Marketing Articles

Marketing | By Dan Herman @ Saturday, 1st March 2008 @ 8:06 AM

From time to time the marketing world is taken aback by huge, quick, unpredictable and seemingly inexplicable successes. These hits are products or services, entertainment locales or vacation spots, shopping malls or specialty stores that enjoy puzzling immediate popularity. There are incognitos that become hot celebrities, there are events, festivals or concerts that capture the masses, real estate development projects that evoke huge demand, or styles that become trendy. In nearly all cases, t... more...

Marketing | By Anna Stenning @ Saturday, 1st March 2008 @ 2:09 AM

Imagine being asked by your boss to take charge and supervise an up-coming event/exhibition, but you only have a month or two to prepare and are rather inexperienced in setting up something as big as this. Your heart starts to pound out of your chest and the only redeeming quality of this task is that you will be allocated a small team of people to help you, so you have more scope to delegate task and alleviate some of the stress, which has fallen upon you. This is a frustrating, stress... more...

Marketing | By James Copper @ Friday, 29th February 2008 @ 2:48 AM

Over the past years, web hosting has grown bigger than it used to be. With more companies getting into this business and finding the many benefits it can give them, the demand for web hosting has never been higher. These seem to be the trend of today. 38 million people have put up their very first websites online this year 2005 alone. It is estimated that by 2008, the internet sales industry will top then dollar bank. And to think, majority of those sites will be offering different affili... more...

Marketing | By James Copper @ Friday, 29th February 2008 @ 12:46 AM

A business without a sign is a sign of no business. This is an advertising banner or quotation that can be seen in large billboards along the roads and on the side or top of buildings that is vacant. Television and radio would say, This program would not be shown or be heard without advertisement. It is true since most of us are watching the free television channel and programs are produced by payments of advertisements. Business owners understand how important an advertisement is. It is ... more...

Marketing | By James Copper @ Friday, 29th February 2008 @ 12:30 AM

Your new business will benefit a lot from various Internet marketing methods. But you dont have to spend millions of dollars just to get some decent exposure for your company. There are ways to make your business be seen and felt without doing overkill with your advertisement expenses. Make use of your online power through Internet marketing. Here are simple methods that you may employ to boost the visibility of your business without shelling out more than what you can afford. However, th... more...

Marketing | By James Copper @ Thursday, 28th February 2008 @ 7:22 AM

Can you ever avail of free website promotion? Is that even feasible? Of course yes. Nowadays, your baby website can amass huge traffic in no time thanks to free website promotion. How does this free web site promotion go anyway? What are things to be done? 1. Enlist your website. Look for the hottest Internet directories and enlist your site there. This is the easiest and most effective free website promotion tactic. Start with this step and the rest of the good thin... more...

Marketing | By James Copper @ Thursday, 28th February 2008 @ 7:08 AM

The greatest entrepreneurs in the world are also the greatest marketers. Just think of Donald Trump and Richard Branson. No one can accuse them of hiding their light under a bushel. One can imagine how they enter any business meeting, completely at ease and in control of the situation. They have branded themselves and their businesses so strongly that they are unassailable in the marketplace. The point about the great entrepreneurs/marketers is that they never stop marketing. When they wa... more...

Marketing | By Carolyn McCormick @ Wednesday, 27th February 2008 @ 3:05 PM

Suppose you own a bakery. Every day you hit the floor running at 4 am to bake pastries, desserts and cookies. Your pastries and desserts are the best tasting in town. Each customer walks in, buys one or two of your delectable goodies, raves how good they taste and drops down a $5 bill. It takes A LOT of customers coming to your bakery to make a good living with this business model. You're talented. You're good at what you do. You work hard. But here lies several fu... more...

Marketing | By Carolyn McCormick @ Wednesday, 27th February 2008 @ 3:04 PM

I just returned from LA and speaking at Mark Victor Hansen's Mega Speaking Event. It was a weekend packed full of bright speakers influencing a crowd of 400 some experts who want to learn how to get their information out in the world. I always enjoy listening to these speakers delivering their message on stage and their "strategies for influencing an audience. Have you ever bought something that later, you asked yourself, "What did I just do, and what made me buy tha... more...

Marketing | By Carolyn McCormick @ Wednesday, 27th February 2008 @ 2:49 PM

Then you must get their attention and arouse their emotions! As I've said many times: "Marketing costs the same whether it works or not." So the question becomes, how do you get your marketing to work effectively? Here's a proven, 5-step formula to marketing success: 1. Grab their attention! 2. Arouse their interest and emotions. 3. Capture their attention with a compelling fact or story. 4. Offer an incentive to take action . . . NOW. Create a sense o... more...

