Search Engine Marketing Articles

Internet Marketing » Search Engine Marketing | By Francis Lua @ Friday, 18th April 2008 @ 1:32 AM

Keyword density and placement are important parts of optimizing your private label articles for search engines. Search engine spiders scan a page in a way that makes it important to place your keywords where they will be detected and recognized as a keyword, so that your article will come up when someone searches for that keyword. What is a Keyword? A keyword is a word that is going to be placed in your article several times, not just once as that would make every word a keyword. W... more...

Internet Marketing » Search Engine Marketing | By James Foster @ Thursday, 17th April 2008 @ 12:52 PM

I have noticed a growing trend among webmasters who are desperately seaking top search engine positions for their website. A few years ago Blackhat SEO was seen as some kind of evil practice which would lead you directly to hell. But over the last few months it seems Blackhat SEO has become quite popular, and many webmasters are now using blackhat methods to get their website ranked! I don't condone or use these methods myself, but i think it is worth studying the methods used by the... more...

Internet Marketing » Search Engine Marketing | By Stuart Atkinson @ Wednesday, 16th April 2008 @ 4:56 AM

Being discoverable is all about being found, the more places you hang out, the more places people are going to find you. Don't hang out anywhere - hangout where your customers are. You need to be found by customers who are looking for the products and services you sell. The first step to being discoverable is to talk the talk, or mirror the search keywords, and search terms customers use to search for your site in your sites copy. This puts you in sync because you are talking the sam... more...

Internet Marketing » Search Engine Marketing | By Carael Knight @ Monday, 14th April 2008 @ 3:39 AM

The more frequently you update your site, the more Google and other search engines will re-index your website. If you want Google to visit your site more often, you simply have to add more content. This will also boost your page rank. Another way to boost your page rank is to have a site with a higher page rank point to your site. One of the best methods of expanding your online presence is to think beyond the one website mentality. For a nominal incremental cost, you can have a dozen dom... more...

Internet Marketing » Search Engine Marketing | By Brian Stocker @ Thursday, 10th April 2008 @ 7:27 PM

Recently, an upswing in the amount of sales and traffic enjoyed by certain websites has been noticed by those who monitor such things. These experts are certain that the good fortunes of these sites is due mostly to the amount of content the owners are adding. With this trend in mind, a brief overview of the elements that make up a successful content site is warranted. There is a general theory that most developers adhere to and it states that almost no one will pull their wallet out or g... more...

Internet Marketing » Search Engine Marketing | By Moe Tamani @ Thursday, 10th April 2008 @ 12:38 PM

The internet business has uplifted people from rags to riches. The SEO has to be effectively positioned. The prosperity of online business also depends on the types of products and information that is sold online. Once the Search engine reaches the topmost listings because of sheer endeavor and dedication, maintaining the foothold in this competitive world becomes important. The ranking will keep fluctuating. But success and failure are two sides of the coin. Success is a fruit that will ... more...

Internet Marketing » Search Engine Marketing | By Daryl Campbell @ Friday, 4th April 2008 @ 7:04 PM

It comes as no surprise that when a good thing is made available to the masses, there is always going to be some people who want to game the system. Instead of playing by the rules, they use illegal methods in an attempt to jump to the head of the line. SEO Marketing is no different Since the majority of website traffic comes from places like The Google and Yahoo, it was only a matter of time before the people who dwell in moral twilight figured out some techniques to cheat their way to a... more...

Internet Marketing » Search Engine Marketing | By Moe Tamani @ Friday, 4th April 2008 @ 3:18 AM

Google has recently launched an update for its search engine's algorithm. Nicknamed Jagger, this update has resulted to critical changes in the way that Google gives weight to certain factors that it looks at in coming up for Page Rank. Because of this, there have been dramatic changes to Google's search results. Google for its part has claimed that it is only out to give out more relevant search engine results that would maximize the searcher's experience. Over the weeks ... more...

Internet Marketing » Search Engine Marketing | By Jerry Work @ Friday, 28th March 2008 @ 7:39 PM

Keyword research is the lifeblood of a search engine marketing campaign - either natural or paid search. If you don't promote your site with the right keywords, you will waste a lot of time and money for nothing. The obvious place to start your keyword research for a pay per click campaign is the search engine's own keyword tool. But you can go far beyond that to uncover keywords that are very effective for your business. Following are eight strategies for creating keyword lists. more...

Internet Marketing » Search Engine Marketing | By Alvin Blacknall @ Friday, 28th March 2008 @ 9:07 AM

Traffic is the secret to success for internet based e-commerce businesses. Everyone knows it every site wants it every site needs it. The entire point of websites is to have people view them. From elaborate designs to countless hours spent developing a site and the money poured into it make them attractive and beautiful but without traffic, it is all for nothing. Traffic brings potential customers that will make you profitable. Lots of sites have gone under in the past as internet busines... more...

