Marketing Articles

Marketing | By James Copper @ Thursday, 3rd April 2008 @ 2:08 PM

Don't treat your marketing goals the way you treat your New Year's resolutions. Many business owners start out with good marketing intentions but fail to stick with them. In my view they fail because they lack a well-reasoned written marketing strategy. Here is an easy 5-Step Guide to achieving your marketing goals. 1. Set just a single simple goal you can achieve in a year or less Lots of marketers set too many goals at the same time and impossibly short times for these to b... more...

Marketing | By Jonathan Drake @ Wednesday, 2nd April 2008 @ 10:52 PM

You might have heard that making money online is easy. However, if you've had your own online business for any length of time, you know that there's a lot more to it than just putting up a website. You have to collect a list of potential and existing customers, maintain a database, and stay in contact with them. Everyone with an online business has to work hard, and most of us don't have as much time as we'd like. That's where autoresponders can help. They handle mo... more...

Marketing | By Obinna Heche @ Tuesday, 1st April 2008 @ 7:00 PM

Today may be the day that you decide to start your own marketing business. What better way to become your own boss than by using a simple tool that many people have in their own homes. Your computer and internet service could possibly make you more money than you realized. You can do so much more with it than just sitting around shopping or emailing your friends and relatives that live on the other side of the country. You can become your own boss and work a schedule that is flexible enough to a... more...

Marketing | By Steve Albright @ Tuesday, 1st April 2008 @ 5:52 PM

Internet forums are great tools to take advantage when you are in the process of starting your internet marketing business. Web forums allow people to communicate with each other by way of starting and commenting on various topics. Forums can range from a random collection of people with no real besides mindless entertainment to highly specific forums dealing with medical issues, hobbies, or other common interests. As an internet marketer you should be taking advantage of these websites... more...

Marketing | By James Copper @ Monday, 31st March 2008 @ 8:13 PM

The holiday season will soon be here! Now is the time to start your strategic internet marketing plan. A recent study by BizRate stated that 34.9% of online holiday shoppers will start as early as Halloween this year! You want to make sure the first fold of your website is full of the information holiday shoppers need to know before they'll decide to buy - in this way you will capture their attention. The term "first fold" refers to the portion of your web site people see first, bef... more...

Marketing | By James Copper @ Monday, 31st March 2008 @ 8:01 PM

In order to ensure success, marketing your business is essential. It is all very well having the greatest service or best product, but that is no good if you don't let other people know about it and market it - and you probably won't be very successful. In considering your marketing, you first need to take into account who your clients are, and what your clients might be looking for you to do. To do this, you need to do the following: 1. Provide your clients with something they ... more...

Marketing | By Moe Tamani @ Saturday, 29th March 2008 @ 12:05 PM

There aren't a lot of people who have heard about link baiting. Perhaps they're thinking that the process can be a little bit complicated. The truth is it's not. The logic is actually pretty simple and very obvious. As the name implies, your main reason for link baiting is to attract inbound links to the different pages of your website. Why do you have to pursue link baiting? There are two good reasons why link baiting is an excellent technique. First of all, it can... more...

Marketing | By James Copper @ Friday, 28th March 2008 @ 6:39 PM

A business startup is a risk but it always provides a new opportunity too. It has been seen often that startups companies that have their domain as 'new technology' comes out with huge returns. These companies are typically research driven and bring out something new that has a big demand, or comes out with a new way of doing something old. It is also often the case that these companies are owned by people who have been working as senior executives themselves, and so have adequate expe... more...

Marketing | By Acey Gaspard @ Friday, 28th March 2008 @ 11:28 AM

Making a sale is not the easiest thing to do. It takes skill, technique, knowledge, and persistence as well as many other skills. This article will help you improve your sales by focusing on one technique. Used correctly, your sales will skyrocket. The best way to make a sale is to remove as many barriers as possible. I heard a story told by Bill Myers about how a World War II hero made a record flight, destroying several enemy planes single-handedly. When interviewed, the pilot r... more...

Marketing | By Jeff Casmer @ Friday, 28th March 2008 @ 8:44 AM

Online video has become the next big thing in market promotion. There is a great deal of video sharing sites on the internet but YouTube is by far the most popular. Numerous marketers use it for business promotion and as a means to create more sales. What many marketers don't know is that they can also use it as a method of market research. Market Research is crucial for you to successfully work from home. One of the best things about Youtube, and other video sharing sites, is that i... more...

