Marketing Articles

Marketing | By Michael Laleye @ Friday, 18th April 2008 @ 5:04 AM

When it comes to selling any item from vitamins to cosmetics, it's not truly about the product itself, but it is instead about what the particular product can do for the customer. Will the product make life easier or more enjoyable? Will the use of the product allow a customer to gain something emotional such as a sense of pride, beauty or happiness? Think over your product and ask these questions about it. For example if you are selling a travel package, you'll be able to say ... more...

Marketing | By James Copper @ Thursday, 17th April 2008 @ 7:20 PM

What is the right marketing formula for a business? The marketing and the sales departments have always wondered about this. The marketing formula is much like a recipe this much of X, and that much of Y. And in the end what you have is a combination that either is a success story or is a complete failure. This combination is referred to as the 'Marketing Mix'. Let us further investigate and also the channel options for a company. How much to offer, at what price to offer... more...

Marketing | By James Copper @ Wednesday, 16th April 2008 @ 8:30 AM

A book was published recently, and received great acclaim, entitled "Niche and Grow Rich". What a brilliant title! It is a play on the title of Napoleon Hill's famous book "Think and Grow Rich" which is probably the greatest Self Help book ever written. It was certainly the first and the best-selling one. Well, "Niche and Grow Rich" is along the same lines and it will probably become as legendary in marketing circles as Napoleon Hill's book is to get-rich-quick ... more...

Marketing | By James Copper @ Wednesday, 16th April 2008 @ 7:05 AM

The most affordable form of advertising available to businesses today, pay per click (PPC) advertisements create leads that help customers find websites with the products or services they're interested in using. PPC provides information about a businesses website so that potential customers will click on the advertisement and eventually purchase their products from that site. This information, utilized through search optimization, is essential to ensuring that consumers are driven to a we... more...

Marketing | By James Copper @ Wednesday, 16th April 2008 @ 6:48 AM

By definition, successful marketing campaigns have zing and pizzazz. The marketplace is insanely busy with upward of 3000 marketing messages reaching your customer each day. Your campaign needs to be exceptionally exciting to be noticed. Here are some zing techniques. 1. Get inside the head and culture of your customers. You are going to have to engage the best strategic copywriters money can buy conceptual thinkers who can turn your marketing message into language that travels like a sil... more...

Marketing | By Michael Laleye @ Monday, 14th April 2008 @ 5:34 PM

There are lots of ways that you should be able to do advertise your business. If you have a home business and you have lots of local customers, then you are going to want to focus as much as you can on doing local advertising. There are several tips that you can follow to be sure that your advertising is going to be as successful as it possibly can. Remember that these are all things that you should try, and if one doesn't work for you, you should move onto something different. Advertising ... more...

Marketing | By James Copper @ Monday, 14th April 2008 @ 3:17 PM

On the Internet, there are two kinds of marketing B2B and B2C. B2B is 'Business to Business' and B2C is 'Business to Customer'. However in recent years two other terms have also evolved and they are B2E (Business to Employees) and B2G (Business to Government). A B2C website is a typical ecommerce website that sells its product or service to its customer base. However there are a few exceptions such as a 'lead generation' website. Here the website is basically... more...

Marketing | By James Copper @ Monday, 14th April 2008 @ 3:15 PM

Many sappy cliches are associated with relationship such as "appreciation wins over self promotion" and "people don't care how much you know until they know how much you care". Well, my advice is not to get involved in the relationship marketing aspect of marketing if you are not prepared to be sincere about it. You want people to like and trust you, yes, but then you must be absolutely sure that you can be liked and trusted. There is a simple way to get people to like and t... more...

Marketing | By James Copper @ Monday, 14th April 2008 @ 3:09 PM

Direct Mail marketing can be defined as "marketing through a channel that reaches the consumer directly". The channel is usually through a mailer. Direct mail marketing is also known as "Direct Response Marketing" but there are those who refer to this as "Junk Mail". That is mainly because all of us receive so many direct mails these days that we hardly open any and as a result most of them end up as junk. And so the receiver does not end up taking the desired action that... more...

Marketing | By James Copper @ Saturday, 12th April 2008 @ 12:02 PM

Sometimes in business you need to increase sales rapidly. Perhaps it's a slow time of year, or perhaps you have a certain product that your want to move fast. Are there marketing techniques that can be instituted rapidly and deliver fast and measurable results? Well, yes, there certainly are, and in this article I'll be telling you about some tried and tested methods. Firstly, never overlook direct mail. A flyer can be prepared and printed in a matter of a morning and attaching ... more...

