E-Commerce Articles

Business » E-Commerce | By Philip Bennett @ Friday, 9th November 2007 @ 10:02 AM

OK, so the title isn't strictly true there is one important factor in ecommerce shopping cart design and two things you have to do achieve it. The goal is to make people purchase your product. The two things you have to do to make them buy is to help and persuade. When you design a site you need to pay serious attention to it's usability and it's persuasive abilities. The aim of a good eCommerce solutions is to gently (or not so gently) persuade the sites user to purchas... more...

Business » E-Commerce | By Chun Yin Yu @ Saturday, 3rd November 2007 @ 4:24 AM

Many webmasters are interested in getting more traffic to their web site, especially the new web site. Without a doubt many of the new webmasters will have a try on the free traffic exchange program all over the internet. So the question is, does it work? What's good about Free traffic exchange? First, You got traffic and a lot of traffic without paying a dime. Some of your traffic will actually click on your ad or buy products from your site. Most importantly, it is free! (th... more...

Business » E-Commerce | By Moe Tamani @ Friday, 2nd November 2007 @ 9:12 PM

We are living in a world where the Internet has a far bigger role to play than just connecting people beyond geographical boundaries or enabling VoIP. Internet drives most businesses today, whether we talk about internet mail, online presentations, business meetings through video conferencing or generating revenue through PPC campaigns and other internet marketing strategies. There are however many misconception out there that confuse new netpreneurs my word for online entrepreneurs. Le... more...

Business » E-Commerce | By Philip Bennett @ Tuesday, 30th October 2007 @ 12:31 PM

Usability is a measure of the quality of a user's experience when interacting with a website, people have been focusing on website usability since the explosion of the world wide web in the 1990's, but it is unfortunately an aspect that is frequently overlooked when it comes to eCommerce site design. The increasing availability of shopping cart software has lead to an increase in the number of people launching internet stores, many of these people are inexperience with advanced ... more...

Business » E-Commerce | By Philip Bennett @ Tuesday, 30th October 2007 @ 12:30 PM

One way to drive traffic to your eCommerce shopping cart site is by Search Engine Optimisation (SEO). Getting your eCommerce site listed high in search engines such as Google and Yahoo will bring valuable hits to your site. The traffic generated by SEO is normally very targeted, for example if someone searches for 'product x' and your site come up as the top listing the user that is going to be visiting your site is likely to be very interested purchasing 'product x'. more...

Business » E-Commerce | By Philip Bennett @ Tuesday, 30th October 2007 @ 12:26 PM

Shopping Cart abandonment is the process of a customer adding things to their shopping cart with intent to purchase then never finalising the purchase and if you are running an eCommerce store it is likely to be costing you lost revenue. Some online store see figures up to 68% abandonment, over three quarters of their customer who place products in their cart do not finalise pay. This article is going to look at how you can minimise the impact of shopping cart abandonment on your sales. more...

Business » E-Commerce | By Obinna Heche @ Sunday, 28th October 2007 @ 9:18 PM

The dot.com boom of the 1980s permitted legions of people to cash in on the mushrooming availability and popularity of the Internet but when the bubble burst, there were those who did not cash in but instead ended up owing the bank a small fortune. Those who profited were also those who were able to find a way of starting an ecommerce business without a bank loan. Granted, some might have dipped into their credit cards or homes equity, which is only marginally better but by and large they only i... more...

Business » E-Commerce | By Obinna Heche @ Sunday, 28th October 2007 @ 8:20 PM

Those looking to get into their own business without the need to beg a bank for funding, can find several e-commerce businesses that you get started for very little money up front. Franchising has worked for many traditional stores and the concept is continuing to gain acceptance in the online world as more successful businesses are seeking more outlets for their products or service. In the beginning of the online franchising frenzy, it was termed multi level marketing and the effect of s... more...

Business » E-Commerce | By Obinna Heche @ Sunday, 28th October 2007 @ 8:19 PM

One of the distractions to customer loyalty is the availability of alternative places to buy the same products or services at the same or even slightly higher prices. With an internet business, thousands of other similar companies offer the same items at about the same price and without the loyalty of your customers there is no way to survive. Web surfers may simply type in a keyword for a product or service in a search engine and when the different sites appear, clicking on a few sites w... more...

Business » E-Commerce | By Obinna Heche @ Sunday, 28th October 2007 @ 7:34 PM

You do not really need a truckload of money to start your own home business. In fact, with just a few hundreds of dollars, you can start your own e store. The good thing about starting an e store is that you do not really need to keep lots of inventory. As long as you can deliver all your orders on time, nobody has to know that the item that you are selling is not yet in your possession. What is really important about setting up an e store is that you have a good site which is easy to navigate, ... more...

