Marketing Articles

Marketing | By James Copper @ Monday, 17th March 2008 @ 10:07 PM

Marketing can be described as the intellectual background to the sales effort. Without a solid marketing plan, the product of research, thought and creativity, the sales effort is doomed to failure. When growing market share in a competitive market the additional requirements of sensitivity to the market and aggressive competitiveness are also required. Great marketers have strong personalities and from the above you can see why this is so. Often the term "marketing" is confused w... more...

Marketing | By James Copper @ Monday, 17th March 2008 @ 6:18 PM

You have probably been with owners of other small businesses on a course or in a seminar where people could not describe their businesses. Clarity on the kind of goods and services offered by your business is essential to good focus and ultimately to a successful marketing effort. Sometimes business owners, or those wishing to start a business, are passionate about the general area they want to be in such as landscaping, day-care providers or copywriters but beyond that their business ideas are ... more...

Marketing | By Cheow Yu Yuan @ Monday, 17th March 2008 @ 12:01 PM

Are you kicking out with frustration of not able to locate the right property to buy as a home for living or to invest in? If you want to successfully locate your ideal property, Internet and newspaper are 2 popular and effective ways to getting property listings. As search engines make it convenient for people to use the Internet to look for information, searching for property on the Internet has become one of the easiest ways for most people. Although searching for a property through ne... more...

Marketing | By James Copper @ Sunday, 16th March 2008 @ 5:50 AM

A renowned American marketing Guru once remarked, "If you are in business not for profit nor for pleasure, what the hell are you doing there!" Every word of that verdict rings true till today. Profitability is the first and the last word of running a business. However, all businesses are not necessarily high profit yielding and besides, there is no such guarantee that each and every business will run well. And even when a business is making a profit, there cannot be any guarantees that e... more...

Marketing | By James Copper @ Sunday, 16th March 2008 @ 5:08 AM

Regardless of the size, a small business must focus on marketing, just like any business of a substantial size. Unlike big businesses, small businesses have a lot of factors that make marketing more difficult. Primarily, these efforts are hindered by budgets and resources. A marketing strategy is a step-by-step process that examines a business situation or environment. The plan identifies a target client/market, key competition, challenges and opportunities in the market. Marketing ... more...

Marketing | By James Copper @ Sunday, 16th March 2008 @ 5:05 AM

Joint Venture marketing is a way to effectively combine your marketing efforts with another person or business and increase your profits. Basically, a joint venture is a short-term partnership with another business; you promote the business, they promote your business, and as sales increase for both companies, you split the profits. Joint venture marketing is especially effective when selling products or services online. With online marketing, your email list is an important part of your... more...

Marketing | By James Copper @ Sunday, 16th March 2008 @ 5:03 AM

Successful utilization of marketing technique is essential for a business to grow. The term 'marketing techniques' is quite old though because for decades now businesses have tried to sell their product and services and adopted a range of such techniques to become successful in this. There are however several forms of marketing techniques, of which two worth a special mention is Direct Marketing Techniques and Internet Marketing Techniques. Direct Marketing Techniques Dir... more...

Marketing | By James Copper @ Saturday, 15th March 2008 @ 4:52 AM

Telesales, also known as telemarketing, has earned a bad reputation in many business circles. Before consumer's legislation, telesales agents or telemarketers had unfettered access to potential clients. Anyone with a telephone listing was guaranteed an evening call from an unsolicited sales person. But that doesn't mean that telesales has to be a dead business avenue. In fact, telemarketing continues to play an incredibly important role in the sales process. It's far more ... more...

Marketing | By James Copper @ Saturday, 15th March 2008 @ 4:44 AM

Setting up a website for your company can be a fairly easy task, but the hard part is taking the time to plan and ensure that your website is ready for online marketing. After you set up your site and before you even begin to consider an Internet marketing plan, it's important to create an environment in which your website can thrive within. Many smaller organizations often make the mistake of focusing all of their time and energy on Internet marketing but have neglected to lay the ground w... more...

Marketing | By James Copper @ Saturday, 15th March 2008 @ 4:18 AM

When your business is blooming, it's difficult to find the time each day to respond to every customer inquiry and manually email each customer a newsletter or other company information essential to keeping consumers informed and coming back to use your products or service. An auto-responder cannot only save time, but serve as a great marketing tool that works constantly, allowing you to focus on something else. In the field of Internet marketing, there are not many tools that are a... more...

