Sales Articles

Business » Sales | By Tom Domin @ Monday, 16th July 2007 @ 8:14 PM

Regardless of the "doom and gloom" mortgage stuff that is being publicized these days, the first time home buyer market just doesn't waiver very much. Suffice it to say, this is the area that you need to originate mortgages from to survive in the mortgage business. Your mission...should you choose to accept it...is to find those young couples that are renting, who are first time home buyer candidates. Now, this message won't self-destruct in thirty seconds, but I hope th... more...

Business » Sales | By Tom Domin @ Thursday, 12th July 2007 @ 9:11 PM

Here's an interesting little exercise that's well worth your effort. Make a list of all the different ways your best friends and family members can make contact with you? They can call your home phone. They can call your cell phone. They can call your business phone. They can email you (you may even have given them a few email addresses from which to choose). They may be able to use a form on your website. They can message you at MySpace or some other social networking site. Th... more...

Business » Sales | By Tom Domin @ Wednesday, 11th July 2007 @ 6:42 PM

Glad to see that this article caught your attention. You're going to love this amazing little direct mail mortgage marketing strategy. This super simple idea will actually allow you to mail 500 or 1,000 or 10,000 or even more...postcards and/or fliers each week for free...all of this without you having to pay one single cent for postage. In fact, this idea is so profitable, that a number of mortgage professionals notified me that they replicated the idea multiple times and created th... more...

Business » Sales | By Kevin Sinclair @ Saturday, 7th July 2007 @ 1:45 AM

Over the years, the Internet has become the primary means of trying to sell products, services, or information for many marketers and businesses. However, as popular as the Internet is, it still may not be the most profitable way to advertise or sell. In our modern day of high-speed technology, many seem to forget that the tried and true method of direct sales marketing through print advertising can still prove to be the most profitable way to go. Why is this you say? It's bec... more...

Business » Sales | By Tom Domin @ Friday, 6th July 2007 @ 9:34 PM

Did you know that you have access to a series of free marketing lessons delivered to your postal mailbox and your email inbox every single day of the year? That's right, every day you receive a wealth of valuable marketing information that could improve your mortgage business dramatically. If you're like most people, you are ignoring this valuable learning opportunity. In fact, you're probably throwing away your junk mail immediately and deleting emails without even lookin... more...

Business » Sales | By Tom Domin @ Thursday, 5th July 2007 @ 6:16 PM

Spring cleaning gives us that wonderful feeling of freshness, and renewed energy. It means a new start and for many...a new life. After hibernating for the winter, you may find that you are surrounded by lots of clutter! Even those of us in sunny Florida benefit from the yearly ritual of throwing out the old and making room for the new. Just so you know I am not just talking about your physical space, either. Those areas will probably be addressed by your spouse and/or live together. ... more...

Business » Sales | By Tom Domin @ Tuesday, 3rd July 2007 @ 7:40 PM

Yes, I love bulletin boards. Now, just so you know...I'm not talking about "electronic bulletin boards" found on the Internet. That's a different topic for another day. I'm referring to those old fashion "cork boards" that in order to post notices require the use of push pins, thumb tacks or even staples (a bulletin board no no). Today in some cities, bulletin board marketing is so hot that there are companies that exist for the sole purpose of providing thi... more...

Business » Sales | By Tim Hagen @ Tuesday, 3rd July 2007 @ 7:17 PM

The days of traditional cold calling are going by the wayside. People are too busy to accept cold calls and really listen to a sales person pitch their services or products. Sales people get frustrated by doing cold calls and the time usually associated with any type of success from cold calling. So, what can both parties do to make this easy on one another? The internet has provided us with awesome resources that bring sales people and customers together. The resources found in this art... more...

Business » Sales | By Tom Domin @ Friday, 29th June 2007 @ 9:05 PM

There's no doubt about it...the Internet is changing the way we shop, bank, arrange travel, search for information, buy and sell homes, and if you haven't noticed...the way we do mortgages. A few years ago I came to the realization that if you're running a mortgage business that's computer and Internet based, you need to supplement all of that high technology with something decidedly simple and very old fashioned...a notebook. As you may have guessed, I'm n... more...

Business » Sales | By Tom Domin @ Tuesday, 26th June 2007 @ 6:16 PM

It's here to stay and if anything, methodically advancing forward and providing us with so many opportunities we are sometimes overwhelmed to the point of confusion. Technology is what we are talking about. Yet, most people don't even take advantage of the technology they currently have. Technology has changed the way we live. The key is to remember is that technology is a tool, which we can use and control. If you are one of the many people who are dazed by the exhausting array... more...

