Search Engine Optimization Articles

Internet Marketing » Search Engine Optimization | By Karen Scharf @ Thursday, 9th October 2008 @ 12:56 PM

In order to analyze the content on your web site and figure out which pages to display (and in which order) for certain search terms, the search engines (SEs) use a program called a web crawler. You might have also heard these referred to as spiders or web-bots. Every SE has its own web crawler program and its own formula for ranking pages. However, while page factors might be ranked differently by different engines, the idea behind the web crawlers is basically the same. Gettin... more...

Internet Marketing » Search Engine Optimization | By Deep Arora @ Wednesday, 8th October 2008 @ 6:49 PM

Getting your site to rank highly in search engines is considered a necessary part of creating your online presence these days. Whilst it is possible to pay consultants to do this work for you, it is estimated around 75 percent of organisations simply do their own SEO work. The advantage being that it is a whole lot cheaper and more convenient, especially if you are running a small business. So how do you make your site achieve its optimum ranking in search engines? There is no one set ... more...

Internet Marketing » Search Engine Optimization | By Deep Arora @ Wednesday, 8th October 2008 @ 6:26 PM

Once you have taken the step of creating your website you then need to focus on how to get people to come and look at it. Bringing traffic to your website generally means that you need to incorporate a Search Engine Optimization plan. This is the plan you follow that will optimize your content with keywords, whilst maintaining your overall appeal to customers. It will also involve developing those crucial links that will bring the web crawlers to your site, and thereby give your pages an inde... more...

Internet Marketing » Search Engine Optimization | By Deep Arora @ Wednesday, 8th October 2008 @ 6:22 PM

Once you have created your website, structured it around keywords and key phrases, established links and generally optimized it for search engine ranking without detracting from its customer appeal; dont make the one mistake that can potentially undermine all your hard work. What is the mistake? I Thought you might be asking that. The one mistake that many people make is that despite their best efforts to implement great strategies for SEO; they simply forget, overlook or just dont know ... more...

Internet Marketing » Search Engine Optimization | By Paul Fitzgerald @ Monday, 6th October 2008 @ 3:32 PM

Some people might think that building an interesting website and submitting the site to various search engines would create enough traffic for that site. Indeed, having an appealing and stimulating site is important. However, if what you are after is gaining significant amount of traffic for that site, then you need to do so much more than that. Moreover, there are probably hundreds or even thousands of new sites uploaded daily, not to mention millions of site updates that will likely push your ... more...

Internet Marketing » Search Engine Optimization | By Todd Lamb @ Saturday, 4th October 2008 @ 9:50 PM

In the world of Internet Marketing traffic is the life blood. The more traffic you get exponentially increases your ability to make sales. Achieving this is not always so easy, so here are three methods for getting free traffic to your site. The first thing you can do is add a signature to your forum posts as well as in your emails. In forums, there is often the ability to add a link to your site through the your signature. Each forum software typically has its own code which will allow y... more...

Internet Marketing » Search Engine Optimization | By Karl Sultana @ Friday, 3rd October 2008 @ 4:45 PM

This is something easy to do and Google highly recommends you to do it. It is always important that what Google likes you should do if possible. File names are the names of your website pages. For example: A page about dog food you probably will name it something like dogfood.html Google suggests you use punctuation marks in your file names. Instead of dogfood.html put it dog-food.html You should use the - symbol to separate words, not the _ symbol. This is great way ... more...

Internet Marketing » Search Engine Optimization | By Deep Arora @ Thursday, 2nd October 2008 @ 8:45 PM

More and more people nowadays are trying to formulate their website to develop an online presence for their business, and it is increasingly seen as a measure of your success when you can get your site onto the highly ranked pages of the major search engines. The result has been an increase in Search Engine Optimization or SEO; put simply this means that your website is optimized in such a way that it is more easily found by the random searches of the net conducted by the search engines web cr... more...

Internet Marketing » Search Engine Optimization | By Reinhardt Gallowitz @ Thursday, 2nd October 2008 @ 1:17 AM

It has come to my attention that nearly 90% of off-line business owners lack the understanding of why it's so important to optimize their websites for the search engines. Off-line business owners are very traditional. They focus heavily on their brand as well as off-line advertising. They also concentrate on referral marketing seeing that word-of-mouth is among the top ways for most off-line businesses to advertise themselves. However, the majority of businesses do however realize th... more...

Internet Marketing » Search Engine Optimization | By Amy Nutt @ Wednesday, 1st October 2008 @ 8:34 PM

Nofollow is an html attribute first introduced in 2005 by Google. Originally, the rel="nofollow" attribute was added to discourage comment spam in blogs. Links with nofollow should not influence the link target's ranking in the search engine. From the Google Blog: From now on, when Google sees the attribute (rel="nofollow") on hyperlinks, those links won't get any credit when we rank websites in our search results. This isn't a negative vote for t... more...

