Marketing Articles

Marketing | By James Erickson @ Monday, 28th April 2008 @ 1:06 AM

Here's the scenario: You're booked 1 and a half months out, new patients are calling (about 1 a day) you just can't seem to catch up with all the treatment you have diagnosed...What do you do? Well, the answer I get most often is to STOP MARKETING. Why have patients call when they have to wait 2 months just to get in for their first appointment. It seems better to stop marketing, and start up again when you need patients. There is one very important thing to consid... more...

Marketing | By James Copper @ Friday, 25th April 2008 @ 8:59 PM

This is quite an ambitious article. Here I will try to sum up how to achieve what is the over-riding purpose of all businesses. Nevertheless bear with me. Sometimes it's good to get back down to basics! I would say the best way to win customers initially, and to keep them afterwards, is to offer them a good product at a good price. I would define a good product as one that meets the customer's needs and a price that does not prohibit the customer from fulfilling this need. If yo... more...

Marketing | By James Copper @ Friday, 25th April 2008 @ 8:54 PM

It is indispensable to have a high Google page ranking (PR) for you website. This is because in order to get traffic to your site it has to be attractive to the search engines. A high PR is an indication that it is. When you consider that that the most successful internet marketers achieve only 3% of conversion to sales from those who visit their websites, then the importance of a respectable PR ranking and the attendant traffic becomes very important. By the way, the less successful internet ma... more...

Marketing | By Obinna Heche @ Friday, 25th April 2008 @ 8:13 AM

The marketing field has now opened up to include internet marketing. Internet marketing is similar to marketing for other products or services. For those who are new to this field, there are some simple ideas to help make it easier for you. We will explore those ideas in this article. If you already have a business up and running and are looking for ways to increase business, it is not always best to add more products or services to your business. Maybe you need to change your marketing i... more...

Marketing | By Peter Robinson @ Thursday, 24th April 2008 @ 4:05 AM

Watching the latest Toyota Tundra commercial, and realizing what it really means, reminds one of watching Mike Tyson fight when he was young...there is a creeping feeling of dread and inevitability concerning the outcome. Having identified the next automotive frontier to conquer, Toyota has commenced the process of dismantling their opponents, and--in the very best Sun Tzu (legendary general and author of 'Art of War') tradition--they are using their own tactics against th... more...

Marketing | By James Copper @ Thursday, 24th April 2008 @ 2:01 AM

Nowadays, every business has a website and is being advertised through Internet marketing. Online marketing tools require a lot less time and effort than traditional marketing tools and since Internet users often search the web for information, the tools are programmed to respond quickly and target potential customers. Though it is traditionally used in print methods, such as newspapers and, writing articles can still be an incredibly useful tool on the Internet. This content can help ... more...

Marketing | By James Copper @ Saturday, 19th April 2008 @ 11:31 PM

Surveys conducted recently show that spending by students amounted to more than $145 billion this year and nearly $30 billion of that was discretionary spending. What is more, student spending is increasing. Baby boomers' children and their children are, or will be in, an institution of tertiary education in the next ten or twenty years. College attendance in America is growing more significant. The percentage of college students now stands at the highest ever and this tendency is no... more...

Marketing | By James Copper @ Saturday, 19th April 2008 @ 11:27 PM

The main threat of online marketing is the credibility factor. When you go to the local shopping mall you can see the product and touch it and there is also someone to attend to your needs. So on the one hand you have a feel of the product, and on the other your fears are addressed by the people at the store. But this is not possible over the Internet. You cannot touch the item on display and you can never know whether it is worth the money or not. The concept of 'Viral Marketing... more...

Marketing | By James Copper @ Saturday, 19th April 2008 @ 11:23 PM

Lots of business owners say grandly they like to add new customers every day but in my view that is a sentiment we would all agree with and not a concrete plan. The question is HOW to get more customers consistently? Well, you need to have some numbers at your fingertips before you can strategize about generating more business on a daily basis. Firstly, get a handle on your expenses. This can also be expressed as the cost of doing businesses. This can be divided into three types of expen... more...

Marketing | By James Copper @ Saturday, 19th April 2008 @ 11:19 PM

The trouble with trying to identify "market niches" and "target markets" is that these tend to be disassociated from the real world. They are more associated with statistics and trends, not with real people. Certainly no business can or should market to everybody but that doesn't mean you should get panicky about identifying and reaching your target market. Rather take a step back and put yourself in your ideal client's shoes. As a business marketer you are conce... more...

