Advertising Articles

Business » Advertising | By Uchenna Ani-Okoye @ Monday, 2nd June 2008 @ 12:42 PM

Product publicity is the secret pathway to business success everyone wants. In simple terms, product publicity is a kind of advertising that costs you nothing, yet brings in the orders for you. Regardless of what kind of business you are operating, you should want, and strive for, as much publicity for your business and your products or services, as possible, after all, its 'free advertising' that is essential to the growth of your business. However, your publicity efforts sho... more...

Business » Advertising | By Robert Williams @ Sunday, 1st June 2008 @ 4:47 PM

While it may sound like a no-brainer as far as marketing efforts go, buying leads may not always be the smart thing to do. There are lead companies out there who are on the up and up and may be worth your time, others are in this business who have no compunctions about selling you leads which happen to be deceased or made up out of whole cloth. By and large, the names which lead companies are offering to sell you are gathered through gimmicks like giveaways. To enter for a chance to win, ... more...

Business » Advertising | By Ron Richardson @ Saturday, 31st May 2008 @ 2:39 AM

But selling information products doesn't mean you have to spend a penny on promotions, if you don't want to. There are four fast and easy ways to market your wares on the 'net for absolutely nothing. Traditionally, in the offline world, whenever a company or business needs to get the word out about their product launch, they use a press release to distribute to the media. You can do the same thing for your information product by going to a site like free-press-release(do... more...

Business » Advertising | By Sanyika Calloway-Boyce @ Friday, 30th May 2008 @ 9:52 PM

Before you decide to include television publicity into your marketing strategy there are a few things you need to consider. I will highlight some of the pros and cons of TV publicity and show you how you can use it to get major exposure, gain creditability and increase your sales. Television is one of the most powerful forms of marketing. In fact, according to a recent study by Ball State University on the media consumption habits of the average American, "Television remains the domin... more...

Business » Advertising | By Len Wilton @ Friday, 30th May 2008 @ 4:37 PM

If you have just begun your home business it probably isn't feasible to expect to advertise yourself on a local billboard. However, it is much more feasible to post an advertisement in a local newspaper, church bulletin or the local community center. Or you could print fliers or postcards at home. You could also post links to your web-site on certain forums and blogs online. When you are looking for the best way to market your home business there are tons of free advertisements on... more...

Business » Advertising | By Uchenna Ani-Okoye @ Thursday, 29th May 2008 @ 1:23 AM

On your first try, list only one radio station per city. Pick out the station people most interested in your product would be listening to. This can be determined by the programming description contained within the data block about the station in the Broad casting Yearbook or the SRDS Directory. Let's say that you're listed 250 different radio stations. It's best to list the stations you want to contact alphabetically by the city or town they're licensed to serve, w... more...

Business » Advertising | By gregory burrus @ Thursday, 29th May 2008 @ 1:03 AM

Building your opt-in list begins with having a website that will persuade visitors to spend some time on your website. Build your list with a mix of the following internet marketing strategies. On Website Strategy Solutions Use as much original material as possible. It doesn't take long for today's surfers to decide if this page is going to be worth further attention. Be sure you have numerous cross links to various pages on your site so the visitor can browse throu... more...

Business » Advertising | By Uchenna Ani-Okoye @ Sunday, 25th May 2008 @ 9:13 AM

Besides regular advertising, you should be sending out direct mail letters, letting people know that you can help them with their money problems. Some money brokers have a combination letter-display ad made up and printed on the back of postcards. This is quite a bit less expensive than sending out letters, and could possibly downgrade your image somewhat, but on the other hand, those money brokers using postcards say they're very effective because the recipients are more likely to save a ... more...

Business » Advertising | By Paul Marshall @ Sunday, 25th May 2008 @ 8:37 AM

Any businesses survival is dependent on two key factors A. The product or services being offered and B. A healthy supply of interested customers wanting that product or service. Advertising is the only way to bridge that gap between your business and your potential customers. Some will say that they never advertise all their custom arrives via recommendation or word of mouth, but isn't word of mouth just another way of describing free advertising! When we think about advertising many... more...

Business » Advertising | By Catherine Harvey @ Sunday, 25th May 2008 @ 5:29 AM

There comes a sad time in every actor's life when he or she finds the work is drying up. You go from being the gorgeous, latest thing to be seen in every presenting position or TV drama going until people are sick of your face. You then take a break to raise a family, return for bit parts as the latest newcomers mother and then it happens - that gradual decent into the abyss of commercial actors advertising aids for the elderly. We have Christopher Timothy, once a brilliant actor in... more...

