Content Site Development Strategies - Creating A Website Blueprint
By Rebecca Prescott
Creating a site blueprint using all the keywords generated from regular keyword research is one of the smartest things a content site developer could do. The advantages far outweigh the initial time (and tedium) spent to get it set up. These advantages include an increase in productivity, and an ease in maintaining motivation to develop more content as time goes on. With a blueprint, site navigation structure is generally more logical and user-friendly. And as sites age, a well-planned site avoids the chaos of one where pages added at whim. This makes it easier to maintain from a search engine optimization perspective - especially considering the trend towards the inclusion of latent semantic indexing as a ranking factor. Overall, developing a site blueprint can add significantly to a webmaster's bottom line.
There is no doubt that it takes time to manually create a comprehensive site blueprint with a good keyword list. Given that, for a content site, one would probably have a minimum of 500 to 1000 keywords generated, a lot of sorting is involved. Such a content website would not normally use all of those keywords to create articles in the initial stages - unless page generators are used, or the developer has very deep pockets to hire writers. Neither of these scenarios is likely to apply to webmasters interested in building a good quality, sustainable business.
Yet it is an extraordinary waste of good foundation research to leave those keywords on the table. The reality facing most webmasters who don't use a blueprint, and who continue adding articles to their site, is chaos. At best, the navigation becomes very cumbersome. It is certainly difficult to incorporate latent semantic indexing into such a site, and this can affect organic search rankings.
When a blueprint is created in a visual form, where the hierarchy of pages is represented in a tree, chart, or some kind of keyword map, it becomes very easy to pick up where you left off in days, months, and years to come. Instead of wasting time trying to figure out what needs to be done, it can be seen at a glance. If tree style editing software is used, notes can be left that eliminate the need to repeat any preliminary work completed, but lost on the hard drive. New ideas can be recorded next to the appropriate keywords. Synonyms can be listed. Essentially, the process is the difference between a well-organized filing cabinet and notes kept in 20 different places on the computer. That is a big improvement in productivity, and the benefits flow in a number of ways to motivation.
One of the problems facing webmasters is time management. A lot of time can get wasted doing non-productive things, and the tendency to seek those distractions out can be exacerbated by a latent sense of bewilderment (or overwhelm). You may know vaguely what needs to be done, but it can be difficult to get started without a clear plan. Without keeping track of what has been done and what needs to be finished, we aren't able to hold ourselves accountable. Our websites can stagnate, and we wonder what happened to that income that once seemed so promising. A little bit of effort at the start of a new site can pay big dividends in the long run.
A good website blueprint can provide the structure for hundreds of articles. If webmasters want to add content on a regular and 'natural' basis (in the eyes of the search engines), a blueprint is a very visual and practical way to ensure the growth of a site. Search engines, and visitors are able to follow the intent of the site in a logical manner. And it should be simple to incorporate new keyword research. Organization at the start is one of the best ways to develop a large site - and search engines love large sites.
About the author
If you need any convincing on the importance of great content in website development, click here. Rebecca writes on developing and setting up viable home businesses here. from http://www.FreeArticlesAndContent.com
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