The Role of Web Directories in SEO
By Gordon Petten
SEO or search engine optimization is a big word these days. Everyone who owns a web site is desperate to make sure that they are getting the top positions in the web searches of the surfers around the world. This is why so many large companies have sprung up offering to properly optimize a web site to give the owner the top engine rankings that they love so much. Of course there is a lot that goes into such things and SEO is best left for someone who has the time and energy to make it happen. There are many parts to SEO and a webmaster must stay on top of everything in this ever changing world. One thing to remember is that the search engines on the net are constantly changing the criteria for their searches. So one must take this into consideration and understand that SEO is never complete on any web page that is currently in operation.
Web directories play a highly important role in search engine optimization. Web directories are nothing more than large storage houses for web sites and their links. These storage houses hold the links in place until they are needed. However, these directories are used by search engines in a big way which is something that a lot of people fail to understand. Marketing this usage is not something that is high on the list of priorities for most search engines. Their policies and strategies regarding the optimization are often times kept secret until some insider accidentally on purpose leaks the information to the masses.
Each link that is stored in a web directory is followed by a description. This description is the source file that the search engine spiders will use to properly catalog the site into their own directory to be used later on for pulling under search engine criteria. So in essence they are using the information from the web directories to create their own directory and having a good time doing it. They do not have to suffer through the mess of having all of these sites submitted to them in one lump and have a great place for them to be stored until they are called for. This is the reason why so many SEO experts say that the submitting a web site to the web directories is the first and most important step in making sure that they are search engine optimized.
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