Multimedia Articles

Business » Advertising » Multimedia | By Robert Schumacher @ Monday, 17th November 2008 @ 10:38 PM

Vague does not work in plumbing ads or any other advertising. Since he is so much in the news of late, let us use JOE THE PLUMBER to build an example and show the difference between vague selling pointS that rarely get noticed or acted upon and a tangible message that gets attention and is likely to spur action. Joe decides that his main unique selling point is quick service. After all, no one wants to wait around all day for a plumber (or any trades person) to show up. more...

Business » Advertising » Multimedia | By Robert Schumacher @ Thursday, 30th October 2008 @ 6:22 AM

People do not pay attention to advertising. They only pay attention to whatever interests them. If someone perceives a benefit in your advertisement, you might connect with them . . . get them to act. No benefit, no action. Seems simple. The facts say otherwise. The reality most often missed in advertising is the fact that people buy benefits (what is in it for them), rarely features (what it is or does). Grab any publication in reach and take a quick look at the advertisements: chock... more...

Business » Advertising » Multimedia | By Rodney Marvel @ Friday, 24th October 2008 @ 8:25 AM

In our world of ever-changing technology, we are constantly bombarded by names like Bluetooth, Wi-Fi, and TIVO. Our nation is one of consistently evolving electronics and in the rush to move forward, some get left behind. One such trailing entity is the advertising industry. The increasing inclusion of TIVO and DVR's in American households is causing some consternation among marketing executives. Companies like Ace Marketing & Promotions may have the solution to the advertising industry&#... more...

Business » Advertising » Multimedia | By Craig Bradburn @ Thursday, 2nd October 2008 @ 9:17 AM

As I sat down to write this article I got a voice broadcast message on my phone. I let the machine grab it because I was busy. A couple of things came to my mind as I replayed the voice broadcast. First, the voice broadcast copy was pretty good. Second, the voice broadcast connected to me with neither the caller nor myself actually on the phone. Let's talk about the voice broadcast copy for a minute. The voice broadcast subject was about vent cleaning and the caller made a compe... more...

Business » Advertising » Multimedia | By Maria Fuchs-Alcox @ Saturday, 30th August 2008 @ 11:25 AM

Everybody knows that the moving image is the most powerful communication tool the world has seen, but it's power to influence, inform, entertain and to sell is growing ever stronger as life moves online. What giant leaps this communications tool has taken since its advent in the 1890's. From early 'Nickelodeon' theatres, to cinema, through television, to the internet, mobile phones, video games and beyond. How different the world today is to the world that gave birth ... more...

Business » Advertising » Multimedia | By Sarah Staar @ Thursday, 14th August 2008 @ 8:49 AM

When it came to business models and looking for ways of making money to fund your Internet TV station, I strongly suggested you look at the pay 2 view and subscription revenue models. The reason being that advertising revenue was so hard to get or to obtain in sufficient amounts to fund both production of new video programmes and your video streaming or video download costs. The consequence of this is that Internet TV or IPTV as some call it is becoming the province of the major ch... more...

Business » Advertising » Multimedia | By Sarah Staar @ Wednesday, 13th August 2008 @ 10:03 PM

There were some very strong structural reasons why advertising was hard to obtain for Internet TV stations, and that this was allowing the free-to-view space to be inhabited by the main channels and broadcasters, who could subsidise their Internet TV operations with revenue from the traditional broadcast channel. Is there a solution to these issues ? Well, if there isn't one yet, then one can certainly be constructed. Firstly if the tv player software could pull in advertisements fro... more...

Business » Advertising » Multimedia | By Barry Wayne @ Wednesday, 25th June 2008 @ 1:16 AM

One of the most difficult marketing realities to get your head around is this: People will usually buy what they WANT before they buy what they NEED. This is particularly true online where temptation and opportunity lurk around every page corner. A woman may need to get from her house, to work, and back. But, she wants a Hummer H2. Fulfilling the need to get to work and back could be a bus pass. But, the Hummer H2 fulfills her wants though the Hummer is seri... more...

Business » Advertising » Multimedia | By gregory burrus @ Wednesday, 18th June 2008 @ 12:16 AM

Looking to generate traffic to your website? There are many options available and some come and go depending on the whims of the internet market and some of the key players who decide what's popular and what's not. Today one of the most powerful strategies for attracting traffic is video marketing. However when it comes to making video you have many options and you can create from scratch or use what you have to repurpose them for your current needs. To aid and stimulate your t... more...

Business » Advertising » Multimedia | By Todd Ash @ Saturday, 7th June 2008 @ 2:32 PM

Internet video marketing capitalizes on this, giving clients the possibility of deeply impacting consumers. Thanks in part to the popularity of such sites as YouTube, as well as mobile phones and media players, interactive information is now only seconds away and almost always within arm?s reach. Internet Video is set to be the dominant medium for the 21st century. Soon all of our Television will be delivered over the net. Video marketing is viral and relies heavily on community ... more...

