Marketing Articles

Marketing | By Nickolove Lovemore @ Thursday, 29th November 2007 @ 8:39 PM

Teleseminars are the perfect communication and marketing solution for the iPod generation. A teleseminar can be likened to a teleconference. A teleconference has more formal connotations and is really a meeting conducted over the phone. It is something that companies have been using for ages but, with advances in technology, teleseminars are being used in ever more creative ways by individuals and companies to list build and dramatically increase revenue. Part of the massive appeal of a teles... more...

Marketing | By Al Mendoza @ Wednesday, 28th November 2007 @ 1:37 AM

Well, in this article, I'd like to get you familiar with the concept of a USP. What's that, you ask? Well, a USP is a Unique Selling Proposition. You may have heard it expressed before as a unique buying advantage, unique value proposition or any other number of ways But basically, a USP is an attempt to express the uniqueness of your business in a single statement. It can be a promise no one else makes. It can also be a unique benefit that applies only to your product o... more...

Marketing | By Shaun Parker @ Monday, 26th November 2007 @ 1:23 PM

It is a typical Monday morning and you are in your office working hard at your computer, when the boss pops out from nowhere and requests to speak with you. You comply with this request walking towards his office and you wonder if it regards you nearly damaging some of the exhibition equipment used for the last company event, or could the rumours of downsizing be true with you going first. You sit down opposite your boss who then lays it down onto you. He wants you to represent the company, head... more...

Marketing | By Obinna Heche @ Wednesday, 21st November 2007 @ 3:00 PM

There are a number of different websites around that offer training in different programs that are related to multi level marketing. There are a number of different sites around because the concept of MLM is a relatively popular one and when there is demand in a free market for something like MLM, more websites are naturally going to pop up in order to fulfill that need. The internet is the worlds true free market and the proliferation of programs such as multi level marketing plans is a testame... more...

Marketing | By Steve Renner @ Tuesday, 6th November 2007 @ 9:20 PM

Being in the affiliate marketing business is not that hard now with the Internet at your disposable. It is much easier now compared to the days when people have to make use of the telephones and other mediums of information just to get the latest updates on the way their program is coming along. So with technology at hand, and assuming that the affiliate is working from home, a day in his or her life would sound something like this... Upon waking up and after having breakfast, the... more...

Marketing | By Alex Mandossian @ Tuesday, 6th November 2007 @ 12:19 AM

What would you say if I told you that you could take one idea--your book--and turn it into a gold mine? Well, that's the principle behind repurposing, or turning one idea into many. Repurposing is used a lot in the interior design business. It's taking an item that may have one purpose and then finding multiple uses for it, like taking a traditional glass flower vase and using it as storage vessel for lemons and limes or other objects. A recent news story I saw told how one chro... more...

Marketing | By Alex Mandossian @ Monday, 5th November 2007 @ 8:58 PM

Targeting new markets is an easy and profitable way to repurpose your content. Want to put more cash in your pockets? Of course you do. Looking for ways to repurpose content to make it happen? Of course you are. Here are four ways to score a bull's eye by targeting new markets through repurposing. 1. Rearrange content by different demographics.Any given group of people is composed of different demographics. Those demographics have different interests and needs. Sounds like mar... more...

Marketing | By Todd Brabender @ Monday, 5th November 2007 @ 5:43 PM

It's a phrase I hear over and over again from many entrepreneurs, small businesses owners and inventors: "I'd love to hire someone to launch our publicity campaign professionally, but we can't afford it, so I'm just going to have to do it on my own." Over the past several months, I have been conducting an informal survey among entrepreneurs and business owners who have contacted me about my services. I have found that due to their lack of information or knowled... more...

Marketing | By Obinna Heche @ Thursday, 25th October 2007 @ 9:39 PM

For new business owners, having customers find you can be one of the many challenges in getting your business off the ground. While many believe that the internet is the best way to gain market exposure, if your business is focused on one specific geographic area, going online can be unproductive. You will still want a professional website to serve as an online brochure and for some reason many people have the opinion that an online presence increases the credibility of a business. While ... more...

Marketing | By David Little @ Monday, 22nd October 2007 @ 6:42 PM

Fewer than 25 percent of respondents to a recent study of marketers, agencies and media companies said their organizations were "digitally savvy," while more than 90 percent reported they plan to increase what they spend on their digital marketing efforts. That's an intriguing disparity and probably indicates a general recognition that the old methods of marketing must change to accommodate the potential digital media offer and at the same time an acknowledgement that new ski... more...