Business » Advertising | By Amy Nutt @ Saturday, 24th May 2008 @ 7:36 PM

The concept of mascots to help promote businesses and drive up profit margins is as old as businesses themselves. In the United States some of the first mascots to be used by businesses were: - The Quaker Oats Man (The Oldest Dating back to 1877) - Aunt Jemima - Uncle Rastus (Cream of Wheat) - Uncle Ben (Rice) - The Campbell Soup Kids - The Morton Salt Girl - The Sunmaid Raisin Girl - Sailor Jack and Bingo (Cracker Jacks) - Mr. Peanut (Planter's) - B... more...

Business » Advertising | By stephen fairley @ Saturday, 24th May 2008 @ 7:21 PM

I was recently coaching an attorney at a small east coast law firm who was lamenting how slow new business has become in the past few months. As we talked, I asked him, as I ask dozens of attorneys every week, "What have you done in the past 3 months to build relationships with potential referral partners?" He mentioned going to lunch a few times and speaking with a couple over the phone when they made a referral to him. I asked him to open up his Outlook contact database; there w... more...

Business » Advertising | By Stephen Hall @ Saturday, 24th May 2008 @ 4:23 PM

Are you tired of giving your money to businesses that promise you Internet-marketing miracles, for a fee, and then fail to deliver? Then it's time you looked at free search engine optimization. When you're in business to make money, it's wise to save money by cutting operating expenses. Free SEO, or Search Engine Optimization can help you do that. What is SEO? It's improving the amount and quality of traffic to your website from search engines. This comes through sear... more...

Business » Advertising | By Robert Schumacher @ Saturday, 24th May 2008 @ 2:09 PM

Every day in every newspaper I see many examples of why most ads do not work . . . in the sense of getting customers to come in or call. Far too many ads fail because they had no chance to begin with. Avoid these 11 mistakes and improve your ads immediately: 1. Using the name of your company as the headline of your ad. The name of your company is about as exciting as watching paint dry. You have less than 3 seconds to engage the reader. No engagement, no chance. 2. Runn... more...

Business » Advertising | By juan durruthy @ Saturday, 24th May 2008 @ 1:02 PM

There are many business owners and entrepreneurs who unknowingly make simple mistakes that can cost them thousands if not millions of dollars before they realize what went wrong. Here are 3 reasons we found why so many direct response marketers go wrong. 1. Insufficient knowledge and experience in direct response marketing. They know their products profit potential but miss the point entirely when it comes to evaluating what their market universe or demographic potential really is.... more...

Business » Advertising | By Uchenna Ani-Okoye @ Friday, 23rd May 2008 @ 12:33 PM

Believe it or not, bulletin boards actually work as traffic builders for just about any small business. They serve to enhance the community relations image of a business, and the space required to locate a bulletin board can be written off as a tax deduction when listed as advertising or public relations expense. People use these "business provided" bulletin boards to advertise things they want to sell, home-based businesses, and whatever they might want to trade for or buy. The... more...

Business » Advertising | By Uchenna Ani-Okoye @ Friday, 23rd May 2008 @ 4:50 AM

The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your own objectives without cost that it literally boggles the mind just to think of listing them. One way is to write an article relative to your particular expertise and submit it to all the publications and media dealing in the dissemination of related information. In other words, become your own publicity and sa... more...

Business » Advertising | By Amy Nutt @ Friday, 23rd May 2008 @ 2:20 AM

People always like free stuff. Sometimes they want free things for the sake of getting something free and other times they want something free in order to make an informed decision about a particular product or company. At a trade show, you want them to have a good impression of you and sometimes the way to their heart is through giving them something free that they can enjoy. You want attention to be drawn to your trade show booth and giving away free stuff is the way to do it. It is a g... more...

Business » Advertising | By Debbie Penner @ Friday, 23rd May 2008 @ 1:45 AM

Forums are concentrated communities of highly targeted prospects that are all interested in the same things. Why are they a great place to market your home business? 1. Forums are HIGHLY targeted. 2. You can learn great new tips and tricks on any particular topic. 3. Your links remain over time and increase in number with every one of your posts. The biggest reason that forums are a great place to market your business is that people that click through to your ads will ... more...

Business » Advertising | By Uchenna Ani-Okoye @ Thursday, 22nd May 2008 @ 4:41 PM

When finding radio advertising: Your first step is the initial contact after searching through the SRDS or Broadcasting Yearbook. Actual contact with the stations is by phone or mail. When turned down, simply say thanks, and go on to the next station on your list. For those who want to know more about your proposal, you immediately get a PI Advertising Package off to them via the fastest way possible. Don't let the interest wane. Your Advertising Package should contain the follo... more...