Business » Advertising » Multimedia | By Gav Shannon @ Saturday, 7th June 2008 @ 10:07 AM

Do you know how to get more viewers, listeners and visitors to your website? You need video to discover how video article marketing can get you endless waves of free traffic. Up until couple of years ago, video marketing it was out of reach for the most small business Netpreneurs. In todays highly competitive Internet, with the right talent and a desire to succeed, you have a shot at being a "video marketer" for 1/10th or 1/20th of the cost. A whole new creative world has opened u... more...

Business » Advertising » Multimedia | By Todd Ash @ Monday, 26th May 2008 @ 4:32 PM

Online video marketing and promotion is positively one of the most effective routes independent publishers can take up nowadays if they want to significantly increase their Web traffic, visibility and exposure. But what are the key ingredients to make video marketing effective? According to a BurstMedia survey, 7 out of 10 adult internet users viewed online video content and more than half of respondent's age 65 and older are watching online video clips. Marketing managers should em... more...

Business » Advertising » Multimedia | By Todd Ash @ Saturday, 26th April 2008 @ 1:01 AM

Video marketing is one of the most useful forms of viral and online marketing. The majority of video viewers subject to video marketing almost always elicited a response from the advertisement. With mobile search on the rise and phones like the iphone making huge headway in the mobile search market, video marketing is at a rise and will soon be the #1 online marketing technique. Currently email is the first and most popularly used method of online marketing says emarketer. Video m... more...

Business » Advertising » Multimedia | By Todd Ash @ Thursday, 10th April 2008 @ 7:36 PM

YouTube has a category entirely to this type of video, and it is extremely popular. Be sure to link to your website from your YouTube video profile. YouTube came into existence in the year 2005. Now, it has become the hottest website over the internet. YouTube has created a web video social explosion. At some point, you may have considered creating a video for Google's YouTube, perhaps to market your home business. YouTube is a popular video website used by several viewers fro... more...

Business » Advertising » Multimedia | By Adam Benson @ Thursday, 3rd April 2008 @ 7:37 PM

Sound Effects are present in almost every media that you see and hear on a daily basis. From television, movies, and shorts to web sites, and digital music sound effects help tie the pieces together for your brain to understand. Their importance can easily be measured by their absence, when our minds quickly pick out the inconsistency. Our brains rarely just think on one sense. Most often several of our senses make up the contents of every moment in our perceived time. We see a gun, ... more...

Business » Advertising » Multimedia | By Jon Beal @ Wednesday, 26th March 2008 @ 3:25 PM

For some reason, there are a few unusual businesses that feel that the Internet has passed them by. They struggle to see the return on investment of having a website and, not surprisingly, have legitimate reservations for needing one. Here are the common problems surrounding this issue, the reason why business think this is a problem and how it can be solved: "You don't understand my business..." Agreed. The ownership and marketing direction of the website shou... more...

Business » Advertising » Multimedia | By Molly Winters-Hughes @ Friday, 21st March 2008 @ 7:44 PM

At a time when many consumers turn to the Internet to find products and services, it's vital to have a presence on the Web. Otherwise, many potential customers may overlook you, simply because they can't find you. Through the Internet, you can attract future clients in your area, and communicate with your current clients. Here is an overview of five simple tactics to market your tax preparation service on the Web: 1) Create a functional website According to the Yahoo Small ... more...

Business » Advertising » Multimedia | By Todd Ash @ Saturday, 8th March 2008 @ 3:28 PM

Videos have become a necessity on all of the larger websites / search engines now days, like Myspace, Google, Yahoo, etc. Video marketing will massively help with your websites Ranking up to the prized "Page 1" on Google, Yahoo and all other search engines, as wellas gain huge amounts of traffic. Video communication is an excellent way for internet marketers to reach their prospective customers and present their products or services.Video on the web is a fraction of the cost of T... more...

Business » Advertising » Multimedia | By Todd Ash @ Friday, 1st February 2008 @ 10:58 AM

There are many ways that you can find an MLM forum that is going to work well for you. First of all, you want to focus on all of the parts of the MLM forum that you need to focus on. You want to be sure that you have found an MLM forum that can actually answer your questions and that you can really get behind when it comes to your ideas. The first step in making sure that you have access to a great MLM forum is to simply look online for one. You should know that there are going to be man... more...

Business » Advertising » Multimedia | By Rick London @ Wednesday, 9th January 2008 @ 3:16 AM

Recently, I received an offer for Pay Per Play advertising. If you haven't heard of it, in a nutshell it is a 5 second audio commercial that will play each time a visitor hits your site. You will get paid for every visitor to your website, 100% conversion with nothing to do and nothing to click. To me, this concept is huge. TV and Radio have been doing this to us for years, whether or not we want to hear an advertisement, it is presented to us. The big corporate giants have been branding th... more...