Marketing | By Bercle George @ Friday, 28th March 2008 @ 7:28 AM

What is globalization? globalization can be described as the integration of all worldwide markets. In the past years, most businesses were localized to isolate markets. But, as time passed by, with the advancements in science and technology and travel markets throughout the world. It has opened up and businesses have begun to serve markets outside of the company's local area. How does globalization affect corporate finance? Well, Globalization has almost dissolved local markets, ... more...

Marketing | By James Copper @ Thursday, 27th March 2008 @ 9:45 PM

If you're a small business owner, you've most likely taken note of online advertising campaigns representing big brands and a lot of money. It's no secret that online advertising and marketing techniques have risen above other traditional advertising methods, such as TV commercials and billboards, but, when creating their own online ad, small business owners have a hard time deciding where to begin. Building an online advertisement takes time and involves a lot of trial ... more...

Marketing | By Ingrid Cliff @ Thursday, 27th March 2008 @ 2:01 PM

Henry Ford in 1922 was quoted as saying about his Model T Ford "the customer can have any color as long as it is black". Today we smile at this, and say of course this doesn't happen today ... but it does! Smart businesses know that often their product may be substantially the same as in previous years, but they still need to create some sort of difference to encourage buyers to purchase their product. Often this difference is in packaging or colors. Take a look at t... more...

Marketing | By Daegan Smith @ Thursday, 27th March 2008 @ 3:12 AM

When you are looking for ways to make money, you will most certainly look for all possible avenues of an honest living and make sure that you get the most for an investment, if you have to make one. You may also have encountered network marketing, and because of the negative images surrounding it, you might have been discouraged to join. Your hesitance is understandable, but guess what, you might have heard the 7 lies of network marketing before, and you need to change a bit of your mindset in o... more...

Marketing | By Steven Fu @ Wednesday, 26th March 2008 @ 9:27 PM

Network marketing has become the craze in the last few years. Even more so after top money makers like Robert Kiyosaki made a remark that network marketing is the way of the future. A good source for long-term passive income. Human beings are complex creatures and so it is always a little risky to make general statements. Over time, however, a pattern emerges and we can get a very good idea why so many people start this business and then drop out. 1. Mishandling of rejection from c... more...

Marketing | By Aaron Siegel @ Monday, 24th March 2008 @ 6:55 PM

When you are looking for instant gratification for your website, there is a type of advertising package that gets you excited. It offers instant legitimate traffic to your site. Will you pass it up? It looks excellent and seems almost fool proof. You have probably heard of it, redirected web traffic from expired domains. The concept is simple and seems innocent enough when looking at it. A company buys expired domains with existing links, search engine listings, and a loyal following of I... more...

Marketing | By Jeff Casmer @ Monday, 24th March 2008 @ 12:10 AM

What if I told you that the number one reason online marketers fail to earn money online with their products has nothing to do with the product? The fact is anyone online can have their own product and if you want to earn money on the internet it's best that you do. However, unless you consider the following three tips you may not get a successful product launch. 1. Research your product The internet is a gateway for quiet geniuses to earn money at home. There are number of gr... more...

Marketing | By James Copper @ Thursday, 20th March 2008 @ 10:38 PM

You're currently at the situation where you have built up a company based on products or services that you genuinely believe will provide great earning opportunities. Before you get ahead of yourself, however, you need to gain the attention of the market to make them pay notice to what you're selling first. And this is not an easy thing to do. Here are 6 tips for your first attempt at business marketing: It is not all about the money - Many business owners make the mist... more...

Marketing | By Anna Stenning @ Thursday, 20th March 2008 @ 8:02 PM

My last visit to my local charity event left me slightly out of pocket. I found myself buying tombola tickets and winning no prizes, second hand toys and ornaments that I knew had no use to me and many homemade fairy cakes baked by young children. This was all in the name of charity; it felt good to give what I could and know that somehow I will be contributing to a good cause. Publicising a small event like this is much easier than organising a larger charity event, usually the budget is smalle... more...

Marketing | By Obinna Heche @ Thursday, 20th March 2008 @ 8:00 AM

Lets face it, for many people, the name multilevel marketing dredges up unpleasant images of pyramid schemes and other nefarious financial grasps dedicated to making the people on top rich while the underlings get taken for all they have. Unfortunately, for many companies, this is not far from the truth. Though illegal, ponzi schemes have infiltrated the mlm marketing world and their method of presentation makes it difficult for the uninformed to tell the difference between the legitimat... more...