Marketing | By Stephen Campbell @ Monday, 22nd October 2007 @ 1:38 AM

Every company or small / home business exists for the purpose of providing their product or service to the market place. With this point in mind it is sometimes baffling not to mention amazing that a great deal of businesses do not spend time on market segmentation (or niche marketing and we will use the terms interchangeably) as a regular part of their business strategy planning sessions. Company's often ask about how to do market segmentation and some of the many answers to that q... more...

Marketing | By Obinna Heche @ Friday, 19th October 2007 @ 10:23 PM

For new business owners, having customers find you can be one of the many challenges in getting your business off the ground. While many believe that the internet is the best way to gain market exposure, if your business is focused on one specific geographic area, going online can be unproductive. You will still want a professional website to serve as an online brochure and for some reason many people have the opinion that an online presence increases the credibility of a business. While ... more...

Marketing | By Floyd Bogart @ Wednesday, 17th October 2007 @ 9:55 PM

After the advent of online selling sites, shopping has been made so easy that it can be done within the comfort of the home. Online selling gave rise to online advertising also known as iAdvertising, which is proving to be the best way to reach a larger audience within a short time using less money. There are many options available on the Internet to get started. Creating a website and then placing its link on different websites is one of the ways. Pages can be submitted to the search en... more...

Marketing | By Floyd Bogart @ Wednesday, 17th October 2007 @ 9:53 PM

A cold calling list is a list of numbers that you need to call without the people's prior consent. Somehow they got on the list, maybe because they are a present customer, but now you need to try and get them to upgrade. A lot of cable and phone companies will have dozens and dozens of people that just do cold calling each day. There are a lot of people who struggle with cold calling because many people think that this type of calling is a nuisance. Here are the five steps to cold calling s... more...

Marketing | By Mike Dillard @ Wednesday, 17th October 2007 @ 12:03 PM

If you have an Internet business, or plan to start an online business, then it's important to have a marketing strategy in place to help you beat your marketing competitors. One of the first and most important aspects of marketing is finding a product that you like and enjoy using. If you are trying to market a product that you don't believe in or use, it will come across to your customer. Pretending you like the product doesn't work either. Consumers are intellige... more...

Marketing | By Mike Dillard @ Wednesday, 17th October 2007 @ 12:00 PM

Anyone with a business knows just how important a good marketing strategy is in order to making it a success. Like any business, online or off, marketing in multiple venues is extremely important. If you only use one marketing strategy, you are essentially only targeting one group of people. Why would you do that, when there are so many marketing mediums at your disposal? Marketing strategies give businesses the greatest opportunities and chances to increase their sales and achie... more...

Marketing | By David Little @ Saturday, 13th October 2007 @ 12:05 AM

The results of a confidential, four-year study of small business owners and their marketing functions by Miser Advertising and Marketing in Carlsbad, CA, have revealed a somewhat disturbing, but entirely understandable, conclusion. Marketing is a "time waster" in the view of most small business owners studied. Too many small business owners see marketing as gobbling up too many limited company resources on a monthly basis and yielding too few results to make it worthwhile, the fir... more...

Marketing | By Obinna Heche @ Friday, 12th October 2007 @ 3:41 AM

When you think of a marketing plan for your business you can look at it as the to-do-list for your business in the upcoming year. You will assess your company from top to bottom to ensure that all of the pieces of your business are working together as efficiently as possible. This allows a step by step guide to be created for your companys business success. You will want to allow yourself a few months to put together your marketing plan. You want to include your goals and to decide what is achie... more...

Marketing | By Kendall SummerHawk @ Friday, 12th October 2007 @ 3:16 AM

Have you ever noticed that certain movies, books, or songs seem to instantly touch a cord in you? You naturally resonate with the characters. Their story is one that in some way, you feel you've lived yourself. The same is true for a successful brand. It's not just a fancy logo that sparks recognition. It's the emotional appeal that it creates. A brand rich with personality and magnetism tugs at our heart, stirs our imagination or tickles our funny bone. Doing good w... more...

Marketing | By Obinna Heche @ Friday, 12th October 2007 @ 2:43 AM

The mere mention of multilevel marketing instantly turns some people deaf to any further discussion as they are reminded of the infamous Ponzi or pyramid schemes of the mid 20th century. With the age of computers and low employment options, multilevel marketing programs often target those looking for work from home opportunities. Essentially, at its core, multilevel marketing is similar to franchise opportunities in which franchised dealers pay an initial and monthly franchise fee for the... more...