Marketing | By James Copper @ Saturday, 19th April 2008 @ 11:16 PM

On the face of it media planning is a dry and boring exercise. Well, it might not be the most stimulating bit of work you could hope to do but it's absolutely critical to the success of your marketing strategy. Here are a couple of pointers about how to go about your media planning methodically and painlessly. Your media planning efforts should include research to establish to assess the recall, readership and viewership of a targeted brand in a specific campaign. In fact your media ... more...

Marketing | By James Copper @ Saturday, 19th April 2008 @ 11:12 PM

Building an online business takes consistent work. While the typical online building task is usually not very demanding it is important to work regularly and never to let up on your efforts. It is a case of the determined, rather than the flamboyant, thriving and winning the race. 1. Time Management. Devote measurable and product time online building your internet business. Separate your leisure time from your "work" time online and dedicate a set number of hours each day to prom... more...

Marketing | By James Copper @ Saturday, 19th April 2008 @ 11:08 PM

The aim of marketing agencies is to help the business take its product or service to the customer. In other words, the marketing agency eases the process of marketing that is so crucial for any business. A marketing agency has a lot of work to do. These agencies are responsible for research and analysis to identify the target customer base for a business and then try through various exercises to turn them into clients. They also work on ways to retain the clients while extending further d... more...

Marketing | By James Copper @ Saturday, 19th April 2008 @ 11:06 PM

Though Marketing and Sales must go hand-in-hand to achieve any positive growth, in reality it is mostly the reverse. While bad marketing for a good product can be as disastrous as taking a joy ride in a sabotaged aircraft, poor turn over need not necessarily be blamed on unrealistic marketing policy alone. Before delving deeper into the subject it needs to be mentioned here that though there is a lot of relationship between the two, but it can be safely stated that 'Marketing' i... more...

Marketing | By Michael Laleye @ Friday, 18th April 2008 @ 5:04 AM

When it comes to selling any item from vitamins to cosmetics, it's not truly about the product itself, but it is instead about what the particular product can do for the customer. Will the product make life easier or more enjoyable? Will the use of the product allow a customer to gain something emotional such as a sense of pride, beauty or happiness? Think over your product and ask these questions about it. For example if you are selling a travel package, you'll be able to say ... more...

Marketing | By James Copper @ Thursday, 17th April 2008 @ 7:20 PM

What is the right marketing formula for a business? The marketing and the sales departments have always wondered about this. The marketing formula is much like a recipe this much of X, and that much of Y. And in the end what you have is a combination that either is a success story or is a complete failure. This combination is referred to as the 'Marketing Mix'. Let us further investigate and also the channel options for a company. How much to offer, at what price to offer... more...

Marketing | By James Copper @ Wednesday, 16th April 2008 @ 8:30 AM

A book was published recently, and received great acclaim, entitled "Niche and Grow Rich". What a brilliant title! It is a play on the title of Napoleon Hill's famous book "Think and Grow Rich" which is probably the greatest Self Help book ever written. It was certainly the first and the best-selling one. Well, "Niche and Grow Rich" is along the same lines and it will probably become as legendary in marketing circles as Napoleon Hill's book is to get-rich-quick ... more...

Marketing | By James Copper @ Wednesday, 16th April 2008 @ 7:05 AM

The most affordable form of advertising available to businesses today, pay per click (PPC) advertisements create leads that help customers find websites with the products or services they're interested in using. PPC provides information about a businesses website so that potential customers will click on the advertisement and eventually purchase their products from that site. This information, utilized through search optimization, is essential to ensuring that consumers are driven to a we... more...

Marketing | By James Copper @ Wednesday, 16th April 2008 @ 6:48 AM

By definition, successful marketing campaigns have zing and pizzazz. The marketplace is insanely busy with upward of 3000 marketing messages reaching your customer each day. Your campaign needs to be exceptionally exciting to be noticed. Here are some zing techniques. 1. Get inside the head and culture of your customers. You are going to have to engage the best strategic copywriters money can buy conceptual thinkers who can turn your marketing message into language that travels like a sil... more...

Marketing | By Michael Laleye @ Monday, 14th April 2008 @ 5:34 PM

There are lots of ways that you should be able to do advertise your business. If you have a home business and you have lots of local customers, then you are going to want to focus as much as you can on doing local advertising. There are several tips that you can follow to be sure that your advertising is going to be as successful as it possibly can. Remember that these are all things that you should try, and if one doesn't work for you, you should move onto something different. Advertising ... more...