Sales Articles

Business » Sales | By Ajeet Khurana @ Wednesday, 1st August 2007 @ 7:00 PM

Sales representatives are generally paid more than other people. If you have a talent for selling ideas, the chances are that the number of zeroes in your yearly income will be pretty great. It does not matter whether you are a full-time employee of a company who works all kinds of hours. It does not matter whether you are self-employed and choose to sell anything ranging from books to insurance to women's beauty products. What matters is whether you have the ability to get customers to buy... more...

Business » Sales | By Tom Domin @ Tuesday, 31st July 2007 @ 9:41 PM

Quite often I'm asked the following question: I just received a couple of complaints as a result of the marketing campaign that I'm running. I'm concerned about this...should I change my marketing program? Here's my answer... If you're getting complaints and either inconsistent or even no results (no new mortgage leads and prospects), it's time to re-visit and evaluate the details of your marketing program. The answer is yes! On the other hand, ... more...

Business » Sales | By Tom Domin @ Monday, 30th July 2007 @ 7:25 PM

Three or four times a year I pull the following little origination tip out of my bag and go for it. You will too when you realize how really simple this idea is, how inexpensive it is to implement, and how phenomenal the results can be for you. The idea is a simple one...create a knockout mortgage flier...make lots of copies...and then place them on car windshields at your local Wal-Mart, Public, Winn-Dixie, or home improvement store, or whatever. Although this idea definitely falls int... more...

Business » Sales | By Tom Domin @ Saturday, 28th July 2007 @ 9:08 AM

Of all the problems our FSBO will encounter, pricing their house correctly and accurately is by far the most crucial. The wrong price could cost them thousands of dollars any way you look at it. Here's why: A price that is "too low" will result in a "net" that is thousands less than they could have gotten with a little research. A price that is "too high" will cause the house to stay on the market for a longer period of time and quite possibly...never sell!more...

Business » Sales | By Court Tuttle @ Thursday, 26th July 2007 @ 9:39 PM

One of the worst mistakes that many businesses make is that they don't realize what type of relationships they can create with their products and at the same time they can't fully understand what capabilities they have with their products and services. It took hundred of years before the toilet was put together with the toilet paper or the ice cream with the cone. There are so many benefits that can exist with products you have at your fingertips. It is just unfortunate that... more...

Business » Sales | By Tom Domin @ Thursday, 26th July 2007 @ 9:38 PM

Refinances are down, new home sales are off, lenders are closing their doors, loan programs are being eliminated, and credit requirements are being tightened...it's no wonder we're not quite as optimistic as we once were. It's against this backdrop that your on-line mortgage presence and Internet marketing takes on a whole new importance. There is mounting evidence that if you are not on the Internet bandwagon and if you can't be found by people searching for mortgages... more...

Business » Sales | By Tom Domin @ Wednesday, 25th July 2007 @ 4:52 PM

If you're currently involved in a postcard marketing campaign or just thinking about starting one, here are some significant tips you can add to your knowledge base that will help make your mortgage marketing efforts a real winner. 1. A black and white postcard always gets a better response than a full color one. Yes...there are experts in the field that recommend black and white versus color. Here's the logic: color can many times be distracting to the reader especially when it... more...

Business » Sales | By Jim Somchai @ Tuesday, 24th July 2007 @ 1:58 PM

Sale is viewed as a tough profession to the public. A lot of people do not like selling since they see that it is tough and does not carry much pride. The fact is if you are in the society and relate to people, you will need some kind of the sale skill to get through. We all sell our idea and persuade other people using some kind of sale techniques unconsciously. Therefore, it is worthwhile to know good sale tips for your future use. The following are the tips that will be useful to any k... more...

Business » Sales | By Tom Domin @ Monday, 23rd July 2007 @ 9:40 PM

After spending a few minutes with my newsletter mailing list, I noticed that most of you don't use a permanent email address. Wow! I hope you're really in the mortgage business and not just some kind of mortgage Yahoo? Now don't get me wrong, there's definitely a place for those addresses like Yahoo, Hotmail, and Gmail. In fact, I use them myself for various things. But using these email addresses as your business email should not be one of them. Remember... more...

Business » Sales | By Mike Dillard @ Friday, 20th July 2007 @ 10:55 AM

So many people looking to start a home business are under the impression that you have to become a door-to-door sales person, professional telemarketer, or a Mary Kay lady doing home meetings to make money. All wrong. (Well, unless you like to do that sort of thing). Here is the rule we live by as home business owners, we sort and we market. We do not sell! One of the quickest ways to fail in network marketing is to become a sales person. A selling superstar is easy to spot... more...