Internet Marketing » Search Engine Optimization | By Richard Lang @ Wednesday, 1st October 2008 @ 5:49 PM

Knowing how to use keywords effectively could determine success or failure as an internet marketer. Keywords are useful for search engine optimization techniques. With the right keywords optimized, your web pages would enjoy high search engine ranking and visibility. When this is achieved, quality web traffic can easily be generated and sustained which would definitely help earn money online. However to do this effectively, it is important to first understand how search engines work. Sear... more...

Internet Marketing » Search Engine Optimization | By Deep Arora @ Monday, 29th September 2008 @ 4:22 PM

When you have created your website, there are several steps you can tips you can implement to start optimizing your site for search engines from the ground up. If you have selected strong keywords and keyword phrases, given your site its basic structure and drafted your content, then the next step is to optimize that content onpage. Start by going through your content and identifying where you have used the keywords that you wish to be strongly identified in your site and in your message... more...

Internet Marketing » Search Engine Optimization | By Deep Arora @ Monday, 29th September 2008 @ 3:51 PM

One of the key misconceptions that exists about page ranking is that your onpage optimization is the most crucial thing of all. What many people are not aware of is that your offpage optimization can in fact play a far bigger part in where your site ends up, and how it is recognised for being there. An example of this was demonstrated when one of the big software players was found to be the number one ranked site for the keywords click here. This came about not because they had conducte... more...

Internet Marketing » Search Engine Optimization | By Ranju Kumar @ Monday, 29th September 2008 @ 11:33 AM

Many calls for articles are requested with the express description asking that a specific keyword or words be used for search engine optimization. If you are not familiar with the term, the definition according to Wikipedia is the process of improving the volume and quality of traffic to a web site from search engines via natural search results for targeted keywords.So do you know what it means now? The search engine optimization request means that the word or words supplied by the reque... more...

Internet Marketing » Search Engine Optimization | By Karl Sultana @ Monday, 29th September 2008 @ 9:36 AM

Marketing is an important process in the promotion or sales of products and services. It is necessary that you understand the mix and its importance before you can create effective strategies if you know what you are offering to the market. This article will help you understand the important aspects of marketing such as the four P's, which are Product, Price, Placement and Promotion. Modern day marketing requires additional three P's because they are important in the total mix... more...

Internet Marketing » Search Engine Optimization | By Karl Sultana @ Sunday, 28th September 2008 @ 3:59 PM

Affiliate marketing is one of the best online marketing programs ever made available to internet entrepreneurs. Affiliate marketing is a win-win situation where the manufacturer will be able to receive as many website visitors because there are many affiliates that will lead customers to his website. On the other hand, the affiliate is going to receive handsome commission by leading customers to the manufacturers website. Thus, it is important to understand affiliate marketing in order to tak... more...

Internet Marketing » Search Engine Optimization | By Joseph Nyamache @ Friday, 26th September 2008 @ 7:24 PM

You can help out your SEO (Search engine optimization) efforts by using your keywords in the titles of your web pages. Title tags differ from Meta Tags, but they can be thought of in a similar fashion. The text which you place in the title tag (between the title and end of title in the page's HTML code) appears in the title bar of the user's browser. Some browsers (Internet Explorer, Opera) will append their own names to this title. The text you use in this title tag has a big e... more...

Internet Marketing » Search Engine Optimization | By Joseph Nyamache @ Friday, 26th September 2008 @ 5:34 PM

You need keywords which are frequently used by web users, yet not in high demand among your competitors. In order to find these keywords, there are many keyword research tools out thee which you can use. Wordtracker is by far one of the best tools that is available for you when it comes to searching the relevant keywords that you need for your search engine optimization purposes of your website or blogs. Unfortunately this tool comes with a hefty annual or monthly subscription fee. Wordtr... more...

Internet Marketing » Search Engine Optimization | By Cheow Yu Yuan @ Thursday, 25th September 2008 @ 11:51 PM

SEO is the foundation of internet marketing. It brings quality traffic to your site without you paying for every click that you get. This explains why so many webmasters are engaging SEO agencies and professionals to help improve their organic rankings. To do well in SEO, you must understand some basic concepts. It is not as complicated as you think, but I must say it is time-consuming. SEO is not a campaign; it is an on-going process, and as long as your site is still running live on th... more...

Internet Marketing » Search Engine Optimization | By Cheow Yu Yuan @ Thursday, 25th September 2008 @ 11:41 PM

Link building is an essential process when it comes to search engine optimization. It is the single most important factor that will determine your organic search rankings. The links that you can get should be relevant to your site and do remember to use keyword-optimized anchor text for the links. With extensive link building, you can outrank your competitors for key phrases and keywords that are related to your business. In this article, I will highlight 5 effective ways to get back lin... more...