Marketing Articles

Marketing | By James Copper @ Monday, 25th February 2008 @ 10:26 AM

Used for communicating directly with consumers, press releases have become effective marketing tools that can be found throughout the Internet on websites, search engine listings or in emails. In the past, press releases have been strictly used to communicate between public relation firms and the media in order to promote their products, celebrities or events. Similarly, businesses are now creating their own press release to promote their services. When a press release is distributed o... more...

Marketing | By James Copper @ Monday, 25th February 2008 @ 10:26 AM

Podcasting is one of the newest and most unique methods of Internet marketing used to attract customers to products, businesses and services. Through emails, websites and podcast directories, thousands of Internet users receive podcasts each day and are persuaded to purchase the services or products being marketed through them. The Internet is quickly becoming the most popular media outlet and businesses are spending less money on television and radio advertisements since fewer consume... more...

Marketing | By James Copper @ Monday, 25th February 2008 @ 8:20 AM

Being in the affiliate marketing business is not that hard now with the internet at your disposable. It is much easier now compared to the days when people have to make use of the telephones and other mediums of information just to get the latest updates on the way their program is coming along. So with technology at hand, and assuming that the affiliate is working from home, a day in his or her life would sound something like this Upon waking up and after having breakfast, the co... more...

Marketing | By Carolyn McCormick @ Sunday, 24th February 2008 @ 9:50 PM

Several weeks ago, there was a knock on the door and I opened it to find a young man beaming from ear to ear. He was so enthusiastic as he politely asked me how my day was going, that I couldn't help but laugh and engage in conversation with him. He asked me a very powerful question, "Miss, do you believe in second chances?" (If he only knew my work, I thought to myself.) "Yes, I absolutely do," I told him. Well Miss, then I am here today about second chances.... more...

Marketing | By James Copper @ Sunday, 10th February 2008 @ 10:42 PM

One of the most effective forms of advertising, direct mail is a quick way to deliver your message to thousands of people. Though it may seem like a simple strategy, direct mailing is actually quite complicated and requires a lot of effort and time to come up with the most effective mailing efforts. Theres a science behind direct mailing and advertisers spend millions of dollars each year trying to find ways to get better responses from direct mail efforts. The most important rule to k... more...

Marketing | By James Copper @ Sunday, 10th February 2008 @ 10:40 PM

If youre like me you might have wondered why there are so many coupons distributed in the mail, by email, in the newspapers and so on. It might seem that marketers are going to a huge amount of trouble to give the consumer very little off often 10c or so, on their products. And coupons seem to apply to every kind of product from yoghurt to cutlery to socks. Why on earth do retailers do this? Well, I spoke to a leading coupon guru who told me some interesting things about why top marketers... more...

Marketing | By James Copper @ Sunday, 10th February 2008 @ 10:37 PM

Affiliate marketing is one of the most effective ways of generating a fulltime income through the Internet and more and more people are being lured to the businesses by promises of success. Like any business, a successful affiliate marketing campaign depends on hard work, advertisements, promotion and selling strategies. As more people begin using affiliate marketing strategies, the competition rises and marketers are forced to come up with more creative, unique and effective ways to appeal to... more...

Marketing | By Tom Dwyer @ Sunday, 10th February 2008 @ 10:35 PM

Get ready. It's a whole new world and it's basically this...No one is paying attention any more. There's a marketing crisis in our digital economy that every business owner or manager must adapt to. The ever-present marketing messages are creating this marketing crisis. Consider these facts. Noted in The Marketing Crisis That Money Won't Solve by Seth Godin, each of us is being literally bombarded by as much as four hours of media messages every day. Some 17,000 new gr... more...

Marketing | By James Copper @ Sunday, 10th February 2008 @ 10:27 PM

I was talking to a veteran marketing consultant the other day and I asked him quite cheekily for his top 10 low cost marketing tips. To my amazement he complied and rattled off the following answer. I grabbed a notebook and feverishly started writing. Please note that this man has spent a lifetime reading and researching the marketing game and helping thousands of small business owners to institute their marketing strategies. He said the following were guaranteed to help business owners ... more...

Marketing | By Tom Dwyer @ Sunday, 10th February 2008 @ 10:24 PM

Most businesses have only three ways to increase revenues. They can work hard to get more customers. They can sell more to existing customers. Alternatively, they can sell existing customers more frequently. Regardless, increasing sales to your existing customers will increase your "share of wallet." Because money spent for new client acquisition yields less and less in the modern marketplace, "share of wallet" has become a more relevant measure of success than "market... more...

