Well, that's the principle behind repurposing, or turning one idea into many. Repurposing is used a lot in the interior design business. It's taking an item that may have one purpose and then finding multiple uses for it, like taking a traditional glass flower vase and using it as storage vessel for lemons and limes or other objects. A recent news story I saw told how one chro... more...

Marketing | By Moe Tamani @ Tuesday, 9th October 2007 @ 6:22 AM

Search Engine Marketing (SEM) is the backbone of anyone looking to conduct a serious and profitable online business. Whether you hire a consultant, expert or attempt to do it yourself, a well thought strategy will deliver fast and solid results. A poorly thought and implemented Search Engine Marketing strategy will drag the pain of a traffic deficient site regardless of how much effort you put into it. Search Engine Marketing Explained: Search engine marketing or SEM is the best way of... more...

Marketing | By Mike Dillard @ Sunday, 7th October 2007 @ 7:19 PM

Since email marketing has become somewhat of a difficult marketing venue, due to spamming, it was only a matter of time before a new way to market emerged: Internet video marketing. Internet video marketing, at present, is the best marketing tool available because our culture is visually oriented. If given the option, most people would choose to watch a small video clip as opposed to reading boring Web content. When done properly, video marketing can be a very effective tool that will he... more...

Marketing | By Kenneth Edwards @ Tuesday, 28th August 2007 @ 8:35 PM

I guess small business marketers just don't get it. The not-so-secret secret in marketing is targeting the right audience with the right message at the right time. Let's break that down. It's really not a secret because this is what marketing really is. It's finding a "market" and matching that market's needs and wants with products and services. Did you hear the key there? It's matching what people already have proven that they want, wit... more...

Marketing | By Mike Dillard @ Monday, 27th August 2007 @ 3:35 AM

Anyone with a business knows just how important a good marketing strategy is in order to making it a success. Like any business, online or off, marketing in multiple venues is extremely important. If you only use one marketing strategy, you are essentially only targeting one group of people. Why would you do that, when there are so many marketing mediums at your disposal? Marketing strategies give businesses the greatest opportunities and chances to increase their sales and achie... more...

Marketing | By Mike Dillard @ Monday, 27th August 2007 @ 3:34 AM

If you have an Internet business, or plan to start an online business, then it's important to have a marketing strategy in place to help you beat your marketing competitors. One of the first and most important aspects of marketing is finding a product that you like and enjoy using. If you are trying to market a product that you don't believe in or use, it will come across to your customer. Pretending you like the product doesn't work either. Consumers are intellige... more...

Marketing | By Craig Cawthorne @ Tuesday, 21st August 2007 @ 4:29 PM

As I started to earn or make online money, one of the things that I have came to realize was that there is way to much hype in this business. I am sure you have notice how so many marketers tell you how you can start making thousands of dollars a week with little or no effort by following there secret system to success. It's all hype, and so I won't be one on those internet marketers pushing that line to you. What I will tell you is that you can earn or make online money but it ... more...

Marketing | By Tiva Kelly @ Tuesday, 7th August 2007 @ 5:10 PM

A lot of small business owners, as soon as they start to make a little money, begin thinking to themselves, "Now is the time to make my move!" Soon, these short-sighted individuals are pulling out all the stops, spending virtually all of their income on expensive marketing practices resembling the techniques used by the largest corporations. Often, sales even pick up for a short period of time -- but this high rarely lasts. More often than not, as I've seen in my extensive... more...

Marketing | By David Poulos @ Monday, 6th August 2007 @ 6:23 PM

You know you really don't need that copy of the newest book "How To Survive The Real Estate Downturn And Become A Millionaire In The Process," but you subscribe to Money magazine anyway. You know you don't need that die-cast, genuine certified Commemorative Medal of Freedom, but you subscribe to Reader's Digest anyway. Such is the power of the premium in publication sales - even smart, savvy, educated professionals react emotionally when they stand to gain something for &q... more...

Marketing | By Matthew Hick @ Thursday, 2nd August 2007 @ 12:44 AM

Turning a growing business into a successful business takes patience, an understanding of your customers and ingenuity in creating a strong marketing plan that is unique to your product and service. Grabbing attention from potential clients can mean the difference between a business that survives and a business that thrives! Marketing is a term that is often used synonymously with "advertising." But it is more than that. Advertising sells a product, while a good marketing plan ... more...

Marketing | By Matthew Hick @ Monday, 30th July 2007 @ 12:39 AM

Networking: it seems to be the buzzword of business today. But what is it, and does it really work to bring in business? Whether you are looking for a new job, or new clients, networking is a way to introduce yourself (and your business), to a myriad of potential clients and customers. Successful networkers know that the more people they meet and explain their business, the faster their bottom line will grow. Never pass up an opportunity to share what you know, and generate interest in... more...

Marketing | By Matthew Hick @ Thursday, 26th July 2007 @ 12:42 AM

What is affiliate marketing? In its simplest form, it is a way for web businesses to promote themselves by paying a publisher (or affiliate) a small percentage every time the business makes a sale; someone visits their website; or subscribes to their e-mail newsletter, thanks to the direct efforts of the affiliate. One of the leading affiliate marketing programs may be Amazon, who was one of the first to introduce the concept in 1996 with the launch of their Associates Program, As part o... more...

Marketing | By Michele Pariza Wacek @ Wednesday, 25th July 2007 @ 4:55 PM

Wondering why your marketing isn't working all that well? Never fear, help is here. Fortunately (or unfortunately, depending on how you look at it) many marketing challenges can be traced back to a handful of marketing mistakes. Today, I'll talk about the top 5 marketing mistakes business owners make. 1. Too broad a target market (who you're selling your product or service to). If I ask you who your customer is and you answer "anyone with a pulse," then I'm tal... more...

Marketing | By Steve Kroening @ Monday, 23rd July 2007 @ 5:36 PM

For years, I struggled to find a Biblical view of marketing. It seemed like all the marketing out there did only one thing -- brag. Companies regularly brag about how great their products are. In our culture, this is an accepted practice. But, as a Christian, I was uncomfortable bragging about anything I did or sold. Then I discovered that there's a good reason I was uncomfortable with the marketing. And it wasn't just because of the bragging. It's because there was somethi... more...