E-Commerce Articles

Business » E-Commerce | By Steve Dempster @ Thursday, 29th November 2007 @ 6:28 PM

For many eBay users, positive feedback has become the Holy Grail of a member's credibility. But there's more to feedback than meets the eye. This article looks at a couple of points to bear in mind. Ask most eBayers what they look for when dealing with a seller or buyer and they are likely to say one word - 'feedback'. This magic number has attained the status of a near-obsession matched only perhaps by the kudos of powerseller status. Yet what does feedback really sho... more...

Business » E-Commerce | By Ryan C. Nagy @ Wednesday, 28th November 2007 @ 10:38 PM

Online marketing, products and ecommerce offer great potential for passive and active income for small businesses and sole-practitioners. Unfortunately, many people in the helping professions, such as psychologists, social workers, psychotherapists and coaches, do not know how to capitalize on the new opportunities in internet sales and marketing. In the last several years, many internet technologies have evolved so that non-technical people can use them to create websites, blogs and dig... more...

Business » E-Commerce | By Brett Nordin @ Wednesday, 28th November 2007 @ 9:58 PM

Sales, as defined by the American Heritage Dictionary, is "The exchange of goods or services for an amount of money or its equivalent; the act of selling." Although this is a good definition of a sales transaction, the process leading up to the sale, whereby a prospect is converted into a client, usually involves a lot more. Longer sales cycles and higher prices demand even more time to build client trust and requires more effort for them to stick with your product or service offe... more...

Business » E-Commerce | By Brett Nordin @ Wednesday, 28th November 2007 @ 8:06 PM

The key to relationship marketing is building a list and then developing trust. In the Mortgage business I don't expect to get a sale today, my product sells for thousands of dollars and my clients have a problem I can solve every 3 years on average. So I have to be in the long term relationship business which means that I treat everyone on my list as a future client or referral source. For the purposes of this discussion, I'm going to focus on building the list through viral ma... more...

Business » E-Commerce | By Jay Douglas @ Wednesday, 28th November 2007 @ 8:06 PM

With the dizzying array of merchant account processors on the Internet today, it can be a daunting, if not outright frustrating task to determine which provider you should entrust the handling of your sales. But the process of deciding which provider is right for your business might not be as difficult as you might have imagined. In fact, veteran business owners know that there are several options you should look for before you settle on any given merchant account provider. It might seem... more...

Business » E-Commerce | By Dwayne Garrett @ Tuesday, 27th November 2007 @ 5:29 PM

It is a well-known statistic that 50% of all businesses fail within the first two years. Within five years, a total of 95% of small businesses fail. These are daunting statistics that are coming from the Small Business Administration (SBA) office, with study after study proving the difficulty of establishing a successful business. These statistics are equally true of online businesses where the same factors that affected the failure of solid businesses correlates to e-commerce with too many entr... more...

Business » E-Commerce | By Patrick Tang @ Tuesday, 27th November 2007 @ 2:57 PM

Have you ever tried shopping with a screaming baby, a tantrum-ing toddler or in the rain? Don't have a car? Don't have the energy to try to tackle an overcrowded or understaffed shop? Tired of running to the shops every day for a couple of items or having to schlep bags and bags of groceries in from the car? Online shopping could be the answer to all your worries. Online shopping involves purchasing products or services over the Internet. Online shopping is done through an onli... more...

Business » E-Commerce | By Andy West @ Tuesday, 20th November 2007 @ 6:46 PM

There are millions of retail websites on the Internet that use online shopping carts to enable customers to order products or services online. If you've ever shopped online, however, you know that all online shopping carts are not created equal. Some are confusing to use, don't allow you to make changes as you progress through the ordering process or are limited in terms of payment options and other features. Having a shopping cart system that doesn't work well or is li... more...

Business » E-Commerce | By Cathy Goodwin @ Tuesday, 20th November 2007 @ 12:58 PM

As a web site marketer these days, in the 21st century, you have to work harder than ever to stand out from the pack. Everybody's sending out ezines. Nearly all of us hold teleseminars. Add your ezine and teleseminar and you're joining a parade down Main Street. Sometimes you can generate leads even more effectively if you also run through the alleys and knock on back doors. Often these back-door "sneaky" strategies seem too easy to be effective. But simplicit... more...

Business » E-Commerce | By Andy West @ Friday, 16th November 2007 @ 9:58 PM

Choosing an ecommerce storefront drastically affects your sales. Choose wisely and sales double, triple, or more. Choose poorly and you waste your time and money. Selecting the right ecommerce storefront begins with determining which features you will need. Doing some research and finding out about the different features available will help you select the services designed to target your individual business needs. If you already have an existing website that is drawing traffic, ad... more...