Business » E-Commerce | By Obinna Heche @ Sunday, 28th October 2007 @ 7:32 PM

Remember, when you have a home business, what you have for your inventory is going to be something that you want to focus on, something that you can use as your selling point. It is often hard to decide which products you are going to want to sell and sometimes this choice needs to be made very quickly so that your business can continue to succeed and so that you will find yourself in a position where you can make money and have your home business be a success. Steps To Follow Whe... more...

Business » E-Commerce | By Philip Bennett @ Friday, 26th October 2007 @ 12:22 PM

Do you want to sell your products online? Are you not really sure where to start? It is more than likely that you will need to get yourself some shopping cart software, or develop your own. This software is the backbone of any online store. It allows you to display your products online and let potential customers make purchases from you. Most shopping cart solutions comprise of 4 parts; the actually shopping cart, a product catalogue, the checkout process and an administration panel of so... more...

Business » E-Commerce | By Gary Jezorski @ Thursday, 25th October 2007 @ 3:56 PM

Customer management software streamlines your customer-related processes toward being more customer-centric. This way it enables you to make maximum profits. After deploying this software, small businesses can look forward to using its features such as compilation of detailed information about each customer and accessibility from any location 24/7. In addition, you can enjoy automated management of your profit and sales in a well-tracked systematic manner. CRM solutions, if used in a... more...

Business » E-Commerce | By Cathy Goodwin @ Thursday, 25th October 2007 @ 1:56 PM

Buying requires action and action requires energy. So when you lull your website visitors into peaceful browsing, they won't be motivated to take that extra step. They'll feel bland and blah. They might even go to sleep. Most visitors don't realize they react emotionally to websites. They just forget they visited. They might find ourselves reaching for the mouse to click away. But what happens when your website radiates energy? You communicate excitement. You... more...

Business » E-Commerce | By Andy West @ Monday, 22nd October 2007 @ 7:00 PM

An online shopping cart is a necessity for any successful e-commerce site. Most sites, particularly those of small and mid-size businesses, rely on outside services to host their shopping carts: The software is simply too intricate, and the program's needs too many, for every business to create their own cart from scratch. As the saying goes, there is no need to reinvent the wheel. There are many different services available, each of which offers several different plans to choose f... more...

Business » E-Commerce | By Andy West @ Monday, 22nd October 2007 @ 6:59 PM

When selling products over the Internet, an ecommerce storefront can be one of the most useful tools of all. A storefront is a great option for the individual who does not already have his or her own website. It gives a certain level of creative freedom and helps promote a product effectively, leading to a boost in sales. Any time an individual sells a product online, they are competing with thousands of other websites to capture a customer's attention. While simple website pages are... more...

Business » E-Commerce | By Chad Quick @ Wednesday, 17th October 2007 @ 10:40 PM

The Three Pillars of Ecommerce Success are traffic-flow, community-building and product stack. Most ecommerce failures are the result of not understanding one of these three pillars -- so I'm going to repeat and explain this list often: * Pillar 1) Website Traffic Strategy : a steady volume of new visitors interested in your website and products * Pillar 2) List Building Strategy : a steady stream of new people joining your "interest group" receiving newsletters and au... more...

Business » E-Commerce | By Cathy Goodwin @ Wednesday, 17th October 2007 @ 3:37 PM

If you're a service professional, you need a steady stream of clients -- but not just any clients. Your website needs to attract clients who are right for you - those who fit your working style and contribute to your business growth. The wrong clients will be worse than no clients: they cause misery and might even lead to financial losses. So your website needs to target your ideal clients and begin to establish a connection with them. As a service professional, you can use content... more...

Business » E-Commerce | By Cathy Goodwin @ Tuesday, 16th October 2007 @ 2:47 PM

I've always been someone who colored outside the line. Probably you have too. Internet business owners tend to attract fellow rule breakers, mavericks and rebels. So I'm fascinated by websites that seem to break all the rules of copy - and their owners are doing just fine, thank you very much. They are attracting targeted traffic. They have great conversion rates. Most important, they're financially successful. They come from diverse fields. I'm familiar with ru... more...

Business » E-Commerce | By Karen Scharf @ Monday, 15th October 2007 @ 12:24 AM

You might be surprised to learn the results of a recent split test I designed to analyze a client's upsell capabilities. I know I myself was extremely surprised! I have always advised my clients on the importance of upselling, and, as a marketing student, I was indoctrinated with the common practice of gradually working new customers up the price ladder. Obviously then, it would be a normal procedure that the price of upsells be only slightly higher than the original item being purch... more...