5 Ways To Guarantee Return Traffic To Your Home Business Website
By Bob Withers
According to NMOA.org: "A new online shopping report that tracked more than 8 million consumers shows that they often spend several days digitally window shopping before making a purchase. The average time delay between a consumer's first visit to a Web site and their first purchase was just over 19 hours, with over 20% of shoppers delaying their buy decision for more than three days."
This report also stated: "About one-third (35%) of shoppers took more than 12 hours to make a buy decision.
Twenty-one percent took more than three days, with 14% of these cautious shoppers taking more than one week to decide where to buy."
As you can see from the above statistics convincing people to return to your home business website when they are window shopping, or return traffic, is crucial to your home business success online. You must create a memorable experience for your potential customers and you can accomplish this in several ways.
First of all your website design is all important. Ease of navigation is paramount when trying to persuade your guest to make a purchase or return to your site after comparing other opportunities to yours. Your product or service must be easily accessible and convenient to purchase.
Secondly website security should be a top priority. Customers only purchase from secure websites. Privacy and security are very important factors which ultimately influence their buying decision. You must convince your potential customers that your home business website is safe and secure and that their financial information will be treated with the utmost care. This should be reinforced to your visitors with constant reminders that your site is safe and secure. If they have any doubts, whatsoever, they will find a site they can trust.
Another way to help guarantee return traffic is to offer something the competition isn't offering. Added value to your product or service gives you an advantage at decision making time. You can offer a discount coupon via a special code they must enter or give them an added bonus upon purchase. You can also offer a money back guarantee. You must prove to them that your offering is better than the competition's because it has more value.
You can also tempt your guests to return to your website to finalize the sale by simply providing excellent customer service. While you have their attention, on their initial visit, make the most of it by treating them with respect and by doing all you can to provide what they're looking for. Try to build a relationship with the person by going the extra mile which helps to make a lasting impression.
Finally, adding satisfied customer testimonials to your home business site may help sway the buying decision your way because people respond to positive referrals. Potential customers or first time buyers often depend on the recommendations of others to assist with their final decision of whether to buy or not to buy.
The competition for customers online is fierce and return traffic is an essential component for any successful home based business online today.
About the author
Bob Withers is a professional sales and marketing person with over twenty years in the field. He has now set his sights on Affiliate Marketing and creating successful Home Based Businesses online to apply his trade. If you want to get in touch with Bob or learn more about Affiliate Marketing or setting up an Internet based Home Business please visit:
Free Home Business and Affiliate Marketing Advice
from http://www.FreeArticlesAndContent.com
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