Marketing | By Carolyn McCormick @ Wednesday, 27th February 2008 @ 2:33 PM

We all know the definition of insanity--doing the same thing over and over, expecting different results. Are you wondering how to get different results in your business, while continuing to do what you've always done? If so, we need to talk. You see, for results to change, the steps leading to them must change. We must change what we do! Ok you're saying: "Like I don't know that already?" Over simplified yes, but I have to tell you, my experience coaching th... more...

Marketing | By Carolyn McCormick @ Wednesday, 27th February 2008 @ 2:22 PM

In your role as a businessperson providing products and services, there are only 3 reasons for anyone to do business with you: 1. To identify if your product or service meets their needs (then they will buy from you). 2. To benefit from your products and services (then they will return again). 3. To feel inspired by your products and services (then they will refer others to you). That's it. Period. Everything you do and say, everything prospects, customers or ... more...

Marketing | By Carolyn McCormick @ Wednesday, 27th February 2008 @ 2:06 PM

In our business if we are not continually growing and learning - we're slowly dying. Unless we grow, learn, change and act, the world will pass us by. The same is true when it comes to marketing our business. Since marketing is the life-force of our business, we must be consistent and continuous with marketing. Tip #1 Find Out Your Prospect's Deepest Pain Remember a time when you couldn't sleep for worrying about something? Do you know what keeps your prospect... more...

Marketing | By James Copper @ Wednesday, 27th February 2008 @ 12:40 PM

A personal online journal related to your business, a blog is a great, informal way of updating customers. Blogging can make your customers relate better to you on a personal level and is a great way to set yourself apart from the group of small and home based businesses crowding the Internet marketing scene. Tracked by search engines, your blogging information can be accessed not only by your current customers, but also by consumers browsing the web for the services or products they need. Li... more...

Marketing | By James Copper @ Wednesday, 27th February 2008 @ 12:30 PM

Having a product or services, a kind of website and lots of enthusiasm is simply not enough to ensure that your small business succeeds. There are certain necessary basic marketing mechanisms you need to put in place to ensure that your business is around for a long time. A simple template based website might be sufficient but you should ensure that it does the job perfectly. This means someone other than you will have to test it to see that all the links work and that navigation is logic... more...

Marketing | By James Copper @ Wednesday, 27th February 2008 @ 6:54 AM

Many home based business owners are focusing too much on becoming familiar with the latest technologies that allow them utilize trendy marketing tools and less on the importance of traditional methods of marketing their services to customers. One of the simplest tools, the press release, can have quite an impact on consumers and, until Internet marketing strategies took over the business world, used to be one of the most popular methods of advertising. An announcement that highlights a ... more...

Marketing | By James Copper @ Wednesday, 27th February 2008 @ 6:37 AM

Every affiliate marketer is always looking for the successful market that gives the biggest pay check. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication. There are tactics that have worked before with online marketing and is continuing to work in the online affiliate marketing world of today. With these top three marketing ti... more...

Marketing | By James Copper @ Wednesday, 27th February 2008 @ 5:42 AM

There are a number of reasons why giving business gifts should form part of your marketing strategy. If you are dubious about the marketing value just think how many hundreds of thousands of often very expensive gifts are given away by companies every year. They are certainly not doing it from a misplaced sense of altruism. They give away inexpensive promotional items or valuable executive gifts because of certain benefits that accrue to their companies. Firstly, giving away corporate gif... more...

Marketing | By James Copper @ Wednesday, 27th February 2008 @ 4:06 AM

You have heard it said and read it everywhere on the internet: there are secrets to successful internet marketing. Internet marketing gurus implore you at every click to fork out you hard earned dollars to receive their downloaded packaged supposedly containing the key to the marketing kingdom. The truth about internet marketing is that there is no key, no silver bullet, no killer solution. Internet marketing is the same as any other kind of marketing: you have to go about it dispassionately and... more...

Marketing | By Carolyn McCormick @ Wednesday, 27th February 2008 @ 2:37 AM

When talking to prospects or new clients, I always ask the question, "Can you give me the three minute version of your business?" That question can get someone talking for hours--literally--about their business, expertise and products. No doubt your business is very exciting to you, or you wouldn't be doing it. However, when I pose this question, I am listening for whether they are speaking the language of marketing or the language of their business. 99% of the time people ar... more...