Search Engine Marketing Articles

Internet Marketing » Search Engine Marketing | By Konrad Braun @ Thursday, 26th June 2008 @ 3:48 PM

Search engine marketing and optimization techniques can reward you in many different ways. Many people find out all too late that they didn't need to spend hundreds of thousands of dollars on advertising, they could have just marketed and optimized their site correctly to begin with and they would have received numerous amounts of quality traffic. Some people spend $70k on up just to advertise ONE alone! Listen if your going to pay money and you want to pay someone to do something, pay t... more...

Internet Marketing » Search Engine Marketing | By Konrad Braun @ Thursday, 26th June 2008 @ 2:37 PM

Organic and Natural are two forms of traffic. It seems people don't have a clear understanding as to what the differences are between natural and organic traffic. As for definitions and examples, Ill give you what I know about these sorts of traffic "patterns" if you will. Natural traffic is paid traffic. Paid gets broken down to various categories including banners, email marketing, search engine ads etc. Organic traffic gets broken down into multiple categories as well. Thes... more...

Internet Marketing » Search Engine Marketing | By Konrad Braun @ Wednesday, 25th June 2008 @ 11:36 AM

Anyone that owns a website knows that backlinking is one of the easiest and quickest ways to get traffic to your site and its another very important part in the SEO equation. Basically its a link back to one of your sites or pages. Its a very simple and easy project to accomplish. It also plays a large part in PR (page rank). Backlinking can be done in several ways but Im going to list one of the easiest ways in my opinion. This is done by going to a blog or a website with a comment area. ... more...

Internet Marketing » Search Engine Marketing | By Mark Kimathi @ Wednesday, 25th June 2008 @ 1:45 AM

The discussion of Search Engines (SE) may sound way off for a local offline business. Infact most will only consider a website if their business goes beyond the country's borders and particularly if they are targeting markets overseas. This explains the content starved brochure like websites developed by most local companies and businesses. What is not commonly known is that SEs are advanced for local searches. This then means that one can search for information, products or servic... more...

Internet Marketing » Search Engine Marketing | By Konrad Braun @ Monday, 23rd June 2008 @ 7:20 PM

Depending on what your personal wants and needs are you can market your site from FREE to thousands of dollars or even more than that. In my opinion the phrase "you get what you pay for" doesn't always work in this situation. There have been times where Ive done it for free and have gotten terrific results, and there are times I was wrangled into doing it because there was some sort of an "internet special" and I paid a few hundred for it and didn't see any results. ... more...

Internet Marketing » Search Engine Marketing | By Jerry Work @ Friday, 13th June 2008 @ 6:37 PM

There are some important lessons to be learned from the presidential primaries that relate directly to search engine marketing: 1. Successful search engine marketing requires diligence. 2. You must make the most of the visits to your web site. For example, in the Democratic primaries, Barack Obama ran an ongoing paid search campaign so that his marketing message was constantly seen. Hillary Clinton, on the other hand, ran ads sporadically. Obama consistently collected names, ema... more...

Internet Marketing » Search Engine Marketing | By Jerry Work @ Friday, 13th June 2008 @ 4:28 AM

My company is involved in the business of search engine marketing - high tech stuff involving computers, mathematics, and lots of analysis. But in many ways, I'm a lot like a coal miner. I am often put in the position of having to promote my client's web site against much larger companies with much larger budgets. So I can't just go out and bid for top positioning for the top keywords, or to spend my time optimizing the site for the same keywords a million other sites are already ... more...

Internet Marketing » Search Engine Marketing | By David Ogden @ Sunday, 8th June 2008 @ 10:52 AM

24 hours a day search engines scour the Internet looking for fresh content. Their job is to provide the most relevant content for their searchers, so that those people will not switch to another search engine. For this reason it is important that you keep your website or blog up to date. Let's take a look at 4 website content ideas that can help you do this. 1. It is always a good idea to put together a targeted keyword list of some of the most relative words that people are searchin... more...

Internet Marketing » Search Engine Marketing | By Gav Shannon @ Saturday, 7th June 2008 @ 5:32 PM

Long tail keywords are a type of keyword phrase that has at leas three, and some times as many as five words in the phrase. Long tail keywords are used when the website wants to refine search terms to the web page, as well as when the searcher is looking for something rather specific. Like normal keywords, long tail keywords are used to define what is on the web page and what the publisher wants to be found under in search engines and on search engine results pages. These keywords are highly spe... more...

Internet Marketing » Search Engine Marketing | By Terry Leslie @ Thursday, 5th June 2008 @ 6:15 PM

The internet is a fabulous place to earn a new income. Creating an internet marketing business isn't as difficult as you may have convinced yourself, you just need the proper knowledge and the proper resources in order to jump start your extraordinary internet marketing business. The absolute most important tool for all internet marketing businesses is traffic. You can have the best product or the best idea, but without traffic, your website is just a pretty display for you to look at. <... more...