Business » Sales | By Tom Domin @ Wednesday, 18th July 2007 @ 10:34 PM

Postcards can be more than an inexpensive way to "stay in touch" with your mortgage customers and prospects. This tiny billboard is actually a powerhouse of a marketing tool with almost unlimited uses. Traditionally, we use postcards in our mortgage business to pass along holiday greetings, reminders, and general information that helps keep your name in front of your customers and prospects. Let's think outside of the box, harness this little dynamo, and you'll fi... more...

Business » Sales | By Kevin Sinclair @ Tuesday, 17th July 2007 @ 10:31 PM

Every business depends on networking between employees and other stakeholders in the company to accomplish the goals of management. To be effective in a small business, you have to take a look at the way a corporation builds its network of clients and recruits their employees. Effective networking practices assure the highest profitability for a business. This is why human resources is such a high priority in the corporate world. A corporation draws its strength from its client base and the repu... more...

Business » Sales | By Jim Klein @ Tuesday, 17th July 2007 @ 8:49 PM

Every now and then I receive an email or a comment from a subscriber that just makes me chuckle. Chuckle may not be the right expression. Actually these comments make me shake my head in amazement at the people who are in this industry. I'm speaking of sales of course. I received an email the other day that someone had unsubscribed from my newsletter list. When a person unsubscribes, they are given the option to leave a comment as to the reason they are choosing to not receiv... more...

Business » Sales | By Tom Domin @ Tuesday, 17th July 2007 @ 7:06 PM

The most successful companies in the world choose words carefully when they create their advertising taglines. You can learn from their advertising strategy and experience. Treat your mortgage tagline as a critical part of your marketing campaign and choose your words very carefully. In case you don't know what a tagline is...it's a short (usually one line) advertising blurb that aids in establishing credibility for you. Your mortgage tagline helps customers and prospects to fee... more...

Business » Sales | By Tom Domin @ Monday, 16th July 2007 @ 8:14 PM

Regardless of the "doom and gloom" mortgage stuff that is being publicized these days, the first time home buyer market just doesn't waiver very much. Suffice it to say, this is the area that you need to originate mortgages from to survive in the mortgage business. Your mission...should you choose to accept it...is to find those young couples that are renting, who are first time home buyer candidates. Now, this message won't self-destruct in thirty seconds, but I hope th... more...

Business » Sales | By Tom Domin @ Thursday, 12th July 2007 @ 9:11 PM

Here's an interesting little exercise that's well worth your effort. Make a list of all the different ways your best friends and family members can make contact with you? They can call your home phone. They can call your cell phone. They can call your business phone. They can email you (you may even have given them a few email addresses from which to choose). They may be able to use a form on your website. They can message you at MySpace or some other social networking site. Th... more...

Business » Sales | By Tom Domin @ Wednesday, 11th July 2007 @ 6:42 PM

Glad to see that this article caught your attention. You're going to love this amazing little direct mail mortgage marketing strategy. This super simple idea will actually allow you to mail 500 or 1,000 or 10,000 or even more...postcards and/or fliers each week for free...all of this without you having to pay one single cent for postage. In fact, this idea is so profitable, that a number of mortgage professionals notified me that they replicated the idea multiple times and created th... more...

Business » Sales | By Kevin Sinclair @ Saturday, 7th July 2007 @ 1:45 AM

Over the years, the Internet has become the primary means of trying to sell products, services, or information for many marketers and businesses. However, as popular as the Internet is, it still may not be the most profitable way to advertise or sell. In our modern day of high-speed technology, many seem to forget that the tried and true method of direct sales marketing through print advertising can still prove to be the most profitable way to go. Why is this you say? It's bec... more...

Business » Sales | By Tom Domin @ Friday, 6th July 2007 @ 9:34 PM

Did you know that you have access to a series of free marketing lessons delivered to your postal mailbox and your email inbox every single day of the year? That's right, every day you receive a wealth of valuable marketing information that could improve your mortgage business dramatically. If you're like most people, you are ignoring this valuable learning opportunity. In fact, you're probably throwing away your junk mail immediately and deleting emails without even lookin... more...

Business » Sales | By Tom Domin @ Thursday, 5th July 2007 @ 6:16 PM

Spring cleaning gives us that wonderful feeling of freshness, and renewed energy. It means a new start and for many...a new life. After hibernating for the winter, you may find that you are surrounded by lots of clutter! Even those of us in sunny Florida benefit from the yearly ritual of throwing out the old and making room for the new. Just so you know I am not just talking about your physical space, either. Those areas will probably be addressed by your spouse and/or live together. ... more...