Marketing | By James Copper @ Sunday, 10th February 2008 @ 10:21 PM

Let us suppose you are looking for an alternative to your regular 9 to 5 job or a way to supplement your income. There are hundreds of work from home opportunities out there once you start looking. Which one should you choose? Firstly make no mistake working from home takes a lot of effort and requires a whole new set of disciplines. Do not make the mistake of thinking you can make tons of money with little or not effort. But there are proven ways to make money from home that are more pleasant a... more...

Marketing | By Warren Wong @ Sunday, 10th February 2008 @ 6:20 PM

Two days ago, I had my 24th birthday. Growing up, my parents had never extended me much leeway when it came to my birthday. It was a time when I should reflect over the previous year, and try to set an example for the next year. Over the years, this has kind of sunk in and my birthdays have become more of a non-event that few people even know about. Therefore, I was a bit surprised when I received a lot of facebook wall posts from people wishing me a happy birthday. Some of them were from... more...

Marketing | By James Copper @ Sunday, 10th February 2008 @ 4:37 PM

Slack marketing discipline makes you poorer and denies your potential customer base the opportunity to benefit from your products and services. You just have to get in there and take part in the competition with other businesses for the attention of potential buyers in the marketplace. You have to be sensitive and hardworking in todays marketing environment. Remember there are just too many marketing messages out there, about 3000 a day per person by the latest estimations. Refine your ma... more...

Marketing | By James Copper @ Sunday, 10th February 2008 @ 4:33 PM

By employing a bit of creativity and following these easy steps, you can draw up lowcost or even nocost marketing campaigns. Whether you budget is limited or nonexistent there are ways to draw customers to your business. Just try some of these methods and see the results. 1. Talk about your business. Its the oldest form of advertising there is Just talk about your business to others on every occasion you meet them and see the word spread. You may think you talk about your business a lot ... more...

Marketing | By Carolyn McCormick @ Saturday, 9th February 2008 @ 7:35 PM

Years ago when I was a trainer for Stephen Covey and teaching The Seven Habits of Highly Effective People, the questions most commonly asked by managers of the Fortune 100 companies was "How can I free up my time, while still building the business?" Believe it or not, it took 3 days for these very bright executives to realize the answer was not in working harder, but rather in working from a carefully chosen set of priorities around what is most important in their life at large.more...

Marketing | By Carolyn McCormick @ Saturday, 9th February 2008 @ 7:19 PM

Successful marketing is a process of building a relationship of value and trust through a series of sequenced-steps. Think of it like dating. You would never ask someone to marry you on the first date, would you? Please, I hope not! Marketing is like dating. You go on several dates to explore the possibility of starting a relationship. There is a sequence of steps in really getting to know a person. So too with great marketing. The purpose then, is to get people to take a se... more...

Marketing | By James Copper @ Tuesday, 5th February 2008 @ 10:39 AM

The market out there is fast and furious. The competition is heavy and the marketing messages are reaching consumers in their thousands every day. To compound the challenge most of your potential customers basic needs are already met. They are looking for things to enhance their lives, make them feel better, prettier, sexier. Marketing to todays consumers is a challenging business because you are no longer listing the specifications of products and services. Instead you are meeting people on an ... more...

Marketing | By Obinna Heche @ Monday, 4th February 2008 @ 3:55 PM

If you had a product to sell that was used only by people over the age of 50, it probably would do you no good to advertise in magazines or on television shows that are aimed at people between 20 and 30 years of age. To be effective, marketing and advertising efforts need to be placed in front of the people that can actually use the product and not the thousands of others who can not and will not ever consider it. Many old time advertisers believed it is better to fire a single bullet from a rif... more...

Marketing | By James Copper @ Monday, 4th February 2008 @ 2:37 PM

There is a great counterintuitive marketing technique sometimes expressed as under promise and over deliver. I want to tell you about it because it works, its free, it does not matter if you dont under promise and over deliver sometimes room for error and it applies to absolutely any size and type of business. All it requires from the business owners side is a measure of consistency and of course putting mechanisms in place in the business for under promising and over delivering, if not all the ... more...

Marketing | By James Copper @ Monday, 4th February 2008 @ 2:35 PM

Logos arent you sick of them? Out of roughly 3000 marketing messages that reach every individual each day through multiple media channels, thousands of them are linked to a logo. It seems that logos have been lost in the deluge of messages. In a sense they are way too subtle to survive the marketing racket. Only the biggest Nike, Coke and Pepsi are still strong, to an extent because they are powerful but mainly because billions of dollars have been spent in promoting them to mean something. Prof... more...