Internet Marketing » Search Engine Marketing | By Bruce Nolan @ Thursday, 27th March 2008 @ 4:54 PM

A higher search engine rank is a common goal of web marketers and often a mystery for beginners. Besides good on-page optimization, link building is huge when it comes to bagging those coveted top spots. Read on for the top four ways to get more backlinks to your website and get higher search engine rank. Higher Search Engine Rank Tips #1: Submit your website to web directories - There are a lot of free web directories you can submit your site to that will help you accumulate back links. ... more...

Internet Marketing » Search Engine Marketing | By Paul Moore @ Thursday, 27th March 2008 @ 2:58 AM

Niche marketing online lately has been quite a big challenge for a lot of webmasters and business owners alike. Did you really know that back then, it was fairly easy to make money online? All you have to do is just write some keyword rich articles, put them up on your website and blogs, and start getting traffic for the search term that you are targeting. And remember those mass page generators available for purchase in the market a few years back? Well, I can confidently claim that all of thos... more...

Internet Marketing » Search Engine Marketing | By Justin Verrengia @ Wednesday, 26th March 2008 @ 9:25 PM

By following these top 5 keyword research steps you will be able to dominate your competition in any internet marketing campaign you launch. Keyword research is the foundation that your entire campaign should be designed around for. Below is a list of 5 simple to follow steps that if followed will lead to a solid foundation and a very powerful campaign. 1.) Google Suggest is a great free tool which you can find for free doing a Google search. You simply start typing in a keyword and it wi... more...

Internet Marketing » Search Engine Marketing | By Alvin Blacknall @ Wednesday, 26th March 2008 @ 6:19 PM

You often hear many success stories about how businesses made a fortune on the internet. Unfortunately, for every success story, there are ten or maybe a hundred stories of exactly the opposite. Many people have launched an online business only to end up in failure. Only a small percentage actually succeed. Is this luck of the draw? Right. To succeed in an online business, you need the same business savvy you need in a physical business. Besides accepting help and making the effort, you n... more...

Internet Marketing » Search Engine Marketing | By Ron Passfield @ Wednesday, 26th March 2008 @ 3:04 PM

To achieve deep indexing of your Squidoo lenses by search engines, you do not have to use the tortuous strategies that other webmasters (websites and blogs) have to use to get the desired outcome. Here are my Top Ten Tips on how to encourage search engines to deep index your Squidoo lenses. Tip 1: Have your primary keyword in your Squidoo lens url. There is no doubt that the search engines favor sites that have a url that matches the search term. Tip 2: Include your primary... more...

Internet Marketing » Search Engine Marketing | By Kevin Sinclair @ Tuesday, 25th March 2008 @ 6:57 PM

While your homepage will give visitors the basics and general idea of your website, what if visitors want to know exactly what information is present, and where it can be found? A sitemap is the solution to this conundrum. Like a table of contents, a sitemap may be quickly scanned to see what information the site contains. Undoubtedly, your next question is: What's a sitemap? Simply put, a sitemap shows the structure of your site; e.g. how the pages of your site link together. If the... more...

Internet Marketing » Search Engine Marketing | By Tony Murphy @ Monday, 17th March 2008 @ 1:48 AM

There is one key skill that is often overlooked in the quest for higher search engine rankings. Yet almost everyone who uses the web will at least have heard of it. Good Web Designers use it every day and real SEO experts use it too. So what is this skill? Lets see what the well known and respected SEO Expert Jim Westergren has to say about it. Recently he listed what he sees as the essential skills that any SEO expert or good Internet Marketeer needs to know. Top of that list was HTML: ... more...

Internet Marketing » Search Engine Marketing | By Todd Miechiels @ Saturday, 15th March 2008 @ 1:23 PM

While there is no way of knowing exactly how many additional search-generated leads you could be capturing, remember this: If you're not getting those leads, your competitors are! If your marketing and sales departments are looking for more qualified leads, then search engine marketing is an inexpensive way to find them. In recent years, search engine marketing has grown in popularity as a cost effective tool used to generate additional sales leads. What was once little more than an afterth... more...

Internet Marketing » Search Engine Marketing | By Sameep Shah @ Friday, 14th March 2008 @ 5:01 PM

It's well known by advertisers that even a small change can have big results with prospects. This is the reason that most advertisers feel the need to test various advertising platforms and packages, but of course one of the big concerns with this type of testing is finding a cost efficient way of doing it. This dilemma becomes especially important for those advertisers relying heavily on a Search Engine Optimization (SEO) marketing campaign. They need a tried and true method when de... more...

Internet Marketing » Search Engine Marketing | By Kevin Sinclair @ Monday, 10th March 2008 @ 3:37 AM

If you have a website, then you will understand the need for consistent and growing website traffic. However, it is easy to be active in traffic building strategies that are ineffective. Not all traffic is created equal. Therefore, you need to be constantly monitoring the effectiveness of your traffic building strategies. There are many different types of online businesses and their websites will have distinctly different focuses and flavors. For example, the purpose of many websites is t... more...