Business » E-Commerce | By Andy West @ Friday, 16th November 2007 @ 9:10 PM

In recent years, online stores have become increasingly popular. More and more merchants are realizing that they can reach a bigger customer pool by using the Internet. If you are thinking of creating an online store, then you need to think about your online storefront and how to handle customer purchases through an online shopping cart. The bottom line when it comes to online business is customer satisfaction. Therefore, you are going to want to make it as easy as possible to navigate... more...

Business » E-Commerce | By Robert Regnerus @ Friday, 16th November 2007 @ 8:48 PM

How many people get married on their first date? I'd guess that it happens maybe one time in ten thousand, and I'd also guess that most of those marriages end before the bride and groom have gotten over their hangovers. There's a reason that people spend months or years deciding whether or not to get married-you can't gather all the information you need to make such an important decision in a short period of time. There are just too many unknowns on a first date-yo... more...

Business » E-Commerce | By Alan Guinn @ Tuesday, 13th November 2007 @ 10:16 PM

Every business owner is a simply great businessperson. Just ask them and they will tell you. After all, spending years and years in a corporate position, learning all about management, leadership, and how to achieve unparalleled success paves the pathway of success. Thunk! Welcome to Reality 101. Sorry to break the news, but with no guarantees in life, there is no guarantee that anyone is going to be successful as a businessperson. Consider this. Even with the best ... more...

Business » E-Commerce | By Robert Howard @ Monday, 12th November 2007 @ 3:33 PM

If you've listened to your customers - or attended a retail industry conference - over the past five years, then you know that cross-channel retailing continues to be a hot topic. Not only are more and more Americans going online, but a growing percent of them use the Internet to research and purchase products. Retailers can no longer fudge their online experience; customer expectations for online customer service levels are also rising. All businesses should take note. Although the ... more...

Business » E-Commerce | By Philip Bennett @ Friday, 9th November 2007 @ 10:02 AM

OK, so the title isn't strictly true there is one important factor in ecommerce shopping cart design and two things you have to do achieve it. The goal is to make people purchase your product. The two things you have to do to make them buy is to help and persuade. When you design a site you need to pay serious attention to it's usability and it's persuasive abilities. The aim of a good eCommerce solutions is to gently (or not so gently) persuade the sites user to purchas... more...

Business » E-Commerce | By Chun Yin Yu @ Saturday, 3rd November 2007 @ 4:24 AM

Many webmasters are interested in getting more traffic to their web site, especially the new web site. Without a doubt many of the new webmasters will have a try on the free traffic exchange program all over the internet. So the question is, does it work? What's good about Free traffic exchange? First, You got traffic and a lot of traffic without paying a dime. Some of your traffic will actually click on your ad or buy products from your site. Most importantly, it is free! (th... more...

Business » E-Commerce | By Moe Tamani @ Friday, 2nd November 2007 @ 9:12 PM

We are living in a world where the Internet has a far bigger role to play than just connecting people beyond geographical boundaries or enabling VoIP. Internet drives most businesses today, whether we talk about internet mail, online presentations, business meetings through video conferencing or generating revenue through PPC campaigns and other internet marketing strategies. There are however many misconception out there that confuse new netpreneurs my word for online entrepreneurs. Le... more...

Business » E-Commerce | By Philip Bennett @ Tuesday, 30th October 2007 @ 12:31 PM

Usability is a measure of the quality of a user's experience when interacting with a website, people have been focusing on website usability since the explosion of the world wide web in the 1990's, but it is unfortunately an aspect that is frequently overlooked when it comes to eCommerce site design. The increasing availability of shopping cart software has lead to an increase in the number of people launching internet stores, many of these people are inexperience with advanced ... more...

Business » E-Commerce | By Philip Bennett @ Tuesday, 30th October 2007 @ 12:30 PM

One way to drive traffic to your eCommerce shopping cart site is by Search Engine Optimisation (SEO). Getting your eCommerce site listed high in search engines such as Google and Yahoo will bring valuable hits to your site. The traffic generated by SEO is normally very targeted, for example if someone searches for 'product x' and your site come up as the top listing the user that is going to be visiting your site is likely to be very interested purchasing 'product x'. more...

Business » E-Commerce | By Philip Bennett @ Tuesday, 30th October 2007 @ 12:26 PM

Shopping Cart abandonment is the process of a customer adding things to their shopping cart with intent to purchase then never finalising the purchase and if you are running an eCommerce store it is likely to be costing you lost revenue. Some online store see figures up to 68% abandonment, over three quarters of their customer who place products in their cart do not finalise pay. This article is going to look at how you can minimise the impact of shopping cart abandonment on your sales. more...