Marketing | By James Copper @ Saturday, 12th April 2008 @ 12:01 PM

You know you've successfully branded your business when your customers recognize your name and are able to identify your products or company and separate you from all the other businesses offering similar services. Branding has one purpose, to earn the trust of your customers so that they buy only from you and refer your business to friends and family members looking for the same kind of products. Branding can be accomplished through several different methods that ensure you... more...

Marketing | By James Copper @ Saturday, 12th April 2008 @ 10:05 AM

Using email newsletters as an inexpensive way to market your product or services is no secret and is being utilized by thousands of businesses across the globe. Internet users receive several newsletters in their inbox each day and most of them are deleted or directed to their junk mail boxes. With so many newsletters being passed along from email to email, a successful newsletter has to be different, it has to be unique, and it has to stand out from the crowd in a customers inbox. The... more...

Marketing | By James Copper @ Thursday, 10th April 2008 @ 11:54 AM

Many people don't recognize the fax machine as a marketing tool but, with the wide spread of dislike for telemarketers, many smaller businesses and home-based companies are making use of a technology they most likely already have in their office or house. Flyers, newsletters, advertisements and business cards are being pushed and passed around and thrown out every day, why not try something a little different that customers won't be so likely to drop into the trash without so much of ... more...

Marketing | By James Copper @ Thursday, 10th April 2008 @ 11:44 AM

An e-book is a great, new way to provide information to your customers inexpensively and without a lot of hassle. Customers are able to access e-books on any computer, without installation, and one e-book can be downloaded from your website an unlimited amount of times. The great thing about an e-book is that it allows customers to access the information in their own time, at their own leisure, which makes it more likely that they will really take it all in. An e-book can be saved and ... more...

Marketing | By James Copper @ Thursday, 10th April 2008 @ 11:39 AM

It's been around for as long as salespeople have but now it has a new name: upsell. It works on this principle. If someone has bought one thing from you it is fair to suppose they are open to buying something else from you right away. Think of buying a new car. No sooner have you committed to buy it then the salesperson is asking you about all the extras you are going to be wanting with it. Think of buying a Big Mac burger. No sooner do you order one then you are being asked if you want fri... more...

Marketing | By James Copper @ Thursday, 10th April 2008 @ 11:31 AM

Sometimes the old tried and true method of advertising still works well, even in a society dependent on electronic communication. Such is the case of newspaper advertising. Newspaper advertising may be one of the oldest methods of advertising but it's still surprisingly effective for many businesses. Newspapers offer greater visibility than many advertising mediums. Most people read still read a newspaper, at least once a day. In a newspaper that has a good circulation, an ad is lik... more...

Marketing | By James Copper @ Wednesday, 9th April 2008 @ 12:57 PM

Yahoo! utilises its large network of websites and portals to provide Yahoo! Search Marketing services. These provide you with an opportunity to advertise your business using a variety of methods. These can be split up into the following categories: Travel Submit: You can enable travellers easy access to information about your product or service by having it listed in Travel Deals marketplace or Travel Deals listings Product Submit: Have your product found by millions of users just ... more...

Marketing | By James Copper @ Tuesday, 8th April 2008 @ 3:10 AM

Viral marketing has become one of the most efficient ways of promoting ones products to potential customers on the Internet. There are several successful viral marketing techniques and which one you choose for your own business depends a lot on your needs, personality and target customers. If you're looking to become a successful Internet marketer, using one or more of the following viral marketing methods could be incredibly beneficial. 1) Pass-Along Technique The pass-along t... more...

Marketing | By James Copper @ Tuesday, 8th April 2008 @ 2:57 AM

Does it matter whether your company finalizes any successful transactions today? It should matter. Money today is always more important than the promise of money tomorrow. Businesses that appreciate this essential truth do well and those that do not will fail. There is nothing more to it! Having said this, it begs the question: how do you get money today? It is worthwhile facing up to the reality that the overwhelming majority of your clients could survive very well without patronizing... more...

Marketing | By James Copper @ Tuesday, 8th April 2008 @ 2:48 AM

Affiliate marketing refers to an online business that promotes the products and services of others on a website, a blog or even just by advertising on the internet without having a blog or website at all. Affiliate marketing is very often a mix of selling your own tangible or intangible goods and also promoting those of others on your website or blog. It is certainly a good way to monetize an existing website or blog that is receiving qualified traffic that is interested in a niche market. If yo... more...