Internet Marketing » Search Engine Marketing | By Mike Tansey @ Sunday, 1st June 2008 @ 1:15 PM

Search engines are the yellow pages of online business. You can pay to advertise your business through a pay-per-click campaign, or you can create an interesting, useful website that meets the needs of a targeted group of customers and then wait for the search engines and Internet to do the work for you. Serious business owners do both. Pay-Per-Click Advertising Pay-per click advertising is a great way for businesses to draw traffic and get their name known while they wait for sear... more...

Internet Marketing » Search Engine Marketing | By Todd Herman @ Saturday, 31st May 2008 @ 1:57 PM

Provide valuable free content on the site. If you are selling fishing equipment, no matter how vast an inventory you have your website can't succeed if it is merely a catalog. That's just not good web development marketing as people will only visit when they need something. This is why it is important for the site to contain a ton of free content that will make people visit frequently. This content could include blog entries, articles, pod casts or media files dealing with all sorts of... more...

Internet Marketing » Search Engine Marketing | By Wendy Moyer @ Thursday, 22nd May 2008 @ 1:14 AM

One of the best ways to promote your site and build your authority in your community and for the search engines is to build links to your site. You might think you have your link building campaign in hand, but are you sure you're doing it right? Here are 25 things to avoid when you're link building. Don't: 1. Hide links off a page. This is a sneaky CSS trick Google doesn't like. 2. Buy links where everyone else is buying. Get off the b... more...

Internet Marketing » Search Engine Marketing | By Jonathan Hook @ Thursday, 22nd May 2008 @ 12:07 AM

The elementary structure of search engines is programmed as such that it reacts in an extremely dynamic and result-oriented manner to fresh content. The latest and highest quality updated content is what the search engines always crave for and react to the best. Content and Search Engines The key factor which makes blogging a beneficial web activity for search engines is that the search engines respond well to new content on a website or a weblog. In fact, the internet jarg... more...

Internet Marketing » Search Engine Marketing | By Jerry Work @ Friday, 16th May 2008 @ 9:44 PM

If you had eight hours and $100 per month to spend on the promotion of your web site, what would you do? I answered a question similar to this recently on LinkedIn and thought it was an interesting mental exercise. What would you do? The following is what I would recommend a web site owner do in this situation. With the eight hours, I would divide that time up as so: five hours on research and writing, one hour article distribution, one hour social bookmarking, and one hour link swapping.... more...

Internet Marketing » Search Engine Marketing | By Moe Tamani @ Monday, 12th May 2008 @ 10:38 AM

There is no doubt that building links will prove to be valuable. It will increase the traffic to your site and simultaneously increase the search engine rank. But how do we go about this? There is still some confusion regarding that. Winning links is similar to winning a friend and cultivating them. It makes the life of the search engine easier and richer. Links are present that one gives to the search engine company. But to pick a link or purchase them is not in your hands. You cannot compel an... more...

Internet Marketing » Search Engine Marketing | By gregory burrus @ Monday, 12th May 2008 @ 7:43 AM

One of the first things you need to do is to refine your product or service so that you are NOT trying to be 'all things to all people.' Become a specialist! A target market is a specific group of people that you will focus on to offer your services. Target market is a business term meaning the market segment to which a particular good or service is marketed. It is mainly defined by age, gender, geography, socio-economic grouping, or any other combination of demographics. It is ... more...

Internet Marketing » Search Engine Marketing | By gregory burrus @ Sunday, 27th April 2008 @ 4:09 AM

If you have been considering making money online and marketing using Google Adsense then you should think about using Wordpress as the foundation of your business. Wordpress is a website and a blogging platform that can also be used as a Content Management System (CMS). Building content online with Wordpress is quick and easy, and organizing your content is easy. Wordpress has an administration panel known as 'dashboard' which allows you to write and manage posts a... more...

Internet Marketing » Search Engine Marketing | By Musa Aykac @ Friday, 25th April 2008 @ 4:59 PM

In an Internet savvy world, acronyms have taken the place of the written word in many cases. As a webmaster you understand the language of acronyms that many may not. But do you fully understand SEO, SEM and SMO and their effects on your Web site's traffic? A successful webmaster knows and understands the importance of META tags in the header section of their Web site's html. This area is where browsers and search engines look for the key words that are used to index and rank your Web ... more...

Internet Marketing » Search Engine Marketing | By Ricardo d Argence @ Saturday, 19th April 2008 @ 7:36 AM

Internet marketing has everything to do with driving traffic to your website. There are many methods of generating visitors to your website to chose from. All the techniques the Internet marketers will use at some point involve the search engines. So many people use the search engines to find information about anything and everything. To have your website indexed high in a search engine ranking is to feel the traffic wash over you like money in the bank. SEM, search engine m... more...