Marketing | By James Copper @ Saturday, 15th March 2008 @ 4:14 AM

The term "pod cast" combines the words "iPod" and "broadcast". The host or author of a pod cast is often called a "pod caster". An easy way to understand the term is audio on demand. People can listen to them when it is most convenient for them - whether they are early birds or night owls, pod casting can fit their schedule. The Apple iPod was the first brand of portable media player for which the first pod casting scripts were developed. Since then, the pod casti... more...

Marketing | By James Copper @ Saturday, 15th March 2008 @ 4:08 AM

The term "Internet Marketing", also referred to as E marketing or online marketing, is an incredibly broad one. The internet has brought many advantages to marketing including low costs in distributing information and media to a global audience. Online marketing may mean one thing to you, but to another person it could produce a completely different set of values. You may see this as a problem, but it is actually an advantage because this shows that internet marketing is a vast industry ... more...

Marketing | By Peter O'Flynn @ Friday, 14th March 2008 @ 11:50 PM

I have a secret I feel I need to share with the world. I am a creative geek. There - I've admitted it. For years people like myself have been forced underground, afraid of revealing our true identity. Well today I'm coming out. Suspicious Characters As I've gone through my career in Marketing (Advertising, DM and now Integrated Marketing), I have found that many people are suspicious of anyone who displays a flair for things both creative and technical. It's lik... more...

Marketing | By Dan Herman @ Wednesday, 12th March 2008 @ 3:56 PM

By definition, a luxury brand is an outstanding brand, justifiably priced highly and destined, at least primarily, to a select group of the social-economic elite. Luxury is not about unattainability though. After all, you cannot profit from consumers that cannot buy your brand. However, luxury is about the consumer outstretching herself a bit to buy something extraordinary but rather expensive for her financial ability. When you are used to driving a BMW 760 (price tag: over 85,000 Euros), it is... more...

Marketing | By James Copper @ Wednesday, 12th March 2008 @ 2:55 AM

Inside other businesses right in your locality are people, and those people could benefit from the goods and services you offer. In other words, business people are customers too, and what makes them so easy to reach is that businesses are continually handing out their contact details. Take advantage of this by picking up prospects from advertising information. This is a great way to expand your prospect base which, as all serious business marketers know, is the basis of an effective mark... more...

Marketing | By Dan Herman @ Monday, 10th March 2008 @ 9:41 PM

This is how we, marketers, usually think: "Find out what they want, give it to them nicely wrapped and with a big shiny smile, and let the surveys show that they are satisfied." Good old Satisfying Marketing, right? Well, not any more. Consistent data from all over the globe indicates that even the most satisfied customers tend to keep an open mind towards other offers. We live in the "post customer loyalty era" and guess what? Customers simply do not want to be loyal any... more...

Marketing | By Jeff Casmer @ Friday, 7th March 2008 @ 6:39 PM

Originally derived from a combination of broadcasting and iPod podcasting, according to the New Oxford American Dictionary, is "a digital recording of a radio broadcast or similar program, made available on the Internet for downloading to a personal audio player." The general accepted definition however, has expanded to include video as well as audio. Marketers who want to earn money working online recognize the potential of having so many viewers and listeners consume their in... more...

Marketing | By James Copper @ Friday, 7th March 2008 @ 11:23 AM

Most small business owners get hung up on the idea that their customers are local and they know about the business anyway, that you don't need to appeal to customers outside your area so why develop a web presence, etc. But the facts and figures show otherwise. A website is a way to reach new markets right in your area as well. Not everyone has the time to saunter down to your shop or office. Put all the information about your products and services you supply right there on a website and wa... more...

Marketing | By James Copper @ Friday, 7th March 2008 @ 8:21 AM

Unlike traditional methods of advertising, online tools can not only measure the behavior of your target audience, but can also provide an advertiser with detailed statistics about the number of people viewing the ad and how many click it. This technology has led to a huge amount of Internet growth, particularly for companies such as Google and Yahoo, and has left electronic media outlets, such as television and radio, looking for more ways to measure advertising responses like the Internet. more...

Marketing | By Dan Herman @ Friday, 7th March 2008 @ 1:55 AM

If you are trying to segment your market in the traditional way, what you may be looking for would be groups of consumers sorted out in such a way that a certain likeness exists within each group, and a difference exists between them. The variable determining the meaningful likeness or difference between those groups would be the segmentation variable. A trivial segmentation variable, just for the sake of demonstration, would be hair color. However, after having segmented the customers into ... more...