Business » Sales | By Tom Domin @ Friday, 22nd June 2007 @ 11:01 PM

If you've been successful originating mortgages, I'm sure you realize that one of the reasons for your success is that in many areas you are very "giving." One of the keys to success in the mortgage business is that you are very "giving" to all your clients and your prospects. Let's take a close look at this "giving" process... To begin with, let's cover the intangibles. You know the mortgage advice that you give to your mortgage clients... more...

Business » Sales | By Tom Domin @ Wednesday, 20th June 2007 @ 8:57 PM

Unless you've been living in a cave or under a rock the last few years, you've seen first hand how Tiger Woods has become one of the most dominate forces in men's golf. We watched as he won the CA Championship at Doral Golf Club a few weeks ago by two strokes. Woods won this event for the sixth time, more than any other tournament. Tiger is believed to be the first player to win a tournament six times on six courses - in Spain, Ireland, Atlanta, San Francisco, London and Mi... more...

Business » Sales | By Tom Domin @ Tuesday, 19th June 2007 @ 9:31 AM

If you're giving away advertising premiums or specialties such as business card magnets, calendars, pens, notepads, jar openers, chip clips, or whatever with your contact information on it...two things can happen. It will either be a huge success or, in most cases a total failure. I'm always amused at Loan Officers that buy large quantities of calendars and sports team schedules and then rush around delivering them to people before they become out-dated and stale. Over t... more...

Business » Sales | By Kevin Sinclair @ Wednesday, 13th June 2007 @ 12:40 AM

One of the interesting things about the majority of "Top Jobs" in direct sales is that many, if not most of them, are never advertised. In this article, a "Top Job" is defined as one in which the sales person can earn $100,000 or more, (depending on skill, ability, desire), within one or two years. The company providing such a job must have an honest product that fills a serious need, and depends heavily on direct sales. If these companies don't advertise their sales ... more...

Business » Sales | By Jim Klein @ Tuesday, 12th June 2007 @ 5:06 PM

"Customer service is the never-ending pursuit of excellence to keep customers so satisfied they tell others of the way they were treated in your place of business." A big problem in the sales world today is that many salespeople and companies spend more time and money to get a new client than to keep their current clients satisfied. One of the keys to customer service is go the extra mile. Give the client more than they paid for. Treat everyone like they are the most import... more...

Business » Sales | By Tom Domin @ Tuesday, 12th June 2007 @ 9:43 AM

If you've been in this business for any length of time, you know what a great business this can be. If you're struggling...you need to ask yourself why? Let's be clear on one thing before we go any further... There is no one that is preventing you from succeeding. That's right...there's no one standing in your way, not rising interest rates, the fed chairman, your boss, your co-workers, your spouse, your friends...or anyone else for that matter. No ... more...

Business » Sales | By Wycliffe Williams @ Tuesday, 12th June 2007 @ 1:15 AM

The best salespeople know that certain key ingredients have to be present in the selling process in order to bring the sale to a successful completion. In this article, we will discuss the following ingredients; all or most of which, must be present to achieve a successful sale. 1. Walk a mile in your buyers shoes 2. Find the answer to a problem. 3. Ensure that you over deliver. 4. Sell the final benefit. Walk a mile in your buyers shoes People are wired differently... more...

Business » Sales | By Tom Domin @ Saturday, 9th June 2007 @ 8:28 AM

You've probably had one of those days since starting your own mortgage business. It seems like work is piling up, your bank balances aren't where you want them to be, and part of you is yearning for those "employee kind of days" when all you had to do was give the company eight hours and collect your regular pay check. You know better than to do that again, of course. But it seems temporarily inviting doesn't it? If you want to rejuvenate yourself and find an extra... more...

Business » Sales | By Tom Domin @ Thursday, 7th June 2007 @ 1:40 AM

Over the last few months, one question I'm often asked is..."How can I attract purchase money prospects without involving local Realtors/Agents in the referrals process." Let's face it, as mortgage rates move around and the refinance applications continue to decline, a solid system for generating purchase leads is a must to ensure your survival. The following system can generate a huge number of qualified mortgage leads for you. There's no begging for leads involved... more...

Business » Sales | By Tom Domin @ Tuesday, 5th June 2007 @ 12:52 PM

You've heard it many times..."It's all in the list"...a common bit of wisdom touted by direct marketing experts, internet gurus, catalog companies, and everyone else. And, it's true...you gotta have a list. Yes I'm talking to you..."Mortgage Professionals." Whether you're an old hand at this or a newbie to the business, you must have a list. Depending on who you talk to, this list thing is called relationship marketing or, database marketi... more...